文体旅深度融合
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冰上赛龙舟 街边品百锅 “林都”伊春森林冰雪欢乐季启幕
Xin Lang Cai Jing· 2026-01-01 04:22
"冰超"伊 春首届冰上龙舟赛。 伊春市委宣传部供图 据悉,本次活动通过"体育竞逐、美食体验、文化展演、全民狂欢"等多维场景,有力推动了文体旅的深 度融合。今冬,伊春市将继续依托得天独厚的冰雪资源,邀请八方来客共赴冰雪之约。(完) 中新网伊春1月1日电(记者 刘璐)2025年12月31日晚,第二届伊春冰雪日暨第十五届伊春森林冰雪欢乐季 启幕,来自海内外的游客走进黑龙江省伊春市,冰上赛龙舟、街边品百锅,沉浸式感受冰雪欢乐。 活动现 场。 伊春市委宣传部供图 活动当日,"冰超"伊春首届冰上龙舟赛擂响战鼓,多支队伍冰钎齐动,飞驰向前,在冰面上展开速度与 力量的角逐;沿街架设的百口铁锅中炖煮着地道的东北风味,热气蒸腾、香气漫溢,市民及游客大快朵 颐,赞不绝口。夜幕降临,乌翠之冬旅游休闲街区化身为梦幻的冰雪童话世界,独具特色的北国列车业 态、憨萌可爱的网红大雪人、优美流畅的花滑表演,以及202.6米的超长炫彩冰雪滑梯,成为游客争相 打卡的热点。活动在《伊春等你来》《红松红》等经典旋律中推向高潮,"万人蹦迪"环节点燃全场,游 客们在冰天雪地中尽情舞动,释放冬日的热情与欢乐。 ...
“叫好又叫座”,贵在各有特色(体谈·关注群众体育)
Ren Min Ri Bao· 2025-12-22 22:27
要维持群众赛事"叫好又叫座"的势头,还需结合本土特色,推动文体旅深度融合。"豫排"将赛事举办地 转化成文旅目的地,赛前暖场环节充满文化底蕴;"辽超"打造"跟着赛事游辽宁"品牌线路,将单次消费 转化为多场景消费。看一场球、寻一种味、游一座城——这便是群众赛事所蕴藏的魅力。 实践证明,群众赛事是文化展演的璀璨舞台、旅游引流的黄金入口、消费聚集的强力磁场。将赛事巧妙 嵌入区域经济特色发展布局,让一场场比赛牵引出从舌尖美味、特色物产到深度体验的本土完整产业 链,奔涌的网络流量更能沉淀为扎根的消费"留量",转化为实实在在的经济增量。 草根赛事的火热,既折射出群众对多元化体育赛事的高涨热情与迫切需求,也展现出我国体育赛事及文 化旅游等相关产业的巨大发展潜力。各地政府不妨当好"搭台者"与服务者,立足本土特色,积极响应本 地观众呼声,充分尊重市场规律,进一步激发创新活力,让草根赛事的热度延续。 让一场场比赛牵引出从舌尖美味、特色物产到深度体验的本土完整产业链,奔涌的网络流量更能沉淀为 扎根的消费"留量",转化为实实在在的经济增量 "村超"先火,"苏超"再爆,"赣超""湘超""豫排"又燃……一场场草根赛事点燃激情,如何呵护这份 ...
康乐县第七届冬春季文旅系列活动开幕
Xin Lang Cai Jing· 2025-12-22 09:04
此次活动由康乐县委、县政府主办,县委宣传部、县文体广电和旅游局承办,活动将持续至2026年6 月,按时间轴线,"冰雪欢歌·暖冬康乐""春回大地·活力康乐"两大主题篇章层层递进,贯穿整个冬春季 节。其间,竹子沟景区千人大火锅宴、第二届冬春季美食进景区、"香菇杯"篮球赛、春节联欢晚会和民 间传统社火汇演等活动将陆续上演,让游客在感受冰雪乐趣的同时,品味特色美食、体验民俗风情;还 将推出"4·23世界读书日"全民阅读、康乐县第一届自行车赛、第二届越野摩托车河道耐力赛、洮河流域 文化旅游联盟等活动,实现文体旅深度融合。 据悉,此次系列活动旨在进一步做大做强文旅产业,打破旅游淡季瓶颈,塑造强化康乐县"冰雪休闲胜 地""活力运动之城""生态养生福地"冬春季旅游形象。通过文化、旅游、体育、农业及康养五大板块的 深度融合,打造全域全季节旅游格局,有效拉动县域餐饮、住宿、交通、购物及农特产品销售,实 现"一节兴百业",助推全县经济社会高质量发展。 责任编辑:顾洋 康乐县第七届冬春季文旅系列活动开幕 每日甘肃网12月22日讯 据民族日报报道(临夏融媒记者 马琼洁)12月19日,以"畅游冰雪世界·乐享 魅力康乐"为主题的康乐县第七 ...
