新浪科技讯 12月8日晚间消息，今日晚间，影石创始人刘靖康发布内部信。针对近日影翎无人机新品遇 冷的消息，刘靖康在内部信中回应称："影翎仅中国区48小时就卖了3000多万元，且多个海外市场目前 正在进行认证流程，很快也将上市。影翎展现的全球市场潜力，可以对标友商一款主流成熟机型。" 新浪科技讯 12月8日晚间消息，今日晚间，影石创始人刘靖康发布内部信。针对近日影翎无人机新品遇 冷的消息，刘靖康在内部信中回应称："影翎仅中国区48小时就卖了3000多万元，且多个海外市场目前 正在进行认证流程，很快也将上市。影翎展现的全球市场潜力，可以对标友商一款主流成熟机型。" 在内部信中，刘靖康还表示，在供应链方面，临近飞机上市前半年，影石影翎多家核心供应商突遭"排 他"压力，公司凭借预案在极限时间内切换供应链，守住了产品生命线。 "这已不是我们第一次面对此类不公正的排他手段。这些非常规、密集的攻击，恰恰说明我们所做的事 情，的确触动了某些现有格局。我认为，我们受到的攻击越猛烈，越能说明我们方向的正确性，和对已 有体系实现颠覆的可能。"刘靖康称。 刘靖康还在信中谈到，全景无人机之于传统无人机是如同汽车之于马车的革命性品类。他 ...

（原标题：影石全景无人机2天卖3000万 刘靖康称竞争推动市场扩容） 21世纪经济报道记者 雷若馨 深圳报道 12月8日，21世纪经济报道记者获悉，影石创新（688775.SH）创始人刘靖康发表内部信称，澄清影翎 全景无人机"销量遇冷" 消息不实。 刘靖康在该内部信中表示，全景无人机之于传统无人机，如同汽车之于马车。它是最符合人类直觉的消 费级无人机：通过全景镜头和手柄的体感操控，手指即方向，目光即焦点，无需复杂运镜；配合VR眼 镜，就能像鸟在天空飞翔一样，去感受整个空间、整个世界。对影石来说，进入无人机领域是延续"帮 助人们更好地记录与分享生活"的使命、洞察行业本质、寻找非共识机会的结果。 他表示，我们无悔5年前投身于这个品类的开创，并持续投入为行业做贡献，目前已规划并投入了数个 全景无人机相关的迭代项目。"解决无人解决的问题，发明、改变、创造新的市场，是影石的核心竞争 力，也是我们的使命，也是公司存在的价值。 目前，公司超过70%的收入来自我们原创的细分品类。" 刘靖康坦言，我们还有很多其它挑战，例如传统无人机遥控器成本仅占飞机的1/4，但是VR眼镜的行业 平均成本比无人机还高，而且我们用了很高端的芯片和 ...

业内人士分析指出，全景无人机正成为无人机行业发展的新蓝海。传统无人机市场已进入参数迭代的瓶 颈期，而影翎A1以用户体验为核心，通过"全景+沉浸"的创新路径，开辟了全新的产品赛道。其249克 的机身重量符合全球多数地区免登记/考试规范，配合340克沉浸式飞行眼镜、两种体感操控模式、最长 39分钟续航等核心优势，完美覆盖了消费级与专业创作级双重需求。(文穗) 全球首款全景无人机影翎A1，于12月4日正式开售。接近影石人士消息：开售首日在国内市场录得超 2000万元销售额，产品上市当日即登上多平台同品类销售榜首。其中包括：天猫智能飞行类商品销量第 一、京东POP无人机类商品销量第一，以及抖音无人机类商品销量第一。 ...

Core Insights - DJI is expanding into multiple consumer electronics and smart hardware sectors, including panoramic cameras, robotic vacuums, and 3D printing, with plans to enter the panoramic drone market [1][12] Group 1: DJI's Recent Activities - DJI recently invited numerous investment institutions to its Shenzhen headquarters for a closed-door research session on its upcoming panoramic drone, the DJI Avata 360 [2][3] - During the event, investors tested the yet-to-be-released DJI Avata 360 and attended a presentation covering product comparisons, industry competition, and market insights [3][4] - Despite the extensive investor engagement, DJI clarified multiple times that it has no financing needs or plans for an IPO, which raised questions among attendees about the purpose of the event [2][8] Group 2: Product Features and Market Position - The DJI Avata 360 is based on the Avata 2 model, designed to simplify operation compared to traditional DIY drones, although it still presents a learning curve for novice users [4][5] - Feedback from investors indicated that while the drone's video transmission is clear and stable, it requires some adaptation due to its fast acceleration [5][6] - DJI's strategy to launch the panoramic drone is seen as a defensive move in response to competitors, with a focus on keeping production costs low [7][10] Group 3: Market Dynamics and Future Outlook - The global consumer drone market is transitioning from an "incremental market" to a "stock market," with growth rates expected to slow down significantly [11] - DJI's recent product strategy reflects a shift from aerial to ground-based technologies, aiming to diversify and find new growth avenues [12][13] - Investors express optimism about the potential of the panoramic drone market, viewing it as a new category that could combine the strengths of both drones and panoramic cameras [14][15]

