Core Viewpoint - New Hope Dairy is focusing on innovation and consumer demand for fresh and diverse dairy products to navigate the challenges of a slowing market and declining consumption [1][2] Industry Overview - The domestic dairy industry is characterized by intense competition with a trend towards increased concentration among leading companies [2] - In 2024, China's total dairy production is projected to decline to 29.62 million tons, a decrease of 1.9% year-on-year, with liquid milk production experiencing its first drop in five years [2] - Per capita dairy consumption is expected to decrease by 5.6% year-on-year, indicating a shift in consumer behavior towards value and quality [2] Company Strategy - New Hope Dairy is committed to a "fresh strategy" that emphasizes product innovation across various categories, including fresh milk and beverages [3] - The company aims to enhance its competitive edge through the integration of AI and synthetic biology in its production processes [3] - New Hope Dairy's revenue for 2024 is projected at 10.665 billion yuan, a slight decrease of 2.93% year-on-year, while net profit is expected to rise by 24.8% to 538 million yuan [3] Growth Drivers - The company identifies three key growth drivers: high-end product development, deepening market penetration, and international expansion [4][5] - The "24-hour" fresh milk series and local market strategies are expected to contribute significantly to revenue growth, with high-end products seeing over 15% year-on-year revenue increase [5] - New Hope Dairy is also focusing on innovative distribution channels, including partnerships with major retailers and the establishment of fresh milk stores [5] Strategic Partnerships - New Hope Dairy has formed a strategic partnership with the Norwegian Gene Cow Breeding Association to introduce and cultivate Norwegian Red Cattle, enhancing its product offerings [6] - The company has already launched its first Norwegian Red Milk product, which has received positive market feedback [6]

Core Viewpoint - New Dairy Industry (002946) is addressing challenges in the dairy market, including sluggish consumption and growth slowdown, by focusing on innovation and new consumer demands for fresher, more diverse products [1] Group 1: Company Strategy - The chairman of New Dairy Industry, Xi Gang, emphasized the need to move beyond the "involution" of the existing market and seek solutions through innovation and growth [1] - The company will adhere to a "fresh strategy" as its core focus, aiming to build competitive barriers in the food and beverage sector through the integration of industry, AI, and synthetic biology [1] - New Dairy Industry plans to enhance emerging channels and user operations to drive fresh growth [1]

Investment Rating - The investment rating for the company is "Outperform" (Maintain) [2] Core Insights - The company reported a revenue of 10.665 billion yuan in 2024, a decrease of 2.9% year-on-year, while the net profit attributable to shareholders was 538 million yuan, an increase of 24.8% [6] - In Q1 2025, the company achieved a revenue of 26.25 billion yuan, a slight increase of 0.4%, and a net profit of 1.33 billion yuan, which is a significant increase of 48.5% [6] - The profit margin is expected to continue improving due to the focus on core low-temperature products and cost reductions, despite the anticipated narrowing of raw milk benefits [8][9] Financial Performance Summary - The company's total revenue is projected to grow from 10.665 billion yuan in 2024 to 11.073 billion yuan in 2025, representing a year-on-year growth of 3.8% [10] - The net profit attributable to shareholders is expected to increase from 538 million yuan in 2024 to 673 million yuan in 2025, reflecting a growth rate of 25.2% [10] - The gross margin is forecasted to improve from 28.4% in 2024 to 28.8% in 2025, while the net margin is expected to rise from 5.0% to 6.1% during the same period [10] Business Strategy and Market Position - The company is focusing on the "fresh strategy," emphasizing core low-temperature milk and yogurt products, while also enhancing direct-to-consumer (DTC) channels and exploring emerging markets [9] - The low-temperature product category has shown strong growth, with liquid milk revenue reaching 49.92 billion yuan in H2 2024, a year-on-year increase of 1.1% [7] - The company aims to optimize its product structure, which has positively impacted profitability, with net profit margins increasing by 1.7 percentage points in Q1 2025 compared to the previous year [8]