（来源：劳动午报） 转自：劳动午报 盛夏6月，当中国男足兵败印尼，彻底告别美加墨世界杯时，启幕不足一个月的江苏省城市足球联赛正 迎来爆发式传播——"苏超"迅速走红，成为现象级的地方足球赛事。 这构成了2025年中国足球极具象征意义的一幕：金字塔尖的各级国字号队伍虽偶有闪光，整体却仍在困 境中挣扎，竞技层面的差距依然清晰；而在金字塔的广阔基座，以"苏超"为代表的省市足球联赛以星火 燎原之势，将草根足球的热浪席卷全国。 当国足的沉寂与"苏超"的喧腾同时占据舆论风口，一场高规格的全国足球工作会议于7月在北京召开， 统一思想、擘画蓝图。会议前后，多项改革举措落地：筹备多年的中国足球职业联赛联合会正式成立， 国家足球青训中心也挂牌运作…… 这一年，国足的低迷、"城超"的蓬勃与体制改革的破局，都在回应同一个追问：如果竞技成绩不再是唯 一标尺，中国足球的振兴之路将在何方？ 沉浮 国家队的挣扎 2025年，留给中国男女足成年国家队的记忆，几乎尽是苦涩。 世预赛十八强赛中，中国男足先后不敌沙特、澳大利亚与印尼队，三连败后彻底无缘美加墨世界杯，仅 于末轮1∶0小胜巴林队，勉强避免小组垫底。中国女足虽无大赛任务，却在友谊赛中接连受 ...

要维持群众赛事"叫好又叫座"的势头，还需结合本土特色，推动文体旅深度融合。"豫排"将赛事举办地 转化成文旅目的地，赛前暖场环节充满文化底蕴；"辽超"打造"跟着赛事游辽宁"品牌线路，将单次消费 转化为多场景消费。看一场球、寻一种味、游一座城——这便是群众赛事所蕴藏的魅力。 实践证明，群众赛事是文化展演的璀璨舞台、旅游引流的黄金入口、消费聚集的强力磁场。将赛事巧妙 嵌入区域经济特色发展布局，让一场场比赛牵引出从舌尖美味、特色物产到深度体验的本土完整产业 链，奔涌的网络流量更能沉淀为扎根的消费"留量"，转化为实实在在的经济增量。 草根赛事的火热，既折射出群众对多元化体育赛事的高涨热情与迫切需求，也展现出我国体育赛事及文 化旅游等相关产业的巨大发展潜力。各地政府不妨当好"搭台者"与服务者，立足本土特色，积极响应本 地观众呼声，充分尊重市场规律，进一步激发创新活力，让草根赛事的热度延续。 让一场场比赛牵引出从舌尖美味、特色物产到深度体验的本土完整产业链，奔涌的网络流量更能沉淀为 扎根的消费"留量"，转化为实实在在的经济增量 "村超"先火，"苏超"再爆，"赣超""湘超""豫排"又燃……一场场草根赛事点燃激情，如何呵护这份 ...

近日，"苏超"一词在各类2025年度热词盘点中多次榜上有名。作为今年中国最成功的民间体育赛事之 一，"苏超"带动了"赣超""蒙超"等多个"超"字号联赛涌现，点燃了全民运动热情，带火了地方经济发 展，成为活力中国的生动注脚。 自5月10日开赛至11月1日决赛，"苏超"超243万人次现场观赛，场均超2.8万人次；"赣超"单场观众最多 时有50168人，创下江西举办体育赛事单场观赛人数之最……群"超"热闹非凡，与其"民众唱主角"的定 位密切相关。赛事没有天价外援和高额奖金，大批注册参赛选手亦非"科班出身"，而是来自教师、厨 师、快递员和出租车司机等各行各业，对足球纯粹的热爱驱动他们走上绿茵场。 众多民间体育赛事人气爆棚的背后，是体育与城市文化的深度绑定。 "苏超"的13支城市代表队立足历史文化和产业特色打造城市足球名片，"楚汉争霸""早茶德比""美食大 战"等地域文化梗火"出圈"；赣州与萍乡互赠脐橙与"辣红安源"礼袋，吉安与新余书信传情，"赣超"成 为江西城市间的情感"黏合剂"；"蒙超"赛场上，安代舞和"草原出征仪式"等让观众得以沉浸式体验北疆 文化……赛事成为文化载体，激发了人们的地域认同和情感共鸣，也为城市品牌 ...

