"2025年北京市通州区健康科普大赛"决赛现场选手与嘉宾合影。 科普迈出"一小步"，健康迈出"一大步"。为进一步激发科普活力，加大优质健康科普产品供给，挖掘和培育一批优秀的健康科普作品与人才，北京市通 州区以赛促练，于今年9月启动了"2025年北京市通州区健康科普大赛"。 11月28日，"2025年北京市通州区健康科普大赛"在首都医科大学附属北京安贞医院（通州院区）迎来决赛角逐，来自全区各医疗卫生机构的众多参赛队 伍齐聚一堂，他们带着精心准备的科普作品，以生动有趣、通俗易懂的方式，向观众和评委们展示涵盖疾病预防诊治、健康生活方式、合理用药等多方面的 健康知识。本次决赛设一等奖1名、二等奖3名，三等奖6名。 最终，北京大学人民医院的作品《卡片传情，沟通无界——点亮聋人术前宣教之路》获得"2025年北京市通州区健康科普大赛"一等奖；北京市通州区永 顺社区卫生服务中心《趣味辨"火"记——牛黄解毒≠牛黄清火》、首都医科大学附属北京安贞医院《心之律》、首都医科大学附属北京友谊医院《漏尿了， 怎么办？》3个作品获得二等奖；首都医科大学附属北京潞河医院《膝关节保卫战》、首都医科大学附属北京友谊医院《糖足有话说》、北京市通州 ...

Group 1 - Vaccination is a crucial safeguard for building a strong public immunity barrier, and health literacy is key to enhancing public health awareness [1][4] - The competition aims to improve the professional skills of healthcare workers in vaccination and health science communication, expanding the outreach of vaccination promotion [1][3] - The event featured various formats such as mandatory questions, quick-response questions, and science exhibition performances to showcase both technical skills and teamwork in health communication [2] Group 2 - The competition serves as a comprehensive assessment of the vaccination team's professional capabilities and an important opportunity for industry exchange and improvement [3] - The health authorities emphasize that the professional ability and science communication skills of the vaccination team are directly related to the strength of public health defenses [3] - The district has established 41 vaccination clinics and aims to enhance the standardization and digitalization of vaccination services, with significant achievements in electronic vaccination certificates and adult immunization prescriptions [3]

Core Points - The "2025 Influenza Prevention and Control Science Popularization Action" aims to enhance public awareness and protective capabilities against influenza as the flu season approaches [1][3] - Experts emphasize the need for a systematic and high-quality approach to health science popularization, focusing on targeted content for key populations and utilizing modern communication methods [1][2] - The current influenza situation shows an upward trend, particularly with the H3N2 subtype, necessitating vaccination for high-risk groups [1][3] Group 1 - The event held on November 15 in Beijing focused on sharing experiences and innovations in influenza prevention and control [1] - Gao Fu, an academician, called for a normalized science popularization mechanism to enhance the quality and effectiveness of health knowledge dissemination [1][2] - Li Hao from the Chinese Center for Disease Control and Prevention acknowledged the progress made under the Healthy China strategy but stressed the ongoing threats of infectious diseases [1][3] Group 2 - The "2025 Influenza Prevention and Control Science Popularization Action" was launched online on September 24, with support from various organizations [3] - Experts highlighted the importance of medical professionals in educating the public about influenza prevention to reduce misconceptions and improve early diagnosis and treatment awareness [3] - The event showcased high-quality science popularization works related to influenza prevention and included a ceremony for appointing experts [2]

Core Viewpoint - The event "China Good Doctors, China Good Nurses" organized a free medical consultation in Changsha, providing services to over 900 citizens with renowned experts from various regions, highlighting the importance of accessible healthcare [1][3]. Group 1: Event Overview - The free medical consultation attracted a large crowd, with citizens queuing early in the morning to receive treatment from national experts [1]. - Experts from various provinces, including Beijing, Guangdong, and Xinjiang, participated, covering multiple specialties such as cardiovascular surgery, nephrology, traditional Chinese medicine, and oncology [1]. - The initiative aims to deliver quality medical resources to grassroots communities, having reached 19 provinces since its establishment in 2017 [1]. Group 2: Patient Experience - Patients expressed high expectations for the expertise available, with some traveling from other provinces specifically for the event [3]. - The event utilized convenient information channels, allowing citizens to register easily through health-related WeChat accounts, enhancing participation [3]. - On-site volunteers assisted with patient registration and triage, ensuring a smooth experience for attendees of all ages [3]. Group 3: Health Awareness - The event reflected a growing public interest in health, with attendees actively seeking expert advice on various health concerns [6]. - Medical professionals noted a shift in patient behavior, with individuals becoming more proactive in learning about health issues rather than being passive recipients of care [6]. - There remains a need for improved health education, as some patients still harbor misconceptions about medical conditions, indicating a gap in public health literacy [6].

