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美团和京东拼抢“线下折扣店”,刘强东现身“助阵”
Di Yi Cai Jing· 2025-08-30 12:49
自4月开展外卖大战后,三家互联网平台如今同时在线下折扣零售赛道更新了动作。 京东布局线下是因为自营体系是京东的强项,京东大力布局线下是为了强化自身供应链体系,同时与即时零售的业务连 接。这几家平台通过发展线下零售争夺即时零售,发展"店仓网一体化"。 互联网的外卖大战或将转变为线下折扣大战。 在庄帅看来,京东布局折扣超市并非试水,而是计划重投入。他表示,因为线上零售的增量空间见顶,而过去几年传统线 下商超迎来关店潮,给了线上平台发展线下零售的空间。同时,线上平台拥有资金、用户、技术、品牌商家资源、配送能 力以及生态体系,因此有机会在存量时代通过不同的业态打造差异化,巩固自己的平台地位。 8月30日,京东折扣超市在公司创始人刘强东的老家宿迁四店齐开。京东表示,该折扣超市背靠京东供应链体系,多款特色 商品产地直采、源头直发,消除中间环节溢价。而在前一天8月29日,刘强东也现身宿迁,为折扣超市的开业预热。 除了京东,美团和盒马近期也有动作。8月29日,美团的自营超市快乐猴首店在杭州开业,虽未直接表示是折扣店,但也 以"好货不贵"作为亮点。同一天,盒马NB宣布改名为"超盒算NB"。 自4月开展外卖大战后,三家互联网平台 ...
美团想熄火,阿里不答应
Xin Lang Cai Jing· 2025-08-30 12:24
Core Insights - The competition in the food delivery market has intensified, with major players like Meituan, Alibaba, and JD.com all reporting significant financial impacts due to aggressive spending and subsidies [1][8][14] - Despite increased revenues, the profitability of these companies has declined sharply, indicating a focus on market share over immediate financial returns [2][4][9] Group 1: Financial Performance - In Q2 2025, Alibaba, JD.com, and Meituan reported total revenues of 247.7 billion yuan, 356.7 billion yuan, and 91.8 billion yuan respectively, with JD.com experiencing the fastest growth at 22.4% year-over-year [2] - Meituan's core local commerce segment generated 65.3 billion yuan, accounting for 70% of total revenue, but delivery service revenue growth was below 3% due to increased subsidies [4] - JD.com reported a significant operating loss of 900 million yuan, while Meituan's operating profit plummeted by 98% to just 20 million yuan [8][9] Group 2: Competitive Strategies - The competition has led to substantial subsidies being offered to consumers and merchants, with JD.com launching a 10 billion yuan subsidy program and Alibaba's Taobao Flash Sale initiating a 50 billion yuan subsidy plan [8][11] - Alibaba's revenue from its instant retail business, which includes Taobao Flash Sale and Ele.me, reached 14.9 billion yuan, growing by 12% year-over-year [7] - The aggressive subsidy strategies have resulted in a "non-rational competition" environment, where companies are willing to sacrifice profits for market share [8][14] Group 3: Market Dynamics - The food delivery market is evolving, with companies not only competing for delivery orders but also expanding into broader instant retail sectors [11][12] - Alibaba's CEO highlighted that the integration of instant retail services has increased user engagement, with active users on mobile Taobao growing by 20% [11] - The ongoing competition is expected to continue, with companies like Meituan and Alibaba vying for dominance in both food delivery and instant retail markets [14]
京东政企业务上海峰会:数智福利采购,共筑人才发展新高地
Sou Hu Cai Jing· 2025-08-30 11:51
在会上,来自艾瑞咨询的专家指出,员工福利已成为企业塑造雇主品牌形象的关键一环,它不仅是吸引 和保留人才的重要手段,更是营造企业"温暖文化"的重要途径。随着市场竞争的加剧,越来越多的企业 开始注重构建灵活多样、数字化的员工福利体系,以提升员工满意度和忠诚度。 2025年,上海迎来了一场聚焦企业福利创新与效率提升的盛会——京东政企业务城市峰会。此次峰会围 绕"优化成本,提升品质:构建员工满意度与运营效率的双赢局面"这一核心议题,汇聚了来自上海人才 服务行业协会、艾瑞咨询、国泰海通证券、中建四局、Lacoste及翠丰集团等行业内外多家知名企业和 机构的代表。 上海,这座中国经济的领头羊,一直致力于优化人才发展环境。根据《上海市人力资源服务业创新发展 行动方案(2023-2025年)》,上海正通过一系列重点任务,推动人力资源服务产业向专业化、数字化、国 际化方向发展。上海人才服务行业协会秘书长朱庆阳对峰会表示高度赞赏,他认为此次活动为企业、人 力资源机构和服务供应商提供了一个宝贵的交流平台,对提升上海企业的人才竞争力、构建和谐的劳动 关系具有重要意义。 京东政企业务在此次峰会上分享了其在数智化福利采购领域的最新成果。 ...
