Core Viewpoint - The company, Lanzhou Zhuangyuan Pasture Co., Ltd., is leveraging new marketing strategies and product diversification to navigate challenges in the traditional dairy industry and expand its market presence [2][3]. Company Overview - Lanzhou Zhuangyuan Pasture Co., Ltd. primarily engages in the production, processing, and sales of dairy products and dairy beverages, as well as dairy cattle farming. Its product range includes pasteurized milk, sterilized milk, and fermented dairy products under brands such as "Zhuangyuan Pasture," "Shenghu," and "Dongfang Duoxian Zhuangyuan" [2][8]. - The company was established on April 25, 2000, and went public on October 31, 2017. It is headquartered in Lanzhou, Gansu Province [8]. Financial Performance - For the first half of 2025, the company reported revenue of 420 million yuan, a year-on-year decrease of 1.31%. The net profit attributable to shareholders was -27.67 million yuan, an increase of 68.50% compared to the previous year [9]. - The company's main business revenue composition includes liquid milk and dairy products at 92.63%, livestock farming at 4.60%, and others at 2.77% [9]. Market Strategy - The company has implemented a series of integrated marketing strategies, including promoting new products through tourism routes and leveraging social media platforms for marketing. This approach aims to enhance brand awareness and drive sales [2][3]. - The company has also entered the pet food market with its brand "Safiyy," which features a unique "milk beef" ingredient, targeting new growth opportunities [3]. Market Position - Lanzhou Zhuangyuan Pasture has established itself as a leading dairy product company in Gansu and Qinghai, holding a market share of approximately 20% [3]. - The company is a state-owned enterprise, ultimately controlled by the Gansu Provincial Government's State-owned Assets Supervision and Administration Commission [4]. Shareholder Information - As of June 30, 2025, the number of shareholders was 20,800, a decrease of 17.22% from the previous period. The average circulating shares per person increased by 20.81% to 8,237 shares [9]. - The company has distributed a total of 64.69 million yuan in dividends since its A-share listing, with 12.19 million yuan distributed over the past three years [10].

Core Viewpoint - The company, Lanzhou Zhuangyuan Pasture Co., Ltd., is actively engaging in various marketing strategies and initiatives to enhance brand awareness and sales, while also contributing to rural revitalization efforts in line with national policies [2][3]. Company Overview - Lanzhou Zhuangyuan Pasture Co., Ltd. primarily engages in the production, processing, and sales of dairy products and dairy beverages, as well as dairy cattle farming. Its product range includes pasteurized milk, sterilized milk, and fermented milk, marketed under brands such as "Zhuangyuan Pasture," "Shenghu," and "Dongfang Duoxian Zhuangyuan" [2][3]. - The company is a state-owned enterprise, ultimately controlled by the Gansu Provincial Government's State-owned Assets Supervision and Administration Commission [4]. Financial Performance - For the first half of 2024, the company reported a revenue of 420 million yuan, a year-on-year decrease of 1.31%. The net profit attributable to shareholders was -27.67 million yuan, showing a year-on-year increase of 68.50% [9]. - The company has distributed a total of 64.69 million yuan in dividends since its A-share listing, with 12.20 million yuan distributed over the past three years [10]. Market Position and Strategy - The company has a market share of 20% in the dairy product sector in Gansu and Qinghai, positioning itself as a leading player in the region [3]. - The company has implemented a series of integrated marketing strategies, including collaborations with local tourism routes and online promotions through KOLs and live streaming to boost sales and brand visibility [2][3]. Shareholder Information - As of June 30, 2025, the number of shareholders was 20,800, a decrease of 17.22% from the previous period, with an average of 8,237 circulating shares per person, an increase of 20.81% [9].

Core Viewpoint - The company, Lanzhou Zhuangyuan Pasture Co., Ltd., is actively implementing marketing strategies and supporting rural revitalization while maintaining a strong market presence in the dairy industry, particularly in the northwest region of China [2][3]. Company Overview - Lanzhou Zhuangyuan Pasture Co., Ltd. primarily engages in the production, processing, and sales of dairy products and dairy beverages, with a product range that includes pasteurized milk, sterilized milk, and fermented milk [2][9]. - The company was established on April 25, 2000, and went public on October 31, 2017. It is headquartered in Lanzhou, Gansu Province [9]. Financial Performance - For the first quarter of 2025, the company reported revenue of 210 million yuan, a year-on-year decrease of 6.61%, while the net profit attributable to shareholders was -25.95 million yuan, an increase of 41.85% year-on-year [9]. - The company's main revenue sources include sterilized milk (40.89%), flavored milk (25.17%), and fermented milk (22.31%) [9]. Market Position - The company holds a market share of 20% in the dairy product sector in Gansu and Qinghai, positioning itself as a leading player in the region [3]. - The company has been focusing on quality and safety in its products, adhering to a balanced development strategy that aligns market development with supply capabilities [3]. Marketing Strategies - The company has implemented various marketing strategies, including integrating new products with tourism routes and leveraging social media platforms for promotion [2]. - It has developed online sales channels for local specialties and expanded offline presence in cities like Tianshui and Lanzhou [2]. Industry Context - The company is classified as a state-owned enterprise, with its ultimate control held by the Gansu Provincial Government [4]. - It operates within the broader context of ecological agriculture, rural revitalization, and state-owned enterprise reform [9].

Core Viewpoint - The stock of Zhuangyuan Pastoral has shown a year-to-date increase of 33.60%, despite a slight decline in the recent trading days, indicating volatility in its performance [2]. Group 1: Stock Performance - As of August 19, Zhuangyuan Pastoral's stock price reached 10.06 CNY per share, with a market capitalization of 1.967 billion CNY [1]. - The stock has experienced a 2.03% increase during the trading session on August 19, with a trading volume of 13.6695 million CNY and a turnover rate of 0.80% [1]. - Year-to-date, the stock has risen by 33.60%, but it has seen a decline of 1.95% over the last five trading days and a 0.98% decline over the last twenty days [2]. Group 2: Company Overview - Zhuangyuan Pastoral, established on April 25, 2000, and listed on October 31, 2017, is located in Lanzhou, Gansu Province, and specializes in the production, processing, and sale of dairy products and dairy beverages [3]. - The company's main revenue sources include sterilized milk (40.89%), adjusted milk (25.17%), fermented milk (22.31%), pasteurized milk (8.18%), and other products (2.50%) [3]. - As of March 31, 2025, the company had 25,100 shareholders, an increase of 44.02% from the previous period, with an average of 6,819 circulating shares per shareholder, a decrease of 30.57% [3]. Group 3: Financial Performance - For the first quarter of 2025, Zhuangyuan Pastoral reported a revenue of 210 million CNY, a year-on-year decrease of 6.61%, while the net profit attributable to the parent company was -25.9508 million CNY, showing a year-on-year increase of 41.85% [3]. - The company has distributed a total of 64.6932 million CNY in dividends since its A-share listing, with 23.1172 million CNY distributed over the past three years [4]. - As of March 31, 2025, the top ten circulating shareholders saw a change, with the Jin Yuan Shun An Yuan Qi Flexible Allocation Mixed Fund exiting the list [4].