从向自然“索取”到为山水“疗伤” 重现生态美景,水晶山蝶变文旅“金地标”
Zhen Jiang Ri Bao· 2025-12-06 23:29
今年以来,丹阳市启动水晶山旅游度假区森林体育公园及省级步道建设项目。不仅致力于将分散的 步道全面连通,更系统推进"经山八景"重现、金牛湖改造及配套服务设施建设。在水晶山脚下,施工现 场热火朝天。"核心区是大约占地300亩的花海,在原来的粉煤灰堆场上面覆盖40厘米泥土,按照花期种 植各色花卉,以后这里就是四季轮替的生态花海。"施工方负责人兴奋地介绍。 建设过程中,每一处细节都体现着"变废为宝"的智慧。开挖出的山石被用于铺路、造景;处理后的 粉煤灰成为金牛湖岸的"金沙"……更令人欣慰的是,沉睡于传说中的"经山八景"正被唤醒。"现在'经山 八景'中的牛鼻泉、菩提井、金牛洞、方竹林、讲经台、仙人石、晋杏、衲衣石都已找到具体位置,并 在加快施工。"该负责人介绍。 目前,项目工程量已经完成了60%左右,预计年底试行开放。届时,黄连山通往水晶山的登山步道 将全线打通,成为集休闲、观光、露营、娱乐、健身功能于一体的旅游度假目的地。 金沙碧水,蓝天如洗,芦花随风轻摇,白鹭掠过山峦,一条蜿蜒步道似玉龙盘绕……这般景致,正 在丹阳开发区水晶山度假区逐步成为现实。家住水晶山旁胡桥村的村民孙炳华感慨:"住在这大半辈 子,从前风一吹就吃 ...
视频丨二十四节令鼓、潮州英歌舞……全运会带动潮州“文体旅”深度融合
Yang Shi Xin Wen Ke Hu Duan· 2025-11-20 07:35
Core Viewpoint - The 15th National Games showcased vibrant performances infused with Lingnan culture and Greater Bay Area characteristics, particularly highlighted by the stunning performance of the 24 Solar Terms Drum during the opening ceremony [1][2]. Group 1: Cultural Significance - The 24 Solar Terms Drum performance integrates the philosophy of the 24 solar terms with the artistic traditions of Southern Guangdong, symbolizing unity and the spirit of striving forward in sports [4]. - The performance is significant for promoting Chaozhou culture to a national and global audience, emphasizing the commitment of local youth to cultural heritage [6]. - The 24 Solar Terms Drum has spread to over 60 drum teams across 9 provinces and cities, with performances also held in Malaysia and Hungary, showcasing China's cultural confidence [8]. Group 2: Tourism and Local Experience - The National Games attracted numerous tourists to Chaozhou, who are eager to experience the local Lingnan culture, with the Yingge dance, known as "Chinese Battle Dance," being particularly popular [9]. - Visitors are enjoying performances at the Yingge dance experience center, where the energetic drum sounds and dancers' movements leave a strong impression [11]. - Chaozhou is actively promoting the integration of culture, sports, and tourism, preserving the ancient city's traditional charm while introducing diverse sports projects and designing unique routes to attract more visitors [14].
体育搭台、文化唱戏,焕新颜!“中华战舞”引客来 古城旅游经济热力十足
Yang Shi Wang· 2025-11-20 04:19
央视网消息:全运会的举办,吸引了众多游客来到潮州市,深度体验这片土地上的岭南风情。被誉为"中华战舞"的英歌舞备受 青睐。 在潮州市牌坊街历史文化街区的英歌舞体验馆,不少游客正在欣赏表演,激昂的锣鼓声与演员们矫健的舞步让游客赞叹不已。 游客徐先生表示,英歌舞给他的体验感非常新奇、非常新鲜,带小孩进来就是体验当地的人文特色,还要体验一下这边的非遗、美 食,这边很棒,非常有魅力值得再来。 此外,游客还可以在古城里亲手体验木雕的精雕细琢,感受刺绣的指尖繁华。 游客王先生表示,他这两天都在古城里慢悠悠地走,像这种牌坊体验就很舒服,特意来逛老城区,生活气息很浓,体验感很好。 游客胡女士表示,潮州古城这边挺有全运会的气息,感觉特别蓬勃向上,让她觉得很有活力。 以全运会为契机,潮州市正积极推动"文体旅"深度融合。在保留古城传统风貌的同时,当地引入了多元体育项目,并精心设计了特 色线路。以体育为媒,吸引更多人走进潮州,感受这座古城传统与现代交织的无限活力。 ...
