Group 1 - The national consumption market has seen a significant boost since mid-June, coinciding with the mid-year promotional season [2] - The 2025 mid-year promotional activities started earlier and lasted longer than in previous years, with major e-commerce platforms beginning pre-sale promotions in mid-May [3] - Over 70% of the top 100 brands in terms of consumption heat on platforms are Chinese brands, with searches for "AI elements" and "intangible cultural heritage elements" products increasing by over 120% and 270% year-on-year, respectively [6][31] Group 2 - The growth in life service consumption is notable, with the transaction volume of home service exceeding 100 million, and orders for home appliance cleaning and laundry increasing by 211% and over 10 times year-on-year, respectively [8] - Consumption in lower-tier markets is thriving, with order volume and user numbers in rural areas growing by over 130% and 140% year-on-year, respectively [11] - The retail industry in China has maintained an expansion trend for 10 consecutive months, with a notable increase in online retail driven by mid-year promotions and "old-for-new" policies [13] Group 3 - AI products are becoming a new consumption hotspot, with over 80% of surveyed consumers expressing a desire for products that integrate AI technology [20] - Various innovative AI home products are being showcased, including AI refrigerators and cleaning robots, attracting significant consumer interest [20][18] - Local governments are actively promoting "AI + consumption," with Shanghai focusing on optimizing the supply of AI consumer goods and creating AI-themed commercial districts [22] Group 4 - Traditional brands are revitalizing by aligning with consumer interests through product innovation and brand activation, with some brands achieving significant online sales through live streaming [23][27] - The rise of "Guochao" (national trend) products is evident, with searches for intangible cultural heritage products increasing by 270% and sales of such products rising by 209% month-on-month [31]

Group 1 - The first "Beautiful Life Expo" is designed specifically for companies that are serious about their products, offering a comprehensive support system for brand exposure and sales conversion [1][8] - The expo will take place from June 27 to 29 at the Beijing Exhibition Center, inviting brands to showcase their products and connect with potential buyers [8] - The event promises to provide free exhibition spaces, traffic support, and financing connections for quality enterprises facing challenges [8] Group 2 - The expo will leverage over 100 million resources from Sina and Weibo for brand exposure, along with support from over 1,000 influencers to help brands gain visibility [3][7] - A dedicated procurement area will be established for core buyers to facilitate on-site negotiations and orders, enhancing sales conversion [7] - E-commerce incubation policies will be provided, including subsidies, training, and operational guidance for participating brands [7][5] Group 3 - The expo aims to create long-term growth opportunities, with a "cloud exhibition" available for 365 days post-event, allowing brands to continue gaining exposure [5][8] - A free online procurement matching system will be accessible to connect global buyers and suppliers, further enhancing market reach [8] - Brands will receive ongoing support through a growth package that includes e-commerce training, traffic support, and operational diagnostics [8][5]

Group 1 - The report titled "2025 Sixth Home New National Goods Brand Index (HNBI)" serves as a development barometer for the home goods industry, highlighting the transition of domestic brands from "followers" to "leaders" [1] - The report employs a combination of quantitative and qualitative analysis methods, utilizing big data mining, consumer surveys, and expert interviews to conduct extensive research on the national home goods market [1] - A "Six Forces Radar Model" has been constructed to evaluate leading companies in the home goods sector based on brand growth, technological innovation, design creativity, online influence, consumer satisfaction, and corporate social responsibility [1] Group 2 - The market for home building materials in China is projected to exceed 5 trillion yuan by 2025, with secondary renovations accounting for over 70% of the overall renovation market [2] - The new middle-class demographic is expected to surpass 600 million, with their consumption decisions reflecting a threefold upgrade in quality, experience, and cultural recognition [2] - The digital transformation of the industry is accelerating, with over 60% penetration of Industry 4.0 technologies among large enterprises, and flexible production and C2M models likely becoming industry standards [2] Group 3 - Consumer demand is shifting from functional consumption to quality and emotional consumption, with 82.9% of consumers trusting new national goods brands and 94.1% recognizing their innovation capabilities [3] - The Z generation is becoming the main consumer force, seeking emotional expression and personalized reconstruction in home spaces, prompting brands to shift from price competition to value competition [3] - Short video and e-commerce platforms are emerging as key channels for consumer recognition, reflecting a trend towards omnichannel integration in home goods consumption [3] Group 4 - Over 90% of consumers believe that new national goods brands can meet their needs, with a strong preference for domestic brands despite the competitive presence of international brands in the high-end sector [4] - More than 40% of consumers have increased their spending on new national goods, with a repurchase rate of 98.1% and 92.9% acknowledging improvements in brand innovation and quality [4] - Leading brands such as Huawei, Casarte, Midea, and others have gained significant market recognition for their innovative product designs and marketing strategies, earning accolades such as "2025 Leading Brands of Home New National Goods" [4]