广州遇见小面餐饮股份有限公司（以下简称"遇见小面"）近期向港交所递交上市申请，计划募资1亿美元，若成功上市，将成为港股"中式面馆第一股"。然 而，5月30日，中国证监会国际司对其出具六条补充材料要求，涉及股权激励合规性、股东股份质押情况、外商投资准入等多个关键问题，其上市之路增添 变数。 公开资料显示，遇见小面主打川渝风味，以重庆小面为核心产品，近年来扩张迅猛。截至2025年4月，其门店总数已达400家，覆盖内地22个城市及中国香 港，并有64家新店在筹备中。 据招股书数据，2022年至2024年，遇见小面营收从4.18亿元飙升至11.54亿元，由亏损3597万元转为盈利6070万元，展现出较强的增长势头。 遇见小面高速扩张的背后，隐患亦不容忽视。证监会要求其说明股权激励方案是否存在利益输送，以及股东股份是否被质押或冻结，这或反映出该公司内部 治理结构的潜在风险。此外，近年来遇见小面多次因食品安全问题被通报，包括"未保持经营场所环境整洁"等违规行为，消费者投诉亦时有发生，品牌信任 度面临挑战。 在行业层面，中式面馆赛道曾经历资本狂热，但同质化竞争与消费降级趋势让部分品牌陷入困境。遇见小面虽通过降价策略提升翻台 ...

Core Viewpoint - The aggressive expansion strategy of the company "遇见小面" has led to significant revenue growth, but it has also resulted in declining operational efficiency and rising debt levels, raising concerns about its long-term profitability and sustainability [4][18][25]. Group 1: Company Performance - "遇见小面" has experienced rapid expansion, increasing its number of stores from 170 to 360 between 2022 and 2024, with a compound annual growth rate (CAGR) of 45.5% [3][11]. - The company's revenue grew nearly threefold from 420 million RMB in 2022 to 1.15 billion RMB in 2024, with an average annual growth rate of 66.2% [7][9]. - Despite achieving profitability in 2023, the net profit margin decreased from 5.7% in 2023 to 5.3% in 2024, indicating a decline in profit efficiency [20][23]. Group 2: Operational Efficiency - The average daily revenue per store showed minimal growth, with a CAGR of only 2.4%, and a decline of 10.6% in 2024 compared to 2023 [11][13]. - The company’s same-store sales decreased by 4.2% in 2024, reflecting a drop in operational efficiency despite the increase in store numbers [18][24]. - The average order value has declined from 36.1 RMB in 2022 to 32 RMB in 2024, attributed to price competition in the industry [17][18]. Group 3: Financial Health - The company's debt levels have risen sharply, with an asset-liability ratio hovering around 90%, indicating high financial leverage [26][30]. - Over 70% of the company's liabilities are lease-related, contributing to a heavy asset structure that impacts financial stability [28][30]. - The company’s cash assets barely cover its short-term liabilities, raising concerns about liquidity and operational sustainability [29][36]. Group 4: Market Position and Future Outlook - The company plans to open 120-250 new stores annually from 2025 to 2027, but faces challenges in achieving this aggressive growth due to market saturation and competition [35][39]. - The profitability of franchise stores is significantly lower than that of company-owned stores, which may hinder expansion into lower-tier markets [37][38]. - The recent decision to distribute a substantial dividend before the IPO has raised questions about the company's financial prudence and long-term strategy [40][42].

