Core Points - The company, Zilong Games, issued a clarification regarding a viral incident involving a young man who allegedly won a prize while on a business trip, stating that the event is unrelated to the company and its employees [3][4] - The company emphasized that it did not participate in the event in question and requested the public to refrain from spreading false information [4] - The spread of misinformation has led to reputational damage and disruptions to the company's recruitment processes, prompting the company to take legal action against those responsible for defamation [3][4] Summary by Sections - **Clarification of Involvement**: Zilong Games confirmed that none of its affiliated companies participated in the event related to the viral prize-winning incident, and there is no legal or factual connection to the company [4] - **Response to Misinformation**: The company has gathered evidence against individuals spreading false information and plans to pursue legal action to protect its rights [4] - **Impact on Operations**: The company reported significant negative effects on its brand reputation and recruitment efforts due to the misinformation, urging the public to critically assess online information [3][4]

Core Viewpoint - The company, Zilong Games, has issued a clarification regarding false rumors linking it to an incident where a young man allegedly won a prize during a business trip and was required to hand it over to the company. The company asserts that it has no connection to this event and that the rumors are entirely false [3][4]. Group 1 - The company confirms that none of its subsidiaries participated in the event related to the prize draw, and the rumors are unfounded [3][4]. - The spread of false information has led to unwarranted accusations and malicious comments against the company, impacting its reputation and recruitment efforts [3][4]. - The company is taking legal action against individuals or entities that have spread defamatory statements and is gathering evidence for this purpose [4]. Group 2 - The company calls for a rational approach to online information and urges the public to stop malicious attacks that disrupt its operations [4]. - The company will continue to monitor public sentiment and will provide updates through official channels as necessary [4].

11月22日，日前霸王茶姬创始人张俊杰本人通过朋友圈证实了婚讯，并透露已于今年6月 登记领证。在感谢公众祝福的同时，张俊杰也表示：此前围绕他婚姻和创业的诸多谣言，让 其本人及家人受到了很大伤害，"有必要站出来说话"。"我郑重声明：在我遇见我妻子（高 海纯）前，从未有过婚姻，也从未发生'茶叶富商残疾女儿'的任何故事。" 受到了制裁,并公开道歉,朋友们可以看看 下面的截屏。以前,我一直觉得清者自清, 没必要占用公共资源发声。但最近谣言再次 发酵,甚至连有些不明真相的朋友也将信将 疑,我觉得有必要站出来说话。一是把事实 讲清楚;二是作为丈夫保护我的妻子,以及 家人,我爱他们,不能看着他们被流言中 伤。 我恳请朋友们不信谣、不传谣;我也希望谣 言远离每一个人,让更多的善意在身边流 淌。 最后,再次谢谢大家的祝贺! 19:10 评论 公开信息显示，张俊杰17岁投身奶茶行业，2017年在昆明创立霸王茶姬。随后8年，霸王 茶姬在全球范围内开设了超过7000家门店，注册会员突破2亿人。2025年4月，这家企业 于纳斯达克上市。 自2024年11月起，网络上关于张俊杰的谣言层出不穷，诸如"娶富豪的残疾女儿生了孩 子"、"拥有万 ...

Core Viewpoint - The founder of Bawang Chaji, Zhang Junjie, confirmed his marriage and addressed rumors surrounding his personal life and business, emphasizing the need to protect his family from misinformation [1][3]. Group 1: Company Background - Zhang Junjie entered the milk tea industry at the age of 17 and founded Bawang Chaji in Kunming, Yunnan in 2017. The company has since opened over 7,000 stores globally and has more than 200 million registered members [3]. - Bawang Chaji is set to go public on NASDAQ in April 2025 [3]. Group 2: Rumors and Legal Actions - Since November 2024, numerous rumors about Zhang Junjie have circulated online, including false claims about his marriage and wealth, which have been widely disseminated on short video platforms [3]. - Bawang Chaji has taken legal action against the spreaders of these rumors, with a court document revealing that the perpetrators have faced penalties and issued public apologies [3]. - In May, Shanghai police reported the arrest of eight individuals involved in creating and spreading AI-generated rumors about Zhang Junjie, which caused significant damage to the entrepreneur and the brand [3].

近日，霸王茶姬创始人张俊杰婚礼一事，成为舆论焦点。11月21日，张俊杰本人通过朋友圈证实了这一婚讯，并透露已于今年6月登记领 证。在感谢公众祝福的同时，张俊杰也表示：此前围绕他婚姻和创业的诸多谣言，让其本人及家人受到了很大伤害，"有必要站出来说 话"。 详情 张俊杰(霸王茶姬) 好久没发朋友圈了,这几天,收到很多朋友 对我们婚礼的祝贺,真的很感谢大家。但确 实没想到信息传播引来了如此多的关注,也 着实让我们受宠若惊。 我与海纯相识相恋,在茫茫人海里,能够遇 到和自己灵魂契合、同频共振的另一半是人 生之幸。今年6月,我们领了证,组建了小 家庭。携手迈入婚姻殿堂,我感恩我的妻子 和亲友,也感恩命运。 我恳请朋友们不信谣、不传谣;我也希望谣 言远离每一个人,让更多的善意在身边流 淌。 最后,再次谢谢大家的祝贺! "我郑重声明：在我遇见我妻子（高海纯）前，从未有过婚姻，也从未发生'茶叶富商残疾女儿'的任何故事。"张俊杰在他的朋友圈表示。 据了解，张俊杰17岁投身奶茶行业，2017年在昆明创立霸王茶姬。随后8年，霸王茶姬在全球范围内开设了超过7000家门店，注册会员突 破2亿人。2025年4月，这家企业于纳斯达克上市。 ...

