Workflow
网络营销
icon
Search documents
百度搜索引擎营销,为何仍是企业网络营销的“黄金渠道”?揭秘背后秘密!
Sou Hu Cai Jing· 2025-10-08 13:20
百度作为中国最大的搜索引擎,其营销价值不言而喻。那么,为何百度搜索引擎营销在相当长的一段时 间内,仍将是国内主流的企业网络营销方式?让我们一探究竟! 关键词优化:通过优化网站内容,让企业在搜索结果中自然排名靠前,提高品牌的可见度。 付费推广:百度推广能够让企业在搜索结果中以广告的形式展示,迅速吸引潜在客户。 实时调整:根据广告投放效果,实时调整策略,优化广告内容,提高转化效果。 百度搜索引擎营销之所以效果显著,首先在于其强大的品牌曝光能力。无论是通过关键词优化还是付费 推广,百度都能帮助企业迅速提升在搜索结果中的排名,从而获得更高的点击率和关注度。 百度搜索引擎营销不仅包括搜索广告,还包括图片广告、视频广告等多种形式,为企业提供了丰富的推 广手段。 百度搜索引擎营销的另一个优势在于其精准的定位能力。企业可以根据用户的搜索习惯、兴趣爱好等多 维度信息,进行精准广告投放,从而提高转化率。 用户画像:通过分析用户行为,了解目标客户的需求和偏好,实现精准推送。 图片广告:通过视觉冲击力强的图片,吸引用户点击,提升品牌形象。 视频广告:利用视频的感染力,让用户深入了解产品或服务,提高购买意愿。 百度搜索引擎营销凭借其品 ...
东莞传统制造企业做网络营销的乱象
Sou Hu Cai Jing· 2025-10-08 05:41
既有实力,又有决心,为什么就是做不起来呢?原来可怜之人,确有可恨之处。A公司最大的问题,是没有规 划。品牌没规划,产品没规划,团队没规划,渠道也没有规划。规划不明,所以思想不一,从老板到文员,各唱 各的调。思想不统一,所以士气不振,接私单、做私活、开私店,屡见不鲜,管理层如何管得了? 某公司,在东莞某地(不要问我是哪家工厂,反正不是我们,我们在开平),有几家分厂,占地过万平,工人号 称上千,少说也有七百。老板姓王,虽然是大叔一枚,思想却很新潮,微博、微信都玩得溜溜转。王总坦言,公 司以OEM为主,出口占了9成,这几年来试水内销,却做得不咸不淡,所以决心放弃传统渠道,"未来只做出口和 电商"。王总的话铿锵有力。可是我一看销售报表,一颗心却从天上掉到地下。 王总之所以缺乏整体规划,并不是不舍得花钱。电商课程听了不少,各式各样的专家也请来不少,还花了十几万 大洋,将天猫商城交给TP运营。该托管商走马观了个花,胸口一拍,定下了160万的指标,结果天猫商城每月开 直通车就要烧掉6千,但平均月销量不超过两万。要做聚划算,坑位费花了4万,销量也是4万,赚的还不够花的。 王总要求提前解约,对方提出不能退托管费和服务费,王总一 ...
百度搜索引擎营销在相当长的一段时间内,仍将是国内主流的企业网络营销方式
Sou Hu Cai Jing· 2025-10-08 03:16
一些80后新兴创业者,或本身从事市场营销多年的中小企业业主,对互联网推广应用或企业品牌运作较为熟悉。 他们特点是,通过多种网络营销手段,使用营销型企业网站,获取性价比较高的回报率。这类企业在产品销售、 商务服务行业比例较高,熟知网络营销的潜力和重要性,或许尝试过企业内部设立新部门负责网络营销、招聘专 业人员维护等,但由于国内具备网络营销专业知识和经验的人才不足,往往得不到良好的效果,从而推升了一些 网络营销服务机构的出现。专业的网络营销服务商会深入分析客户企业现状、产品特点和行业特征等因素,为企 业客户量身定制网络营销方案,负责方案的有效实施,对网络营销效果进行跟踪监控,定期为企业提供效果分析 报告,让企业真正通过网络营销盈利。百韬网认为,使用外包网络营销服务的企业,自身发展良好,有一定的经 济实力,主要目标为通过网络营销提升企业品牌形象,其次是产品销量或客户订单。但是国内提供综合业务的网 络营销服务商寥寥无几,口碑和案例突出的更是凤毛麟角,美中不足的是,报价通常十几万起。小型工作室和服 务商繁多,收费低廉,但效果没有保障。另外,国内一些互联网巨头公司主管级别的营销人才,往往会通过朋友 介绍,兼职提供网络营销 ...
