今年启动且火遍全网的"苏超"，似乎又多了一个模仿者。近日，又一场"苏超式"足球赛事——2025年河 北省五人制足球超级联赛打响了揭幕战，石家庄队在主场对阵张家口队。它成为全国第一个省级群众性 五人制足球主客场联赛，也再次为业余足球赛事热度添了一把火。 近年来，一件事成为"网红"者，往往在短时间内很吸睛，参与者如过江之鲫，但真正实现从"网 红"变"长红"的，却少得多。大量红极一时的现象级社会活动，并不能持续产生经济效益、提升社会效 益，而更多的盲目跟风者当然也只能落得东施效颦，最后草草收场。 扎根社会抓普及足球的方向肯定是正确的，各地试图"以足球搭台、让经济唱戏"，这个想法也没问题。 但关键还在于因地制宜，需根据当地的群众基础、足球人口、经济发展水平等多方面因素，科学设计赛 制，着力体现特色，推动流量转化为价值。有的城市本来就有参加"中超""中甲"这种顶级职业联赛的球 队，已经吸纳了大部分球迷，所以未必适合开展足球联赛；还有的城市对足球并不感冒，这些情况都很 正常。就像投资，人声鼎沸的时候机会可能并不大。当越来越多的地方都开始效仿"苏超"时，话题便逐 渐降温，这种操作是否还能体现出预期的价值，对此恐怕需要深思了 ...

Group 1 - The "Su Super" event has significantly boosted the local economy, with service revenue reaching 37.96 billion yuan in the first half of 2025, a year-on-year increase of 42.7% [1] - Out of the total service revenue, the share of payments from non-local tourists in the travel and dining sectors accounted for 28.8% and 19.7%, respectively [1] - The integration of sports and tourism is evolving from a simple combination to a deep integration, driving economic growth in the industry chain [1] Group 2 - The sports industry in China began its explosive growth in 2014, with a target to exceed 5 trillion yuan by 2025, as outlined in government policies [2] - The "Su Super" model exemplifies how football events can be deeply integrated into urban culture, promoting tourism and consumption [2] - Other regions are inspired by the success of "Su Super" and are exploring similar sports-tourism integration models, such as "Xiang Super," "Chuan Super," and "Yue Super" [3]

Core Insights - The "Village Super League" (村超) has gained significant popularity, attracting over 180,000 attendees in a small county after its restart following severe flooding, showcasing its potential as a cultural and tourism IP [1][2][3] - The emergence of the "City Super League" (苏超) in Jiangsu has created a competitive landscape for local football events, with high attendance and engagement levels, raising questions about potential audience diversion from the "Village Super League" [5][6][10] - Both leagues leverage local culture and community engagement to enhance their appeal, with "Village Super League" focusing on ethnic culture and grassroots participation, while "City Super League" emphasizes regional pride and social media engagement [6][8][11] Summary by Sections Village Super League - The "Village Super League" resumed with a remarkable turnout of 180,000 people, demonstrating strong community support and engagement [1] - The league has evolved from a simple local event to a phenomenon with over 100 billion online views, significantly contributing to the local economy and transforming the county's GDP status [2][3] - Future plans include hosting the first "Village Super World Cup" in 2028, aiming to elevate the league to a global cultural tourism IP [3] City Super League - The "City Super League" has rapidly gained traction, with attendance figures surpassing those of professional leagues, indicating a strong local interest in football [5][10] - The league's innovative marketing strategies, including social media engagement and regional pride, have led to significant online discussions and interactions [8][9] - The competitive nature of the "City Super League" has prompted other regions to initiate similar events, indicating a nationwide trend towards leveraging football for cultural tourism [12][19] Comparative Analysis - The "Village Super League" thrives on its unique blend of local culture, ethnic diversity, and community involvement, while the "City Super League" capitalizes on urban identity and social media virality [6][11][20] - Both leagues attract a diverse audience, with a significant portion of attendees motivated by cultural experiences rather than just football [10][11] - The success of these leagues highlights the importance of tailoring events to local characteristics and community interests, rather than merely replicating successful models from other regions [20][23]

Core Viewpoint - The emergence of local football leagues, such as "Xiang Super" in Hunan, is driving community engagement and cultural expression, while also promoting economic growth through tourism and local businesses [1][2][3]. Group 1: Local Football Leagues - The "Xiang Super" league is set to launch in September, with player selections already underway, highlighting the growing trend of local football leagues across provinces [1]. - The "Xiang Super" league emphasizes grassroots football and urban culture, reflecting the unique characteristics of Hunan's culture [1]. Group 2: Economic Impact - The "Su Super" league has positively impacted local economies, with a reported increase in the revenue of the accommodation and catering industries in the regions hosting matches [2]. - In June, the number of visitors to tourist attractions in Nanjing surged, with a total of 2.181 million visitors recorded over a three-day period, showcasing the league's ability to drive tourism [2][3]. - The total cultural and tourism consumption in Nanjing reached 2.72 billion yuan, with 1.7 billion yuan coming from non-local visitors, indicating the economic benefits of the league [2]. Group 3: Cultural and Sports Integration - The integration of sports events with local culture and tourism is seen as a significant opportunity for growth, with experts noting the potential for further development in quality sports events [3]. - The government is focusing on expanding public fitness spaces, promoting outdoor sports, and enhancing the integration of sports with cultural tourism [3]. Group 4: Other Sports Events - The "Zhejiang Basketball League" (Zhe BA) is also gaining traction, combining basketball events with urban consumption, thereby unlocking the potential for sports to drive consumer spending [4].