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三顾之城 文旅消费新场景红了
He Nan Ri Bao· 2025-08-17 23:26
Group 1 - Nanyang's cultural tourism industry is experiencing significant growth, with 58.09 million visitors and a total tourism revenue of 48.23 billion yuan in the first half of the year, representing year-on-year increases of 4.65% and 12.71% respectively [1] - The cultural and related industries' added value now accounts for 5.3% of Nanyang's GDP, highlighting the importance of cultural tourism to the local economy [1] - Nanyang's branding as "Three Visits City" is becoming a key attraction, enhancing its image and promoting regional development [4][13] Group 2 - Nanyang is actively promoting its cultural tourism through various events, including a promotional video in Milan and activities in Beijing and Wuhan, showcasing its commitment to cultural integration and tourism development [4] - The city aims to build a strong cultural brand and enhance its tourism offerings, focusing on unique experiences and high-quality development [4][14] - The establishment of themed accommodations, such as the unique lodgings at Jiulong Lake, is driving tourism growth and attracting visitors from afar [5][14] Group 3 - Nanyang's tourism strategy includes the development of diverse accommodation options, with 464 themed lodgings currently operational in Nanzhao County, focusing on wellness, family interaction, and forest sightseeing [5][14] - The region's natural beauty and favorable climate make it a popular destination for summer tourism, with significant visitor numbers reported in scenic areas like Xixia and Taiping Town [6][16] - The integration of cultural and tourism sectors is evident in the development of night economies and immersive cultural experiences, enhancing the overall visitor experience [10][12][11] Group 4 - The local government is implementing a three-year action plan to boost the cultural and tourism industry, emphasizing the "cultural tourism + various industries" model to stimulate economic growth [9] - Nanyang's tourism industry is characterized by a strong focus on ecological and cultural tourism, with initiatives to enhance local attractions and promote sustainable practices [18][19] - The region is seeing a rise in themed accommodations and experiential tourism, with a focus on integrating local culture and natural resources into the tourism experience [19][20]
第七届运河博览会五大主题展“处处都有新体验”
Xin Hua Ri Bao· 2025-08-17 23:13
Group 1 - The seventh Grand Canal Cultural Tourism Expo featured five major themed exhibitions, attracting a significant number of young visitors, with over 60% of attendees being under 35 years old [1][2] - The total exhibition area reached 35,000 square meters, focusing on new trends in cultural tourism consumption, emphasizing immersive experiences and international appeal [2][8] - The event showcased cultural products from 12 provinces and cities, highlighting unique local cultural tourism exhibits and performances [2][3] Group 2 - The "Silk Road and Grand Canal Encounter" theme exhibition included exhibits from 35 countries, covering a wide range of cultural products from various regions [4] - The newly established Grand Canal-themed cultural and creative exhibition became a shopping paradise, featuring over 1,500 creative products from more than 80 exhibitors [5][6] - The expo also catered to culinary experiences, offering local delicacies from various regions along the Grand Canal, enhancing the overall visitor experience [7] Group 3 - The expo emphasized technological integration in cultural tourism, showcasing VR experiences and interactive robots, making the event more engaging for visitors [8][9] - The event achieved significant sales, with actual sales exceeding 300 million yuan and intended transaction amounts reaching 298 million yuan [10]
全省仅3家!洛邑古城入选全国典型消费新场景
Sou Hu Cai Jing· 2025-08-17 14:06
Core Insights - Luoyang's Luoyi Ancient City has been selected as a typical case for the 2024 National New Consumption Scenarios, highlighting its innovative approach to cultural tourism and consumption [1][2]. Group 1: Overview of Luoyi Ancient City - The total planned area of Luoyi Ancient City exceeds 1,400 acres and is recognized as one of the first national-level night cultural and tourism consumption aggregation areas [5]. - The city integrates ten business formats including culture, tourism, shopping, dining, accommodation, entertainment, exhibitions, performances, sports, and leisure, with over 500 merchants contributing to an annual comprehensive tourism revenue of 36 million yuan [5]. Group 2: Visitor Engagement and Events - The city has attracted over 5 million visitors through innovative models such as "tourism + events" and "tourism + performances," including international competitions and friendly matches [8]. - Nighttime economy initiatives like "one yuan to wear Hanfu" and light shows enhance the immersive experience for visitors, creating a unique time-travel sensation [8]. Group 3: Economic Impact and Employment - The number of merchants in Luoyi Ancient City has surged from 18 in 2018 to over 1,100, generating employment for more than 30,000 people [10]. - The city hosts immersive activities such as "Top Scholar Parade" and "Ancient Wedding Ceremony," and offers cross-border experiences like "Hanfu + Music" and "Hanfu + Study," making it a popular destination for Hanfu enthusiasts [10]. Group 4: Technological Integration - The city employs technology to enhance visitor experiences, introducing VR panoramic views and smart navigation systems, with annual visitor services exceeding 40 million [12]. - Luoyi Ancient City exemplifies a model of innovation through the combination of traditional culture, technology, and diverse business formats, catering to the cultural experience and social sharing needs of younger demographics [13].
