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10部门联合印发
中国基金报· 2025-07-27 03:14
Core Viewpoint - The article outlines a comprehensive plan to promote agricultural product consumption, aiming to enhance supply, innovate distribution, and activate market demand to meet diverse consumer needs and upgrade supply-demand structures [2][3]. Group 1: Optimizing Supply and Quality - Enhance the production and quality of "three products and one standard" (green, organic, specialty, and geographical indication products) through improved standards and quality control [3][4]. - Develop new processing products by collaborating with research institutions to create diverse and nutritious food options [3]. - Promote local specialty foods by leveraging regional agricultural resources and encouraging traditional production methods [4]. Group 2: Strengthening Sales Channels - Innovate consumption platforms through festivals and exhibitions to boost local agricultural products and enhance market engagement [6][7]. - Improve urban and rural consumption facilities, focusing on modern logistics and distribution networks to facilitate fresh agricultural products' access [7]. Group 3: Leveraging E-commerce - Explore online sales potential by implementing "Internet+" initiatives to enhance agricultural product distribution and consumer experience [8]. - Support live-streaming e-commerce by nurturing local influencers and promoting themed online events to increase product visibility [8]. Group 4: Regional Cooperation - Foster inter-provincial cooperation to create a complementary production and sales ecosystem, facilitating resource sharing and market access [9]. - Conduct promotional activities for specialty products from poverty-stricken areas to enhance market reach and support local economies [9]. Group 5: Promoting Health and Nutrition - Enhance public nutrition services by optimizing meal plans for schools and promoting healthy food options in various institutions [10]. - Conduct health consumption campaigns to educate the public on balanced diets and the benefits of local agricultural products [10]. Group 6: Brand Development - Implement a brand cultivation plan to enhance agricultural product branding and consumer trust through quality assurance and marketing initiatives [11][12]. - Strengthen brand marketing services by integrating digital tools and enhancing the capabilities of agricultural marketing entities [12]. Group 7: Integrating Agriculture and Tourism - Promote rural tourism initiatives that combine agricultural experiences with local cultural activities to drive product sales and enhance consumer engagement [13]. - Support local cultural events that showcase regional products and traditions, enriching the rural consumption landscape [13]. Group 8: Enhancing Trade Integration - Facilitate foreign trade enterprises in expanding domestic sales channels through exhibitions and promotional activities [15]. - Align domestic and international trade standards to ensure product quality and facilitate smoother market entry [15]. Group 9: Collaborative Efforts - Strengthen inter-departmental collaboration to ensure effective implementation of agricultural consumption policies and enhance market monitoring [16]. - Encourage financial support for agricultural projects to improve marketing and distribution capabilities [16]. Group 10: Regulatory Oversight - Implement comprehensive regulatory measures to ensure food safety throughout the agricultural supply chain, enhancing consumer confidence [17].
十部门:支持各地举办村跑、村舞、村BA、村歌等富有乡情乡韵的“村字号”活动
news flash· 2025-07-27 02:14
Group 1 - The core viewpoint of the article emphasizes the promotion of agricultural product consumption through various cultural and recreational activities in rural areas [1] - The initiative supports local governments in organizing village-themed events such as village runs, dances, and songs to enhance community engagement and showcase local culture [1] - The plan includes organizing food tasting events and intangible cultural heritage (ICH) fairs to promote rural tourism and consumption [1] Group 2 - The "Cultural Enrichment of Villages" action aims to create cultural art villages, such as painting villages and kite villages, to foster creativity and cultural products [1] - The initiative encourages the establishment of "Village Art Workshops" to produce and promote cultural creative products [1] - The overall goal is to enhance the rural consumption landscape by integrating cultural heritage and local traditions into economic activities [1]