The Trade Desk(TTD)

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 沃尔玛取消与TTD的独家合作,对程序化广告意味着什么?
 3 6 Ke· 2025-08-27 06:48
 Core Insights - Walmart has ended its exclusive partnership with The Trade Desk (TTD) after four years, allowing advertisers to access its consumer data through multiple third-party DSP platforms [1] - Walmart's retail media advertising business has seen significant growth, with a nearly 46% year-over-year increase in global advertising revenue in Q2 2025, and approximately 31% growth in its U.S. business [1] - However, growth rates are expected to decline, with eMarketer projecting a drop from 27.9% in 2025 to 18.8% by 2027 [1]   Group 1: Walmart's Advertising Strategy - Strengthening market coverage is essential for Walmart's advertising business expansion, as TTD lacks sufficient global market reach [4] - Walmart's decision to end exclusive cooperation is influenced by pricing strategies, as Amazon has significantly reduced its advertising technology fees to 1%, while TTD charges double-digit platform fees [6] - The shift in partnership dynamics indicates a broader trend where platforms are seeking to maintain control over first-party data rather than relying solely on technology providers [15]   Group 2: Implications for The Trade Desk - The loss of exclusive access to Walmart's consumer data could impact TTD's future growth expectations, as it has been seen as a key alternative to Amazon and Google [7] - If advertisers find efficient ways to access Walmart's data without TTD, the latter's negotiating power may diminish [8] - TTD's stock has already seen a decline of over 50% this year, with a significant drop of 35% in one day due to lowered growth expectations [9]   Group 3: Industry Trends - The advertising industry is transitioning from a technology-driven model to a data-driven one, where first-party data is becoming the most critical asset [19] - Platforms like Walmart, Amazon, and Netflix are increasingly integrating advertising technology into their core capabilities, moving away from outsourcing these functions [17] - The role of DSPs is evolving, as they must adapt to a new ecosystem where they are no longer the central players but rather components of a larger platform strategy [18]
 TTD vs. AMZN: Which Ad-Tech Stock is the Smarter Buy Now?
 ZACKS· 2025-08-26 15:56
 Core Insights - The Trade Desk, Inc. (TTD) and Amazon.com, Inc. (AMZN) are significant players in the digital advertising ecosystem, with TTD focusing on ad-tech and AMZN leveraging its e-commerce and cloud capabilities to drive advertising revenue [1][2]   Group 1: The Trade Desk (TTD) - TTD is positioned to capture growth opportunities in connected TV (CTV) and retail media, with a strong focus on international expansion and innovative platforms like Kokai [3][4] - In Q2 2025, TTD's growth was largely driven by CTV and retail media, with video accounting for a high-40s percentage of its overall business [4] - The Kokai platform has seen over 70% client adoption, enhancing campaign precision and efficiency through integrated AI tools [5][6] - TTD's audience targeting efficiency improved significantly for clients, with Samsung reporting a 43% increase and Cashrewards a 73% improvement in cost per acquisition [6] - TTD faces macroeconomic challenges that could impact advertising budgets, particularly from large global brands, and is experiencing competition from AMZN's expanding DSP business [7]   Group 2: Amazon (AMZN) - AMZN's ad services revenue reached $56.2 billion in 2024, with a 22% increase to $15.7 billion in Q2 2025, driven by growth across its advertising portfolio [8][9] - AMZN's advertising capabilities allow access to over 300 million ad-supported audiences across various platforms, contributing significantly to profitability [9] - The company is investing heavily in its DSP and CTV businesses, enhancing its competitive position against TTD [11] - Recent partnerships with Roku and Disney have expanded AMZN's DSP reach, leveraging its diverse business model to reduce reliance on any single segment [12][13]   Group 3: Share Performance and Valuation - Over the past month, TTD shares declined by 40.8%, while AMZN shares fell by 2.1%, with both companies trading at high forward P/E valuations [10][14] - TTD's forward 12-month price/earnings ratio is 26.02X, compared to AMZN's 31.39X, indicating differing market perceptions [17] - Analysts have made slight upward revisions for TTD's earnings, while AMZN has seen a more significant upward revision of 6.69% for the current fiscal year [18][20]   Group 4: Investment Outlook - AMZN is viewed as a stronger investment pick due to its diversified business model, which includes retail, cloud, AI, and advertising, providing stability and multiple growth avenues compared to TTD's ad-tech focus [22]
 Can The Trade Desk's CTV Momentum Fend Off Rising Competition?