12月19日，湖南"十四五"答卷系列主题新闻发布会（省文化和旅游厅专场）在长沙举行。 2025年，湖南文旅主要从" 一会、一案、一策、一 IP "四个方面 引导 推进， 前三季度全省接待游客7.005亿人次，游客总花费8562.80亿元，同比分别增长9.5%、9.19%。 "一会"，充分发挥旅发大会对新消费的带动作用。湖南推行"1+N"旅游发展大会机制已有4年，成功举办5届省级旅游发展大会。 第五届旅发大会在怀化市 举行后 ， 国庆中秋假期，怀化纳入监测的旅游区接待游客总人次、营业收入同比分别增长143%、94.8%，增速居全省第一。张家界、郴州、衡阳、岳阳 等省级旅发大会举办 城市文旅消费增速持续稳定。 "一案"，及时出台《2025年湖南提振文旅消费专项行动方案》统筹引导。方案统筹提出从国内旅游市场提升、入境旅游市场倍增，优化文旅新业态新产品 供给，培育新场景新消费三个方面，通过 15条具体措 施， 重点推进境内旅游拓展、入境旅游倍增、演艺、赛事、会展、非遗、美食旅游、夜间经济、公 共服务、度假康养等新型消费发展。 演艺文旅IP成效显著，全年联动举办大型演唱会、音乐会100场次以上，1至6月全省94家演出单 ...

Core Insights - The article emphasizes the multifaceted value of community sports events, likening their impact to ripples created by a stone thrown into a lake, which stimulates the integration of urban economy, culture, tourism, and sports [1][2] Group 1: Economic Impact - Successful sports events can significantly boost a city's economic and social development, acting as a new engine for urban growth [2] - Events like "Xiang Super" and "Gan Super" not only attract crowds but also release urban energy, contributing to local economies through initiatives like "night market economy" and cultural product sales [2] Group 2: Cultural Significance - Local sports events evoke nostalgia and pride among residents, with unique cultural elements in team uniforms and logos reflecting local heritage [1] - The participation of local workers in community sports fosters a sense of belonging and community spirit, enhancing the cultural fabric of the city [1] Group 3: Community Engagement - Community sports events are designed to be accessible, with matches held close to home, increasing public participation and engagement [1] - The involvement of various local workers as main participants in events like the "Factory Basketball Association" highlights the grassroots nature of these competitions [1]

Core Insights - The rise of grassroots sports events, such as "Village BA" and "Su Super," has sparked a consumption boom, demonstrating the integration of sports with cultural and tourism activities [1][2] - These events, characterized by low entry barriers and high interactivity, have effectively transformed local economic growth through significant consumer engagement [1][2] Group 1: Economic Impact - The "Su Super" event achieved a leverage effect of "1 yuan ticket stimulating 7.3 yuan in surrounding consumption," showcasing the economic potential of grassroots sports events [1] - The increasing popularity of grassroots sports events reflects a broader trend of rising consumer demand for diverse and cultural experiences as living standards improve [1] Group 2: Industry Dynamics - The success of grassroots events like "Su Super" and "Village BA" is attributed to the implementation of national fitness strategies and government-driven innovation and resource integration [2] - There is a need for tailored event planning that considers local resources and community engagement to enhance the appeal and effectiveness of grassroots sports events [2]

Core Viewpoint - The rise of local football leagues in various provinces, inspired by the success of the Suzhou Super League (苏超), is significantly boosting local economies through increased consumer spending and engagement in sports events [5][6]. Group 1: Local Football Leagues - The 2025 Hunan Province Football League (湘超) opened on September 7, featuring 98 matches across 14 cities from September to December, enhancing the spectator experience with upgraded ticketing that offers discounts on dining and accommodation [3][5]. - The 2025 New Oupeng Chongqing City Football Super League (渝超) will commence on September 13, involving 38 districts and a total of 178 matches over 8 months, marking it as the largest city football league in the country [4][5]. - The 2025/2026 Sichuan Province City Football League (川超) is set to start on September 20, promoting local teams and engaging football enthusiasts aged 18 to 45 [4]. Group 2: Economic Impact - The Suzhou Super League has generated significant economic activity, with service revenue from tourism, transportation, dining, accommodation, and sports reaching 379.6 billion yuan in the first half of 2025, a 42.7% increase year-on-year [5][6]. - The increase in local football events is attributed to rising consumer demand for diverse leisure activities, reflecting a shift in lifestyle preferences towards sports and entertainment [5][6]. - The State Council's recent policy aims to enhance the sports industry, targeting a total scale exceeding 7 trillion yuan by 2030, emphasizing the importance of regional sports events in driving economic growth [6]. Group 3: Consumer Behavior - Recent data indicates a 35% increase in flight and train bookings and a 62% rise in five-star hotel reservations during the opening match of the 湘超, showcasing the direct correlation between sports events and local tourism [3][5]. - Consumers are increasingly seeking emotional connections and immersive experiences in their travel, with sports events providing a unique blend of entertainment and engagement [6].

