8月29日，七夕浪漫之夜，宿迁京东客服中心变成幸福海洋。66对京东新人穿着中式礼服，手牵手许下 一生誓言。婚礼现场一抹"蓝色"惊艳全场——熟悉的洋河海之蓝，再次成为京东大家庭的幸福见证！ 婚礼现场，刘强东亲自为新人送上祝福，并与员工们共同举杯。杯中酒，正是宿迁的骄傲——洋河海之 蓝。选择家乡酒宴请家乡人，刘强东的举动被网友称为"刻在DNA里的宿迁情结"。 刘强东是地道的宿迁人，1992年，他以宿迁状元的身份考入中国人民大学社会学专业，从此走出家乡闯 荡天下。但无论走到哪里，他始终心系家乡。刘强东对家乡的回报始于那个广为流传的故事：1992年他 赴京求学时，全村人凑了76个鸡蛋和500元现金送他出行。如今，他早已成为电商巨头，但心中最柔软 的角落始终留给家乡。多年来，每逢春节他都会为光明村60岁以上老人发放现金红包，还会为乡亲们送 去丰厚的年货大礼包。 东哥曾多次表示：在外闯荡的人最难忘却的就是家乡味道，家乡的洋河酒也因此成了他的一份念想。多 年来，洋河始终是京东重要活动的 "指定用酒"，每年京东的家宴上，洋河酒都是餐桌上的"常客"，其品 质与口碑深受员工喜爱。从高管年会到客户答谢会，绵柔酒香中藏着双方的信任密 ...

"百亿大单品，年销一亿瓶"，海之蓝不仅是婚宴市场的宠儿，还深受互联网大佬们的青睐——刘强东、 雷军、马化腾，个个都对洋河酒喜爱有加。2018年5月26日，一场京东家宴盛大开席，其中自然少不了 东哥最爱的海之蓝的身影。家宴上，来自全国的五年、十年京东老员工代表与东哥喝着海之蓝，畅聊过 去的京东故事。 不仅如此，每次京东员工聚会，刘强东作为老板，都亲自端上酒杯与现场员工痛快的畅饮，无话不谈， 亲切的称呼员工为"兄弟"，喝的则是绵柔的"洋河酒"。不管是还是京东家宴，还是此前的小米家宴，洋 河酒总能以绵柔品质和独特魅力，为家宴增添别样的风采。 8月29日，农历七夕佳节，一场京东集体婚礼的视频走红网络，网友纷纷为刘强东"宠员工"点赞。而细 心的网友更是发现，这场婚宴用酒还是洋河海之蓝，直呼"东哥这选酒的眼光绝了！婚宴海之蓝，绵柔 又浪漫！" 京东集体婚礼与海之蓝的"神仙联动"，不仅展现了刘强东对家乡宿迁的深情回馈，更藏着他对洋河的独 特情感。而这种情感早已超越时间，升华为双向的奔赴与共同的成长。 早在2012年，洋河就与京东建立合作关系，形成了双向奔赴的默契。多年来，这种"双向赋能"的模式成 效显著，洋河海之蓝凭借消费 ...

Core Viewpoint - Internet giants are showing signs of returning to the investment market, with increased activity in minority equity investments, although the overall numbers still indicate a long way to go before a full recovery [5][6][7]. Group 1: Investment Activity - Internet giants have made a total of 58 minority equity investments by July 30, 2024, up 18.4% from 49 in the same period last year [8][12]. - Baidu led with 14 investments, followed by Tencent with 12, Ant Group with 11, Meituan with 9, JD with 6, Alibaba with 5, and ByteDance with 1 [9][12]. - Notably, Ant Group's investments doubled from 5 to 11, and JD's increased from 2 to 6, marking a historical high since 2021 [12][14]. Group 2: Market Trends - Despite the increase in the number of investments, many companies are stabilizing around 10 investments, which contrasts with market expectations for a stronger "return" of the giants [14][18]. - The investment activity peaked in 2018, followed by a decline, with 2024's investment numbers being less than one-tenth of the peak [18][19]. - Over 60% of the investments by internet giants are directed towards the AI and robotics sectors, with a total of 36 investments in these areas by July 30, 2024, compared to 15 in the same period last year [19][22]. Group 3: Investment Amounts - The total investment amount in AI and robotics by the seven internet companies is approximately 2.03 billion RMB, significantly lower than the 9.04 billion RMB from the previous year [24]. - The decrease in investment amounts may be attributed to undisclosed investment figures and a shift towards a more diversified investment strategy focusing on multiple startups [24].