 ZACKS· 2025-08-25 15:30
 Core Insights - The Trade Desk's Connected TV (CTV) business is experiencing significant growth, with total revenues for Q2 2025 increasing by 19% year-over-year to $694 million, surpassing the overall digital ad market growth [1][9] - CTV is identified as the fastest-growing advertising channel, bolstered by partnerships with major media companies like Disney, NBCU, Netflix, Roku, and Walmart [1][5] - The company is focusing on the transition from linear to programmatic CTV, which is delivering the highest return on ad spend [2]   Revenue and Performance - Video advertising, including CTV, accounted for a high-40s percentage of total business in Q2 2025 [1] - Over 70% of clients are utilizing the AI-powered Kokai platform, with full adoption expected by the end of the year [3] - Campaigns using Kokai are achieving over 20-point improvements in key performance indicators compared to legacy tools, leading to increased advertiser spending [4][9]   Competitive Landscape - The competition remains intense, particularly from major players like Google and Amazon, as well as independent ad-tech companies such as Magnite and PubMatic [6][10] - Magnite reported a 14% year-over-year increase in CTV contributions, while PubMatic's CTV revenues surged over 50% year-over-year in Q2 2025 [7][8]   Strategic Focus - The Trade Desk is targeting the live sports streaming market, allowing advertisers to bid on key moments in live events, enhancing engagement opportunities [5] - The integration of Koa AI tools into the Kokai platform is seen as a transformative development, improving campaign precision and efficiency [3]   Market Position and Valuation - Despite a 54.8% decline in share price year-to-date, TTD's forward price/earnings ratio stands at 26.45X, higher than the industry average of 20.64X [11][13] - The Zacks Consensus Estimate for TTD's earnings for 2025 has remained unchanged over the past 30 days, indicating stability in earnings expectations [14]
 Down 55%, Should You Buy the Dip on The Trade Desk?
 The Motley Fool· 2025-08-24 12:30
 Core Viewpoint - The Trade Desk is experiencing significant challenges in 2025, with a 55% drop in stock value year-to-date due to competitive pressures and execution issues [3][5][14]   Company Performance - The Trade Desk's Q1 revenue increased by 25% year-over-year, but Q2 revenue growth slowed to 19%, with earnings per share rising only slightly to $0.39 [5][6] - The company's guidance for the current quarter indicates a further deceleration in revenue growth to 14%, with expected revenue of $717 million and adjusted EBITDA forecasted at $277 million, an 8% year-over-year improvement [7][12]   Competitive Landscape - Competitors like Amazon and Meta Platforms are reporting strong growth, with Amazon's advertising business growing 23% year-over-year to $15.7 billion, and Meta's revenue increasing by 22% [8][11] - Amazon's recent deal with Roku to expand in the connected TV advertising space poses a direct threat to The Trade Desk, which relies on this market for growth [9]   Valuation Concerns - The Trade Desk is trading at 66 times trailing earnings, which is double the average price-to-earnings ratio of the Nasdaq-100 index, raising concerns about the stock's valuation amidst slowing revenue growth [14] - Analysts predict only an 8% improvement in earnings to $1.79 per share this year, with a return to double-digit growth expected in 2026 [12]
 TTD Banks on Kokai's Widespread Adoption: Path to Greater Monetization?