Group 1 - The emergence of local amateur football leagues, such as the "Hebei Five-a-Side Football Super League," reflects a growing trend in grassroots sports events across China, aiming to capitalize on the "ticket economy" and boost local football development [1][2] - The "Su Super" league has seen significant attendance, with over 1.1 million spectators across 48 matches, averaging 23,000 attendees per match, and generating a total revenue of 37.96 billion yuan, a 42.7% increase year-on-year [2] - The national football work conference has emphasized the importance of developing social football, advocating for a combination of government support and market effectiveness, and promoting youth training centers and campus football [2] Group 2 - While the trend of local leagues is promising, it is crucial for each region to tailor their approach based on local demographics, football participation, and economic conditions to ensure sustainable success [3] - The risk of oversaturation in the market is highlighted, as many regions may attempt to replicate successful models without considering their unique circumstances, potentially leading to diminished returns [3] - The article suggests that the initial excitement around these leagues may fade, and careful consideration is needed to maintain value and engagement in the long term [3]

Group 1 - The "Su Super" event has significantly boosted the local economy, with service revenue reaching 37.96 billion yuan in the first half of 2025, a year-on-year increase of 42.7% [1] - Out of the total service revenue, the share of payments from non-local tourists in the travel and dining sectors accounted for 28.8% and 19.7%, respectively [1] - The integration of sports and tourism is evolving from a simple combination to a deep integration, driving economic growth in the industry chain [1] Group 2 - The sports industry in China began its explosive growth in 2014, with a target to exceed 5 trillion yuan by 2025, as outlined in government policies [2] - The "Su Super" model exemplifies how football events can be deeply integrated into urban culture, promoting tourism and consumption [2] - Other regions are inspired by the success of "Su Super" and are exploring similar sports-tourism integration models, such as "Xiang Super," "Chuan Super," and "Yue Super" [3]

Core Insights - The "Village Super League" (村超) has gained significant popularity, attracting over 180,000 attendees in a small county after its restart following severe flooding, showcasing its potential as a cultural and tourism IP [1][2][3] - The emergence of the "City Super League" (苏超) in Jiangsu has created a competitive landscape for local football events, with high attendance and engagement levels, raising questions about potential audience diversion from the "Village Super League" [5][6][10] - Both leagues leverage local culture and community engagement to enhance their appeal, with "Village Super League" focusing on ethnic culture and grassroots participation, while "City Super League" emphasizes regional pride and social media engagement [6][8][11] Summary by Sections Village Super League - The "Village Super League" resumed with a remarkable turnout of 180,000 people, demonstrating strong community support and engagement [1] - The league has evolved from a simple local event to a phenomenon with over 100 billion online views, significantly contributing to the local economy and transforming the county's GDP status [2][3] - Future plans include hosting the first "Village Super World Cup" in 2028, aiming to elevate the league to a global cultural tourism IP [3] City Super League - The "City Super League" has rapidly gained traction, with attendance figures surpassing those of professional leagues, indicating a strong local interest in football [5][10] - The league's innovative marketing strategies, including social media engagement and regional pride, have led to significant online discussions and interactions [8][9] - The competitive nature of the "City Super League" has prompted other regions to initiate similar events, indicating a nationwide trend towards leveraging football for cultural tourism [12][19] Comparative Analysis - The "Village Super League" thrives on its unique blend of local culture, ethnic diversity, and community involvement, while the "City Super League" capitalizes on urban identity and social media virality [6][11][20] - Both leagues attract a diverse audience, with a significant portion of attendees motivated by cultural experiences rather than just football [10][11] - The success of these leagues highlights the importance of tailoring events to local characteristics and community interests, rather than merely replicating successful models from other regions [20][23]