Group 1 - The article emphasizes the increased risk of hypertension and respiratory diseases during the autumn season, particularly around the frost descent solar term, highlighting the need for preventive measures [1] - Experts recommend flu vaccination to significantly reduce the risk of infection and severe complications, especially as respiratory diseases like influenza and mycoplasma pneumonia are on the rise [1] - It is advised that individuals maintain healthy lifestyles, practice personal protection, and be vigilant about symptoms in children, such as difficulty breathing and persistent high fever, which require immediate medical attention [1] Group 2 - The provincial health commission plans to enhance the health promotion content related to the 24 solar terms, aiming to create a more effective health education brand that aligns with regional characteristics [2] - The initiative focuses on guiding health service resources to grassroots levels and promoting the idea that everyone is responsible for their own health, contributing to a healthier community in Liaoning [2]

Core Viewpoint - Short video platforms have become a significant channel for the public to access health knowledge, with a high percentage of viewers engaging with health-related content [1][3]. Group 1: Popularity and Engagement - 92.1% of 1.074 billion online viewers have encountered health science content through short video platforms, and 63% have developed a habit of regularly following health accounts [1]. - There are numerous accounts of doctors on platforms like Xiaohongshu and Douyin, with follower counts ranging from thousands to millions [1][3]. - A report indicates that 22.4% of the analyzed 14,700 accounts have over 100,000 followers, and 3.9% exceed 1 million followers [3]. Group 2: Content Creation and Management - Many doctors manage their accounts personally, while some collaborate with operational companies that handle content creation, allowing doctors to focus on their medical duties [1][4]. - Some operational companies provide comprehensive services for doctors, including content planning, filming, and editing, allowing doctors to maintain a presence without dedicating extensive time [4][5]. - The operational model typically involves a five-month collaboration, producing around 100 videos, with service fees around 16,000 yuan per month [5]. Group 3: Monetization and Benefits - Doctors can monetize their presence through online consultations, which can convert follower engagement into patient interactions, benefiting both parties [8][9]. - The integration of short video accounts with internet hospital services allows for direct patient bookings and consultations, enhancing the doctor's reach and income [9]. - Revenue streams for doctors include video platform subsidies, multi-point practice conversions, and paid consultations during live streams [8]. Group 4: Challenges and Issues - The rise of health science videos has led to content homogenization and the emergence of low-quality or misleading information [11]. - Some doctors have been reported to engage in unethical practices, such as selling medications or promoting dubious products under the guise of health education [11][12]. - The pressure to create content has led some doctors to stray from their specialties or engage in sensationalism to attract views [13][14]. Group 5: Regulatory Environment - Regulatory bodies are increasing oversight of medical content on social media to ensure compliance and protect public trust [15][17]. - Recent regulations aim to standardize the behavior of medical professionals on social media, prohibiting the misuse of their authority for commercial gain [16][17]. - Hospitals are generally supportive of doctors engaging in health education online, provided that they do not actively direct patients to paid services [10].

Group 1 - The event "Famous Doctors Go to the Grassroots - Volunteer Service" was launched in Dandong, Liaoning Province, focusing on providing quality medical services and health consultations to the public [1][2] - The initiative is part of the National Health Commission's ongoing efforts to promote health in rural areas and enhance the capabilities of local medical staff through hands-on training and expert guidance [1][2] - A team of national-level experts, including 8 from the National Health Commission and 14 from provincial medical institutions, participated in the event to offer on-site consultations and health education [1][2] Group 2 - The event included various activities such as free medical consultations, health knowledge dissemination in schools, and a cultural performance to promote health awareness [2] - The program aims to improve the diagnostic and treatment skills of grassroots medical personnel through a "mentorship" model, thereby enhancing local healthcare services [2] - Since 2018, the initiative has reached 30 counties across 18 provinces, providing essential medical services and health education in underprivileged areas [2]

