Core Insights - NIQ has launched its first data clean room on Snowflake, aimed at enhancing data enrichment and outcome measurement for marketers globally [1] - This initiative is designed to support critical use cases for marketers, media owners, retail media networks, and ad tech platforms [1] - The clean room allows for secure collaboration, enabling marketers to enrich their proprietary first-party data [1]

Core Insights - The session focuses on Snowflake's security approach and the shared responsibility model, emphasizing the need for customers to ensure data security [2][3] - The discussion will address challenges related to managing large volumes of data across various databases and how automated tools can assist in this process [3] Group 1: Snowflake's Security Model - Snowflake promotes a shared responsibility model for security, which requires customer involvement to secure their data [2] - The session will cover the necessary actions customers must take to align with Snowflake's security framework [2] Group 2: Data Management Challenges - The presentation will highlight the difficulties of securing vast amounts of data stored in data lakes and various services [3] - An automated tool, specifically DSPM, will be discussed as a solution to enhance data security within Snowflake [3] Group 3: Zscaler's Role - Zscaler will provide a deep dive into its DSPM capabilities, detailing how it can improve the security and protection of data in Snowflake [3]

Core Insights - Acxiom has been recognized as a "Leader" in Identity & Onboarding and "One to Watch" in Collaboration by Snowflake [1] Company Recognition - The recognition is part of Snowflake's report titled "The Modern Marketing Data Stack 2026: How Marketers Become Agents of Change in an AI-Driven World" [1] - This marks the fourth annual edition of Snowflake's Modern Marketing Data Stack report [1]

Core Insights - Ketch has been recognized by Snowflake as "One to Watch" in the Modern Marketing Data Stack 2026, highlighting its role in the evolving landscape of marketing data [1] - The recognition specifically pertains to Ketch's contributions in the Privacy & Consent category, emphasizing its support for first-party data strategies [1] - Ketch's platform focuses on enabling access to permissioned, privacy-safe data, which is increasingly important in an AI-driven marketing environment [1]

Core Insights - Sigma has been recognized as a Business Intelligence leader by Snowflake in their report titled "The Modern Marketing Data Stack 2026: How Marketers Become Agents of Change in an AI-Driven World" [1] Group 1 - Sigma is identified as an industry-leading analytics platform with unique cloud data platform write-back capabilities [1] - The report is the fourth annual edition from Snowflake, focusing on technologies, solutions, and platforms relevant to modern marketing [1]

Core Insights - MessageGears has been recognized as "One to Watch" in the report titled "The Modern Marketing Data Stack 2026: How Marketers Become Agents of Change in an AI-Driven World" launched by Snowflake [1] - The company was highlighted in the Activation & Delivery for Owned Channels category due to its strengths in audience segmentation and cross-channel message creation [1]

Core Insights - Tealium has been recognized by Snowflake as a "One to Watch" in the Activation and Delivery for Owned Channels category of The Modern Marketing Data Stack 2026 report [1][4] - The report highlights the impact of AI, privacy, and data gravity on martech and adtech, based on insights from over 11,100 Snowflake customers [2] Company Highlights - Tealium's bi-directional connectivity with Snowflake, including the Snowpipe Streaming API, allows for seamless real-time customer engagement data delivery [3] - Tealium's growth with Snowflake positions it as a key technology in the Activation and Delivery category, providing unified, real-time solutions for marketers [4] - Tealium's solutions include a real-time customer data platform (CDP) and support over 1,300 built-in connections, enhancing customer data strategies for more than 850 leading businesses globally [9] Customer Success Stories - Rohrman Auto Group utilized Tealium and Snowflake to unify customer data, resulting in over 2 million customer records transformed into clean, consented data, which improved lead conversions [5] - Spark New Zealand leveraged Tealium and Snowflake to create a real-time, AI-powered data engine, generating millions in incremental revenue [6] - Legal & General integrated Tealium's CDP with Snowflake's AI Data Cloud, achieving a 54% increase in call-to-lead conversions [6] Strategic Initiatives - Tealium will sponsor seven Snowflake World Tour events across various cities to showcase innovations in data and AI [7] - The collaboration between Tealium and Snowflake aims to unlock the full value of customer data, enabling personalized experiences and AI-driven insights at scale [8]

Core Insights - Kipi.ai has launched a Marketing Mix Modeling and Analytics application on the Snowflake AI Data Cloud, enhancing data-driven marketing strategies [1] Company Overview - Kipi.ai specializes in providing advanced analytics solutions, focusing on marketing mix modeling to optimize marketing investments [1] - The integration with Snowflake AI Data Cloud allows for scalable data processing and analytics capabilities [1] Industry Impact - The introduction of this application is expected to drive innovation in marketing analytics, enabling companies to make more informed decisions based on comprehensive data analysis [1] - The collaboration between Kipi.ai and Snowflake signifies a growing trend in the industry towards leveraging AI and cloud technologies for enhanced marketing effectiveness [1]

SAN FRANCISCO--(BUSINESS WIRE)-- #AI--Airbyte has been recognized by Snowflake as an Integration leader in The Modern Marketing Data Stack 2026. ...

Core Insights - RelationalAI has been recognized as a "One to Watch" in the AI/ML Development & Deployment category in Snowflake's Modern Marketing Data Stack 2026 report, highlighting its role in empowering marketing teams to utilize customer data effectively [1][2] - The report indicates that over 11,100 leading customers assessed marketing technologies, emphasizing the growing influence of AI, privacy, and data gravity in the evolution of martech and adtech [2] Company Overview - RelationalAI's platform allows marketing teams to build and deploy AI-driven applications directly where their data resides within Snowflake, transforming siloed customer and campaign data into actionable insights [1][3] - The platform supports advanced AI reasoning capabilities, enabling use cases such as hyper-personalized campaigns, predictive customer journeys, and churn detection, which enhance engagement and ROI [3][4] Industry Context - CMOs face increasing pressure to deliver measurable impact quickly, with a growing volume of data available for decision-making [3] - Legacy analytical tools are inadequate for fully utilizing customer data, necessitating a shift towards more intelligent applications that can optimize marketing operations at scale [3][4] - RelationalAI serves as a critical bridge between data, AI, and business execution, facilitating operationalization of AI initiatives in marketing [4][6]