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就在初三!兴宁“上灯+”杯花舞大赛即将启幕
Nan Fang Nong Cun Bao· 2026-02-18 16:01
就在初三!兴 宁"上灯+"杯花 舞大赛即将启幕 _南方+_南方 plus 2月19日(正月 初三)下午 14:30,兴宁市 2026年"上灯 +"系列活动—— 来》等经典演 绎,亦有新圩镇 《杯间花绽》、 新陂镇《围龙声 声颂客家》的原 创佳作;石马镇 《杯花蹁跹承古 韵 石马同心筑 振兴》将非遗传 承与乡村振兴相 融,兴田街道 《茉莉花》、水 口镇与罗浮镇 《上春山》则以 千灯璀璨・杯花 竞韵"齐昌杯"杯 花舞大赛,将在 明珠文化广场燃 情启幕。作为非 遗传承的年度文 化盛事,本次大 赛以赛为媒、以 舞传韵,汇聚全 市20支镇街代表 队同台竞技,倾 情呈现一场独具 客家特色的非遗 文化视听盛宴。 大赛采用"镇级 选拔+市级决 赛"赛制,20个 镇(街道)前期 广泛发动本土文 艺队伍、非遗传 承人及民间爱好 者,选拔组建的 20支队伍将在总 决赛各展才艺。 曲目编排既承古 韵又出新声:既 有《杯花声声》 《杯花声声迎客 兴宁杯花舞是客 家民间艺术的璀 璨瑰宝,承载着 世代客家人的乡 土记忆与情感寄 托,是广东省非 物质文化遗产保 护项目。本次大 赛通过艺术化表 达让非遗可观、 可感、可亲,进 一步推动非遗活 ...
人文经济激活消费新动能丨这座徽风水镇靠什么打造“吸引力”?
Xin Lang Cai Jing· 2026-02-18 14:15
Core Viewpoint - The article highlights the transformation of Liqiao Water Town in Tongling, Anhui Province, into a popular tourist destination through cultural and tourism integration, innovative business models, and enhanced night-time consumption experiences [3][4][5]. Group 1: Tourist Attraction Development - Since its opening in 2023, Liqiao Water Town has become a popular destination for nearby travelers, expecting to receive 1.3 million visitors by 2025 [3]. - The town has evolved from an ordinary village to a vibrant consumer hotspot, driven by cultural tourism integration and continuous innovation in business operations [3][5]. Group 2: Infrastructure and Experience Enhancement - The town maintains a commitment to preserving its historical architecture, featuring traditional white walls and black tiles, alongside various stone and wood carvings [3]. - A water landscape system has been developed to facilitate boat tours and live performances, enhancing the overall visitor experience [3]. Group 3: Night-time Economy Activation - The implementation of light shows and 3D projections has significantly increased the average visitor stay time to over 2 hours at night, addressing previous daytime-only visitation patterns [4]. - Daily performances and hands-on experiences, such as copper art workshops, have attracted over 100,000 participants, boosting cultural consumption [5]. Group 4: Diverse Consumption Offerings - The town features over 100 businesses, including traditional crafts, cafes, and dessert shops, catering to a wide range of consumer preferences [5]. - The focus on full-chain consumption, from sightseeing to experiential activities, is aimed at meeting visitor demands while preserving cultural authenticity [5].
