Investment Rating - The report maintains an "Overweight" rating for the real estate industry [1] Core Insights - The report highlights that the Ministry of Housing and Urban-Rural Development is committed to stabilizing the real estate market, with new policies being introduced in Hainan and Guangdong to facilitate the conversion of commercial loans to provident fund loans [9][16] - The report notes a decline in both new and second-hand housing transactions, with first-hand housing transactions down by 40.8% year-on-year and second-hand housing transactions down by 13.7% year-on-year [7][36] - The report emphasizes the importance of financially stable leading real estate companies, suggesting that investors focus on firms like Yuexiu Property, China Merchants Shekou, Poly Developments, and others that can effectively respond to market fluctuations [9] Summary by Sections 1. Weekly Market Review - The real estate index increased by 0.29%, while the CSI 300 index rose by 1.54%, indicating underperformance of the real estate sector compared to the broader market [6][14] 2. Industry Fundamentals - In the week of June 27 to July 3, a total of 39,921 first-hand homes were sold across 38 key cities, reflecting a year-on-year decrease of 40.8% and a month-on-month increase of 3.1% [7][22] - The total area sold was 4.553 million square meters, with a year-on-year decrease of 33.3% and a month-on-month increase of 21% [7][22] - For second-hand homes, 18,203 units were sold, down 13.7% year-on-year and 10.9% month-on-month, with a total area of 178.6 million square meters sold [36][47] 3. Company Announcements - Poly Developments reported a signed area of 152.33 million square meters in June 2025, a decrease of 26.20% year-on-year, with a total signed amount of 290.11 billion yuan, down 30.95% [20][21] - China Merchants Shekou and Yuexiu Property also reported declines in their sales figures for June 2025, with year-on-year decreases of approximately 29.4% and 39.7% respectively [20][21]

Investment Rating - The report maintains a "Positive" rating for the real estate and property management sectors [5][6]. Core Insights - The real estate market is still in a destocking trend, with new housing market dynamics showing signs of stabilization. The report emphasizes the importance of maintaining stable housing prices for both the real estate sector and consumer confidence [5][6]. - The report highlights that the central government is expected to increase policy support for the real estate sector, including measures such as mortgage rate cuts and promoting the sale of quality housing [5][6]. Industry Data Summary New Housing Transactions - In the week of May 24-30, 2025, new housing transactions in 34 key cities totaled 2.76 million square meters, a decrease of 3% week-on-week. First and second-tier cities saw a 5% decline, while third and fourth-tier cities experienced a 34% increase [5][6]. - In May, the total transaction volume for new homes in 34 cities was 10.03 million square meters, a year-on-year decrease of 7%. First and second-tier cities saw a 9% decline, while third and fourth-tier cities recorded a 7% increase [9][10]. Second-Hand Housing Transactions - In the week of May 24-30, 2025, second-hand housing transactions in 13 key cities totaled 1.27 million square meters, a decrease of 1% week-on-week. Cumulatively, transactions in May were down 5% year-on-year [14][5]. Inventory and Supply - In the week of May 24-30, 2025, 15 key cities launched 1.07 million square meters of new housing, with a corresponding transaction volume of 1.15 million square meters, resulting in a transaction-to-launch ratio of 1.07. The available residential area in these cities was 89.27 million square meters, a slight decrease of 0.1% [23][5]. Policy and News Tracking - The People's Bank of China reported that as of the end of Q1 2025, the balance of real estate loans was 53.54 trillion yuan, a year-on-year increase of 0.04%. The report also outlines various local government initiatives aimed at stabilizing the housing market, including adjustments to housing loan policies and tax rates [33][34].

Core Viewpoint - The company is facing significant challenges in its real estate and air conditioning segments, with a notable decline in sales and profits due to market conditions and competition [6][18][19]. Meeting Details - The annual shareholders' meeting is scheduled for May 22, 2025, at the Taizhou Hotel, Jiangsu Province, with both on-site and online voting options available [2][3]. Financial Performance - The company reported a net profit of 133.34 million yuan, a decrease of 9.97% compared to the previous year, primarily due to a significant drop in real estate sales [6][7]. - Total operating revenue decreased by 46.83% to approximately 91.98 million yuan, with operating costs also declining by 37.16% [8][10]. - The air conditioning segment generated revenue of 32.69 million yuan, down 13.91% year-on-year, while real estate sales plummeted by 75.38% to 22.09 million yuan [7][10]. Business Segment Analysis - The air conditioning segment's profitability is under pressure due to reduced sales prices and competition, while the real estate segment is struggling with low demand and cautious buyer sentiment [18][19]. - The company is focusing on enhancing its product competitiveness and market expansion strategies to improve sales performance [19]. Future Outlook - The air conditioning industry is expected to face intensified competition, with larger brands dominating the market, while smaller brands must innovate to survive [18]. - The real estate market is anticipated to remain sluggish, with ongoing promotional activities from various developers to attract buyers [19]. Strategic Initiatives - The company plans to improve its product offerings and marketing strategies to boost sales, particularly in the air conditioning sector [19]. - There is an emphasis on enhancing customer service and maintaining long-term relationships in the real estate business [19].