Investment Rating - Industry Rating: Overweight [1] Core Insights - The launch of the first panoramic drone by Yingshi, the Yingshi A1, is expected to drive industry expansion [1][10] - The consumer drone market in China is projected to exceed 50 billion yuan in 2024, with a compound annual growth rate of approximately 15% from 2025 to 2030, potentially reaching over 120 billion yuan by 2030 [5] - The competitive landscape is dominated by DJI, holding a 70% market share in the global consumer drone market, while the growth rate of the consumer drone industry has slowed from 45% in 2020 to 18% in 2024, indicating a shift towards "stock competition + scenario innovation" [5] Summary by Sections Product Launch - On August 14, Yingshi launched the Yingshi A1 panoramic drone, emphasizing user experience over technical specifications, allowing users to achieve special effects without advanced skills [4][10] - The Yingshi A1 is set to be officially released in January 2026, with its pricing yet to be disclosed [4] Market Dynamics - The entry of new players like Yingshi into the consumer drone market opens new possibilities, addressing existing pain points such as high operational thresholds and limited shooting perspectives [5][10] - The Yingshi A1 aims to fill a gap in the market and stimulate demand, potentially catalyzing further development in the consumer drone sector and the broader intelligent imaging equipment supply chain [10] Competitive Analysis - DJI has established a comprehensive product range with multiple series catering to different market segments, showcasing continuous improvements in key parameters such as sensors, battery life, and obstacle avoidance systems [6] - The Yingshi A1 is designed to compete with DJI's offerings, featuring a lightweight design and innovative functionalities that enhance user engagement and creativity [6][10]