焦点访谈|方寸之间,博古通今 中小博物馆如何成为各地文旅“破圈”密码?
Yang Shi Wang· 2025-08-17 13:38
Core Insights - The "museum fever" is on the rise during the summer tourism season, with both large and small museums experiencing a surge in visitor numbers, making museums popular cultural spaces and travel destinations [1][3] - Smaller museums are gaining popularity and becoming "internet celebrities" due to their unique characteristics and local cultural significance, attracting visitors who prefer a more intimate experience compared to larger institutions [5][11] Group 1: Visitor Trends - The summer has seen a significant increase in museum attendance, with long queues at entrances and crowded exhibition halls becoming the norm [3][7] - Families, particularly those with children, are the most active demographic, often traveling specifically to visit certain museums [7][9] Group 2: Museum Innovations - Museums are adapting to visitor demand by extending opening hours and offering free guided tours, enhancing the overall visitor experience [9][11] - Innovative activities such as VR experiences, interactive workshops, and themed events are being introduced to engage visitors and provide educational opportunities [11][19] Group 3: Case Studies of Successful Museums - The Dingzhou Museum in Hebei has become a model for smaller museums, showcasing over 50,000 artifacts, including national treasures, and offering free guided tours to enhance visitor engagement [5][9] - The Chengdu Shu Brocade and Embroidery Museum features interactive experiences and has seen a visitor increase of nearly 200% during the summer, highlighting the effectiveness of hands-on learning and cultural immersion [15][19]
第十三届广西基层群众文艺会演在防城港市举行
Zhong Guo Xin Wen Wang· 2025-08-17 02:00
Core Points - The 13th Guangxi Grassroots Cultural Performance was held in Fangchenggang City, showcasing the largest and most influential grassroots cultural event in Guangxi since its inception in 2012 [1] - The event featured 18 representative teams with over 2,700 performers participating in 12 concentrated performances across categories such as choir, instrumental, and drama [1] - The event emphasized grassroots participation, with over 10,000 community members registering to participate, focusing on themes like ethnic unity and rural revitalization [1] Group 1 - The event is co-hosted by multiple governmental bodies, including the Guangxi Zhuang Autonomous Region Committee and the Fangchenggang Municipal Government, highlighting strong institutional support [1] - Guangxi has implemented cultural benefit projects and various grassroots cultural activities, creating public cultural service brands that stimulate local artistic creation [1] - The event integrates grassroots arts with tourism, promoting the 2025 North Bay Opening Festival and the "Vibrant Night Guangxi" carnival, enhancing cultural and tourism synergy [2] Group 2 - The organization of the event involved initial program selection combined with community cultural guidance, ensuring that grassroots communities are the main participants [2] - During the event, cultural teams performed in various locations, including communities and military camps, delivering public cultural performances to enhance community engagement [2] - The Guangxi Song and Dance Theatre conducted a tour of the "Our Chinese Dream - Culture into Thousands of Homes" program, offering a public cultural feast with the ethnic opera "Liuliuzhou" [2]
