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杭州景区再启免费模式,带来哪些启示?
Yang Shi Wang· 2025-11-21 06:17
飞来峰景区实行免费政策,有什么样的考虑? 中国旅游研究院院长 戴斌:第一步就是公共服务的属性、职能由谁来担当,应该由中央财政和地方财 政来负担。 其次,景区里有游客,也有当地居民,未来发展方向一定是主客共享。当大门票打开以后,景区成为一 个流量入口,让里面的商家对经营付费,通过税收来进行平衡。 自12月1日起,杭州灵隐飞来峰景区实行免费政策。作为杭州西湖最受欢迎的景点之一、年客流量超千 万人次,灵隐飞来峰景区为何选择在此时免票开放?从西湖到灵隐飞来峰景区,如何看待时隔20多年杭 州在"免票模式"上又迈出的这一步?当景区不再依赖门票收入,又该靠什么来保持长久的吸引力?《新 闻1+1》为您带来解读分析。 杭州西湖风景名胜区灵隐管理处党政办主任 杨尚其:这次免票开放,是西湖景区深化文旅融合、落 实"文化惠民"理念迈出的重要一步。近年来,特别是申遗成功以后,我们围绕飞来峰文化内涵积极打 造"飞来"文旅IP,景区客流量逐年增长,年轻人比例也在上升。但我们跟国内的敦煌石窟、云冈石窟、 龙门石窟、大足石刻的知名度和影响力相比,还是有提升空间的。 这次免票就是希望更多市民、游客在领略西湖自然山水风光的同时,也能有机会"零门槛 ...
把好电影送到乡亲身边(迈向“十五五”的文化图景)
Ren Min Ri Bao· 2025-11-20 22:21
数据来源:中宣部电影数字节目管理中心 坚持文化惠民,实施公共文化服务提质增效行动。 ——摘自"十五五"规划建议 群众想看什么电影,现在也能点单了。通过线上投票、线下点片箱,群众点单、中心派单、点位接单, 我们精准对接,让群众可以在固定时间、固定地点享受高质量观影服务。 这几年,我和许多农村公益电影放映员一起,见证了村民观影从"偶尔看得上"到"常态看得好"的转变。 县里还专门出台了《农村电影公益放映室内固定点放映服务规范》,通过统一标识、规范服务、明确职 责、对接专业放映队伍等措施,建立起职责清晰、协同高效的运行机制。 如今,县里正加速实施农村电影公益放映室内固定放映点全覆盖计划,"光影情暖博罗"公共文化服务品 牌也在逐渐打响名气。未来,还会有商业影院参与公益放映,丰富大家的观影体验。我期待为村民带去 更多更好看的电影,也期待这些室内固定放映点成为大家爱来、常来的"基层文化新客厅"。 (作者为广东省惠州市博罗县农村公益电影放映员,本报记者洪秋婷采访整理) 延伸阅读 我来自广东省惠州市博罗县,是一名农村公益电影放映员,也是个爱看电影的90后。白天,我经营一家 小吃店,晚上兼职放映电影。每周有3到5个晚上,我都奔走 ...
新闻1+1丨杭州景区再启免费模式,带来哪些启示?
Yang Shi Wang· 2025-11-20 22:01
央视网消息:自12月1日起,杭州灵隐飞来峰景区实行免费政策。作为杭州西湖最受欢迎的景点之一、年客流量超千万人次,灵隐飞来峰景区为何选择在此 时免票开放?从西湖到灵隐飞来峰景区,如何看待时隔20多年杭州在"免票模式"上又迈出的这一步?当景区不再依赖门票收入,又该靠什么来保持长久的吸 引力?《新闻1+1》为您带来解读分析。 飞来峰景区实行免费政策,有什么样的考虑? 杭州西湖风景名胜区灵隐管理处党政办主任 杨尚其:这次免票开放,是西湖景区深化文旅融合、落实"文化惠民"理念迈出的重要一步。近年来,特别 是申遗成功以后,我们围绕飞来峰文化内涵积极打造"飞来"文旅IP,景区客流量逐年增长,年轻人比例也在上升。但我们跟国内的敦煌石窟、云冈石窟、龙 门石窟、大足石刻的知名度和影响力相比,还是有提升空间的。 这次免票就是希望更多市民、游客在领略西湖自然山水风光的同时,也能有机会"零门槛"体验、探知、感受飞来峰这座江南地区规模最大的石窟造像群所承 载的历史文化、历史价值,让飞来峰"飞入寻常百姓家"。 收入减少后,后续问题如何解决? 杭州西湖风景名胜区灵隐管理处党政办主任 杨尚其:免门票绝对不等于免管理,灵隐飞来峰景区免费开放后, ...