2026年国际中体联足球世界杯苏州执委会第一次全体会议举行
Su Zhou Ri Bao· 2025-10-31 23:07
Group 1 - The Suzhou government held the first plenary meeting of the 2026 International Middle School Football World Cup Executive Committee, focusing on comprehensive preparations for the event [1] - The event is set to take place in October 2024, with over 60 teams from more than 50 countries and regions expected to participate [1] - The mayor emphasized a "simple, safe, and exciting" event philosophy, aiming for efficient and orderly preparations while maximizing economic benefits [1][2] Group 2 - Suzhou is recognized as a key city for football development in China, and the event aligns with the city's goals for youth football development [2] - The event aims to enhance the football atmosphere and deepen the integration of sports and education, serving as a platform for youth exchange and growth [2] - The meeting included reports from the Education Bureau on the committee's responsibilities and from Suwen Investment Group on the preliminary preparations for the event [3]
“村字号”,为乡村添彩(余音)
Ren Min Ri Bao· 2025-10-01 22:08
Core Insights - The "village-themed" events, such as "Village BA" and "Village Super," have gained popularity in Guizhou and across China, transforming rural landscapes and improving the lives of villagers [1][2][3] - These events are characterized by their grassroots nature, originating from local residents' voluntary participation and management, which enhances community confidence and creativity [1][2] - The events serve as a platform for cultural revival, merging traditional customs with modern lifestyles, and redefining the value of rural areas [2][3] Economic Impact - "Village-themed" events stimulate multiple industries, including dining, accommodation, transportation, and entertainment, creating a comprehensive consumption chain [2] - The events have shifted the perception of rural areas from mere agricultural suppliers to cultural, ecological, and lifestyle providers, thus redefining their value [2][3] Social and Cultural Significance - These events foster a sense of community and cultural identity, turning competition days into local festivals that strengthen social bonds [2] - The successful integration of government, market, and social forces in organizing these events offers new insights into modern rural governance [2][3] Development Model - The ongoing evolution of "village-themed" events demonstrates a new paradigm for rural development, emphasizing the activation of internal motivation and the exploration of local cultural resources [3] - Sustainable development principles must be adhered to, focusing on brand building and the relationship between events, ecological preservation, and economic growth [3]
文体旅新业态百花齐放 “体育+消费”释放夏日经济新活力
Yang Shi Wang· 2025-08-14 04:13
Group 1 - The integration of sports events with tourism is becoming a new driving force for local economies, transforming "events" into "new avenues" for economic growth [1][6] - In Xinjiang, an international Go tournament attracted approximately 15,000 visitors, generating a tourism revenue of 4.95 million yuan, showcasing the potential of sports events to boost local tourism [4] - In Zhejiang, the 2025 Zhejiang Urban Basketball League has drawn significant tourist attention, with local governments distributing 96.65 million yuan in consumer vouchers, leading to a total consumption increase of 423 million yuan [6] Group 2 - The "Grassland Village Volleyball" event in Inner Mongolia has become a significant cultural brand since its inception in 1968, enhancing local economic activity during the summer [8][12] - The recent volleyball tournament involved 40 teams and 100 matches, contributing to local economic stimulation and community engagement [10] - The event has led to a 11% increase in total visitors, reaching over 1.55 million, and a 14.2% rise in tourism revenue, totaling 2.72 billion yuan [14]
跟着赛事去旅行 “村排”“浙BA”解锁文旅新流量
Yang Shi Xin Wen· 2025-08-14 02:13
Group 1 - The integration of sports events with tourism is becoming a new driving force for local economies, transforming "events" into "new tracks" for economic growth [1] - The recent international Go invitation tournament in Wushi County, Xinjiang, attracted approximately 15,000 visitors, generating a tourism revenue of 4.95 million yuan [2] - In Zhejiang, the 2025 Zhejiang Urban Basketball League has drawn significant tourist interest, with local governments distributing 96.65 million yuan in consumer vouchers, leading to a total consumption of 423 million yuan [4] Group 2 - The "Grassland Village Volleyball" event in Inner Mongolia has become a significant cultural sports brand since its inception in 1968, enhancing local economic activity during the summer [5][8] - The recent tournament featured 40 teams and 100 matches, culminating in a thrilling final where the Inner Mongolia team narrowly defeated the Beijing team [6] - The event has spurred local industries, with a dairy producer reporting an annual income of 1.2 million yuan after collaborating with the tournament [10] Group 3 - The "Grassland Village Volleyball" event has led to a 11% increase in total visitors, reaching over 1.55 million, and a 14.2% rise in tourism revenue, totaling 2.72 billion yuan [12]