这家折扣超市在宿迁四店齐开,多款商品被抢断货
Yang Zi Wan Bao Wang· 2025-08-30 11:32
扬子晚报网8月30日讯(记者高峰)作为全国首个大型折扣超市业态,8月30日,京东折扣超市再掀热潮,将涿州首店的火爆盛况延续至江苏宿迁,以四店齐 开的"大手笔"落户宿迁经开区希望城小区、沭阳中央商场(600280)、泗洪吾悦广场及泗阳润迪.阳光里生活广场,瞬间点燃全城消费热情。 值得一提的是,宿迁京东折扣超市四店上线了七鲜等多款京东自有品牌商品。宿迁作为"中国白酒之都",京东折扣超市的货架上自然少不了本地特色商 品。例如,上线了洋河特别为京东定制的211ml和618ml两款光瓶酒,寓意京东"211限时达"服务和"618"购物节,兼具纪念意义与本地特色。 依托京东全渠道优势,宿迁消费者不仅能在门店即时选购提货,还可通过京东APP享受"线上下单、门店即时配送"的便捷服务,下单后最快30分钟即可送 达,极大提升了消费便利性,让消费者足不出户就能轻松购齐所需商品。 业内人士分析指出,借助宿迁完备的京东物流区域仓储与成熟的智慧供应链体系,京东确保了商品高效流通、成本精准可控,以实际行动助力家乡提振消 费,为区域经济发展注入全新活力。 校对陶善工 此次京东折扣超市落子宿迁,充分发挥"大店型、多SKU"的模式优势。四家新店店 ...
美团、京东二季度财报大起底,这些问题瞒不住了!
Sou Hu Cai Jing· 2025-08-30 10:52
Core Insights - Meituan and JD.com released their Q2 2025 financial reports, highlighting intense competition in the delivery market and the need for strategic adjustments in response to these challenges [1] Meituan Financial Performance - Meituan's Q2 revenue was approximately 91.84 billion yuan, a year-on-year increase of 11.7%, but operating profit plummeted by 98% and adjusted net profit fell by 89% [3] - The significant decline in profit was attributed to "irrational competition" starting in the quarter, primarily due to increased competition from JD.com and Alibaba in the food delivery sector [3] - Sales costs rose by 27.0% year-on-year, with sales and marketing expenses increasing by 51.8% to 22.519 billion yuan, driven by higher rider subsidies and expansion in grocery retail and overseas operations [3] - Core local business revenue grew by 7.7%, but operating profit dropped by 75.6%, indicating severe pressure on profitability [4] - New business revenue increased by 22.8%, but losses expanded to 1.9 billion yuan due to significant investments in overseas expansion [4] JD.com Financial Performance - JD.com's Q2 revenue reached 356.7 billion yuan, a 22.4% increase compared to Q2 2024, showcasing strong revenue growth [4] - However, net profit attributable to ordinary shareholders was 6.2 billion yuan, down 50.8% from 12.6 billion yuan in the same period last year, attributed to increased strategic investments in new businesses, particularly in food delivery [4] - JD.com's food delivery business saw a dramatic revenue increase of 199%, with daily order volume exceeding 25 million and coverage expanding to 350 cities [6] - Marketing expenses surged by 127.6% to 27 billion yuan, primarily for food delivery subsidies and promotions [6] - New business revenue grew by 199% to 13.852 billion yuan, but operating losses escalated from 0.695 billion yuan to 14.777 billion yuan, with an operating profit margin of -106.7% [6] Industry Implications - The financial reports from Meituan and JD.com reveal a highly competitive food delivery market, rising costs, and challenges in profitability, presenting both risks and opportunities for delivery companies [7] - Increased competition may lead to lower delivery fees and pressure on delivery companies to reduce costs, potentially squeezing profit margins [7] - However, the expansion of Meituan and JD.com's food delivery services could result in more delivery orders, allowing companies to optimize processes and achieve economies of scale [7] - Delivery companies can leverage increased business volume to negotiate better terms with platforms and explore value-added services to diversify revenue streams [7] Strategic Recommendations - The financial results from Meituan and JD.com serve as a wake-up call for delivery companies, emphasizing the need to closely monitor industry trends and adjust business strategies accordingly [9] - Companies should seek to identify opportunities within the crisis and adapt to the competitive landscape to maintain a strong market position [9]
三巨头少赚200亿,1条视频看懂上半年外卖三国杀战绩
2 1 Shi Ji Jing Ji Bao Dao· 2025-08-30 10:21