四中全会精神在基层|车轮上的“小书屋”加速冲刺“最后一公里”
Xin Hua She· 2025-11-18 06:55
车辆停稳后,图书管理员尹小星熟练地打开借阅系统,引导村民有序排队、扫码借阅。与此同时,流动图书服务车负责人李磊和同事们迅速布 置阅读区域,接通电源,一套标准化的服务流程在这个偏远山村有序展开。 "同学们早就盼着图书车来了。"杏山坡小学教师杨佳雪带着学生提前等候,"学校藏书有限,图书车可以有效拓展孩子们的阅读视野,为此学 校还专门调整了课程安排。" 车外空地上,几个孩子围坐一圈,专注地看着刚借到的图书。车厢内,仔细翻阅着《走好农业农村现代化之路》的73岁村民王朝冠说:"这些 书来得正是时候。"这位种了一辈子地的老人,如今更关注现代农业技术和发展思路。 11月11日,河南许昌禹州市方山镇杏山坡村村民在流动图书服务车看书。新华社发(王永涛 摄) 这辆配备3000余册纸质图书和万余册电子资源的流动图书服务车,是许昌市为完善城乡公共文化服务体系、打通文化惠民"最后一公里"而推出 的创新举措。自2020年投入运营以来,它凭借灵活机动的服务方式,将阅读资源直接送达基层群众身边,年均行驶里程超过8万公里,服务网 络覆盖全市103个乡(镇、街道),累计服务群众近25万人次,其中农村居民占比超过60%。 0:00 初冬的豫中大地 ...
南京各区深耕文化品牌建设构筑精神家园——文化馨香满城芳
Nan Jing Ri Bao· 2025-11-17 02:35
历史在行走中触手可及,知识在分享中浸润心田,艺术在街头转角邂逅,非遗在赛事间隙焕新…… 当下,一股由各区精心培育、共同绘就的文化建设热潮,正悄然改变着南京的城市气质与市民生活,一 系列各具特色、惠民有感的区域文化品牌,正如同繁星点点,共同照亮这座文化名城,让文化自信在创 新实践中扎根生长,为城市高质量发展注入源源不断的内生动力。 2019年,鼓楼区推出"遇见鼓楼"文化行走项目,打破传统馆舍边界,以"实景行走+阅读分享+专家 解读"模式激活文化传播。项目聚焦鼓楼特色,串联区域文化资源,推动阅读场景从室内转向户外。近 日,该项目在第二届沿大运河八省(市)图书馆学会协作交流活动优秀业务案例评审中获评二类案例, 彰显鼓楼区在文化创新上的卓越成效。 "现在每周上这里抢票,成了我的固定动作。"市民陈玲滑动手机上的"建邺文化云"平台,沉浸式古 风原声音乐盛宴、京剧拼贴沙龙等活动信息应接不暇。作为建邺区"文润365·精彩每一天"群众文化品牌 的核心载体,"建邺文化云"集成场馆预约、活动直播、积分抢票等功能,通过动态更新资源库,推出"菜 单式"点选服务。截至今年7月底,平台注册用户达80.65万,日均5万活跃用户在此预约、抢票 ...