第三届中国(海南)东坡文化旅游大会第三次筹备会议召开
Hai Nan Ri Bao· 2025-08-17 01:04
Core Points - The third preparatory meeting for the Third China (Hainan) Dongpo Cultural Tourism Conference was held to advance the next steps of the event [2] - The conference aims to enhance the integration of culture and tourism in Hainan, aligning with national policies and promoting the province's cultural and tourism industries [3] Group 1 - The conference emphasizes the importance of high-quality organization of the Dongpo Cultural Tourism Conference as a practical implementation of Xi Jinping's cultural thought and a tribute to the self-trade port's operational closure [2][3] - The event is positioned as a key vehicle for promoting the integration of culture and tourism, with a focus on improving the level, quality, and reputation of Hainan's tourism and cultural industries [3] - The opening musical "Heart of Dongpo," recognized as China's first AI concept national style musical, aims for nationwide and overseas tours, highlighting the commitment to high-quality content and production [3] Group 2 - Relevant departments and Chao Mai County are tasked with efficiently preparing for various activities, including the protection and restoration of Dongpo cultural relics and hosting international forums and competitions [3] - The meeting called for a collaborative effort between government and enterprises to enhance marketing and promotion, aiming to create a phenomenon-level cultural product that expands Hainan's cultural influence [3]
寻访现代版富春山居图中人(文化中国行·人文观察)
Ren Min Ri Bao· 2025-08-16 22:03
Core Viewpoint - The article highlights the transformation of Fuyang, Zhejiang, from an industrial paper-making hub to a model of ecological restoration and cultural heritage, emphasizing the harmonious coexistence of nature and culture as depicted in the famous painting "Dwelling in the Fuchun Mountains" [5][6][18]. Group 1: Ecological Restoration - Fuyang has implemented the "Two Mountains" concept since 2005, focusing on ecological restoration and economic transformation by shutting down polluting industries, including paper mills and copper smelting [5][11]. - The area has seen a revival of traditional bamboo paper-making techniques, which are environmentally friendly and rooted in local culture, with artisans like Zhu Zhonghua leading the way [8][10]. Group 2: Cultural Heritage - "Dwelling in the Fuchun Mountains" serves as a cultural symbol, reflecting the beauty of the Fuchun River and the harmonious relationship between humans and nature, which has been preserved and promoted through local tourism [5][18]. - The local government is actively promoting cultural tourism, with initiatives such as the "Public Wang Fuchun Cultural Week" and the development of scenic routes that enhance the area's cultural and historical significance [18][20]. Group 3: Economic Development - Fuyang's tourism industry has flourished, with projections of 5.3 million visitors and 9.1 billion yuan in revenue in 2024, driven by the region's natural beauty and cultural heritage [18]. - Local entrepreneurs, like Zhang Leilei, have capitalized on the improved ecological conditions to establish businesses such as fishing lodges, enhancing the local economy while promoting sustainable practices [17][20].
