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Amazon Faces Tariff Turbulence But Analyst Sees Favorable Trends
Benzinga· 2025-04-09 17:15
Core Viewpoint - BofA Securities analyst Justin Post maintains a Buy rating on Amazon.com Inc (AMZN) but lowers the price target from $257 to $225 due to potential impacts from tariffs and supply chain issues [1] Group 1: Tariff Impact - President Trump's recent tariff announcements are more significant than expected, with potential increases in China tariffs, posing a threat to Amazon's supply chains and costs [1] - The analyst expects material cost inflation in Amazon's marketplace due to current tariffs, despite the company's robust supplier network [2] - Negative impacts from tariffs could lead to lower unit sales and margins for 1P sales, while 3P sales may experience lower units and ad spend, although higher average selling prices (ASPs) could offset some of this [3] Group 2: Financial Estimates - The analyst has lowered 2025E gross profit by $10 billion, GAAP operating profit by $5 billion, revenue from $696 billion to $683 billion, and EPS from $6.16 to $5.76 [4] - If tariffs on Asian countries persist or a recession occurs, a more significant impact on Amazon's financials is expected [4] Group 3: Market Position and Growth - Amazon is anticipated to gain retail market share due to its low-priced 1P strategy and strong 3P seller selection as consumers seek lower prices [4] - The company is expected to benefit from its rapidly growing essentials business and leverage in Cost to Serve [5] - The second quarter could see a 50 basis points tailwind to total revenue if current foreign exchange rates hold, improving from a 70 basis points headwind in the first quarter [5] Group 4: AWS Business - Amazon's AWS business is expected to experience limited tariff impact; however, a broader economic slowdown could risk IT spending [5]
全球外汇策略_外汇指南针_明朗时刻还是关税困境
2025-03-31 02:41
Summary of Key Points from the Conference Call Industry Overview - The focus is on the foreign exchange (FX) market, particularly regarding the impact of US trade policy and tariffs on G10 currencies [2][9]. Core Insights and Arguments 1. **US Tariff Policy Impact**: - Recent news suggests the US administration may exempt several countries from reciprocal tariffs, easing fears of a risk-unfriendly outcome from the upcoming trade policy review on April 2 [4][9]. - This potential exemption could lead to renewed pressure on tariff-sensitive currencies if the announcement is less favorable than expected [4][5]. 2. **Market Reactions**: - G10 currencies have shown a pro-risk rally, with SEK outperforming due to its direct exposure to US tariff risks [9][14]. - The EUR and JPY have not reacted positively to tariff news, indicating that many positives may already be priced in, making them vulnerable to negative news [13][15]. 3. **NOK, AUD, and CAD Insights**: - **NOK**: The Norges Bank's upcoming meeting is highly anticipated, with markets currently pricing in a low probability of a rate cut, contrary to previous expectations [16][18]. The NOK has performed well recently, benefiting from improved sentiment around European assets [19]. - **AUD**: The Australian government has announced a significant fiscal stimulus of A$35 billion, which is expected to support the AUD despite concerns about global headwinds [20][21]. The RBA's hawkish rhetoric supports a constructive outlook for the AUD [21]. - **CAD**: The Canadian federal election scheduled for April 28 is expected to be consequential for the CAD, with the Liberal party gaining ground in polls [22][23]. The election outcome could significantly influence market perceptions of economic stability and investment inflows [30]. 4. **Consumer Confidence and Market Sentiment**: - US consumer confidence has fallen to multi-year lows, which could negatively impact market reactions to prolonged tariff uncertainty [15][19]. - The overall market sentiment appears to be pricing in limited risk around the upcoming US trade policy review, despite the potential for new deadlines and ongoing uncertainty [15][18]. Additional Important Points - The upcoming Norges Bank meeting is seen as a pivotal moment for NOK, with potential scenarios ranging from unchanged rates to a surprise cut, which could influence market positioning significantly [16][17]. - The Canadian election is characterized by a close race, with the outcome likely to have substantial implications for CAD, especially in light of external economic pressures [22][30]. - The fiscal policy backdrop in Australia, including state-level spending, is expected to provide additional support for the AUD, reinforcing a constructive outlook despite potential rate cuts [21][24]. This summary encapsulates the key insights and potential market implications discussed in the conference call, focusing on the FX market dynamics influenced by US trade policies and upcoming economic events.