Core Viewpoint - The intense competition among major food delivery platforms (JD.com, Meituan, and Alibaba) has led to significant profit declines, prompting regulatory scrutiny and calls for fair competition practices [1][2]. Group 1: Financial Performance - JD.com reported a net profit of 6.2 billion RMB for Q2 2025, a decline of over 50% year-on-year [3]. - Meituan's adjusted net profit for Q2 2025 was 1.49 billion RMB, down 89% year-on-year [3]. - Alibaba's non-GAAP net profit for Q2 2025 was 33.51 billion RMB, a decrease of 18% year-on-year, with less impact from food delivery due to late subsidies [3]. - Collectively, the three platforms lost over 20 billion RMB in profits compared to the same quarter last year [1]. Group 2: User Engagement and Marketing Expenses - Despite profit declines, all three platforms saw record high monthly active users, with JD.com and Meituan achieving over 40% year-on-year growth in user engagement [2]. - JD.com's marketing expenses surged by 127.6% to 27 billion RMB in Q2 2025, while Meituan's marketing expenses increased by 51.8% to 22.5 billion RMB [3]. - Alibaba's sales and marketing expenses as of June 30, 2025, increased by 21.3% year-on-year [3]. Group 3: Strategic Responses - JD.com emphasized healthy growth in its food delivery business, achieving strategic goals through effective collaboration with existing operations [4]. - Meituan's CEO highlighted the company's commitment to maintaining market leadership through competitive strategies and support for merchants and riders [4]. - Alibaba's CEO noted significant investments in instant retail, leading to high consumer engagement and order volumes [4]. Group 4: Market Reactions - Following the earnings reports, JD.com and Meituan's stock prices fell, while Alibaba's stock rose by 12.9% due to its less impacted food delivery business and strong AI-related revenue growth [4].
三巨头少赚200亿,1条视频看懂上半年外卖三国杀战绩
21世纪经济报道· 2025-08-30 10:19
Core Viewpoint - The intense competition among major food delivery platforms (JD.com, Meituan, and Alibaba) has led to significant profit declines, with a total estimated loss exceeding 20 billion yuan in the second quarter of 2025 due to aggressive subsidies and marketing strategies [1][3]. Group 1: Financial Performance - JD.com reported a net profit decline of 50.8% in Q2 2025, with a profit of 6.2 billion yuan [3][5]. - Meituan's adjusted net profit fell by 89% to 1.49 billion yuan, resulting in a loss of approximately 12.1 billion yuan compared to the previous year [3][9]. - Alibaba's net profit decreased by 18% to 33.51 billion yuan, but the impact from its food delivery business was less pronounced due to the late launch of significant subsidies [3][5]. Group 2: User Engagement and Marketing Expenses - Despite profit declines, all three platforms achieved record high monthly active users, with JD.com seeing over 40% growth in active users and shopping frequency [3][4]. - Meituan's monthly active users surpassed 500 million, with annual transaction frequency reaching a historical high [3][4]. - Marketing expenses surged significantly, with JD.com spending 27 billion yuan (up 127.6%), Meituan 22.5 billion yuan (up 51.8%), and Alibaba's sales and marketing expenses increasing by 21.3% [3][4]. Group 3: Strategic Responses - JD.com emphasized healthy growth in its food delivery business, achieving strategic goals through effective collaboration with its retail operations [5][6]. - Meituan's CEO highlighted the company's commitment to maintaining its market position through cash subsidies and innovative models to support merchants [5][6]. - Alibaba focused on investing in instant retail, achieving significant user engagement and order volume growth, particularly through its Taobao Flash Sale initiative [5][6]. Group 4: Market Reactions - Following the financial reports, JD.com and Meituan's stock prices fell, while Alibaba's stock rose by 12.9% due to its less impacted food delivery business and strong growth in AI-related products [6][7].