第十三届广西基层群众文艺会演暨2025北部湾开海节开幕
Guang Xi Ri Bao· 2025-08-16 02:14
Core Points - The 13th Guangxi Grassroots Cultural Performance and the 2025 Beibu Gulf Opening Festival commenced in Fangchenggang, featuring over 2,700 performers from 18 representative teams across the region [1] - The event includes a variety of performances such as choir, instrumental music, and drama, emphasizing the integration of grassroots culture with tourism development [1] - The performance aims to highlight themes of national unity, rural revitalization, and maritime strength, showcasing new programs that resonate with local communities [1][2] Summary by Categories Event Overview - The event consists of an opening ceremony, closing ceremony, concentrated performances, and public benefit shows, reflecting a rich and diverse content [1] - It is part of the "Guangxi Tourism Year" initiative, promoting the integration of cultural and tourism sectors [1] Community Engagement - Over 10,000 community members registered to participate, emphasizing the grassroots and inclusive nature of the event [1] - Local cultural institutions actively guided program creation and rehearsals, fostering a "send culture" and "plant culture" approach [1] Cultural Impact - The Guangxi grassroots cultural performance is the largest and most influential cultural activity brand in the region, having successfully hosted 12 editions since 2012 [2] - The initiative has achieved full coverage across all 14 districts in Guangxi, contributing to the enrichment of grassroots cultural supply and the promotion of local artistic talent [2]
第七届大运河文化旅游博览会在苏州开幕
Su Zhou Ri Bao· 2025-08-16 00:18
Core Points - The 7th Grand Canal Cultural Tourism Expo opened in Suzhou on August 15, featuring five major themed exhibitions [1][2] - The expo will run from August 15 to 17, focusing on the integration of government and market, online and offline, and inside and outside the venue [1] - The event aims to promote cultural tourism products that are visually appealing, edible, experiential, and purchasable, leveraging VR and AR technologies [1] Group 1 - The expo includes five exhibition areas: Grand Canal City Cultural Tourism Boutique Exhibition, Grand Canal Themed Cultural and Creative Exhibition, Grand Canal Characteristic Cultural Tourism Industry Exhibition, "Encounter of the Silk Road and the Grand Canal" Theme Exhibition, and Grand Canal Food Culture Exhibition [1][2] - The event emphasizes the cultural heritage and human characteristics of cities along the Grand Canal through performances such as poetry contests, traditional opera, and dialect shows [1] - Since 2019, the expo has been held in various cities, establishing itself as a significant platform for cultural tourism integration and product promotion along the Grand Canal [2] Group 2 - The expo continues to adhere to the principles of professionalism, market orientation, and branding, aiming to create a comprehensive platform for cultural tourism development and sharing of quality life [2] - Attendees, including government leaders, toured the exhibition halls to experience the diverse cultural charm of the Grand Canal [3]
迎妈祖,敬大海!博贺渔港热闹不停,万事俱备只待明日开渔
Nan Fang Nong Cun Bao· 2025-08-15 14:05
Core Viewpoint - The article highlights the vibrant opening ceremony of the fishing season at the Bohe Fishing Port, emphasizing the cultural significance and community involvement in the event, which combines traditional rituals with modern tourism experiences [4][5][74]. Group 1: Event Overview - The opening ceremony of the fishing season, known as the "2025 South China Sea (Maoming Bohe) Fishing Carnival," commenced on August 15, 2025, at the historic Bohe Fishing Port, renowned for its thousand-year legacy [4][74]. - The event features a three-day celebration that includes traditional sea worship rituals and modern cultural tourism experiences, attracting numerous visitors and locals [5][74]. - The sea worship ceremony began at 7:30 AM, with local fishermen participating in rituals to honor Mazu, the sea goddess, seeking blessings for safety and bountiful catches [3][10][26]. Group 2: Cultural Significance - The sea worship ceremony is a continuation of a thousand-year-old blue faith, reflecting the deep respect fishermen have for the ocean [6][74]. - Various local performance teams, including dragon and lion dance troupes, participated in the procession to the port, showcasing the rich cultural heritage of the region [11][12][15]. - The event attracted many tourists, who expressed appreciation for the cultural experience and the opportunity to witness the traditions of the Lingnan fishing community [35][36]. Group 3: Tourism and Economic Impact - The carnival has transformed Bohe into a key tourist destination, with local accommodations and attractions enhancing their offerings to celebrate the fishing season [58][69]. - The event serves as a catalyst for the local economy, promoting the integration of fishing, tourism, and cultural activities, thereby positioning Bohe as a model for urban-rural integration [70][74]. - The fishing banquet, a traditional custom, plays a crucial role in fostering community ties and sharing the joy of the harvest with visitors [54][56].