鼟锣声里年味浓 湖南新晃敲出最炫侗乡幸福年
Xin Lang Cai Jing· 2026-02-18 14:15
中新网怀化2月18日电 (付敬懿 海霞)农历丙午马年,恰逢湖南新晃侗族自治县成立七十周年县庆年。从 腊月小年持续至元宵的闹年锣民俗盛宴,让这座湖南最西边的县城在鼟锣声中沸腾起来。这不仅是一场 非遗的活态传承,更是一场全民参与的春节狂欢。 闹年锣作为侗族世代相传的非物质文化遗产,现存50多套曲牌,每一个音符都是侗乡百姓生活的写照。 此次活动不仅有传统的"懒龙过江"等经典曲牌,还融入现代编排,节奏由缓至急,既延续着侗族"唤醒 自然、祈福安康"的古老寓意,又在代代传承中不断发展。 "咚咚锵!咚咚锵!"大年初一晚七时三十分许,随着鼓楼广场响起侗家闹年锣经典曲牌"懒龙过江",六 支身着盛装的闹年锣队伍兵分三路,浩浩荡荡向县城各条街巷进发。 在龙溪古镇国家AAAA级景区,牛皮大鼓的浑厚与铜锣的清脆交织在一起,点燃整条老街的热情。只见 鼓手们抡起鼓槌,铙钹齐鸣,气势恢宏的鼟锣声震彻夜空。沿街商户纷纷点亮灯火,行人驻足喝彩,锣 鼓声与欢笑声交织成一幅生动的节日图景。 从滨江一号到夜郎广场,从鼓楼广场到风雨桥,每到一处预设的表演点,队伍都会停下来进行半小时 的"鼟锣展演",围观的民众里三层外三层,纷纷举起手机记录这震撼瞬间。 ...
江苏扬州宋夹城马年新春:民众在穿越千年宋“潮”中过大年
Xin Lang Cai Jing· 2026-02-18 11:07
为丰富游客体验、激发消费潜能,梧桐大道上的北瓦集市烟火气与非遗匠心相映成趣。烤串、棉花糖等 花样美食香气诱人,文创好物琳琅满目。扬州非遗灯彩摊位上,马年主题花灯格外亮眼,非遗代表性传 承人手作吸引大批游客驻足观赏。儿童游乐区里,小丑编织气球、悟空机械人偶巡游,成为孩子们的欢 乐海洋。 马年新 中新网扬州2月18日电 (徐珊珊 王权振)马年新春,江苏扬州宋夹城风景区张灯结彩、人潮涌动,一场 以"城好玩——骏程万里·瓦肆风华"为主题的新春盛会于农历大年初一至初六精彩上演。活动以宋代市 井风貌为底色,融入现代潮玩创意,串联西门沿线、十字中心广场、草坪亲子区等多个区域,民俗演 艺、烟火市集、非遗演出、亲子游乐与优惠福利同步上线,让市民游客在穿越千年的宋"潮"韵味中感受 红红火火的中国年。 马年新 春,民众在扬州宋夹城穿越千年宋"潮"中过大年。 王权振 摄 游客漫步城中,仿佛步入千年宋韵时空。西门簪花汉服体验区成为热门打卡点,精美簪花造型装置前, 游客们身着汉服、头戴簪花,定格新春美好瞬间。不远处,自得琴社以《千里江山图》为序幕,奏响 《梅花三弄》等经典雅乐,箜篌、三弦婉转和鸣,为热闹的假日增添一抹清雅诗意。"李白"" ...
一天客流量上千人,这家由老厂房“爆改”的茶馆人气拉满|新春消费“马”上潮
Xin Lang Cai Jing· 2026-02-18 10:02
Core Viewpoint - The Daqi Teahouse in Chengdu has rapidly gained popularity as a cultural and leisure destination during the Spring Festival, attracting large crowds due to its affordable prices and diverse experiences [4][5][9]. Group 1: Popularity Factors - The Daqi Teahouse, transformed from an old factory, offers a unique blend of traditional tea culture, intangible cultural heritage displays, local delicacies, and artistic exchanges, making it a new consumer space for cultural tourism [8][9]. - The pricing strategy includes a time-based pricing model, with early morning tea priced at 5 yuan and regular tea at 10 yuan, appealing to a wide demographic, particularly seniors [8][9]. - The teahouse features various local brands and food options, catering to different age groups and preferences, enhancing its appeal as a social gathering place [8][9]. Group 2: Cultural and Artistic Integration - Daily cultural performances, including tea art and Sichuan opera, are held, along with workshops for traditional crafts, creating an immersive cultural experience for visitors [8][13]. - The design of the teahouse incorporates elements of traditional craftsmanship, such as lacquerware, while also embracing modern aesthetics, attracting both local residents and tourists [10][14]. - The venue has hosted events for fashion brands, indicating its appeal as a trendy location that merges traditional and contemporary cultural elements [10][14]. Group 3: Future Plans - The management plans to create dedicated spaces for traditional arts and reading, further promoting cultural engagement and community interaction [14].