新华都涨2.11%,成交额7036.92万元,主力资金净流入758.44万元
Xin Lang Cai Jing· 2025-09-29 03:24
Group 1 - The core viewpoint of the news is that Xinhua Du's stock has shown a mixed performance in recent trading, with a year-to-date increase of 19.37% but a slight decline in the last five and twenty trading days [1] - As of September 29, Xinhua Du's stock price was 7.26 yuan per share, with a total market capitalization of 5.226 billion yuan [1] - The company has a significant focus on internet marketing, with 99.28% of its revenue coming from internet sales [1] Group 2 - As of June 30, the number of shareholders for Xinhua Du increased by 3.62% to 33,500, while the average number of circulating shares per person decreased by 3.50% to 19,546 shares [2] - For the first half of 2025, Xinhua Du reported a revenue of 1.858 billion yuan, a year-on-year decrease of 10.98%, while the net profit attributable to shareholders increased by 1.17% to 147 million yuan [2] Group 3 - Since its A-share listing, Xinhua Du has distributed a total of 233 million yuan in dividends, with 70.813 million yuan distributed over the past three years [3]
三维通信跌2.09%,成交额1.06亿元,主力资金净流出1455.06万元
Xin Lang Zheng Quan· 2025-09-26 01:44
Core Viewpoint - The stock of Sanwei Communication has experienced fluctuations, with a year-to-date increase of 62.11% but a recent decline of 7.39% over the past five trading days [1] Group 1: Stock Performance - As of September 26, Sanwei Communication's stock price was 10.78 CNY per share, with a market capitalization of 8.742 billion CNY [1] - The stock has seen a trading volume of 1.06 billion CNY and a turnover rate of 1.30% [1] - The company has appeared on the "Dragon and Tiger List" 20 times this year, with the most recent net purchase of 17.22 million CNY on September 15 [1] Group 2: Financial Performance - For the first half of 2025, Sanwei Communication reported a revenue of 4.41 billion CNY, a year-on-year decrease of 24.91%, and a net profit attributable to shareholders of 2.62 million CNY, down 24.18% year-on-year [2] - The company's main business revenue composition includes 90.27% from internet marketing, 4.81% from network optimization, 2.12% from satellite communication, and 1.96% from communication facility operations [1] Group 3: Shareholder Information - As of June 30, the number of shareholders for Sanwei Communication was 140,200, a decrease of 12.43% from the previous period [2] - The average number of circulating shares per shareholder increased by 14.20% to 5,364 shares [2] Group 4: Dividend Information - Sanwei Communication has distributed a total of 372 million CNY in dividends since its A-share listing, with no dividends paid in the last three years [3]
三维通信跌2.06%,成交额3.48亿元,主力资金净流出2271.60万元
Xin Lang Cai Jing· 2025-09-22 02:09
Core Viewpoint - The stock of Sanwei Communication has experienced significant fluctuations, with a year-to-date increase of 71.43% but a recent decline of 10.66% over the past five trading days [2]. Group 1: Stock Performance - As of September 22, Sanwei Communication's stock price was 11.40 CNY per share, with a market capitalization of 9.245 billion CNY [1]. - The stock has seen a trading volume of 348 million CNY on the same day, with a turnover rate of 4.03% [1]. - The stock has been on the "龙虎榜" (a list of stocks with significant trading activity) 20 times this year, with the latest appearance on September 15, where it recorded a net purchase of 17.22 million CNY [2]. Group 2: Financial Performance - For the first half of 2025, Sanwei Communication reported a revenue of 4.41 billion CNY, a year-on-year decrease of 24.91% [3]. - The net profit attributable to shareholders was 2.62 million CNY, down 24.18% year-on-year [3]. - The company has not distributed any dividends in the last three years, with a total payout of 372 million CNY since its A-share listing [4]. Group 3: Business Overview - Sanwei Communication, established on May 13, 1993, and listed on February 15, 2007, is primarily engaged in telecommunications equipment manufacturing and internet advertising [2]. - The revenue composition includes 90.27% from internet marketing, 4.81% from network optimization, 2.12% from satellite communication, and 1.96% from communication facility operations [2]. - The company operates within the communication services sector, with involvement in mobile gaming, online marketing, and 5G concepts [2].
