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暑期出境游用鸿蒙5解锁新体验,海外自由行尽享“鸿蒙一夏”
Huan Qiu Wang· 2025-07-25 10:38
Core Viewpoint - The article highlights the increasing popularity of outbound travel during the summer, emphasizing the challenges travelers face, such as SIM card changes, language barriers, and navigation issues. It showcases Huawei's solutions, particularly the Tianjitong global data service and the upgraded Petal Maps, which aim to enhance the travel experience for users [1][2][4]. Group 1: Tianjitong Global Data Service - Tianjitong offers a convenient global data service that allows users to connect to the internet upon arrival at their destination without changing SIM cards or activating roaming services. Users can pay per day, with a cost of 9.9 yuan for 5GB of high-speed data daily, covering over 50 countries and regions [2][4]. - The service includes various travel benefits for users traveling to Asia and Europe, such as discounts on flights, hotels, and attractions, which have been positively received by users on social media platforms [4]. Group 2: Petal Maps and Navigation Solutions - The upgraded Petal Maps 5.0 provides map services for over 160 countries and regions, featuring a fully Chinese interface and navigation support, making it easier for travelers to search for locations and plan routes [6][8]. - Petal Maps also includes an exploration guide with curated lists of local dining and entertainment options, as well as practical tips on local customs and regulations, enhancing the travel experience [8]. Group 3: Language Support and Additional Features - Users of HarmonyOS 5.1 can utilize the "Continuous Translation" feature through the Xiao Yi assistant, allowing for real-time translation while browsing foreign websites or applications, thus overcoming language barriers during travel [6][11]. - The article mentions a promotional event on Xiaohongshu, encouraging users to engage with various fun activities and explore travel destinations, enhancing the overall summer experience [12][14].
从“人找信息”到“信息找人”:华为浏览器信息流内容战略全新升级
Huan Qiu Wang· 2025-06-26 08:12
【环球网科技报道 记者 张阳】近日,华为开发者大会2025(HDC 2025)于东莞松山湖举办。作为华为一年一度的科技盛会,大会上透露出的众多前沿技 术、鸿蒙生态建设的前景,无论是对用户,还是生态合作伙伴,其后续效应都将在未来发展中持续显现。 AI 技术赋能,资讯搜索服务智能化升级 此次大会上,华为浏览器就带来了多项新颖实用的技术与功能升级。从PC时代到移动时代,浏览器依旧是大家获取资讯信息的重要工具,在当今信息爆炸 的时代,如何高效、精准地获取所需资讯更成为用户的一大痛点,华为浏览器敏锐地捕捉到了这一市场需求,通过AI技术赋能,实现了资讯搜索与服务的 全面智能化升级。 对于华为浏览器的生态合作伙伴而言,此次内容战略升级无疑是一剂强心针,为合作伙伴提供了更加广阔的内容分发渠道与更加精准的用户触达能力。 在图文方面,华为浏览器能通过优化算法,将优质的图文内容精准地推送给目标用户群体,提高内容的曝光度和传播效果。视频内容分发也迎来了革新,华 为浏览器支持高清流畅的视频播放,并且能够根据用户的观看习惯和设备类型,智能推荐合适的视频内容。 对于视频创作者和内容提供商而言,这意味着他们的作品能够更美观地呈现给用户,也能 ...
穿越微笑曲线,影音图文等数字内容体验更智能、更便捷!