宿迁市民雨中撑伞排队 京东折扣超市打造现象级开业现场
Zhong Jin Zai Xian· 2025-08-30 10:19
Group 1 - The core point of the news is the successful opening of four JD discount supermarket stores in Suqian, which attracted significant consumer interest despite rainy weather [1][11] - The stores leverage JD's strong supply chain and direct sourcing capabilities, offering over 5,000 high-cost performance products across various categories, enhancing the shopping experience with spacious layouts [3][11] - Popular items such as "9.9 yuan for 30 fresh eggs" quickly sold out, demonstrating the appeal of low prices to consumers, who were willing to wait for restocks [5][11] Group 2 - Other affordable products like "14.99 yuan for 10 kg of flour" and "39.99 yuan for 5L of soybean oil" also gained strong attention, with fresh produce and meat sections seeing high foot traffic [7] - The integration of offline shopping with online instant delivery provides convenience, allowing customers to either shop in-store or order via the JD app for delivery within 30 minutes [9] - The successful launch and consumer turnout reflect a significant release of pent-up demand and inject new vitality into the regional commercial landscape [11]
京东全球购七夕团播圆满收官:双团PK获400万点赞,实物打赏开辟“内容+电商”新路径
Zhong Jin Zai Xian· 2025-08-30 10:12
日前,京东全球购七夕双团团播正式落下帷幕。数据显示,此次"梦华录系列"古风女团与"厚海H- one"现代男团的同步直播,两大直播间单晚总点赞数超400万,仅活动当晚就带动直播间实现了数万名 的粉丝增长,以高互动量与高转化潜力,为京东开启品质团播试水交出了一份亮眼答卷,更推动"内容 +电商"深度融合取得阶段性成果,成为今年七夕消费市场的一大亮点。 同时,两大团体通过"连线PK"模式围绕"关注量、点赞数、实物送礼数、订单量"展开实时比拼——直 播间实时更新双团排名,动态战况不仅激发用户参与热情,更让不同风格偏好的观众找到共鸣。数据显 示,单晚超240万用户进入两大直播间观看,其中既有为古风场景驻足的"传统文化爱好者",也有因现 代互动停留的"潮流消费者",多元内容覆盖实现用户群体的广泛触达,成为直播人气居高不下的核心原 因。 跨境供应链赋能创新:实物打赏落地,打造"又好又便宜"极致体验 此次团播的另一大突破性意义,则在于京东全球购依托其沉淀多年的跨境供应链能力,在行业首创"实 物送礼"玩法,打破传统直播虚拟礼物的互动局限。直播期间开辟的"实物送礼专区",聚合了平台精选 的全品类进口好物——从美妆尖货、大牌服饰、3 ...
京东大型折扣超市四店齐开上架“东哥同款”,刘强东现身
Nan Fang Du Shi Bao· 2025-08-30 08:35
据了解,宿迁消费者不仅能在门店即时选购提货,还可通过京东App享受"线上下单、门店即时配送"的 便捷服务,下单后最快30分钟即可送达,让消费者足不出户就能轻松购齐所需商品。 业内人士分析指出,京东折扣超市涿州门店开业时的火爆场景仍历历在目,如今宿迁四店齐开,现场人 潮涌动、热闹非凡,再度掀起消费热潮。这不仅是对京东强大供应链整合能力的有力验证,此次在宿迁 的战略布局,还有效拓展了零售业务的市场版图、提升了品牌影响力。借助宿迁完备的京东物流区域仓 储与成熟的智慧供应链体系,京东确保了商品高效流通、成本精准可控,以实际行动助力家乡提振消 费,为区域经济发展注入全新活力。 此次京东折扣超市落子宿迁,充分发挥"大店型、多SKU"的模式优势。四家新店店均面积超5000平方 米,通道比涿州店更宽敞,可容纳更多客流量。店内"质优价低"的全品类商品琳琅满目,覆盖日用百 货、生鲜食品、快消品、酒水饮料等超5000支SKU,充分满足家庭"一站式购齐"的消费需求。 作为全国首个大型折扣超市业态,京东折扣超市在8月16日在河北涿州亮相后,首日就创下销售额新 高。8月30日,京东折扣超市在江苏宿迁开业,以四店齐开的"大手笔"落户宿迁经 ...