Core Viewpoint - Guangzhou Yujian Xiaomian Restaurant Co., Ltd. has submitted an application for an IPO on the Hong Kong Stock Exchange, potentially becoming the first publicly listed Chinese noodle restaurant [1] Company Overview - Yujian Xiaomian has opened 380 stores in just three years, turning a net loss of 35.97 million yuan in 2022 into a net profit of 60.7 million yuan in 2023, with projected revenue of 1.154 billion yuan in 2024 [1] - The founders, all graduates from 985 universities, have no professional culinary background, which adds a unique narrative to the brand [3][5] Business Model and Strategy - The founders adopted a scientific approach to restaurant management, utilizing precise measurements and laboratory equipment to standardize cooking processes [9][11] - The brand has successfully localized the taste of Chongqing noodles to appeal to a broader audience, maintaining a price point of 36 yuan per bowl [11] Funding and Expansion - Yujian Xiaomian has completed eight rounds of financing, raising approximately 200 million yuan, which has facilitated rapid expansion [13] - The company plans to open 120-150 new restaurants in 2025 and 150-180 in 2026, with a total of 64 additional locations currently in preparation [15] Financial Health - As of the end of 2024, the company reported short-term loans of 50 million yuan and a net current liability of 242 million yuan, with a high debt-to-asset ratio of 89.86% [21] - Despite financial pressures, the company distributed a sudden dividend of 14.7 million yuan in March [23] Challenges and Risks - Yujian Xiaomian has faced multiple complaints regarding food safety, with a total of 189 complaints and a low resolution rate of less than 30% [16][17] - The company has been criticized for poor service quality and has been penalized for not maintaining food safety standards [17][20]

Core Viewpoint - The company "遇见小面" is aggressively expanding its store network while facing declining same-store sales, raising questions about its strategy and potential for success in the capital market as it prepares for an IPO [1][2]. Group 1: Company Overview - "遇见小面" was founded in 2014 and has become a notable player in the Chinese noodle restaurant sector, ranking fourth in sales among similar brands as of 2024 [4]. - The company has received significant investment from various backers, including 百福控股 and 碧桂园控股, and its founders hold a combined 53.28% stake [5][7]. Group 2: Expansion and Store Network - The company has rapidly increased its number of stores, reaching 252 by the end of 2023, with plans to open an additional 120 to 150 stores in 2025 [8][12]. - As of April 2025, "遇见小面" operates 374 restaurants in mainland China and 6 in Hong Kong, with 64 more in preparation [9]. Group 3: Financial Performance - Revenue has shown strong growth, with figures of 418 million RMB in 2022, 800 million RMB in 2023, and projected 1.15 billion RMB in 2024, reflecting a compound annual growth rate of 66.2% [13][14]. - Despite revenue growth, the company has faced increasing debt, with a net current liability of 2.42 billion RMB by the end of 2024, indicating financial strain [17][18]. Group 4: Pricing Strategy and Sales Performance - The company has adopted a "price for volume" strategy, leading to a decline in average order value from 36.1 RMB in 2022 to 32.0 RMB in 2024, which has affected profitability [15][16]. - Same-store sales have decreased by 5.14% in first-tier cities, with total same-store sales dropping from 740 million RMB to 709 million RMB in 2024 [16]. Group 5: Operational Challenges - The company has faced criticism for its management practices, including a significant reduction in full-time employees by approximately 45% in 2024, while relying heavily on outsourced labor [23][25]. - Food safety issues have been reported, with multiple complaints regarding service and food quality, raising concerns about operational standards [25][27].

Core Viewpoint - Shanghai Heful Catering Management Co., Ltd. was fined 30,000 yuan for using terms like "national level," "highest," and "best" in advertisements, violating advertising laws [1][5]. Group 1: Administrative Penalty Details - The penalty was issued by the Shanghai Pudong New Area Market Supervision Administration on April 21, 2025 [2]. - The company has a history of being penalized for improper marketing practices, including false advertising and misleading claims [2][6]. - The specific violation involved placing an advertisement claiming to be the "first brand of Chinese noodle restaurants" at their stores [3][5]. Group 2: Previous Violations - The company has faced multiple penalties for various marketing infractions, including claims related to disease treatment and misleading promotional activities [6][8]. - In February 2023, the company was fined 60,000 yuan for advertising that suggested a product could assist in lowering blood sugar levels, which violated advertising regulations [6]. - In 2022, another branch of the company was fined for conducting a lottery with a prize exceeding regulatory limits [8]. Group 3: Company Background and Financial Performance - Founded in 2012 by Li Xuelin, the company currently operates 580 stores across 22 provinces, with a significant presence in first-tier and new first-tier cities [9]. - The company has undergone several rounds of financing, with notable investors including Tencent and CMC Capital, but has reported significant losses over the past three years, totaling over 700 million yuan [9]. - In 2023, the company announced a 48% revenue increase and achieved profitability for the first time since the pandemic, although it denied rumors of plans to go public [10].