以文化惠民 为城市添彩
Qi Lu Wan Bao· 2025-11-07 16:22
Group 1 - The core event is the 2025 "Hundred Troupes Performance" and the 13th Jining City National Square Dance Competition, which took place from October 31 to November 1, featuring 30 teams competing [10] - The competition included various awards such as "Most Popular Team Award" and "Most Beautiful Rural Team Award," reflecting the commitment to grassroots cultural engagement [10] - Jining has developed a cultural system called "Jining 'Art' Together," which includes talent competitions, youth singer contests, and quyi competitions, promoting widespread cultural participation [10] Group 2 - The "Li Ping Dance Team" from Fushan Community won first place with their Mongolian dance, highlighting the involvement of local citizens and retired employees in cultural activities [2] - The "Qiao Mama Dance Team" from Qufu City also won first place, celebrating their long-standing commitment to dance and community service [3] - The event featured a non-heritage market that showcased local traditional crafts and foods, enhancing the cultural atmosphere and allowing citizens to engage with local heritage [3] Group 3 - Jining has implemented various cultural activities, including the National Square Dance Competition, talent competitions, and youth singer contests, which have received positive feedback from the public [4] - The Jining Cultural Center has launched 249 public training classes, enrolling 5,840 participants and providing over 103,264 training sessions by 2025 [4] - The city has successfully organized 18,000 cultural events under the "Ten Thousand Cultural Activities Benefit the People" project, exceeding its annual goals [5] Group 4 - The "Yinhe Stage" music events in the "Yinhe Memory" historical cultural district have become popular, featuring weekly performances by various bands [7] - The historical cultural district has become a vibrant hub for youth, offering a mix of leisure, shopping, entertainment, and cultural experiences [8] - Jining has enhanced its public cultural space planning, creating new venues that provide rich cultural experiences for the community [9]
聚焦文化惠民,“村VA”“村BA”“村秀”等人气火爆
Hai Nan Ri Bao· 2025-11-07 01:50
Core Viewpoint - The article highlights the flourishing cultural and sports activities in Hainan, particularly focusing on events like "Village VA," "Village BA," and "Village Show," which enhance community engagement and promote local tourism and economy [3][4][5][6]. Group 1: Event Highlights - The "Village BA" basketball league in Dongfang City is set to officially start on November 7, featuring 16 teams from various counties in Hainan, showcasing the growth of grassroots cultural and sports activities [3]. - The event incorporates a "basketball + cultural tourism" model, creating new consumption scenarios and energizing local development through surrounding interactive carnivals and cultural markets [3]. - Other notable events include the "Village VA" volleyball competition in Wenchang, which has sparked a new wave of interest in rural volleyball, and various tourism packages combining sports and sightseeing in Sanya [4]. Group 2: Community Impact - The grassroots cultural activities not only enrich the spiritual and cultural lives of the community but also subtly enhance rural governance and community cohesion [5]. - The "Spring Breeze Village Rain" cultural benefit activities in Hainan have evolved from traditional performances to co-creation in cultural tourism, stimulating local cultural innovation through various small-scale events [5]. - A total of 142 cultural tourism activities were launched across the province from August to September this year, covering festivals, performances, and sports events, contributing to the economic growth and cultural development of Hainan [6].