 ZACKS· 2025-08-22 14:15
 Core Insights - The Trade Desk launched Kokai in 2023, a next-generation platform that integrates advanced AI, measurement, partner integrations, and user experience for programmatic advertising [1] - Kokai has shown significant performance improvements, with clients like Samsung and Cash Rewards reporting increases in campaign effectiveness [2][11] - The adoption of Kokai is accelerating, with three-quarters of clients using it and full adoption expected by the end of 2025 [3][11]   Performance Metrics - Samsung achieved a 43% increase in reaching its target audience for an omnichannel campaign in Europe, while Cash Rewards saw a 73% improvement in cost-per-acquisition for campaigns in Asia [2] - Campaigns on Kokai are showing over a 20-point increase across key performance indicators [2][11] - Clients shifting their spend to Kokai are increasing overall investment in The Trade Desk by more than 20% faster than others [3]   Revenue and Growth Projections - The Trade Desk reported a 19% year-over-year revenue growth, driven by Kokai and strength in connected TV [5] - The company forecasts a 14% revenue increase for the third quarter, projecting at least $717 million in revenue [5]   Competitive Landscape - Taboola.com Inc. is expanding its performance advertising platform, targeting a $55 billion market with its new offering, Realize [6][7] - Magnite operates as a leading supply-side platform, with significant growth driven by its partnerships and ad server technology [8][9]   Valuation and Market Performance - The Trade Desk's shares have declined 49.3% over the past year, contrasting with the S&P 500's rise of 15.2% [12] - The company trades at a forward price-to-sales ratio of 8.02X, higher than the industry average of 5.38X [13]
 INVESTOR ALERT: Pomerantz Law Firm Investigates Claims On Behalf of Investors of The Trade Desk, Inc. - TTD
 Prnewswire· 2025-08-22 14:00
 Core Viewpoint - Pomerantz LLP is investigating claims of potential securities fraud or unlawful business practices by The Trade Desk, Inc. and its officers or directors following disappointing financial results and subsequent stock price decline [1][2].   Financial Performance - The Trade Desk reported disappointing second quarter 2025 financial results after the market closed on August 7, 2025, leading to multiple downgrades from analysts, including a double downgrade by Bank of America [2]. - The company missed guidance for the first time as a public entity, raising concerns about competitive pressures and its ability to sustain over 20% long-term growth [2].   Stock Market Reaction - Following the negative news, The Trade Desk's stock price fell by $34.10 per share, or 38.6%, closing at $54.23 per share on August 8, 2025 [3].    Management Changes - The Trade Desk announced the departure of its longtime Chief Financial Officer, which may further impact investor confidence and company performance [2].
 The Trade Desk Just Had Its Worst Day Ever. What Comes Next?
 The Motley Fool· 2025-08-22 13:15
 Core Viewpoint - The Trade Desk has experienced significant stock decline following its recent earnings report, raising questions about its future prospects in the competitive digital advertising landscape [1][2][13].   Group 1: Recent Performance and Challenges - The Trade Desk's stock fell nearly 39% on August 8, marking its steepest single-day decline after posting quarterly results that disappointed investors [1][4]. - Revenue growth has slowed, with Q2 2025 revenue rising 19% year over year to $694 million, down from previous growth rates. Management has guided for Q3 revenue of at least $717 million, indicating only 14% growth [5][6]. - The company faces challenges in transitioning to its AI platform, Kokai, and is contending with increased competition, particularly from Amazon, which is expanding its advertising business [6][7].   Group 2: Management Changes and Market Sentiment - A significant management change was announced, with longtime CFO Laura Schenkein stepping down, which has unsettled investors and raised concerns about stability during a challenging period [8][9]. - The market's reaction to the management transition reflects investor sensitivity to changes during times of underperformance [8].   Group 3: Long-term Outlook and Opportunities - Despite short-term challenges, The Trade Desk remains the largest independent demand-side platform globally, maintaining its leadership position [10]. - The company's AI engine, Kokai, is gaining adoption, and the overall trend towards AI technology is expected to continue, positioning the company favorably for the future [11]. - The Trade Desk is benefiting from significant secular tailwinds in retail media and connected TV, which are growing faster than the broader advertising market, suggesting potential for multiple players to succeed [11][13].   Group 4: Investor Considerations - The recent stock decline presents a potential opportunity for long-term investors, although caution is advised until there is greater visibility on the company's turnaround efforts [14][15]. - Monitoring the company's progress in addressing its challenges will be crucial for investors considering their next moves [14][16].