Sou Hu Cai Jing· 2025-06-23 15:52
Core Insights - Huawei officially launched the HarmonyOS 6 developer Beta at the 2025 Huawei Developer Conference, introducing a new interconnected architecture and the Harmony Intelligent Body Framework (HMAF) to enhance application innovation and user experience [1] - The HarmonyOS AI Agent, Xiaoyi, integrates with various Huawei applications to better understand user preferences and provide personalized content experiences across different scenarios, from entertainment to travel [3][5] Group 1 - The new "bump" feature allows seamless interaction between different HarmonyOS devices, enhancing content sharing and user engagement in various contexts, such as gaming and music [8] - Huawei's Executive Director, Yu Chengdong, described the user experience with HarmonyOS as a "smile curve," indicating an initial positive impression that evolves into deeper user satisfaction over time [8] Group 2 - The HarmonyOS ecosystem aims to create a more intelligent lifestyle for consumers, emphasizing the importance of user experience and community participation in technological innovation and industry upgrades [8]
HDC2025发布鸿蒙智能体框架,助力鸿蒙应用生而智能
Sou Hu Cai Jing· 2025-06-21 00:59
Core Viewpoint - Huawei officially launched the Harmony Agent Framework (HMAF) and the Xiaoyi Intelligent Agent Open Platform at the Huawei Developer Conference 2025 (HDC2025), marking the comprehensive entry of HarmonyOS into the "Agent Era" [1][10]. Group 1: AI Development and Framework - The advancement of AI technology is shifting from "passive response" to "active service," with Huawei's Harmony Agent Framework defining the interaction and collaboration paradigm between the operating system, Harmony applications, and intelligent agents [2]. - The new framework enables deep collaboration between the Xiaoyi system Agent and system AI capabilities, promoting the symbiotic development of applications and Agents, completing a full-cycle process from development to traffic distribution [2][4]. Group 2: Ecosystem and Developer Support - The Xiaoyi Intelligent Agent Open Platform serves as a one-stop development platform, providing easy access for developers, ecosystem partners, and individual creators to innovate and create various intelligent agents [6]. - Developers can leverage the built-in intent understanding framework to integrate AI large model technology, creating vertical or cross-scenario intelligent agent matrices [6]. Group 3: Application Integration and User Experience - Huawei's own applications, such as Huawei Weather, Huawei Music, and Huawei Browser, have adopted the Agent form, with over 50 pioneering Harmony intelligent agents already in development [8]. - For instance, the Huawei Weather app offers a weather assistant intelligent agent that provides professional forecasts and personalized recommendations, enhancing user experience [10]. - The Xiaoyi Intelligent Agent Market integrates various professional intelligent agents from leading AI companies, covering multiple scenarios to meet diverse user needs [10].
2025年鸿蒙生态全场景流量分析报告
艾瑞咨询· 2025-06-15 03:51
Core Insights - The article discusses the evolution of the internet traffic ecosystem and the development trends of the HarmonyOS ecosystem, highlighting the challenges faced by the mobile internet and the transformative potential of HarmonyOS as a key player in the next-generation traffic ecosystem [5][7][19]. Internet Traffic Ecosystem - The mobile internet is experiencing a growth bottleneck, with a compound annual growth rate of only 0.08% in the number of independent devices over the past five years, indicating a saturation of the market and a decline in user dividends [7]. - The current traffic distribution model is limited by ecological fragmentation and technological bottlenecks, necessitating a shift towards a more integrated and efficient traffic ecosystem [10][11]. HarmonyOS Development Trends - HarmonyOS is positioned as a major builder of the next-generation traffic ecosystem, leveraging its distributed architecture to connect multiple devices and provide seamless user experiences across various scenarios [19][22]. - The ecosystem's core capabilities include full-scene coverage across multiple devices and AI-driven efficiency improvements, which enhance user experience and operational efficiency [25][30]. Advantages of HarmonyOS Ecosystem - HarmonyOS has become the third-largest mobile operating system globally, creating a competitive landscape alongside Android and iOS [28]. - The ecosystem serves as a core entry point for the Internet of Things (IoT), facilitating commercial monetization and forming a complete business loop [30]. - The system's lightweight application model and high-level security certifications enhance user trust and experience [34][37]. User Insights - The typical Huawei user is predominantly male, aged 25-45, with a high income and education level, primarily located in tier-one and new tier-one cities [60][62]. - Users exhibit a strong preference for Huawei's own applications, showing higher acceptance of online advertisements and a significant potential for consumption in categories such as automobiles, luxury goods, and 3C products [75][81][87]. Marketing Solutions - The "Whale Harmony Dynamics" platform integrates HarmonyOS resources to enhance marketing effectiveness across various industries, including automotive, luxury goods, and health [96][99][103]. - The platform utilizes AI and big data to create personalized marketing strategies, ensuring efficient customer engagement and conversion [103][105].