一天客流量上千人,这家由老厂房“爆改”的茶馆人气拉满丨新春消费“马”上潮
Xin Lang Cai Jing· 2026-02-18 10:01
Core Viewpoint - The Daqi Teahouse in Chengdu has rapidly gained popularity as a cultural and leisure destination during the Spring Festival, attracting both locals and tourists with its affordable prices and diverse experiences [4][6][9]. Group 1: Popularity Factors - The Daqi Teahouse, transformed from an old lacquerware factory, features a spacious design and rich cultural elements, making it a unique spot for visitors [4][6]. - The teahouse offers affordable pricing, with early morning tea priced at 5 yuan and regular tea at 10 yuan, appealing particularly to older customers [8][9]. - It incorporates local culinary offerings from various traditional brands, catering to different age groups and preferences [8][9]. Group 2: Cultural Experience - The teahouse hosts daily cultural performances, including tea ceremonies and Sichuan opera, enhancing the visitor experience [11][13]. - It features workshops for traditional crafts, such as tie-dye and cloisonné, promoting cultural heritage [8][13]. - The design merges traditional and modern aesthetics, attracting a younger demographic and hosting events for fashion brands [11][14]. Group 3: Future Plans - The Daqi Teahouse plans to create a dedicated space for traditional arts and literature, including free reading services for the community [14].
(新春走基层)竹林深处的“爱心咖啡”:“95后”续写乡村暖心故事
Zhong Guo Xin Wen Wang· 2026-02-18 08:41
王罗一也没有辜负这份信任,他对爱心竹林周边进行整体提升,打造集休闲小憩、围炉煮茶、乡村聚会 于一体的公共空间,可满足小型团建的需求。 改造过程中,王罗一坚持就地取材、留住乡愁——他用稻草、芦苇、老木料做装饰,保留老屋原有结构 和乡村肌理。藏在竹林里的咖啡屋,一步步从梦想变成现实。 中新网台州2月18日电(傅飞扬 郑灵芝)春节假期,在浙江台州温岭市新河镇山园村,一间乡村咖啡屋飘 出阵阵咖啡香,成了许多人专程奔赴的"心灵驿站"。 出生于1998年的店长王罗一是土生土长的山园村人,而这家小店的故事,要从一片延续多年的爱心竹林 说起。 早年间,这里曾是无人问津的竹林荒地。王罗一的叔叔王岳荣看到村里的孤寡老人和环卫工人缺少休憩 之地,便悉心打理,将其改造成能遮风避雨的爱心阵地。凭借一份朴素的善意,他常在此开展各类爱心 活动,为乡邻们守护一方温暖角落。 2023年,在成都工作的王罗一选择回到家乡。闲暇时,他总来到这片爱心竹林,和叔叔一起做公益。望 着竹林旁几间破旧闲置的老屋,他心中渐渐萌生了一个念头:将废弃老屋打造成咖啡屋,让"沉睡"资源 焕发新活力。 "我就想做一间带着乡土味、有人情温度的咖啡屋,让游客在这里歇脚放松。 ...
人民论坛锐评 | 新年“新活儿”,怎能叫人不心动?
Xin Lang Cai Jing· 2026-02-18 08:02
文旅融合,"融"出消费新潜力。正在热播的《太平年》,将千年前的吴越风华,重新带入大众视野。杭 州以此为契机,将文化IP转化为"剧游浙江"的生动场景:顺势推出"跟着《太平年》游杭州"系列旅游线 路,邀请市民游客用9天时间,沉浸式体验吴越文化的精髓。绍兴解锁"戏"里"剧"外,推出"我在古城过 大年""今在上虞·庆虞年"等太平年系列活动。市民游客可化身"寻迹者",解锁一条穿越古今的"剧游"线 路。这种"文、影、旅"的深度融合,在游客心中建起独特的情感联结和价值认同,成为激发消费意愿的 关键。 日前,商务部、文化和旅游部等9单位印发《2026"乐购新春"春节特别活动方案》,通过文商旅体融 合、线上线下联动,着力扩大优质供给,丰富消费场景,推动"文旅+百业"释放出提振市场、丰富生 活、赋能高质量发展的巨大新动能。 向内关照,"照"见发展"心"动能。当下,"爱你老己"温暖全网,"悦己经济"蓬勃发展,旅游心态正从"感 官刺激"向"自我关怀"转变。广西"窝囊漂"带起"慢节奏",江西"无痛爬山"频频出圈。一句"我想离开浪 浪山,出去闯闯",说出许多人的心声,引发游客纷纷前往《浪浪山小妖怪》取景地,寻求"逃离日 常"的仪式感。这 ...