“湘观剧·工会有戏·好戏送职工”首演活动在长沙举办
Chang Sha Wan Bao· 2025-11-04 02:12
Core Viewpoint - The event "Xiangguan Drama: Trade Union Has a Play, Good Drama for Workers" is a public performance initiative aimed at enriching the cultural lives of workers and promoting the preservation of Hunan's traditional culture [1] Group 1: Event Overview - The performance premiered on November 2 at the Fourth Workers' Cultural Palace in Changsha, attended by key officials including the Provincial Party Committee member and the Provincial Federation of Trade Unions chairman [1] - The inaugural program featured various forms of art including Hunan opera, puppet shows, martial arts opera, flower drum opera, Peking opera, acrobatics, and songs, performed by local artists for over 200 workers from Changsha [1] Group 2: Strategic Collaboration - The Provincial Federation of Trade Unions has established a strategic partnership with the Provincial Department of Culture and Tourism and the Provincial Performing Arts Group to enhance cultural offerings for workers [1] - This collaboration aims to leverage expertise in cultural infrastructure, arts management, and production to regularly host public performances of classic art programs [1] Group 3: Cultural Impact - The initiative is designed to meet the high-quality cultural needs of workers and to produce more outstanding works that enhance the spiritual strength of the people [1] - The program aims to cultivate and develop new cultural spaces for workers, promoting a collaborative model of "platform + management + professionalism" [1]
光明乳业奏响中国上海国际艺术节鲜活乐章,礼赞殿堂声乐,共鸣"致优"初心
Ge Long Hui· 2025-10-27 02:34
Core Viewpoint - The 24th China Shanghai International Arts Festival is a significant cultural event aimed at enhancing international artistic exchange, with Bright Dairy as a strategic partner promoting health and art [1][25]. Group 1: Event Overview - The festival is organized by the Ministry of Culture and Tourism and the Shanghai Municipal Government, emphasizing "a grand event of art, a festival for the people" [1]. - Bright Dairy actively participates with its core brands, Bright Zhi You and Bright Ru Shi, promoting the idea of nourishing both body and soul through art [1]. Group 2: Concert Highlights - The highlight of the festival was the concert featuring renowned Welsh bass-baritone Bryn Terfel, conducted by Gianluca Marciano, held at the Shanghai Grand Theatre [3][4]. - Terfel's performance showcased his exceptional vocal talent, with a selection of arias that resonated deeply with the audience [6]. Group 3: Brand Engagement - During the concert, Terfel integrated Bright Zhi You's fresh milk into the performance, sharing his personal connection to dairy farming and praising Bright Dairy's products [8]. - The brand day event included a commemorative gift box presented to the artists, symbolizing Bright Dairy's commitment to art and cultural exchange [10][11]. Group 4: Cultural Exchange and Community Engagement - Bright Dairy's brand ambassador, Peter Phillips, highlighted the cultural bridge created by Bright Zhi You's fresh milk, emphasizing its role in international dialogue about quality living [15][16]. - The company invited visually impaired artists to experience the concert, reinforcing its mission to make art accessible to all [19][21]. Group 5: Future Commitment - Bright Dairy aims to continue its pursuit of high-quality products while expanding its cultural and artistic collaborations, ensuring that art reaches diverse communities [25].
滨州|滨州以书香体系建设涵养城市“心安”内涵
Da Zhong Ri Bao· 2025-10-24 01:17
Core Insights - The city of Binzhou is focusing on the construction of a "book fragrance system" and optimizing the "reading environment" to enhance cultural services and enrich cultural tourism products, thereby nurturing the city's "heart peace" connotation [2][3] Group 1: Book Fragrance System Construction - Binzhou has established two new urban reading rooms in the main urban area and is developing a "15-minute reading service circle" with government leadership and community participation [2] - The city has launched a mobile library service, conducting 30 service activities to improve public reading accessibility [2] - Nine "heart peace reading rooms" have been created, featuring unique services like "heart peace symbols" and recommended "spiritual book lists" [2][3] Group 2: Reading Environment Optimization - Over 1,000 reading promotion activities have been organized to foster a culture of reading within the community [3] - The city has developed 145 new public reading spaces, including urban and rural reading rooms and smart book cabinets, to enhance grassroots cultural infrastructure [3] - A total of 90 comprehensive cultural stations have been established in towns and streets, with many receiving high-level ratings [3] Group 3: Cultural Activities and Community Engagement - The "Village Evening" events have thrived, with 20 events recognized as national demonstration activities, contributing to a strong local cultural brand [4] - The city has hosted over 2,200 cultural activities aimed at community engagement, including performances, exhibitions, and training sessions [3]