Core Insights - The travel market is experiencing a surge in consumer willingness to travel, driven by the "3 days off, 8 days on" holiday strategy, leading to increased spending and booking activity [1] Group 1: Market Trends - The average spending per customer during the New Year holiday has increased by 10% year-on-year, while the number of items purchased per person has risen by 9% compared to last year [1] - Bookings for chartered tours in Beijing have seen a remarkable increase of 107% year-on-year, with line tours experiencing over an 8-fold increase in bookings, and airport/train station transfer bookings up by 55% [1] Group 2: Customer Demographics - The fastest growth in bookings is seen among the "post-2005" generation, with a staggering increase of 130% year-on-year, indicating strong potential among younger travelers [1] - The "post-1990" generation remains the dominant group for New Year travel, accounting for 40% of total bookings, with an average order value increasing by 17% year-on-year, reflecting a stronger willingness to pay for high-quality services and experiences [1] Group 3: Travel Preferences - There is a growing demand for personalized experiences and a sense of celebration during the New Year, with unique travel experiences such as aurora travel and pet-friendly options seeing a 200% increase in popularity [1] - The search interest for "New Year travel" activities, including New Year performances, fireworks shows, and light shows, has increased by 58% year-on-year, indicating a heightened festive atmosphere [1]

Group 1 - The core point of the article highlights the surge in travel demand for the New Year's holiday, with train tickets for popular routes selling out quickly and a significant increase in travel bookings compared to last year [1] - The number of travel reservations during the New Year's period has increased nearly fivefold compared to the same time last year, driven by an extended holiday period [1] - Major cities such as Beijing, Shanghai, Guangzhou, Harbin, and Nanjing are the most popular destinations for train travel during this holiday [1] Group 2 - Guangzhou has emerged as the most popular destination for air travel bookings during the New Year's holiday [1] - The 95 post-90s generation is identified as the primary demographic for New Year's travel, indicating a shift in travel preferences among younger travelers [1] - The trend of choosing "overnight trains" or "night flights" for New Year's celebrations is becoming popular, as it saves accommodation costs and adds a unique sense of ceremony to the travel experience [1]

Core Insights - The tourism market is experiencing significant growth as the New Year and Spring Festival holidays approach, driven by diverse holiday durations and increased consumer spending [3] Group 1: New Year Events and Travel Trends - Major cities are hosting New Year concerts, leading to a surge in local tourism. For instance, hotel bookings in Nanning increased by 17 times year-on-year, surpassing major cities like Shanghai and Beijing [4] - In Guangzhou, hotel bookings around the concert venue increased by 13 times, with overall hotel reservations in the city growing nearly 3 times [5] - Popular destinations for New Year travel include Beijing, Guangzhou, Shanghai, and Sanya, with hotel bookings in these cities seeing significant increases [9] Group 2: Winter and Warm Weather Tourism - The domestic travel market is witnessing a dual trend of "ice and snow" tourism alongside "warm winter" tourism, with overall travel bookings for the New Year holiday up over 60% year-on-year [8] - Changbai Mountain is a top choice for snow tourism, with bookings doubling compared to last year, while Sanya is favored for warm winter getaways [8] Group 3: Accommodation Trends - The trend of renting entire villas for New Year celebrations is on the rise, with bookings for standalone villas increasing by 1.4 times [11] - The popularity of homestays among the younger generation (00s) is evident, with their bookings accounting for 52% of total homestay reservations, marking a 1.7 times increase [11] Group 4: International Travel Growth - The outbound travel market is expanding, with destinations like Phuket, Bangkok, and Jeju Island becoming popular alternatives due to travel adjustments in Japan [13] - Russia has emerged as a top long-haul destination, particularly after the introduction of a 30-day visa-free policy for Chinese citizens, leading to a surge in bookings for trips to Murmansk [13]

Group 1 - The tourism market is experiencing a surge in activity as the New Year and Spring Festival holidays approach, with diverse holiday durations contributing to varied consumer scenarios and growth momentum [1] - Data from Qunar indicates that many cities are hosting New Year's concerts, significantly boosting local cultural and tourism consumption, with hotel bookings in Nanning increasing by 17 times year-on-year [2] - The top ten cities for hotel bookings during the New Year period include Guangzhou, Nanning, Shanghai, and Beijing, with overall hotel orders increasing by over three times compared to the previous year [3] Group 2 - Spring and autumn tourism reports a more than 60% year-on-year increase in travel bookings for the New Year holiday, with both domestic and outbound travel bookings exceeding 50% growth [5] - The domestic travel market is seeing a dual trend of "ice and snow" and "warm winter" tourism, with destinations like Changbai Mountain and Sanya attracting significant interest [5] - Tujia reports a 1.4 times increase in bookings for standalone villas during the New Year, with the post-00s generation becoming the main consumers of homestays [7] Group 3 - The outbound travel market is expanding, with destinations like Phuket, Bangkok, and Jeju Island becoming popular alternatives due to recent travel adjustments in Japan [8] - Long-haul outbound travel is gaining attention, particularly with the popularity of the "Aurora Tour" in Murmansk, Russia, following the introduction of a 30-day visa-free policy for Chinese citizens [8]

12月11日，记者从木鸟民宿获悉，其发布的《2026年元旦假期民宿预订趋势报告》显示，2026年元旦假 期民宿预订火热，截至目前，元旦当日订单同比去年同期上涨164%。00后订单占比60%。跨年游带动 元旦假期民宿订单增长，跨年夜民宿订单较元旦当天高30%，南京、北京、西安跨年夜民宿订单同比分 别增长44.6%、61.9%、172%。南方用户涌向北方玩雪，主题乐园成为跨年首选。 冰雪游避寒游双线火热 元旦订单大幅上涨 三天连休加热元旦出行。木鸟民宿数据显示，截至目前，元旦当日订单同比去年同期上涨164%，从节 前民宿预订情况来看，元旦假期热门旅游目的地TOP10为：威海、哈尔滨、南京、北京、成都、重庆、 青岛、武汉、广州、西安。 冬季看海赏雪成新潮流，威海、青岛、大连等北方海滨城市订单增长迅速，海景民宿订单同比均实现翻 倍增长，其中长三角用户订单占比27%。 哈尔滨冰雪游持续火热。元旦假期哈尔滨民宿订单中，南方用户占比达47%，其中有59%用户来自长三 角。 元旦假期，与冰雪游同步升温的，是南下避寒游订单。木鸟民宿数据显示，广州、三亚、厦门、大理、 昆明、西双版纳、万宁、陵水等地成为更受避寒游用户青睐的目的地 ...