春节“村”游去:非遗绝活撞见市井烟火 文旅消费展现新图景
Xin Lang Cai Jing· 2026-02-18 05:56
本文转自【新华社】; "同心协力干,面貌大改观——我猜出来了,谜底是'珈'!"在成都新津区春节"村糖会"活动现场,小学生宋雨辉高高举起小手,抢先喊出答案。稚 嫩的嗓音刚落,人群中便爆发出阵阵掌声和笑声。红灯笼下,一张张笑脸让这个乡村街头的年味一下子活了起来。 今年春节期间,成都"村糖会"如约而至,散落在多个村社街巷。记者穿行其间,发现这里不仅有熟悉的地方年货、传统口味的土特产,更有让人 眼前一亮的新奇文创。最吸引人的,是那些被"搬"进市井庙会的非遗技艺——它们不再是博物馆里的展品,而是在烟火气里活色生香的日常。 在成都新津区"村糖会"现场,当地龙灯队在表演。新华社记者 刘坤 摄 "新津灯谜讲究用方言入题,俏皮又接地气。谜底里藏着巴蜀的风物,也藏着当下的热词。"新津灯谜省级非遗代表性传承人解俊峰笑着对记者 说。他随手翻开一张谜条:"亲戚越走越近,朋友越走越亲——打一本地美食。"围观的人群还没反应过来,他就揭晓了谜底:"过年串门,串门串 门,当然是'串串香'噻!"人群中顿时一阵哄笑,有人拍手叫好,有人掏出手机拍照。 新津区"村糖会"现场。新华社发 这一场场"灯谜拆解",成了"村糖会"上最热闹的互动。解俊峰和灯谜协 ...
(新春走基层)陕西汉中:汉风古韵浓 “五馆联动”燃动新春假期
Zhong Guo Xin Wen Wang· 2026-02-18 05:18
中新网陕西汉中2月18日电 (李一璠)赏"汉王拜将"过汉风大年,逛特色街区听栈道回响……春节假期, 陕西汉中深挖厚重的汉文化底蕴,创新推出"五馆联动·穿越千年"汉文化沉浸式展示体验活动,以"实景 演艺+互动体验+文创展销+街区打卡"等新融合、新体验激发假期新活力,为市民游客呈现汉风古韵浓 厚的新春文旅盛宴。 汉中曾是汉王朝的发祥地,刘邦、张良、张骞、蔡伦、诸葛亮等历史人物都在汉中留下了精彩的故事。 该市拥有丰富的历史文化遗产和独特的自然景观资源。 近年来,"到博物馆过新春"成为热门选择之一,越来越多的人选择走进博物馆,沉浸于与文物交流、与 历史对话的氛围中。今年春节,汉中精心打磨,联动汉中市博物馆、张骞纪念馆、蔡伦墓祠、武侯墓博 物馆、张良庙博物馆,以"五馆联动+汉文化沉浸式展示体验"的方式,让市民游客一起觅年味、品文 脉、赴新春。 图为春节期间,游客在汉中景区内游玩。(汉中市文化和旅游局供图) 图为春节期间,汉中市拜将坛演出现场。(汉中市文化和旅游局供图) 馆区新春文创集市同样火爆,马年元素升级版"通关文牒"、汉风书签、古法造纸套装等文创备受青睐, 张骞、蔡伦、诸葛亮、张良等经典汉文化NPC开展跨场景互动, ...