Core Viewpoint - DJI is expanding into multiple consumer electronics and smart hardware sectors, including panoramic cameras, robotic vacuum cleaners, and 3D printing, while preparing to launch a new panoramic drone, DJI Avata 360 [1][9]. Group 1: DJI's Market Activities - DJI invited numerous investment institutions to its Shenzhen headquarters for a closed-door event to test the yet-to-be-released DJI Avata 360 panoramic drone [1][2]. - Despite the invitation, DJI stated it has no financing or IPO plans, which raised questions among investors about the purpose of the event [1][6]. - The event included a product demonstration and a presentation covering product comparisons, industry competition, and market insights [2][4]. Group 2: Product Features and Market Position - The DJI Avata 360 is based on the Avata 2 model, designed to be more user-friendly than traditional DIY racing drones, but still presents a learning curve for novice users [4][6]. - DJI's strategy appears to be a defensive move in response to competitors, with the potential for lower production costs by integrating panoramic capabilities into existing drone models [6][9]. - DJI holds a dominant position in the global consumer drone market, with a market share consistently above 70%, but the market is transitioning from growth to saturation [9][10]. Group 3: Competitive Landscape - The entry of DJI into the panoramic drone market is seen as a direct response to competitors like YingShi Innovation, which is also developing a panoramic drone [6][9]. - Investors believe that while DJI has advantages in drone technology, YingShi may have an edge in software capabilities crucial for panoramic imaging [11][12]. - The competition between DJI and YingShi is expected to foster market growth, with both companies aiming to innovate and expand their product offerings [11][12].

Core Viewpoint - The article discusses the competitive dynamics between DJI and Insta360, highlighting the aggressive strategies employed by Insta360 to capture market share in the drone and panoramic camera sectors, despite facing challenges in profitability due to high R&D investments [5][6][12]. Financial Performance - Insta360 reported a 92.64% year-on-year increase in revenue for Q3 2025, reaching 2.94 billion yuan, while net profit attributable to shareholders fell by 15.9% to 272 million yuan [5][6]. - The company's R&D expenditure surged by 164.81% year-on-year to 524 million yuan, nearly double the net profit for the same period [6][13]. Product Strategy - Insta360 is actively expanding its product lineup, having launched several new products this year, including the X5 panoramic camera and the GO Ultra pocket camera [10][11]. - The company is focusing on diversifying its business, with the drone segment being a core area of development, planning to launch the "Yingling Antigravity" panoramic drone brand [12][18]. Competitive Landscape - The entry of DJI into the panoramic camera market has intensified competition, prompting Insta360 to lower prices on its products to maintain market share [14]. - Insta360's CEO, Liu Jingkang, acknowledges the challenges posed by DJI but remains optimistic about the potential for growth in the drone market [21][22]. Company Culture and Vision - The company promotes a culture of innovation and creativity, with a strong emphasis on R&D and a belief in creating rather than merely surviving [19]. - Liu Jingkang's management style and vision are pivotal in driving the company's aggressive market strategies and long-term growth ambitions [19][22].

Core Viewpoint - The article highlights the competitive dynamics between the emerging company影石创新 (Insta360) and the industry giant大疆 (DJI), focusing on影石's aggressive strategy to expand its market presence despite facing challenges in profitability due to high R&D investments and competitive pricing pressures [2][9][10]. Financial Performance -影石's Q3 2025 report shows a significant revenue increase of 92.64% year-on-year, reaching 2.94 billion yuan, while net profit attributable to shareholders declined by 15.9% to 272 million yuan [2][4]. - The company's R&D expenditure surged by 164.81% year-on-year to 524 million yuan, nearly double the net profit for the same period [2][8]. Product Strategy -影石 has launched several new products this year, including the X5 panoramic camera and GO Ultra pocket camera, contributing to its revenue growth [5][6]. - The company is actively pursuing a diversification strategy, with a focus on the drone business as a core area of expansion [7][8]. Competitive Landscape - In response to影石's market moves, DJI launched the Osmo 360 panoramic camera at a lower price point, intensifying competition in the panoramic camera segment [9]. -影石's CEO, Liu Jingkang, acknowledged the competitive pressures but expressed optimism about the potential for market growth and the company's ability to adapt [9][10]. Market Positioning -影石's IPO marked a significant milestone, with its stock price soaring 285% on the first day, reflecting strong market interest and positioning as a leading player in the smart imaging sector [10][12]. - The company aims to leverage its unique corporate culture and innovative spirit to challenge established competitors like DJI in the drone market [13][14].