Group 1 - The founder of Bawang Tea Ji, Zhang Junjie, publicly addressed rumors surrounding his marriage and business, stating that these rumors have caused significant harm to him and his family [1][5] - Zhang emphasized the need to clarify facts and protect his family from malicious rumors, urging friends not to believe or spread false information [3][5] - The company has faced a surge of rumors since November 2024, including false claims about Zhang's marriage and business ventures, which have been denied through official channels [5][6] Group 2 - Bawang Tea Ji has experienced a decline in its growth rate, with a total GMV of 8.1031 billion yuan in Q2 2025, representing a year-on-year increase of 15.5%, and net revenue of 3.3319 billion yuan, up 10.2% [6] - The company has been affected by a competitive market environment, with rumors posing additional challenges to its operations [6] - Legal actions have been taken against individuals spreading false information, resulting in penalties and public apologies from the offenders [6]

Core Viewpoint - The founder of Bawang Chaji, Zhang Junjie, publicly addressed rumors regarding his marriage and business, emphasizing the need to protect his family and clarify the truth [1][2]. Group 1: Rumors and Response - Zhang Junjie stated that he had never been married before meeting his wife, Gao Haichun, and denied various rumors, including those about a "tea merchant's disabled daughter" [1][2]. - He expressed that the spread of rumors has caused significant harm to him and his family, prompting him to take legal action against the perpetrators [1][2]. Group 2: Impact of Rumors on Business - The Shanghai police reported a case involving the use of AI to generate and spread false information about Bawang Chaji, which negatively impacted the company's brand image and operations [2]. - Reports indicated that some stores experienced a daily revenue drop of over 20% due to the spread of these rumors [2]. Group 3: Financial Performance - Bawang Chaji's total GMV reached 8.1031 billion yuan in Q2 2025, reflecting a year-on-year growth of 15.5%, while net revenue was 3.3319 billion yuan, up 10.2%, indicating a slowdown in growth compared to competitors [3].

2025.11. 21 张俊杰(霸王茶姬) 好久没发朋友圈了,这几天,收到很多朋友 对我们婚礼的祝贺,真的很感谢大家。但确 实没想到信息传播引来了如此多的关注,也 着实让我们受宠若惊。 我与海纯相识相恋,在茫茫人海里,能够遇 到和自己灵魂契合、同频共振的另一半是人 生之幸。今年6月,我们领了证,组建了小 家庭。携手迈入婚姻殿堂,我感恩我的妻子 和亲友,也感恩命运。 但随着婚讯公开,那些关于我婚姻和创业的 谣言,比如"娶富豪的残疾女儿生了孩子"、 "拥有万亩茶园"等等不实信息又冒了出来。 这让我和家人受到了很大伤害,对霸王茶姬 的形象也产生了影响。在此,我郑重声明: 我在遇见我的妻子之前,从未有过婚姻, 本文字数：684，阅读时长大约1分钟 作者 | 第一财经 揭书宜 近日，霸王茶姬创始人张俊杰婚礼一事，成为舆论焦点。11月21日，张俊杰本人通过朋友圈证实了 这一婚讯，并透露已于今年6月登记领证。在感谢公众祝福的同时，张俊杰也表示：此前围绕他婚姻 和创业的诸多谣言，让其本人及家人受到了很大伤害，"有必要站出来说话"。 详情 "我郑重声明：在我遇见我妻子（高海纯）前，从未有过婚姻，也从未发生'茶叶富商残疾女儿'的 ...

Core Points - Zhang Junjie, the founder of Bawang Tea Ji, confirmed his marriage and addressed rumors surrounding his personal life and business [2][3][5] - The company has expanded significantly, with over 7,000 stores globally and more than 200 million registered members since its establishment in 2017 [5] - Legal actions have been taken against those spreading false rumors, resulting in penalties and public apologies from the offenders [5] Company Overview - Bawang Tea Ji was founded in 2017 by Zhang Junjie in Kunming and has rapidly grown to over 7,000 stores worldwide [5] - The company is set to go public on NASDAQ in April 2025 [5] Rumor Management - Since November 2024, various false rumors have circulated about Zhang Junjie, including claims about his marriage and family background [5] - The company has actively pursued legal recourse against rumor-mongers, leading to court actions and public retractions [5]

Core Points - A viral "Survival Competition" announcement in Chengdu's Longquan Mountain has been confirmed as false, leading to public confusion and concern [1][4][9] - The Chengdu police have detained the individual responsible for spreading the false information, which was intended to gain online attention [5][9][10] Group 1: Event Overview - On November 5, a social media post claimed a "Survival Competition" would be held at Longquan Mountain, attracting significant public interest and inquiries about participation [2][4] - The official announcement from the Longquan Mountain Urban Forest Park Management Committee on November 7 clarified that there were no plans for such an event and warned the public to verify information [4][10] Group 2: Legal Actions - The Chengdu police quickly identified and detained the individual, Yang, who fabricated the announcement to increase his online visibility [5][9] - Yang's actions led to public disorder, with numerous citizens contacting the park for event details, straining public resources [10][12] Group 3: Broader Implications - The incident highlights a trend of similar online rumors causing public disruption, with previous cases leading to significant economic impacts on local tourism [12][14] - Authorities emphasize the importance of verifying information through official channels and encourage the public to report suspicious content [16]