Group 1 - The rumor regarding the administrative division adjustment in Shandong, specifically that Rizhao would be merged into Linyi, has been confirmed as false by the Rizhao Civil Affairs Department, which has not received any notification regarding such changes [5] - The WeChat security center has refuted claims about new regulations that would lead to account suspensions for having too many friends or for maintaining a constant location, stating these are baseless rumors created by malicious groups to cover illegal activities [5] Group 2 - A common misconception exists regarding the radiation from subway security checks, particularly concerning pregnant women and fetal development; the radiation from metal detectors is classified as non-ionizing and is considered safe [6] - The X-ray scanners used for luggage are tightly shielded and emit minimal radiation, ensuring safety for all passengers, including pregnant women, as long as proper protocols are followed [6] Group 3 - Shenzhen's internet authorities are actively conducting the "Qinglang" campaign to combat the misuse of AI technology, targeting applications that disseminate low-quality AI-generated content and enforcing compliance among platforms [8] - Multiple accounts have been penalized for spreading false information and engaging in malicious marketing practices, including those impersonating authoritative sources or promoting pseudoscientific content [8][9] Group 4 - The campaign also focuses on protecting minors from exposure to inappropriate content and scams, with several accounts being shut down for exploiting minors or disseminating harmful information [9] - Actions have been taken against accounts that spread negative sentiments or engage in malicious behavior, including those that provoke social discord or misrepresent criminal activities [10]

在整治AI技术滥用方面，"天燕""图趣AI"等华为应用市场在架应用传播AI生成低俗内容，荔课账号"伊 人"上传AI生成视频未落实标识要求，微信视频号"优质百货橱窗""邱孟彩"等利用AI技术伪造新闻、生 产低俗猎奇及夸大不实内容，知识星球账号"沉心""momo"等发布违规AI产品使用教程和商品售卖信 息，涉及应用及账号被平台依法依约予以限期整改、禁言、关闭或下架。 针对短视频领域恶意营销乱象，专项行动查处多个账号。腾讯企鹅号"清风侃搞笑"发布虚假摆拍内容， 传播不良价值观；微信视频号"国能股东依珂"冒充权威机构，散布虚假信息；微信视频号"岩岩爱海带 苗""搭讪社交TV"发布低俗"街拍"视频，侵犯他人隐私，违背公序良俗；华为浏览器账号"侃侃养生"、 小鹅通账号"健康兵法"散布健康养生领域"伪科普"内容，违规进行夸大宣传和营销推广。涉事账号均被 限流、禁言或关闭。 围绕净化未成年人网络环境，专项行动查处一批发布涉未成年人低俗信息、虚假摆拍校园暴力视频、利 用未成年人形象牟利引流，以及伪装身份诈骗未成年人的各平台账号，包括网络游戏账号"作品有黄 油""紫孩儿百合"，微信视频号"刘小锡八旗之主""小可乐原创"，全民K歌 ...

文章来源：广告狂人 营销正迎来历史性拐点。过去十年，品牌习惯于追着流量跑：投搜索、抢入口，争曝光。如今，人口红利见顶，社交媒体分层化、消费者价值观重塑，广告 轰炸在失效，品牌陷入"越投越慌"的增长焦虑。 但总有人先看到未来，一批聪明的品牌已经开始换一种玩法，他们不再争夺流量入口，而是选择融入生活的缝隙，在用户的真实场景中，提供恰到好处的价 值。这意味着，营销正从"广而告之"进入"万物皆为场"的全新纪元。 我们从今年众多案例中，梳理出场景革命的四大趋势，希望帮助更多品牌在这场必然的变革中重构与用户的连接。 趋势一 阿联酋航空与鲸鸿动能的合作则将重心落在了对旅行场景的深耕。它把旅行拆解成了多个触点场景：出发前打开手机，查天气，有智能卡推荐合适航班，查 攻略，有内容社区推荐真实的旅行体验分享；转向电脑，相关的新航线信息也正好弹出；当决定成行登机的那一刻，只需抬抬手腕就能登机。通过手机、电 脑、手表的无缝衔接，鲸鸿动能为阿联酋航空打造了从行前规划到飞行体验的全程陪伴体验。作为首批接入Harmony 5 的应用之一，阿联酋航空不仅能依托 鸿蒙生态的内容平台展开互动；也能让佩戴华为手表的用户，享受"抬腕登机"的便捷与仪式 ...