利欧股份涨2.10%,成交额10.90亿元,主力资金净流出6881.00万元
Xin Lang Cai Jing· 2025-09-22 02:00
Core Points - The stock price of Liou Co., Ltd. increased by 2.10% on September 22, reaching 6.33 CNY per share, with a trading volume of 1.09 billion CNY and a turnover rate of 2.99%, resulting in a total market capitalization of 42.865 billion CNY [1] - Year-to-date, Liou Co., Ltd. has seen a stock price increase of 106.80%, with a 5-day increase of 5.68%, a 20-day increase of 31.06%, and a 60-day increase of 80.86% [1] - The company has appeared on the daily trading leaderboard 20 times this year, with the most recent appearance on September 10, where it recorded a net buy of 412 million CNY [1] Financial Performance - For the first half of 2025, Liou Co., Ltd. reported a revenue of 9.635 billion CNY, a year-on-year decrease of 9.62%, while the net profit attributable to shareholders increased by 164.28% to 478 million CNY [2] - The company has distributed a total of 765 million CNY in dividends since its A-share listing, with 395 million CNY distributed over the past three years [2] Shareholder Information - As of June 30, 2025, the number of shareholders of Liou Co., Ltd. was 508,800, a decrease of 10.49% from the previous period, with an average of 11,497 shares held per shareholder, an increase of 11.72% [2] - The fourth largest circulating shareholder is Hong Kong Central Clearing Limited, holding 57.556 million shares, a decrease of 15.3662 million shares from the previous period [2]
三维通信跌2.03%,成交额9.53亿元,主力资金净流出4439.96万元
Xin Lang Cai Jing· 2025-09-19 05:44
Group 1 - The core viewpoint of the news is that Sanwei Communication's stock has experienced significant fluctuations, with a year-to-date increase of 74.59% but a recent decline of 14.19% over the last five trading days [1] - As of September 19, the stock price was reported at 11.61 yuan per share, with a total market capitalization of 9.416 billion yuan [1] - The company has seen a net outflow of main funds amounting to 44.40 million yuan, with large orders showing a slight imbalance between buying and selling [1] Group 2 - Sanwei Communication's main business revenue composition includes 90.27% from internet marketing, 4.81% from network optimization, 2.12% from satellite communication, and 1.96% from communication facility operations [1] - As of June 30, the number of shareholders decreased by 12.43% to 140,200, while the average circulating shares per person increased by 14.20% to 5,364 shares [2] - For the first half of 2025, the company reported a revenue of 4.41 billion yuan, a year-on-year decrease of 24.91%, and a net profit attributable to shareholders of 2.62 million yuan, down 24.18% year-on-year [2] Group 3 - Since its A-share listing, Sanwei Communication has distributed a total of 372 million yuan in dividends, with no dividends paid in the last three years [3]
电声股份涨2.14%,成交额1.79亿元,主力资金净流入1267.73万元
Xin Lang Cai Jing· 2025-09-18 05:43
Company Overview - The company, Guangdong Electric Sound Marketing Co., Ltd., was established on February 10, 2010, and listed on November 21, 2019. It is located in Tianhe District, Guangzhou, Guangdong Province [1] - The main business activities include interactive display, retail terminal management, and brand communication, with revenue composition as follows: digital retail 43.65%, retail terminal management 41.09%, interactive display 7.36%, brand communication 6.83%, and others 1.06% [1] Financial Performance - For the first half of 2025, the company achieved operating revenue of 1.22 billion yuan, representing a year-on-year growth of 11.58%. The net profit attributable to the parent company was 22.88 million yuan, showing a significant increase of 115.08% year-on-year [2] - Since its A-share listing, the company has distributed a total of 88.90 million yuan in dividends, with 25.41 million yuan distributed over the past three years [3] Stock Performance - As of September 18, the company's stock price increased by 2.14%, reaching 13.35 yuan per share, with a total market capitalization of 5.664 billion yuan [1] - Year-to-date, the stock price has risen by 20.71%, with a 4.30% increase over the last five trading days, 10.88% over the last 20 days, and 24.53% over the last 60 days [1] - The company has seen a net inflow of main funds amounting to 12.68 million yuan, with large orders accounting for 19.51% of total purchases [1] Shareholder Information - As of June 30, the number of shareholders was 20,200, a decrease of 0.76% from the previous period, while the average number of circulating shares per person increased by 0.76% to 14,244 shares [2]
利欧股份涨2.06%,成交额16.22亿元,主力资金净流出103.33万元
Xin Lang Cai Jing· 2025-09-18 02:05
Core Viewpoint - Liou Co., Ltd. has shown significant stock price growth and trading activity, indicating strong market interest and potential investment opportunities [1][2]. Company Performance - As of September 18, Liou's stock price increased by 2.06% to 6.44 CNY per share, with a total market capitalization of 43.61 billion CNY [1]. - Year-to-date, Liou's stock price has risen by 110.39%, with a 5.92% increase over the last five trading days, 36.73% over the last 20 days, and 89.97% over the last 60 days [1]. - For the first half of 2025, Liou reported a revenue of 9.635 billion CNY, a year-on-year decrease of 9.62%, while net profit attributable to shareholders increased by 164.28% to 478 million CNY [2]. Shareholder Information - As of June 30, 2025, the number of Liou's shareholders decreased by 10.49% to 508,800, while the average number of tradable shares per person increased by 11.72% to 11,497 shares [2]. - The company has distributed a total of 766 million CNY in dividends since its A-share listing, with 395 million CNY distributed in the last three years [3]. Trading Activity - Liou has appeared on the trading leaderboard 20 times this year, with the most recent instance on September 10, where it recorded a net buy of 412 million CNY [1]. - The major funds showed a net outflow of 1.0333 million CNY, with significant buying and selling activity from large orders [1]. Business Segments - Liou's main business segments include media agency services (75.15% of revenue), machinery manufacturing (20.98%), digital marketing services (1.95%), metal materials trading (0.96%), and other services (0.67%) [1].