1 、作为网红品牌，公司一路都有资本保驾护航， IPO 前累计融资 8 轮，但随着消费投资遇冷，最后一轮融资定格在了 2021 年； 2 、业绩方面，遇见小面近几年冲劲十足， 2023 年开始扭亏，同比增长 227.63% ，但随着规模高速扩张，资产负债率高达 89.86% ； 3 、其所在的面馆赛道绝对是个内卷行业， 2024 年，遇见小面在中国中式面馆中排名第四，但市场份额仅为 0.5% 。 作者丨 王满华 来源丨 投中网 港交所的"菜单"再添一员，这次的主角是重庆小面。 近日，广州遇见小面餐饮管理有限公司（以下简称 " 遇见小面 " ）向港交所主板提交上市申请书，招银国际为独家保荐人。 如果成功上市， 遇见小面将成为"中式面馆第一股"。 除了"第一股"的光环之外，遇见小面的身上还有几个看点： 将投中网设为"星标⭐"，第一时间收获最新推送 三年营收翻三倍。 回看遇见小面的创业故事，始于创始人宋奇的一个"大胆设想"。 在香港科技大学读完硕士之后，宋奇在科技公司干了一年就到香港麦当劳去做管培生，而后又到百胜餐饮负责新店选址。这两 段工作经历，让这位理科生对餐饮创业萌生了强烈兴趣。宋奇曾公开回忆称： " 当我在 ...

盐财经 . 洞察趋势，睿智人生。《南风窗》旗下专业财经媒体。 一碗均价32元的重庆小面， 搅动了港交所的资本江湖。 以下文章来源于盐财经 ，作者李含章 钟宸 陈慧 文 ｜ 李含章 钟宸 陈慧 编辑 ｜ 宝珠 来源｜ 盐财经(ID： nfc-yancaijing) 封面来源 ｜ Pixabay 一碗均价32元的重庆小面，搅动了港交所的资本江湖。 2025年4月15日，广州遇见小面餐饮股份有限公司正式递交招股书，冲刺"中式面馆第一股"。 招股书显示，其2024年营收11.54亿元，三年复合增长率66.2%，净利润从亏损3597万元逆袭至6070万元。 华南理工三位校友，从外企辞职下海，以广州体育东路一家30平米的小店为起点，将面馆做到近30亿元估值。 创始人宋奇做过麦当劳的管培生，在聊起创业初衷时他曾公开表示，"当我在麦当劳炸下第一筐薯条时，就有以后创立中餐品牌，甚至挑战麦当劳的想 法。" 然而，中式面馆赛道竞争激烈，先后出现过和府捞面、陈香贵等不同玩家。2024年中国中式面馆经营者排名里，前五大企业占整体市场份额只有2.9%。 而排名第四的遇见小面，市场份额仅为0.5%。 资本想讲一个"中国麦当劳"的故事，但面 ...

文 | 《 BUG 》栏目 徐苑蕾 当前，遇见小面正以"中式面馆第一股"的概念冲刺港股市场。 而就在其递交招股书后 3 天，公司公关总监却突遭裁员，其怒斥公司"用完即弃"。原本应 是 IPO 静默期的维稳者却成了危机源头，这桩带有争议的劳务纠纷无疑给遇见小面的资本 故事蒙上了一层阴影。 根据招股书显示，过去 3 年，遇见小面以"麦当劳式"扩张横扫市场，营收年复合增长率达 66.2% ，门店数量翻倍至 360 家，但 2024 年单店和同店经营效率均出现下滑，暴露 出"以价换量"策略的疲态。 纵观行业，中式面馆赛道高度分散，行业前五名合计市占率不足 3% ，价格战与同质化竞 争愈演愈烈。遇见小面的这场 IPO 不仅是其自身发展的转折点，更是整个中式面馆行业能 否跑通规模化商业模式的试金石。 公关总监被裁 指责"用完即弃" 日前，遇见小面原公关总监在社交媒体上发布的一系列动态引发广泛关注。该总监发声称，自 己突然收到公司的裁员通知，指责公司"用完即弃"，且通知原件直接寄到了家里，联系方式写 的是家人电话而非其本人。 据透露，目前其正在进行法律维权。《 BUG 栏目》了解到，该总监自 1 月入职遇见小 面，收到解除 ...