Core Viewpoint - The "Health Escort · Science Popularization Together" project aims to enhance public health literacy through a series of health science activities in Shunyi District, Beijing [1][3]. Group 1: Project Overview - The project is organized by the Shunyi District Science and Technology Association and implemented by the Shunyi District Maternal and Child Health Hospital [1][3]. - The initiative includes various health science activities targeting schools, enterprises, and communities, with a focus on empowering the public to take responsibility for their own health [3]. Group 2: Educational Activities - The first lecture, titled "Common Diseases of the Breast," was conducted by Dr. Wang Jing, a breast surgery expert, covering essential knowledge on breast health management, including prevention, screening, and standardized treatment [3]. - Dr. Wang emphasized that the early five-year survival rate for breast cancer exceeds 90% and recommended that women over 35 undergo professional screening every two years [3]. Group 3: Media and Outreach - The Shunyi District Maternal and Child Health Hospital has established a comprehensive media platform that includes graphic science popularization, short videos, and live broadcasts, reaching over one million audiences [3]. - The project plans to organize 16 health science lectures from September to November, covering various medical specialties to disseminate correct health concepts to a broader public [3][4].

Core Viewpoint - DXY (Dingxiangyuan), a digital healthcare technology company, is preparing for an IPO on the Hong Kong Stock Exchange, potentially submitting its prospectus within the year, marking a significant event in the domestic internet healthcare sector and the media landscape for health education [1][3]. Company Overview - Founded in 2000, DXY started as a medical professional forum and has evolved into a diversified platform encompassing medical knowledge, online diagnosis, health education content, and industry services [3]. - The company has attracted significant investment over the years, including $2 million in A-round funding in 2010, $70 million from Tencent in 2014, and $500 million in 2020, achieving a valuation exceeding $1 billion by 2018 [3][4]. Media Influence - DXY's "Dingxiang Doctor" IP has become a key driver of its growth, establishing a new media matrix that includes sub-brands like "Dingxiang Life Research Institute" and "Dingxiang Mama," reaching hundreds of millions of users through social media [8][9]. - The company has positioned itself as a leading source of health information, with its WeChat account consistently ranking at the top of health-related self-media platforms, achieving millions of views on multiple posts [9]. Expansion into Cosmetics - DXY has extended its reach into the cosmetics industry by producing skincare educational content and engaging in implicit commercial collaborations with brands through product recommendations and evaluations [10][12]. - The company launched its own skincare brand "Yanzhi Buting" but faced challenges in market penetration, with limited visibility on major e-commerce platforms and underwhelming sales performance [12]. Trust and Regulatory Challenges - DXY's IPO plans have raised concerns due to a previous incident in 2022 when its Weibo account was banned, leading to questions about its content compliance and public trust [13][14]. - The company must address its historical issues and demonstrate robust content governance and risk management strategies to regain public confidence and ensure a successful IPO [14].

Core Viewpoint - The article highlights a health education initiative in Longhu Town, Chao'an District, focusing on chronic disease prevention and health knowledge dissemination to improve community health awareness and services [2][3][28]. Group 1: Event Overview - The health education activity was organized by Longhu Hospital in collaboration with local government and community committees, targeting chronic obstructive pulmonary disease (COPD) and dengue fever prevention [2][3][4]. - The event is part of a broader initiative to extend health management from medical institutions to residents' homes, enhancing community health management capabilities [9][10]. Group 2: Participation and Support - Key participants included local government officials, community leaders, and healthcare professionals, emphasizing a collaborative approach to health education [4][5][28]. - The event received support from the Zhongshan assistance team, showcasing inter-agency cooperation in health promotion [27]. Group 3: Health Education Content - The program included lectures on COPD, covering its mechanisms, early symptoms, and screening methods, with practical demonstrations for residents [18][20]. - Dengue fever prevention was also addressed, focusing on transmission mechanisms, symptoms, and effective prevention strategies, including community engagement in mosquito control [22][23]. Group 4: Community Engagement and Resources - Over 300 health education materials were distributed, and health services such as blood pressure and blood sugar measurements were provided to more than 150 residents [25][26]. - The initiative aimed to foster a culture of proactive health management among residents, encouraging them to adopt preventive health measures [11][12][30].