根据TrendForce集邦咨询显示器研究中心《TrendForce2025面板价格预测月度报告》最新调研数据，2025年12月，电视面板价格全面止跌，显示器面板价 格与前月持平，笔电面板部分尺寸价格下跌。 具体内容如下： | 应用别 | R4 | 分辨率 | 出货型态 | | | 液晶显示屏价格 | | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | | | | | | (EE | 高 | 均价 | 与前月差异(%) | | | 电视 | es"W | 3840x2160 | Open-Cell | 162 | 171 | 168 | 0.0 | 0.0% | | | 55"W | 3840x2160 | Open-Cell | 114 | 124 | 121 | 0.0 | 0.0% | | | 43"W | 1920x1080 | Open-Cell | 61 | ୧૨ | ୧3 | 0.0 | 0.0% | | | 32''W | 1366x768 | Open-Cell | 33.0 | 35.0 | 34.0 | 0.0 | 0. ...

面板专家交流 20251207 摘要 受 2026 年美加墨世界杯拉动，面板厂提前备货致面板价格短期上涨， 但需求前置可能削弱后续支撑，需警惕价格回落风险。 中国市场受外部不确定性、中日关系及房地产市场影响，预计 2026 年 电视市场规模将下降，国补政策对高能效产品补贴力度有限。 欧洲市场受俄乌冲突和消费者信心影响，需求难以显著提振；东南亚市 场预计小幅增长，印度市场有望受益于 GST 税改刺激。 面板厂商策略趋于稳定，如京东方和 TCL 华星更注重市占率和盈利能力， 通过控制产能维持价格稳定，实现盈利目标。 2025 年第四季度面板厂与整机厂采购量增加，部分代理商囤积面板以 期未来涨价获利，但头部品牌库存压力仍然较大。 北美市场对中国品牌如 TCL 影响显著，沃尔玛扩大自有品牌规模并下单 备货，同时美加墨世界杯也推动零售商提前备货。 OLED 在大尺寸电视领域发展受限，Mini LED 凭借成本优势和性能提升， 更具竞争力；OLED 在 IT 市场的中小尺寸应用仍有潜力。 Q&A 目前全球面板市场的供需情况如何？未来价格走势如何？ 当前全球面板市场的产能相对稳定，主要是需求在影响价格走势。以电视为例， 预 ...

Core Viewpoint - TrendForce's December panel price forecast indicates stable prices for TV and monitor panels, while laptop panel prices are expected to decline for certain sizes [1][4][5]. Group 1: TV Panels - Demand for TV panels remains stable as some brand clients anticipate that panel prices have reached their bottom, leading to increased orders [4]. - The production and utilization rates of panel manufacturers are expected to remain strong due to this demand, creating a potential atmosphere for price increases [4]. - December's price trend for TV panels in sizes ranging from 32 inches to 65 inches is expected to stabilize [4]. Group 2: Monitor Panels - The demand for LCD monitor panels has weakened overall, despite some brand clients increasing their orders [5]. - Panel manufacturers are reluctant to make significant price concessions, and most brand clients are accepting stable prices [5]. - In December, the price for the 23.8-inch VA Open Cell panel is expected to decline by $0.2, while other sizes are anticipated to remain stable [6]. Group 3: Laptop Panels - The demand for laptop panels is expected to remain as previously anticipated, with memory shortages and price increases not significantly impacting panel procurement [7]. - Some brand clients are actively requesting more price concessions from panel manufacturers, indicating that previous discount strategies are no longer sufficient [7]. - For December, prices for IPS laptop panels are expected to decline by $0.1 to $0.2, while low-end TN models are anticipated to remain stable [7].

Core Viewpoint - The report from CINNO Research indicates that panel demand has declined further in November due to the end of the peak stocking period, while supply remains relatively ample, leading to a continued decrease in panel prices [1] Group 1: Market Trends - In December, demand in the North American market is gradually being released, which is expected to drive a short-term recovery in demand [1] - The overall capacity utilization rate remains high, suggesting that prices for small and medium-sized panels are likely to stabilize gradually [1] Group 2: Price Forecast - Large-sized panel prices are expected to continue their downward trend, while the price trajectory for LCD TV panels in December is anticipated to show differentiation [1]