12月18日，华为浏览器在北京举办了信息流创作者沙龙，与来自北京及周边地区的多家权威、主流媒体，垂直品类的优质合作伙伴欢聚一堂，共同探讨鸿蒙 生态下如何基于体验创新、内容建设等维度共建更多元、更受消费者喜爱的内容产品。 鸿蒙生态稳健发展 携手伙伴共筑品质内容场 截止11月20日，搭载鸿蒙操作系统5及以上版本的终端设备数正式突破2700万，全新发布的鸿蒙操作系统6带来了互联、智能、安全、流畅等方面的全面提 升。基于AI技术的深度加持，华为信息流推出全新的"华为浏览器+X"内容战略，通过增加短剧、小说、杂志、合集、视界等多元内容品类及精品栏目的建 设，为用户提供更多元、更高品质的内容浏览和搜索的全场景体验。 the for to Y DAN 聚势共赢 共创内容新价值 随着互联网技术尤其是AI技术的迭代发展，终端用户的内容消费场景也从以往通过简短关键词的搜索方式，向与智能体深度互动的方式转变，内容消费的 需求也兼顾了权威专业、文旅出行、生活消费等不同权重的场景，更加多元化、更加贴近生活。华为浏览器当前的AI用户渗透率已经达到了30%，全新推出 的资讯助手功能通过AI赋能为用户带来了更智能的信息流内容体验。未来为了更 ...

12月11日，华为浏览器在上海举办了信息流创作者沙龙，与来自上海及华东地区的多家权威、主流媒体，垂直品类的优质合作伙伴欢聚一堂，共同探讨鸿蒙 生态下如何基于体验创新、内容建设等维度共建更多元、更受消费者喜爱的内容产品。 鸿蒙生态稳健发展 携手伙伴共筑品质内容场 截止11月20日，搭载鸿蒙操作系统5及以上版本的终端设备数正式突破2700万，全新发布的鸿蒙操作系统6带来了互联、智能、安全、流畅等方面的全面提 升。基于AI技术的深度加持，华为信息流推出全新的"华为浏览器+X"内容战略，通过增加短剧、小说、杂志、合集、视界等多元内容品类及精品栏目的建 设，为用户提供更多元、更高品质的内容浏览和搜索的全场景体验。 ps AME Austr 188 alled n a the 法 聚势共赢 共创内容新价值 商品 型 제품 版 高 好 亚 随着互联网技术尤其是AI技术的迭代发展，终端用户的内容消费场景也从以往通过简短关键词的搜索方式，向与智能体深度互动的方式转变，内容消费的 需求也兼顾了权威专业、文旅出行、生活消费等不同权重的场景，更加多元化、更加贴近生活。华为浏览器当前的AI用户渗透率已经达到了30%，全新推出 的资讯助 ...