Core Viewpoint - The fierce competition among Alibaba, JD, and Meituan in the food delivery market has led to significant financial losses for all three companies, with no clear winner emerging from the "battle" [2][5][19]. Financial Performance - JD's revenue for Q2 reached 356.7 billion RMB, a year-on-year increase of 22.4%, but its net profit plummeted by 50.8% to 6.2 billion RMB [6][10]. - Meituan reported Q2 revenue of 91.84 billion RMB, up 11.7% year-on-year, but its adjusted net profit fell by 89% to 1.49 billion RMB [8][10]. - Alibaba's Q2 revenue was 247.65 billion RMB, a mere 2% increase, with core operating profit declining by 3% [10][12]. Marketing Expenditure - JD's marketing expenses surged to 27 billion RMB in Q2, a 127.6% increase year-on-year [4][17]. - Meituan's marketing spending reached 22.5 billion RMB, up 51.8% from the previous year [4][18]. - Alibaba's marketing costs amounted to 53.18 billion RMB, a 62.6% increase year-on-year, leading to a total marketing expenditure exceeding 100 billion RMB for all three companies combined [5][18]. Cash Flow and Investment - JD's free cash flow dropped by 55% to approximately 22 billion RMB, with investment losses in the food delivery sector reaching 13 billion RMB [13][14]. - Meituan's core local business operating profit fell from 15.2 billion RMB to 3.7 billion RMB, a decline of 75.6% [10][14]. - Alibaba's free cash flow turned negative at 18.81 billion RMB, a significant drop from a positive cash flow of 17.37 billion RMB in the previous year [14]. Market Position and User Engagement - JD's food delivery service achieved over 25 million daily orders, covering 350 cities with more than 1.5 million merchants [20]. - Meituan's app reached over 500 million monthly active users, with peak daily orders for instant retail surpassing 15 million [20]. - Alibaba's instant retail revenue grew by 12% to 14.78 billion RMB, with significant increases in active users and order volumes [20]. Strategic Insights - The competition is characterized as a battle for high-frequency user engagement, with short-term growth driven by subsidies failing to create lasting competitive advantages [22]. - Industry leaders express concerns over unsustainable competition and the need for a more rational market approach moving forward [21][22].

这也意味着，仅二季度，三家公司的营销开支总额已突破千亿大关。为应对这场惨烈的 "外 卖大战"，其额外投入的营销费用较去年同期激增超过430亿元，折合每天约4.7亿元。 文 丨《 BUG 》栏目 闫妍 二季度，阿里、京东、美团三大巨头角逐外卖市场， "三国杀"背后却是一片焦土，三方都 为市场份额付出了高昂的代价。 8月29日，随着阿里巴巴发布2026财年第一季度财报（自然年3—6月），参与本轮外卖大 战的三巨头京东、美团、阿里均已交出阶段性"成绩单"。这场自今年二季度燃起的外卖大 战，在各家财报上都烙下深刻的印记——京东净利润同比下滑50.8%；美团下滑89%；阿 里营收微增，利润主要靠投资"副业"苦撑。 一个更为触目惊心的数字是 " 外卖三兄弟 " 在二季度的营销费用：京东营销支出飙升至 270亿元，同比暴增127.6%；美团此项支出达225亿元，同比增长51.8%；阿里也投入 531.78亿元，同比增长62. 6 %。 在 这场以 千 亿为单位计算的资本洪流 之下 ， 外卖 "三国杀"没有真正的赢家。 京东、美团净利腰斩， 阿里靠 "副业"苦撑 第二季度，京东、美团、阿里 "外卖三兄弟"都为市场份额付出了高 ...

战得火热的"外卖三巨头"美团、京东、阿里巴巴（淘宝闪购/饿了么）的2025年第二季度财报悉数公 布，谁喜谁忧？ （原标题："外卖三巨头"最新财报悉数出炉！谁是最大赢家？） ...

作为全国首个大型折扣超市业态，京东折扣超市自8月16日在河北涿州惊艳亮相后，迅速冲上热搜。8月30日，京东折扣超市第二步落子江苏宿迁，以四店 齐开的"大手笔"落户宿迁经开区希望城小区、沭阳中央商场（600280）、泗洪吾悦广场及泗阳润迪.阳光里生活广场，瞬间点燃全城消费热情。 据介绍，此次京东折扣超市落子宿迁，四家新店店均面积超5000平方米，通道比涿州店更宽敞，可容纳更多客流量，让消费者购物更舒适自在。店内商品 覆盖日用百货、生鲜食品、快消品、酒水饮料等超5000支SKU。 在选址上，四家新店均位于当地人气旺盛、消费潜力足的核心商圈或社区商业中心。其中，泗洪吾悦广场店、沭阳中央商场店入驻大型购物中心，与多业 态互补；经开区希望城店、泗阳润迪.阳光里生活广场店则贴近居民区，聚焦日常高频消费，构建便民社区商业场景。 京东相关负责人介绍说，背靠京东强大的供应链体系，京东折扣超市实现了多款特色商品产地直采、源头直发，最大程度消除中间环节溢价，开业期间优 惠力度惊人。值得一提的是，宿迁京东折扣超市四店还上线了七鲜等多款京东自有品牌商品。 依托京东全渠道布局，宿迁消费者不仅能在门店即时选购提货，还可通过京东APP享受" ...