需求侧，四季度面板采购整体好于预期但大尺寸需求持续承压。一方面，中国"双11"促销期销售一般，大尺寸库存高企影响中国整机厂商采购需求 环比下降。另一方面，国际品牌赛事备货需求稳中增强并支撑四季度面板需求平缓过渡，加之对上游材料涨价的担忧加重，部分品牌采购策略经历 了淡季减量到备货恢复的过程。因此，四季度备货淡季周期缩短，面板需求呈阶段性稳定。 供应侧，面板厂商产能节奏分化，推动四季度面板供应稳定。其中，库存水平健康且客户结构均衡的面板厂商，年底产能维持良好水平；库存与需 求存压的厂商则采取了更为稳妥的控产措施。 各尺寸表现如下： 32"，小尺寸需求短期韧性较强，预计11月面板价格企稳。 50"，面板需求疲软，10月均价下降1美金，但产能有所收缩，预计11月面板价格企稳。 智通财经APP获悉，群智咨询发文称，十一月，全球电视面板处于宽松至平衡的过渡期。总体而言，在海外备货需求强于预期以及中国市场表现一 般等多重因素影响下，11月TV面板价格分化，其中中小尺寸价格逐步企稳，而大尺寸则依然面临压力。 55"，面板出货压力增大，预计11月均价持续下降1美金。 大尺寸方面，品牌采购动力短期较弱，且G10.5产能控制力度 ...

Group 1: TV Panels - In November 2025, TV panel prices are expected to continue declining, with a more flexible pricing strategy adopted by manufacturers as they approach year-end targets [1][2] - Despite the traditional off-season for TV panel demand, some brand clients are actively pushing for year-end goals, leading to an increase in demand for TV panels in Q4 [2] - Price forecasts for November indicate a decrease of $1 for 32-inch and 43-inch panels, $2 for 50-inch and 55-inch panels, and $3 for 65-inch and 75-inch panels [2] Group 2: Monitor Panels - The demand for monitor (MNT) panels has shown signs of weakness entering Q4, with mainstream MNT panels continuing to operate at a loss [3] - Manufacturers are unwilling to make significant price concessions or expand production, resulting in a stable pricing consensus between buyers and sellers [3] - Only the 23.8-inch Open Cell panel is expected to see a price drop of $0.2, while other mainstream sizes are projected to remain stable [3] Group 3: Laptop Panels - In November, despite a significant rise in storage prices, brand clients' purchasing momentum for laptop panels remains in line with previous expectations [4] - Brand clients continue to request price reductions for panels, prompting manufacturers to adjust prices to meet these demands [4] - Price forecasts for November indicate that only TN panels will remain stable, while other IPS mainstream sizes are expected to decline by $0.1 to $0.2 [4]

Core Insights - The global display panel market is expected to maintain price stability in November, with mainstream specifications likely to remain steady while high-end panels face downward pressure due to weak demand and supply adjustments [1][2]. Monitor Panels - In November, the global monitor panel market continues to show price stability, driven by weak demand characterized by high inventory levels among brand manufacturers and reduced procurement activity [2]. - The end of government subsidy policies has led to diminishing market stimulation, further contracting consumer demand [2]. - Panel manufacturers are adopting a "production on demand" strategy to maintain a dynamic balance in supply and demand, with some reducing supply to enhance bargaining power [2]. - Specific price performance for mainstream specifications in November includes: - 21.5" FHD: Prices expected to remain flat - 23.8" FHD: Prices expected to remain flat - 27" FHD: Prices expected to remain flat [2]. Notebook Panels - The notebook panel market continues to experience weak demand in November, leading to sustained price pressure [3]. - High inventory levels among brand manufacturers are prompting cautious procurement orders as the peak stocking season has concluded [3]. - Despite tariff adjustments alleviating some cost pressures, the overall cost burden from rising core component prices remains significant, with brands strongly transmitting cost pressures to panel suppliers [3]. - Price performance for notebook panels in November includes: - Low-end HD TN: Prices expected to remain flat - IPS FHD & FHD+: Prices for 16:9 and 16:10 mainstream specifications expected to decrease slightly by $0.2; high-end specifications continue to show price differentiation [3].