新鸿蒙新气象，带来增长新机遇 HarmonyOS 6系统的发布，是鸿蒙生态迈向全域互联的新里程碑。目前，HarmonyOS 5及以上的系统用 户已突破2700万，鸿蒙以"一个账号、一个系统、一个生态"持续为消费者带来全场景的独特体验。"一 个账号"打通用户全旅程链路，构建意图感知，提供更加个性化的服务；"一个系统"实现跨终端无缝体 验，为消费者体验创新提供了技术底座与样式支持；"一个生态"持续打通数字世界的边界，整合硬件厂 商、服务商、开发者，实现了全场景智能的深度融合。 鸿蒙用户与开发者共同构建的开放生态，已形成技术、场景、数据相互促进的正向循环。这一循环在十 亿鸿蒙设备的庞大生态上，激荡出巨大的流量蓝海，为生态伙伴们带来了前所未有的增长机遇。 作为鸿蒙生态的全场景营销平台，鲸鸿动能在这一循环中发挥着重要作用。无论是在通勤途中浏览资 讯、在客厅放松娱乐，还是准备外出旅行，鲸鸿动能整合跨屏、跨域、跨场的全域流量资源，让信 息"适时而现""适需而现""应景而现"，实现智能分发与有效转化。通过数据科学服务、全域投放服务、 数字化创新服务三大服务板块，鲸鸿动能也为品牌输出全场景智能解决方案，帮助品牌重掌用户连接的 ...

Core Insights - Huawei's browser hosted a content creator salon in Guangzhou, focusing on building diverse and consumer-friendly content products within the HarmonyOS ecosystem [1] - The number of devices running HarmonyOS 5 and above has surpassed 23 million as of October 31, with the newly released HarmonyOS 6 enhancing connectivity, intelligence, security, and smoothness [3] - Huawei's information flow has launched a new content strategy called "Huawei Browser + X," which aims to provide a richer and higher-quality content browsing experience through various content categories [3] Group 1: Content Ecosystem Development - The shift in content consumption from simple keyword searches to deep interactions with intelligent systems reflects the evolving needs of users, emphasizing the importance of authoritative and diverse content [4] - Huawei's information flow platform will enhance support for content creators by providing deeper data analysis capabilities and identifying trending topics to guide content production [4] - The collaboration with content partners has led to positive user feedback, reinforcing Huawei's commitment to an open and diversified development strategy [5] Group 2: Partnerships and Collaborations - New Weekly, a media partner, has successfully distributed content through Huawei's information flow, receiving positive responses from users and planning further collaborations in the future [6] - Jiemu News, a new media outlet, has published over 143,500 pieces of content on Huawei's platform, achieving over 4.1 billion exposures and gaining 760,000 followers [8] - Both New Weekly and Jiemu News expressed confidence in the potential for future collaborations with Huawei, focusing on content ecosystem cooperation and technological empowerment [6][8] Group 3: Incentive Programs - Huawei's information flow will launch the "Vision Channel Incentive Plan" in 2025 to promote high-quality content production through technological innovations [10] - In 2026, two new incentive programs, "Star Picking Plan" and "Starry Plan," will be introduced to support content partners with cash incentives and traffic support [10] - The goal is to continuously promote the production of high-quality and niche content, contributing to the overall development of the HarmonyOS information flow ecosystem [10]

Core Insights - WanKa YiLian's subsidiary, Huanyujidao Cultural Media, has officially become a Platinum Service Provider for Huawei's Petal Ads in the N1 domain for 2025, marking a strategic positioning in the HarmonyOS smart marketing ecosystem and validation of its AI technology barriers [1][2] - The upgrade to Platinum status signifies a transition from "commercial services" to "ecosystem co-construction," enhancing the company's role within Huawei's advertising framework [1] - The N1 domain covers 13 core industries, including reading, audio-visual, e-commerce, and automotive, directly addressing advertisers' integrated marketing needs [1] Financial Performance - For the first half of 2025, the company reported a revenue increase of 39% to 1.7 billion yuan, with an annual growth forecast raised to 50%, driven primarily by the large-scale implementation of AI technology [1] Strategic Developments - In September, WanKa YiLian partnered with Alibaba Cloud to integrate the Qwen3 model, leveraging vast user behavior data for automated advertising decision-making [2] - The Platinum Service Provider qualification is seen as a closure of the "AI + ecosystem" strategy, injecting validated AI decision-making capabilities into the HarmonyOS traffic pool, creating a data flywheel that is difficult for competitors to replicate [2] - The company is transitioning from a traditional mobile marketing service provider to a core infrastructure player within the HarmonyOS ecosystem, with the Platinum status securing a position at the IoT traffic entry point [2]

