Peloton (PTON -0.16%) has partnered with TikTok to create a fitness hub within the video app. This is a big shift in content for both companies, but with billions of views, it could have a meaningful impact on Peloton.In this video, Travis Hoium covers the deal and what metrics to watch to judge success for Peloton in 2024.*Stock prices used were end-of-day prices of Jan. 8, 2023. The video was published on Jan. 8, 2024. ...

Key PointsLast week, Peloton announced a partnership with TikTok to bring its workout content to a new fitness hub called #TikTokFitness, causing PTON shares to jumped 9.6% on the news.A key contributor to the growth is expected to be the company’s new fitness-as-a-service model whereby consumers can now rent a Peloton bike rather than making an expensive fitness equipment purchase.With 14% of the stock’s float in the hands of short sellers, a milder version of past short squeezes could be on Peloton’s path ...

FatCamera Initial Bullish Stance on Peloton Peloton's (NASDAQ:PTON) stock has attracted a lot of bears recently because of its weak growth and losses. We published a buy rating on Peloton back in May 2023 because we were bullish on its strong brand and loyal customer base. Further, we like that it is the leader in the home fitness space. Even though Peloton only has 3 million connected fitness subscribers at the moment, we believe the home fitness market can become much larger than most people think ove ...

Peloton Interactive Inc. shares surged Thursday after the connected-exercise platform announced an exclusive partnership with TikTok.The deal will create a dedicated Peloton hub on the video-based social network with custom Peloton content, the companies said in a joint statement. TikTok users will be able to access live Peloton classes, instructor series, celebrity collaborations and more. The hub will be available in the U.S., Canada and the U.K.“Our team is excited to complement TikTok’s already burgeoni ...

Shares of Peloton (PTON 13.94%) are up 9% as of 12:30 p.m. ET Thursday after the connected fitness platform specialist announced an exclusive new content partnership with social media platform TikTok.Why Peloton is joining forces forces with TikTokMore specifically, Peloton and TikTok are launching a new dedicated, co-branded fitness hub on the China-based social media platform dubbed "#TikTokFitness Powered by Peloton." The hub will include custom Peloton content, including select live classes, original in ...

Peloton Interactive and TikTok announced Thursday they are partnering to create a new fitness hub on the social media platform. The hub, named #TikTok Fitness Powered by Peloton, will feature Peloton content including video clips of workouts and celebrity collaborations, available for TikTok users in the U.S., U.K. and Canada via the hashtag #TikTokFitness. TikTok, owned by Chinese firm ByteDance, has 1 billion active users globally."We're thrilled that this partnership will bring inspirational fitness cont ...

Key TakeawaysPeloton Interactive Inc. struck a deal with TikTok to provide workouts and other fitness-related content on the social media site.Peloton will have a dedicated, co-branded hub on TikTok where customers can find its offerings.The move is part of Peloton's effort to reposition itself as the booming demand for its stationary bikes during the COVID-19 lockdowns has faded.Shares of Peloton Interactive Inc. (PTON) took off Thursday as the connected fitness company said it was partnering with social m ...

Peloton Interactive Inc (NASDAQ:PTON) is surging today, last seen up 8.9% at $5.86 at last glance, following another partnership announcement. The company inked a deal with TikTok to create an online workout hub called #TikTokFitness, which will house custom Peloton content.Traders are taking aim at the stock following the news. So far, 24,000 calls and 9,962 puts have crossed the tape, with options volume running at double the intraday average. New positions are opening at the most popular weekly 1/5 6-str ...

Peloton and TikTok partnered to offer Peloton’s workout content to TikTok users in the United States, the United Kingdom and Canada.The partnership will create a new fitness hub on the short-form mobile video platform called #TikTokFitness on which Peloton will have a dedicated, co-branded hub housing its content, the companies said in a Thursday (Jan. 4) press release.“We collectively recognize the way people engage with fitness is constantly changing,” Oli Snoddy, vice president of consumer marketing at P ...

ToplineAt-home workout platform Peloton is partnering with TikTok to share custom fitness content on the social video platform, including live Peloton classes with and without its stationary bike, and original workout series from its instructors, amid sinking shares and falling revenue after a pandemic high.Peloton is sharing custom fitness content on the video-sharing app, including live classes and ... [+] workout series. (Photo by Ezra Shaw/Getty Images)Getty Images Key FactsFree custom Peloton content w ...