Group 1: Panel Price Trends - In October 2023, TrendForce reported a decline in prices for certain sizes of TV and laptop panels, while monitor panel prices remained stable compared to the previous month [1] - The demand for TV panels has weakened as brand clients' stocking needs have subsided, leading to a pessimistic outlook for the upcoming Double Eleven sales [1] - The forecast for October indicates that prices for 50-inch and 55-inch TV panels are expected to drop by $1, while 65-inch and 75-inch panels may decrease by $2 [1] Group 2: Monitor Panel Demand - Overall demand for monitor panels has weakened in October, with only some domestic projects in China providing slight support [2] - Panel manufacturers are cautiously producing models that continue to incur losses, focusing on higher-end models, while mainstream FHD models are expected to maintain stable prices [2] Group 3: Laptop Panel Market - The demand for laptop panels has shown a correction trend, with only a few brand clients placing additional orders, leading to a softening of panel prices during the off-season [3] - The forecast for October suggests that entry-level TN panels will maintain stable prices, while some IPS models are expected to see a price drop of $0.1 [3] Group 4: Price Table Overview - A detailed price table shows the prices for various panel sizes and types, indicating specific price points for TV, monitor, and laptop panels, with notable prices for 65" TV panels at $171 and 15.6" laptop panels at $40.2 [4]

Group 1: Core Insights - TrendForce forecasts that TV and monitor panel prices will remain stable compared to the previous month, while laptop panel prices are expected to see a slight decline [2][3][4]. Group 2: TV Panel Insights - As the fourth quarter approaches, demand for TV panels is expected to gradually slow down due to the end of year-end promotional stocking [4]. - Panel manufacturers plan to adjust production capacity during the National Day holiday, with average utilization rates expected to drop below 80% in October [4]. - The price trend for TV panels in sizes ranging from 32 inches to 75 inches is anticipated to remain stable [5]. Group 3: Monitor Panel Insights - Demand for monitor panels is projected to decrease by 9% compared to September, leading to a consensus between buyers and sellers to maintain stable prices [8]. - Despite the weak demand, manufacturers are reluctant to lower prices due to ongoing losses in mainstream specifications like FHD [8]. Group 4: Laptop Panel Insights - The demand for laptop panels is also expected to weaken in October, with brands increasingly pushing for price reductions [9]. - Manufacturers are likely to comply with brand requests to lower prices during the off-peak season, with entry-level TN models expected to maintain stable prices while other IPS models may see a price drop of $0.1 [9].

Core Viewpoint - The global panel market experienced a price stabilization in Q3 2025, with TV panel prices halting their decline, while monitor and laptop panel prices remained stable. This stability was influenced by manufacturers' capacity control strategies and brand preparations for the year-end sales season, although uncertainties remain for Q4 due to ongoing supply-demand dynamics [2][18]. TV Panels - The TV panel market reversed its previous downward trend in Q3, driven by seasonal stocking demands from brands for the year-end promotional season [3][14]. - In July, demand was weak, leading to price declines for various sizes of TV panels, with 32-inch and 43-inch panels dropping by $1, 50-inch and 55-inch by $2, and 65-inch and 75-inch by $3 [5][6]. - By August, demand increased as brands began stocking for promotions, resulting in stable prices across all sizes of TV panels [6][8]. - September saw continued price stability, supported by brand stocking activities and manufacturers planning production cuts for October to address potential demand slowdowns [8][14]. Monitor Panels - Unlike TV panels, monitor panel prices remained stable throughout Q3, despite a slight 4.7% decrease in demand [8][9]. - The lack of price decline was attributed to manufacturers' reluctance to lower prices due to existing losses on mainstream monitor panel sizes, leading to reduced supply to support price stability [9][14]. - Both brands and manufacturers reached a consensus to maintain price stability, avoiding strong demands for price reductions [9][14]. Laptop Panels - The laptop panel market showed strong demand in Q3, with a 5.1% increase in demand compared to the previous quarter, but prices remained stable [10][12]. - The stability in prices was primarily due to competition among manufacturers, who avoided price increases to maintain customer relationships and market share [12][13]. - Manufacturers anticipated a potential demand decline in Q4, leading them to prefer price stability to solidify customer relations [13][14]. Key Factors Influencing Price Trends - The primary demand driver in Q3 was the seasonal stocking by brands for year-end promotions, which helped stabilize TV panel prices [14][15]. - Manufacturers' capacity control strategies, including production adjustments and planned reductions, played a crucial role in preventing further price declines [14][15]. - Competitive dynamics in the laptop panel market limited price increases despite strong demand, as manufacturers focused on maintaining long-term customer relationships [15][18]. Outlook for Q4 - The price stability achieved in Q3 is expected to face challenges in Q4, with anticipated declines in procurement momentum for TV panels as brands complete their stocking [16][18]. - Manufacturers plan to reduce production rates in October, which may impact price stability for TV panels [16][18]. - The monitor panel market may see continued price stability for mainstream sizes, but higher-end models could face downward price pressure [16][18]. - There is a high risk of price declines for laptop panels in Q4, as demand is expected to weaken, shifting bargaining power towards brand customers [17][18].