Core Viewpoint - The article highlights the increasing popularity of outbound travel during the summer, emphasizing the challenges travelers face, such as SIM card changes, language barriers, and navigation issues. It showcases Huawei's solutions, particularly the Tianjitong global data service and the upgraded Petal Maps, which aim to enhance the travel experience for users [1][2][4]. Group 1: Tianjitong Global Data Service - Tianjitong offers a convenient global data service that allows users to connect to the internet upon arrival at their destination without changing SIM cards or activating roaming services. Users can pay per day, with a cost of 9.9 yuan for 5GB of high-speed data daily, covering over 50 countries and regions [2][4]. - The service includes various travel benefits for users traveling to Asia and Europe, such as discounts on flights, hotels, and attractions, which have been positively received by users on social media platforms [4]. Group 2: Petal Maps and Navigation Solutions - The upgraded Petal Maps 5.0 provides map services for over 160 countries and regions, featuring a fully Chinese interface and navigation support, making it easier for travelers to search for locations and plan routes [6][8]. - Petal Maps also includes an exploration guide with curated lists of local dining and entertainment options, as well as practical tips on local customs and regulations, enhancing the travel experience [8]. Group 3: Language Support and Additional Features - Users of HarmonyOS 5.1 can utilize the "Continuous Translation" feature through the Xiao Yi assistant, allowing for real-time translation while browsing foreign websites or applications, thus overcoming language barriers during travel [6][11]. - The article mentions a promotional event on Xiaohongshu, encouraging users to engage with various fun activities and explore travel destinations, enhancing the overall summer experience [12][14].

Core Insights - Huawei Developer Conference 2025 (HDC 2025) showcased advanced technologies and the future of the Harmony ecosystem, indicating significant ongoing effects for users and ecosystem partners [1] Group 1: AI Empowerment and Browser Upgrades - Huawei Browser introduced multiple innovative features and upgrades, leveraging AI technology for a comprehensive upgrade in information search and service [2] - The new browser information assistant utilizes authoritative content sources and cross-platform integration to become a reliable information partner for users [2] - Users can ask questions to the browser, which employs AI's multi-dimensional semantic understanding to provide logical and organized responses, enhancing information retrieval efficiency [2][4] Group 2: Advantages Over Traditional Browsers - Unlike traditional browsers that merely list search results, Huawei Browser's AI summarization extracts key points from lengthy articles, saving users time and effort [4] - AI recommendations tailor content based on user browsing history and preferences, broadening the scope of information available to users [4] - For sensitive users like investors and tech enthusiasts, the browser offers in-depth analysis and professional insights, aiding in informed decision-making [4] Group 3: Empowering Ecosystem Partners - The content strategy upgrade provides ecosystem partners with broader content distribution channels and more precise user targeting capabilities [5] - Huawei Browser optimizes algorithms to deliver high-quality visual content to target user groups, enhancing exposure and engagement [5] - Video content distribution has been improved, supporting high-definition playback and intelligent recommendations based on user habits and device types [5][7] Group 4: Enhancing Content Creation and Distribution - Video creators and content providers can present their work more attractively, reaching a larger audience within the Harmony ecosystem [7] - The browser offers dedicated spaces for audio content, expanding distribution channels for partners like audiobook platforms and radio stations [7] - AI capabilities enhance content distribution efficiency through deep user behavior analysis, leading to higher conversion rates for partners [7] Group 5: Localized Digital Economy Development - Huawei Browser collaborates with partners to build local services, injecting vitality into the localized digital economy [9] - The focus on user experience and ecosystem development is crucial for product success, with Huawei Browser's innovations providing better services for users and more opportunities for partners [9] - The browser's upgrades position it as a leading tool in the digital age, enhancing its role in the internet landscape [9]