Core Viewpoint - The article discusses the emergence of a new player in the smart imaging market, focusing on AI instant cameras led by former DJI product head Su Tie, highlighting the growing demand for physical photos and the market potential for compact cameras with printing capabilities [3][4]. Group 1: Market Potential - The demand for smart imaging products is increasing, making it the second most significant category after smartphones, with a more stable demand for AI instant cameras [4]. - The integration of printing functions in small cameras meets consumer needs for instant imaging and personalized customization, indicating a broad market prospect [3]. Group 2: Technology and Product Features - Su Tie's AI instant camera utilizes desktop printing technology and thermal sublimation technology, which enhances resolution and color range, providing natural color transitions and rich details [4]. - The product is priced at a premium and is primarily targeted at overseas markets, suggesting a strategic focus on international expansion [4]. Group 3: Entrepreneurial Background - Su Tie has a successful track record, having led the DJI Ronin product line from zero to billions in revenue over seven years [4]. - Following his departure in July, there are rumors of interest from companies like Yingshi and Anker, as well as a push from a DJI-related startup to recruit him [4].

Group 1 - DJI is reportedly set to launch its first panoramic drone, currently in the final stages before release, with leaked images suggesting imminent production and market entry [1][3] - The new drone is expected to feature the same lens as the recently released Osmo 360, along with a rotatable gimbal and a 1-inch image CMOS sensor, showcasing DJI's technological capabilities in panoramic imaging [3][6] - The upcoming competition between DJI and Insta360 in the "panoramic drone" market is anticipated, with both companies expected to launch their products around the same time, vying for market definition [3][5] Group 2 - DJI has established a global ecosystem since its founding in 2006, dominating the consumer aerial photography market while also expanding into civil and industrial sectors [5] - Insta360, a newer player, has focused on the panoramic camera market and recently announced its entry into the drone industry, indicating a strategic shift [5][6] - The competition will hinge on technological depth and system collaboration, with DJI leveraging its extensive experience and technological advancements to maintain its leadership position [8][9] Group 3 - The launch of DJI's Osmo 360 has already seen significant sales, with over 20,000 units sold within a month, indicating strong market demand and competitive pricing strategies [8][10] - DJI's comprehensive technological capabilities, including flight control systems and image stabilization, provide a significant advantage over Insta360, which is still developing its drone technology [9][10] - The upcoming product launches will ultimately be judged by user experience and market acceptance, with DJI's established supply chain and R&D investment likely giving it a competitive edge [10][11]

Core Viewpoint - The company has experienced a slowdown in short-term profit growth primarily due to increased strategic investments, particularly in technology research and market positioning [1] Financial Performance - In the first half of 2025, the company reported revenue of 3.671 billion yuan, a year-on-year increase of 51.17%, and a net profit of 520 million yuan, which saw a slight increase of 0.25% [2] - Revenue figures for the years 2022 to 2024 were 2.04 billion yuan, 3.64 billion yuan, and 5.57 billion yuan respectively, indicating continuous growth, while net profits for the same years were 410 million yuan, 830 million yuan, and 990 million yuan [2] - The company’s net profit growth for 2023 and 2024 is projected to be 103% and 20% respectively, contrasting with the slowdown in net profit growth observed in the first half of this year [2] Strategic Investments - The increase in revenue during the first half of the year is attributed to market expansion, new product launches, and the continuous growth of online and offline sales [2] - The company has significantly increased its R&D expenses to 561 million yuan, a year-on-year increase of 100.35%, accounting for 15.3% of revenue, which is an increase of 3.75 percentage points [3] - The number of R&D personnel has risen to 1,836, an increase of 805 compared to the previous year [3] Market Position and Competition - The company holds a 67.2% market share in the global consumer-grade panoramic camera market, which is valued at 5.03 billion yuan in 2023 [3] - The company has recently launched the world's first panoramic drone, Antigravity A1, which is currently in public testing and is expected to be released in January next year [3] - The company faces new competition as DJI, a major player in consumer drones, has entered the panoramic camera market [3] Stock Performance - On August 28, the company's stock price rose by 18.84% to 352 yuan per share, reaching a new high since its listing, with a market capitalization of 141.2 billion yuan [4] - Earlier in August, the stock price had also seen a significant increase of 46.11% from August 14 to August 18 [5] - The company issued a notice regarding unusual stock price fluctuations, stating that there have been no significant changes in its operations, and that the panoramic drone product is still in the testing phase with no actual revenue generated yet [5]