2025年鸿蒙生态全场景流量分析报告
艾瑞咨询· 2025-05-23 09:42
Core Insights - The article discusses the evolution of the internet traffic ecosystem and the development trends of the HarmonyOS ecosystem, highlighting the challenges faced by the mobile internet and the transformative potential of HarmonyOS in creating a new traffic ecosystem [1][5][7]. Internet Traffic Ecosystem - The mobile internet is experiencing a growth bottleneck, with a compound growth rate of only 0.08% in the number of independent devices over the past five years, indicating a saturation of the market and a decline in user dividends [7]. - The current traffic distribution model is limited by ecological fragmentation and technical bottlenecks, necessitating a shift towards a more integrated and efficient traffic ecosystem [10][11]. HarmonyOS Development Trends - HarmonyOS is positioned as a key player in the next-generation traffic ecosystem, leveraging its distributed architecture to facilitate seamless communication across multiple devices and enhance user experience [19][22]. - The ecosystem's core capabilities include full-scene coverage across multiple devices and AI-driven efficiency improvements, which are essential for creating a smart and interconnected user experience [25][30]. Advantages of HarmonyOS Ecosystem - HarmonyOS has emerged as the third-largest mobile operating system globally, providing a competitive alternative to Android and iOS, and is recognized for its unique technological advantages [28]. - The ecosystem's distributed architecture allows for the integration of various traffic sources, creating a comprehensive commercial monetization loop [30]. - HarmonyOS emphasizes security with the highest industry standards, enhancing user trust and experience [37]. User Insights - The user base of HarmonyOS primarily consists of young to middle-aged professionals, predominantly male, with a high level of education and income, indicating strong purchasing power and a preference for high-quality products [60][62]. - Users exhibit a high acceptance of online advertising, with nearly 70% open to it, and a significant portion likely to make purchases after viewing ads [75][76]. Marketing Solutions - The article outlines various marketing solutions tailored for different industries, including automotive, luxury goods, health, and food and beverage, leveraging the capabilities of the HarmonyOS ecosystem to enhance brand visibility and consumer engagement [95][99][103][105].
全场景营销的浓度,决定消费者对品牌的态度
36氪· 2025-04-29 13:38
破解流量焦虑: 鲸鸿动能引领全场景营销新范式。 封面来源 | 视觉中国 去年国庆,西安大悦城用一场"破次元"特展,重新定义了商业空间的价值——7米高的路飞雕像与草帽团等身雕塑筑造超现实漫境,快闪店与展区无缝对 接,动漫情节跃然眼前。活动首日客流量突破10万、全网话题超1.2万次的背后,是Z世代用脚投票的结果。78%的参与者自发拍摄"角色共演"短视频, 证明 当营销场景成为"社交货币",流量便不再是成本而是资产。 同年圣诞前后,上海恒隆广场的迪奥圣诞树火了。当华为手机用户靠近圣诞树时,小艺建议自动推送迪奥服务卡片,点击即可开启AR互动:探索迪奥"梦之 王国"的品牌故事、生成带个人署名的鎏金贺卡。超40%用户停留700秒的数据背后,是场景营销的另外一种表达: 让奢侈品不再局限于橱窗,而是流淌进 用户社交圈层。 当消费者在朋友圈晒出"DIOR圣诞合影"时, 品牌早已完成从曝光到心智的闭环。 2025年春节,某奶制品用一组拟人化TVC上演了一场"柔性场景革命":将产品从传统的节日礼品升级为融入多元生活场景的"过年好搭子",通过绑定包饺 子、走亲戚、同学会等春节子场景,将产品转化为春节叙事的"情感锚点",成功将该奶制品 ...