Agentic Commerce
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Google bolsters bet on AI-powered commerce with new platform for shopping agents
CNBC· 2026-01-11 15:00
Core Insights - Google aims to establish the Universal Commerce Protocol (UCP) as an industry standard for AI tools in retail, facilitating a unified shopping experience from discovery to payment [1][6] - The e-commerce sector is becoming a competitive arena for generative AI, with Google competing against OpenAI, Perplexity, and Amazon for consumer engagement [2] Group 1: Universal Commerce Protocol (UCP) - UCP is designed to allow retailers to utilize AI agents and systems without the need to develop their own tools, promoting efficiency and integration across various functions [1][6] - The protocol was co-developed with major companies like Shopify, Etsy, Wayfair, and Target, and will support a new checkout feature in Google's AI Mode or Gemini App [6] Group 2: Competitive Landscape - OpenAI has introduced Instant Checkout, enabling purchases through ChatGPT, which may compete with UCP [3] - Perplexity is collaborating with PayPal to facilitate direct purchases within its chat platform, indicating a trend towards integrated shopping experiences [4] - Amazon's "Shop Direct" feature allows consumers to browse and purchase items from other brands directly on its platform, showcasing its competitive strategy [5] Group 3: Consumer Engagement and Advertising - Google has launched a feature called Business Agent, enabling shoppers to interact with brands in a conversational manner, reflecting a shift towards conversational commerce [7] - The company is testing "Direct Offers," allowing retailers to provide unique discounts based on user intent, enhancing the advertising ecosystem [8]
Walmart teams up with Google's Gemini to make it easier for shoppers to find and buy products
CNBC· 2026-01-11 15:00
Core Insights - Walmart and Google are collaborating to integrate Google's AI assistant Gemini into Walmart's shopping experience, enhancing product discovery and purchasing for customers [1][2] - The partnership was announced at the National Retail Federation's Big Show, with plans for the feature to launch first in the U.S. before expanding internationally [2] - This collaboration is part of Walmart's broader strategy to adapt to changing consumer behaviors, particularly the increasing use of AI chatbots for shopping [3][4] Group 1: Partnership Details - The collaboration aims to create a seamless shopping experience that is more intuitive and personalized for customers [4] - Walmart previously partnered with OpenAI's ChatGPT to implement an "Instant Checkout" feature, allowing purchases directly through the AI chatbot [3] - Walmart's own AI chatbot, Sparky, is also part of its digital strategy to enhance customer engagement [4] Group 2: Strategic Implications - The shift towards AI-driven commerce is seen as a significant evolution in retail, with Walmart positioning itself as a leader in this transition [4] - Walmart's digital strategy is evolving to meet customers earlier in their shopping journey, leveraging AI to enhance product discovery [4] - The impact of AI on the workforce is a concern for Walmart, as it is the largest private employer in the U.S., with leadership acknowledging that AI will transform job roles across the company [5]
Google Bets on AI-Based Shopping With New AI Agents for Retailers
WSJ· 2026-01-11 15:00
Core Insights - The company is entering the agentic commerce market with AI tools designed for retailers [1] - Major retail chains are preparing for the upcoming trend of AI agent-based shopping [1] Company Developments - The search giant's introduction of AI tools marks its first venture into the agentic commerce sector [1] - This move indicates a strategic shift towards integrating AI in retail operations [1] Industry Trends - Retail chains are actively getting ready for the anticipated rise of AI-driven shopping experiences [1] - The industry is likely to see significant changes as AI technology becomes more prevalent in consumer purchasing processes [1]
Walmart and Google Turn AI Discovery Into Effortless Shopping Experiences
Businesswire· 2026-01-11 15:00
