尽管美国关税政策加剧了宏观经济的波动，但阿克苏诺贝尔的'本地化生产'与'采购去风险化'战略方 针，使我们能够在很大程度上免受成本基础与交付能力的直接影响。然而，在全球贸易格局重构期，伴 随着经济增长放缓，客户需求将变得更加谨慎，我们预期或将受到间接影响。因此，我们将坚定地专注 于自主优化举措，确保实现全年预期目标，打造更为强大的阿克苏诺贝尔。" 2025年第一季度亮点(相较于2024年第一季度) 展望与中期目标 • 有机销售额持平;销售额下降1% • 调整后息税折旧摊销前利润(EBITDA)为3.57亿欧元(调整后EBITDA利润率为13.7%)，按恒定汇率计算 与去年持平 • 降本增效措施推行进度快于预期 • 提价与强力降本措施有效抵消销量下降与通胀压力 • 运营活动产生的现金净额为-1.12亿欧元(2024年同期为-1.7亿欧元) 阿克苏诺贝尔首席执行官Greg Poux-Guillaume表示： "得益于定价策略与强力的降本举措，我们本季度的业绩表现超出预期。各项增效措施正在取得成效， 使我们能够成功抵消市场疲软及持续通胀的影响。随着我们继续优化运营模式、组织架构及业务布局， 未来更多成效可期。 基于当 ...

Core Insights - The rapid development of e-commerce platforms has led to increasing price chaos, which poses significant challenges for brand owners [1] - Effective online price control measures are essential for maintaining brand image and market order [1] Group 1: Importance of Pricing for Enterprises - Pricing is a crucial indicator of market competitiveness, directly affecting profit margins, brand image, and market positioning [3] - A well-defined pricing strategy can help stabilize market share and enhance brand value, while price chaos can damage brand value and hinder long-term development [3] Group 2: Causes of Price Chaos - Poor channel management leads to uncontrolled pricing systems, such as unauthorized low-price sales by distributors [4] - Short-term promotional activities, including excessive discounts, can disrupt long-term pricing structures [4] - The presence of counterfeit products damages brand image and disrupts normal pricing systems [4] - The open nature of e-commerce platforms complicates monitoring and management, making it difficult for brand owners to oversee all sales links [4] Group 3: Actions by Third-Party Rights Protection Companies - Third-party rights protection companies can send legal notices to infringing merchants, warning them of their violations and demanding cessation of low-price sales [5] - These companies utilize professional monitoring systems to track price dynamics across multiple e-commerce platforms, enabling brand owners to grasp market conditions comprehensively [6] - They leverage e-commerce platforms' intellectual property protection mechanisms to file complaints, requiring evidence such as trademark registrations and infringement screenshots [7] - Collaborating with third-party rights protection companies allows brand owners to effectively address online price chaos, protect brand image, and maintain market order for sustainable development [8]

13家车企交卷，销量同环比全部正增长！ ▲2025年3月中国主要车企新能源车型销量 在智能化升级与价格策略的双重驱动下，新能源汽车市场呈现出"强者恒强"的竞争格局。 头部品牌通过技术迭代巩固优势，其他车企则凭借差异化路线加速追赶。 目前国内车企的竞争还在持续加剧，随着上海车展的临近，各家车企还有不少新车有待发布。这也为目前的汽车市场增添了一丝不确定性。 | | | 国内主要车企2025年3月新能源车型销量(车东西制图) | | | | | --- | --- | --- | --- | --- | --- | | 序号 | 车企 | 3月 | 2月 | 同比 | 环比 | | 1 | 比亚迪 (全球) | 377420 | 322846 | 23.10% | 17% | | 2 | 吉利新能源 | 119696 | 98433 | 167% | 22% | | 3 | 零跑 | 37095 | 25287 | 154% | 47% | | 4 | 理想 | 36674 | 26263 | 26.53% | 40% | | 5 | 埃安 (全球) | 34082 | 20863 | 4.80% | 63% | ...