Group 1 - Four new JD discount supermarkets opened in Suqian, Jiangsu, located in key commercial areas and community centers [1][3] - The stores utilize a "large store, multiple SKUs" model, each exceeding 5,000 square meters, designed to accommodate higher customer traffic [3] - The product range includes over 5,000 SKUs covering daily necessities, fresh food, fast-moving consumer goods, and beverages, catering to the one-stop shopping needs of families [3] Group 2 - The supermarkets leverage JD's supply chain to offer direct sourcing of specialty products, minimizing price markups by eliminating intermediaries [4] - JD's private label products, such as Seven Fresh, are available in the new stores, enhancing product variety [4] - Consumers can shop in-store or order online via the JD app, with delivery available in as fast as 30 minutes [4]

Core Viewpoint - The article discusses the contrasting implications of the ongoing food delivery battle for Alibaba and Meituan, where prolonged competition presents an opportunity for Alibaba but poses a challenge for Meituan [4]. Financial Performance Summary - Alibaba's revenue for the quarter ending June 30, 2025, was 247.65 billion yuan, a 2% year-on-year increase, while adjusted EBITA decreased by 14% to 38.84 billion yuan [4]. - Meituan reported revenue of 91.8 billion yuan, an 11.7% year-on-year increase, but adjusted EBITA fell by 81.5% to 2.8 billion yuan [7]. - JD.com achieved revenue of 356.7 billion yuan, a 22.4% year-on-year increase, with adjusted EBITA declining by 77.8% to 3 billion yuan [7]. Market Share Dynamics - Meituan's market share in the "food delivery + instant retail" sector has been challenged, with its share dropping from over 70% to a combined total of at least 40% for Alibaba and JD.com [8]. - The article notes that the significant market share changes occurred in July and August, which will be reflected in future financial reports [9]. Strategic Insights - The prolonged food delivery battle is seen as beneficial for Alibaba, as it may allow the company to capture more market share in the "food delivery + instant retail" space [9]. - Analysts raised questions during Alibaba's earnings call regarding the sustainability of investments in the food delivery sector and the overall strategic understanding of this business [10]. User Engagement and Growth - Alibaba reported a 25% year-on-year increase in monthly active consumers on the Taobao app, driven by the launch of Taobao Flash [12]. - The company noted that Taobao Flash significantly boosted user engagement, contributing to a 20% increase in daily active users [13]. Investment in Marketing and Operations - Alibaba's sales and marketing expenses for the quarter were 53.1 billion yuan, up 62.8% from 32.6 billion yuan in the same period last year, indicating a substantial investment in the food delivery and instant retail sectors [15]. - The estimated incremental investment in food delivery and instant retail during the quarter exceeded 10 billion yuan [16]. Dual Strategy in AI and Cloud - Alibaba is simultaneously investing in AI and cloud services, with cloud revenue reaching 33.39 billion yuan, a 26% year-on-year increase [23]. - The company plans to maintain its investment strategy of 380 billion yuan over three years in AI development [27]. Competitive Landscape - Alibaba faces significant competition in both the food delivery and AI sectors, with rivals like Meituan in food delivery and ByteDance in AI [29]. - The internal morale at Alibaba improved following the achievement of surpassing competitors in daily order volume for food delivery, marking a significant morale boost for the team [29].

在服务体验合作升级领域，双方重点发力浴室全空间焕新与浴室局改场景，将京东"送、装、拆、清"一 站式服务与海尔专业的卫浴测量、设计及安装服务深度融合，构建从售前咨询、购买决策到安装售后的 全链路服务保障体系。针对马桶、浴霸等重服务品类，双方还将联合推出"即买即装""送装一体""以旧 换新"等标准化服务解决方案，化解卫浴焕新改造周期长等痛点，打造"购买无忧、安装无忧、使用无 忧、售后无忧"的一站式无忧服务闭环，提升用户体验。 在营销链路层面，双方将依托京东搭建的站内外营销生态，构建从内容种草、品牌曝光到销售转化的完 整链路。通过精心打造内容矩阵，联合发起场景化直播及体验式营销活动等形式，双方将以直播、图 文、短视频等多维内容，深度触达潜在用户群体，引领智慧康养消费的新潮流。 8月27日，京东与海尔打造的银发经济新品牌海尔康养（Haier care）正式达成全面战略合作。围绕银发 家庭适老化改造需求，双方将聚焦智能马桶、智能花洒、智能浴霸等重点品类，通过整合京东的供应 链、全渠道营销等优势资源，以及海尔的核心家电科技、智慧家居互联生态，携手推动适老化产品创新 与普及，全方位提升老年人的居家养老生活品质。依据双方新3 ...