Core Insights - Walmart Inc. and Google are collaborating to launch a new shopping experience that integrates Google's Gemini with Walmart and Sam's Club offerings, aiming to enhance the shopping process for customers [1][2] Group 1: New Shopping Experience - The new experience will utilize the Universal Commerce Protocol to create a more intuitive and reliable shopping environment for customers [1] - This initiative represents a shift from traditional web or app searches to agent-led commerce, positioning Walmart as a leader in this evolution [2] Group 2: Features of the New Experience - The experience will first be available in the U.S. and will expand internationally thereafter [3] - Gemini will automatically include relevant Walmart and Sam's Club products, enhancing the shopping experience through personalized recommendations based on past purchases [5] - Customers can expect fast delivery options, with items delivered in under three hours and as quickly as 30 minutes [5] Group 3: Company Overview - Walmart Inc. reported a fiscal year 2025 revenue of $681 billion and employs approximately 2.1 million associates globally, serving around 270 million customers weekly across over 10,750 stores [4]
Papa Johns and Google Cloud Reimagine the Future of Food Ordering to Better Serve Customers
Prnewswire· 2026-01-11 14:57
Core Insights - Papa Johns is the first restaurant to implement Google Cloud's Gemini Enterprise for Customer Experience, enhancing its digital ordering capabilities with a unified voice and text AI system [1][2][3] Company Developments - The new Food Ordering agent aims to improve speed, accuracy, and real-time personalization for over 150 million customers globally [1] - Papa Johns is positioning itself as a leader in the "agentic" customer experience by being the launch customer for Google Cloud's omnichannel platform [2][4] - The partnership with Google Cloud reflects Papa Johns' commitment to leveraging technology for a seamless customer experience and operational efficiency [3] Technological Innovations - Key features of the Food Ordering agent include: - Intelligent Deal Wizard that reduces cart abandonment by automatically applying the best value combinations [6] - Advanced Voice & Group Ordering that automates complex orders, ensuring accuracy even for multi-person requests [6] - Seamless reordering flow that identifies returning loyalty customers and facilitates quick reordering [6] Industry Context - The retail industry is transitioning into an era of agentic commerce, where AI serves as a critical driver of business value [4] - Papa Johns is setting a new industry benchmark by moving beyond traditional chatbots to create a more fluid and intelligent customer experience [4]
互联网_CES 2026_AI 驱动产品增长催生新创新,在线广告趋势向好 -十大核心要点-North America Internet CES 2026New Innovations Emerging as AI Drives Product Growth Online Adv Trends HealthyTen Key Takeaways
2026-01-10 06:38
Summary of Key Points from CES 2026 Conference Call Industry Overview - **Industry**: North America Internet and Online Advertising - **Event**: CES 2026 showcased significant advancements in AI-driven products and monetization models across various sectors, including engagement, wearables, autonomous vehicles (AVs), robotics, and online advertising [1][2] Core Insights 1. **Online Advertising Growth**: The U.S. online advertising market is projected to grow by 14% year-over-year (Y/Y) in 2026, supported by stable operating conditions and resilient consumer behavior. This is a slight decrease from the 14.7% growth projected for 2025 [7][2] 2. **Emerging Ad Surfaces**: Advertisers are optimizing for geographic (GEO) targeting, which is expected to create more ad surfaces rather than reduce them. This shift is driven by advancements in search technology and AI [8][2] 3. **End-to-End Advertising Platforms**: The rise of agentic end-to-end advertising platforms is transforming the advertising landscape, allowing for improved personalization and optimization of ads, leading to higher conversion rates [10][2] 4. **Competitive DSP Market**: The demand-side platform (DSP) market is becoming increasingly competitive, with Amazon launching new tools and leveraging its retail data to enhance targeting capabilities [12][2] 5. **Short-Form Video Demand**: There is a growing demand for short-form video advertising, which is seen as a key driver of growth across platforms like Meta, YouTube, and TikTok [14][2] 6. **Agentic Commerce**: The emergence of agentic commerce is expected to create new advertising opportunities, as users increasingly rely on AI-driven agents for shopping [15][2] 7. **Retail