极目新闻记者 何川 2025年4月15日，广州遇见小面餐饮股份有限公司正式向港交所主板递交上市申请，有望成为"中式面馆第一股"。然而，在冲刺资本市场的关键节点，该品 牌也因食品安全、裁员等问题引发争议。 图片来源：智通财经 食品安全问题引消费者投诉 食品安全作为餐饮企业的生命线，遇见小面曾被监管部门点名。 图片来源：页面截图 记者梳理发现，2024年6月，北京市海淀区市场监督管理局通报其存在"两个责任"落实不到位问题，违反《企业落实食品安全主体责任监督管理规定》并被 要求责令整改。同年11月，北京市东城区市场监督管理局再次指出其东直门分公司未保持食品经营场所环境整洁，给予警告处罚。 黑猫投诉平台数据显示，截至2025年4月24日，遇见小面累计投诉达189条，其中多条涉及食品安全问题，包括吃出棉线、毛发等异物，以及食用后呕吐、腹 泻需送医治疗等情况。尽管部分投诉已完成处理，但整体投诉解决率不足三成。 图片来源：页面截图 因"裁员"事件被质疑侵犯员工隐私 上市申请递交仅三天后，遇见小面就因裁员事件引发关注。4月18日，其公关总监在个人社交平台发文称，因孩子生病请假，期间收到公司裁员通知，且通 知文件被直接寄至家庭 ...

Core Viewpoint - The Chinese noodle chain brand "Yujian Xiaomian" has submitted its prospectus for an IPO on the Hong Kong Stock Exchange, attracting significant market attention due to its performance and growth potential in the Chinese noodle restaurant sector [1] Financial Performance - Yujian Xiaomian achieved substantial revenue growth over the past three years, with revenues of 418 million yuan, 801 million yuan, and 1.154 billion yuan for 2022, 2023, and 2024 respectively, reflecting a compound annual growth rate of 66.2% [2] - The company turned a profit in 2023 with a net profit of 45.6 million yuan, up from a loss of 35.97 million yuan in 2022, and further increased to 60.7 million yuan in 2024 [2] - Same-store sales showed volatility, with a 28% increase in 2023 compared to 2022, but a decline of 4.2% in 2024, attributed to a strategy of lowering dish prices to attract more customers [2] Operational Performance - The company employs a dual model of direct operation and franchising, with 360 restaurants by the end of 2024, of which 279 are directly operated and 81 are franchised [3] - Revenue from directly operated restaurants accounted for a significant portion of total revenue, with figures of 336 million yuan, 672 million yuan, and 1 billion yuan from 2022 to 2024, representing 80.5%, 83.9%, and 86.7% of total revenue respectively [3] - Yujian Xiaomian plans to continue its rapid expansion, aiming to open approximately 120-150, 150-180, and 170-200 new restaurants from 2025 to 2027 [3] Digital Operations - The company has developed a proprietary digital system for various operational aspects, including business and financial analysis, procurement, inventory, supply chain management, and employee training [4] - A "racehorse system" is implemented across all restaurants to quantify key operational metrics, enhancing efficiency and service quality [4] Shareholding Structure - The shareholding structure is diverse, with major shareholders including Song Qi, Su Xuxiang, and others holding approximately 53.28% of shares [5] - Notable investors include Baifu Holdings and former executives from JD Group and McDonald's, which may enhance brand and operational strategies [5] Industry Competition - The Chinese noodle restaurant market is highly fragmented, with the top five players holding only 2.9% of the market share as of 2024 [6] - Yujian Xiaomian is the leading operator in the Sichuan-Chongqing flavor noodle segment but still holds a relatively low market share in the broader market [6] - The company faces challenges from intense price competition and the need to maintain profitability while expanding into lower-tier and overseas markets [6][7] Opportunities and Challenges - Despite challenges, the growing demand for Chinese cuisine presents significant growth potential for Yujian Xiaomian [8] - The IPO proceeds will be used for restaurant network expansion, technology upgrades, brand building, and potential strategic investments in upstream food processing companies [8] - The company's future success will depend on balancing expansion speed with profitability and enhancing brand influence and operational efficiency [8]