 The Trade Desk's Next Decade: 3 Tailwinds Investors Shouldn't Overlook
 The Motley Fool· 2025-08-22 08:45
 Core Viewpoint - The Trade Desk is positioned to benefit from three significant megatrends in digital advertising, despite facing short-term challenges such as slower growth and increased competition [1]   Group 1: Connected TV (CTV) - The U.S. connected TV ad spend is projected to grow from $30 billion in 2024 to nearly $40 billion by 2027, with a global market expected to expand from $268 billion in 2024 to $531 billion by 2030, indicating a substantial opportunity for The Trade Desk [3][4] - The Trade Desk operates as an independent demand-side platform, providing advertisers access to premium streaming inventory across various publishers, which positions it favorably against competitors like YouTube and Facebook [3][4] - The company’s partnerships with major streaming services such as Disney+ and Netflix, along with its Unified ID 2.0 initiative, enhance its competitive edge in the CTV space [3]   Group 2: Retail Media - Retail media is emerging as a new advertising frontier, allowing brands to place ads directly on retailer websites and apps, which is more effective due to the use of first-party purchase data [5][6] - The global retail media market is expected to reach $177 billion by 2025, indicating rapid growth in this advertising channel [6] - The Trade Desk has established itself in this sector by powering retailer ad networks outside of Amazon, exemplified by its partnership with Walmart Connect [7][8]   Group 3: International Expansion - The Trade Desk currently generates most of its revenue in the U.S., but the international advertising market presents a significant growth opportunity, with global digital ad spend projected to reach $1.1 trillion by 2025 [9][10] - Only 12% of The Trade Desk's revenue comes from international markets, highlighting the potential for substantial growth if the company can replicate its U.S. success abroad [9][10] - Capturing even a small share of the global ad spend outside the U.S. could result in tens of billions in additional revenue capacity for The Trade Desk [10]   Group 4: Long-term Growth Potential - Despite current challenges, The Trade Desk is at the center of three rapidly growing areas in digital advertising: CTV, retail media, and international expansion, which are expected to drive long-term growth [12] - These markets collectively represent several hundred billion dollars of addressable spend in the coming years, positioning The Trade Desk as a leading independent DSP [12][13] - The company does not need to dominate every segment but must remain a trusted alternative to larger competitors, which is crucial for patient investors [13]
 INVESTOR ALERT: Pomerantz Law Firm Investigates Claims On Behalf of Investors of The Trade Desk, Inc. - TTD
 GlobeNewswire News Room· 2025-08-21 17:27
 Core Viewpoint - Pomerantz LLP is investigating claims of potential securities fraud or unlawful business practices involving The Trade Desk, Inc. (TTD) and its executives following disappointing financial results and subsequent stock price decline [1][3].   Financial Performance - TTD reported disappointing second quarter 2025 financial results after the market closed on August 7, 2025, leading to multiple downgrades from analysts, including a double downgrade by Bank of America [3]. - The company missed guidance for the first time as a public entity, raising concerns about competitive pressures and its ability to sustain long-term growth above 20% [3].   Stock Market Reaction - Following the negative news, TTD's stock price fell by $34.10 per share, or 38.6%, closing at $54.23 per share on August 8, 2025 [4].    Management Changes - TTD announced the departure of its longtime Chief Financial Officer, which may further impact investor confidence and company performance [3].
 Will Headwinds Derail Trade Desk's Double-Digit Growth Trajectory?
 ZACKS· 2025-08-20 16:21
 Core Insights - The Trade Desk, Inc. (TTD) reported second-quarter 2025 revenues of $694 million, an 18.6% year-over-year increase, exceeding guidance and consensus estimates [1] - Connected TV (CTV) is the fastest-growing channel, bolstered by partnerships with major media players [1] - The Kokai platform is gaining traction, with over 70% of clients expected to fully adopt it by 2025 [2]   Financial Performance - TTD's Q2 2025 revenues of $694 million surpassed the guidance of at least $682 million and consensus estimates by 1.4% [1] - For Q3 2025, TTD projects revenues of at least $717 million, indicating a 14% year-over-year growth, but a slowdown from previous quarters [4][9] - Operating costs increased by 17.8% year-over-year, impacting margins [7][9]   Business Developments - The Kokai platform, powered by advanced AI, is enhancing campaign performance, with significant improvements reported by clients [2] - TTD is streamlining the digital ad supply chain with OpenPath and has launched Deal Desk to manage ad deal performance [3] - The company is expanding partnerships in generative AI with firms like Rembrand and Nova [2]   Market Position and Competition - TTD faces intense competition in the digital advertising space from giants like Google and Amazon, as well as smaller players [6] - CTV remains a strong revenue driver, but increasing competition in this segment raises concerns about reliance on it for growth [6]   Outlook and Challenges - Macroeconomic uncertainty may impact advertising budgets, with potential pressure on revenue growth if programmatic demand decreases [5] - The company is experiencing a maturing growth trajectory, as indicated by the deceleration in revenue growth rates [4][9]