Media Insights**: Retail media is gaining traction as a valuable source of business intelligence, helping advertisers achieve closed-loop measurement and insights [16][2] 8. **GenAI Search Impact**: The shift towards GenAI search is impacting traffic for the open web, leading to a decrease in click-through rates but potentially improving conversion rates for high-quality publishers [18][2] Product Innovations 1. **Autonomous Vehicles (AVs)**: Significant advancements in AV technology were noted, with companies like Uber and Lucid showcasing new models. The reduction in component costs is expected to accelerate AV adoption [19][3] 2. **Humanoid Robots**: Progress in humanoid robotics was highlighted, indicating potential efficiency gains across various sectors [22][3] 3. **Wearables**: The proliferation of AI-driven wearables, particularly Meta's Ray-Ban products, is expected to expand internet usage significantly [23][3] Key Company Announcements - **Amazon (AMZN)**: Introduced new Alexa integrations, enhanced Fire TV experience, and launched Alexa.com [26][27] - **Meta (META)**: Announced updates to Ray-Ban products and new collaborations [26][27] - **Google (GOOGL)**: Launched new features for Google TV [26][27] - **Uber (UBER)**: Unveiled a new robotaxi developed in partnership with Lucid and Nuro [26][27] Additional Insights - **Market Sentiment**: Conversations with marketers and agencies at CES indicated a positive outlook for the online advertising market, with expectations of increased budgets and a shift towards digital channels [7][2] - **Investment Opportunities**: Companies such as Amazon, Google, Meta, and Uber are viewed positively, while caution is advised regarding The Trade Desk (TTD) due to competitive pressures [1][2] This summary encapsulates the key takeaways from the CES 2026 conference, highlighting the trends, innovations, and company-specific developments within the North American internet and online advertising sectors.
OBOOK Holdings Inc. (OWLS) to Adopt x402 Standard to Unlock AI Agent Revenue for Global Merchants
Globenewswire· 2026-01-08 03:37
Core Insights - OwlTing is integrating with the x402 ecosystem to enable merchants to accept payments from AI agents, addressing a gap in the market for compliant payment processing for AI-initiated transactions [3][4][5] Group 1: Company Overview - OBOOK Holdings Inc. operates as OwlTing Group, a global fintech company with a diversified ecosystem across payments, hospitality, and e-commerce [10] - The company is headquartered in Taiwan and has subsidiaries in multiple countries, including the United States, Japan, and Singapore [10] - OwlTing was ranked among the top 2 global players in the "Enterprise & B2B" category in the digital currency sector as of 2025 [10] Group 2: Product and Technology - OwlTing's OwlPay Checkout solutions are designed to verify AI-initiated payment requests and settle transactions instantly in regulated digital or fiat currencies [4][6] - The x402 standard allows AI agents to initiate payments, while OwlTing provides the necessary infrastructure for merchants to receive these payments [5][7] - The integration aims to facilitate a seamless transition from digital instructions to recognized revenue with minimal human intervention [6][7] Group 3: Market Opportunity - AI-driven traffic to retail websites in the U.S. surged by over 4,700% over the past year, indicating a significant shift towards AI-driven commerce [7] - McKinsey estimates that the transition to Agentic Commerce could represent up to US$1 trillion in the U.S. B2C retail sector by 2030, with a global opportunity of US$3 to 5 trillion [7][8] - Trust and compliance are critical for capturing this market volume, and OwlTing holds Money Transmitter Licenses in 39 U.S. states and other regulatory licenses in Europe and Japan [9]
Rezolve Ai to Take Center Stage at NRF 2026 as Agentic Commerce Emerges as Retail’s Next Growth Engine
Globenewswire· 2026-01-07 13:00
