Core Insights - The article argues that traditional SEO is becoming obsolete as Generative Engine Optimization (GEO) takes precedence due to the rise of AI-driven search engines like ChatGPT and Google's AI Mode [1][2]. Group 1: Shift from SEO to GEO - ChatGPT reached 500 million monthly active users in May, and Google launched its AI Mode, indicating a significant shift in search engine dynamics [2]. - Many startups report that a substantial portion of their traffic, up to 30%, is now coming from ChatGPT and other LLM tools [3]. - Brands are experiencing a "crocodile effect," where impressions increase but clicks decrease, largely due to AI's influence on search behavior [4]. Group 2: Differences Between SEO and GEO - GEO is essential for companies relying on online channels, contrary to the belief that it is not significant [7]. - While both GEO and SEO require high-quality content, their execution strategies differ significantly [8]. - GEO focuses on long-tail queries and aims to create comprehensive, authoritative content, unlike traditional SEO which targets high-traffic, low-intent keywords [9]. Group 3: Changes in Search Mechanisms - AI Overview is now present in over 50% of searches, up from 25% ten months ago, indicating a rapid transition towards AI-driven search results [11]. - ChatGPT currently accounts for 3% of Google's total search traffic, with projections suggesting it could reach 10% by year-end and potentially match Google in five years [11]. - Traditional SEO metrics like backlinks and keyword density are becoming less relevant, with authority and content quality taking precedence in LLM searches [13]. Group 4: GEO Implementation Guidelines - Companies should conduct a technical audit of their GEO and SEO strategies to identify areas for improvement [16]. - Establishing a clear brand positioning is crucial for gaining AI citations and user trust [16]. - Regularly updating old content and creating new authoritative content is essential for maintaining relevance in AI-driven searches [18]. Group 5: Monitoring and Optimization - Continuous tracking of LLM visibility, brand mentions, and user engagement metrics is vital for optimizing GEO strategies [21]. - Companies should aim to fill content gaps and refine their technical strategies to enhance their online presence [21]. - The entire process of implementing GEO can be initiated and potentially completed within a quarter, emphasizing the urgency of adapting to AI influences [21].

Core Insights - Onfolio Holdings Inc. has launched a Referral Partner Program aimed at enhancing the growth of its Generative Engine Optimization (GEO) business, which is designed to help businesses gain visibility in AI-generated responses [1][2][3] - The GEO discipline focuses on positioning businesses within AI-generated answers, rather than traditional search engine rankings, thereby increasing their visibility in real-time queries [2][3] Company Overview - Onfolio Holdings Inc. specializes in acquiring, operating, and scaling a diversified portfolio of digital companies, targeting businesses with strong cash flows and long-term growth potential [4] - The company adds value through operational expertise, strategic guidance, and advanced technologies, particularly focusing on under-optimized businesses with untapped potential [4]

Core Insights - Onfolio Holdings Inc. has launched Pace Generative LLC, a Generative Engine Optimization (GEO) agency aimed at helping brands gain visibility in AI-generated answers, addressing the growing demand for trusted exposure across various AI platforms [1][15] - The shift from traditional search engines to AI assistants as primary discovery tools has made GEO a critical strategy for brands to embed their insights and authority in AI-generated responses [2][6] Industry Trends - A study by Elon University indicates that 52% of U.S. adults use AI tools like ChatGPT, Gemini, and others, with ChatGPT serving 400 million weekly active users globally, highlighting the rapid adoption of AI-driven discovery [5] - McKinsey estimates that generative AI could contribute up to $4.4 trillion in annual economic value, particularly impacting marketing and sales sectors [5] Company Strategy - Pace Generative is designed to ensure brands are included in AI-generated answers, moving beyond traditional SEO to focus on trust and authority in decision-making moments [7][14] - The agency offers services such as question-driven content creation, AI-optimized site structure, language and topic alignment, and strategic publishing to enhance brand visibility in AI responses [9][10][12][13] Market Positioning - The launch of Pace Generative represents a strategic evolution for Onfolio, leveraging its expertise in SEO to adapt to the new landscape of online visibility driven by AI [8][9] - The company anticipates strong demand for GEO services as organizations seek to adapt their marketing strategies for AI-native visibility [15]

Core Insights - The article discusses the release of the "Best Practices Guide to Generative Engine Optimization (GEO)" by Orange 142, aimed at helping marketers adapt to the evolving landscape of AI-powered search engines [1][3] - It highlights the urgent need for marketers to rethink their strategies as 60% of searches may soon result in zero clicks, indicating a significant shift in consumer behavior [2][4] Company Overview - Orange 142 is a division of Direct Digital Holdings, specializing in digital marketing solutions for mid-market brands, and is recognized for its innovative approaches in the digital marketing space [1][5] - The company emphasizes its commitment to helping marketers grow their reach and revenue through data-driven media strategies and custom advertising campaigns [6][11] Industry Trends - The rise of generative AI search platforms is transforming how consumers search and discover information, necessitating a new discipline called Generative Engine Optimization [3][4] - Traditional traffic and attribution models are becoming less effective as AI transforms the search experience into a seamless, zero-click journey [4][9] Key Concepts in GEO - The guide outlines how GEO differs from traditional SEO, focusing on how AI search engines interpret, synthesize, and cite content [9] - It provides tactical best practices for increasing visibility in AI-generated responses, including strategies for content structuring and authority-building [9]