Core Insights - Rezolve Ai is showcasing its AI solutions at NRF 2026, emphasizing the transformation of retail through technologies like conversational AI and autonomous checkout [1][5] - The company aims to demonstrate how Agentic Commerce can enhance customer engagement and drive revenue growth by providing personalized shopping experiences [3][6] Company Participation and Demonstrations - Rezolve Ai will participate in NRF 2026, demonstrating its Brain Suite of AI solutions that facilitate intelligent personalization and autonomous transactions [1][10] - The company will collaborate with Microsoft and Fashable to present immersive experiences that blend real-time personalization with conversational product discovery [2][4] Technology and Innovation - The demonstrations will feature AI-curated outfits tailored to individual shoppers, showcasing the potential of visual search and multi-modal AI in retail [3][4] - Rezolve's AI agents will enable a seamless shopping journey from product inspiration to purchase, aiming to reduce friction and enhance customer satisfaction [4][5] Industry Trends and Insights - The CEO of Rezolve Ai highlighted that 2026 will be a pivotal year for retail, with Agentic Commerce becoming a defining technology as retailers face pressure to deliver personalized experiences [5][6] - Exclusive roundtable discussions will be held to explore the evolution of retail towards agentic commerce, focusing on how AI can modernize customer journeys and drive revenue [6][7]
Fiserv, Mastercard Expand Partnership to Enable AI-Initiated Commerce
PYMNTS.com· 2026-01-02 21:48
Core Insights - Fiserv and Mastercard have expanded their partnership to enhance agentic commerce, focusing on how AI systems can securely handle transactions on behalf of consumers [1][3] - The integration of Mastercard's Agent Pay Acceptance Framework into Fiserv's infrastructure aims to facilitate AI-initiated purchases while ensuring security and compliance with existing payment systems [2][4] Partnership Details - Under the agreement, Fiserv will incorporate Mastercard's framework, allowing AI transactions to be authenticated and settled through established card networks [2][4] - The partnership reflects a broader industry trend where payment processors are adapting systems for AI-driven transactions, moving from human-centric to software-executed transactions [3][9] Technical Framework - Mastercard's Agent Pay Acceptance Framework includes technical standards for AI agents to transact securely within existing payment systems, utilizing network tokenization and fraud controls [4][5] - Tokenization will replace sensitive card information with network-issued tokens, minimizing risks associated with data storage and transmission [5][11] Authentication Mechanisms - The framework features advanced authentication methods to differentiate between authorized AI agents and malicious automation, moving beyond traditional human-centric signals [6][8] - Fiserv's integration allows merchants to accept AI-initiated transactions seamlessly, utilizing existing authorization and settlement processes [6][11] Industry Context - The partnership is part of a larger movement within the payments industry to establish standards for AI-driven commerce, as firms seek to define these before major tech platforms do [9][10] - Fiserv's collaboration with Visa on the Trusted Agent Protocol further emphasizes a strategy to support agentic commerce across multiple networks [10][11] Market Position - Fiserv's significant market presence enables it to influence the implementation of these standards, processing a large share of U.S. debit and credit transactions [12]
Fiserv, Inc. (FISV) And Visa Team Up To Promote Agentic Commerce
Yahoo Finance· 2025-12-30 08:01
Group 1: Company Overview - Fiserv, Inc. (NASDAQ:FISV) is recognized as one of the 7 best digital payments stocks to invest in currently [1] - The company is a leading provider of core processing and related services [5] Group 2: Recent Developments - Fiserv, Inc. and Visa announced a strategic partnership to implement the Trusted Agent Protocol, enhancing AI-driven consumer purchases [2] - The company is facing shareholder lawsuits alleging misleading information to investors and has undergone executive team reshuffling following a disappointing third-quarter earnings report [4] Group 3: Financial Performance - As of December 22, Fiserv, Inc. shares have dropped approximately 67.02% year-to-date, reflecting a lack of confidence in the company's prospects [3] - The company has cut its organic revenue growth forecasts twice in the past year, with fourth-quarter revenue expected to be $5.3 billion, 8.8% lower than previous projections [3][5] - Full-year revenue is anticipated to increase by 3.6% to $21.2 billion, down from earlier expectations of an 8.2% rise to $22.1 billion [5]