Core Viewpoint - The article highlights the efforts of Jianxin Life Insurance Shandong Branch in promoting financial knowledge and risk prevention education through various community engagement activities aimed at enhancing consumer awareness and protecting financial rights [1][3]. Group 1: Financial Education Activities - Jianxin Life Insurance Shandong Branch organized a themed financial education event in Jinan, collaborating with local banks to focus on consumer rights protection and risk awareness [3]. - The event utilized an innovative approach combining art and interactive services, featuring activities like sand painting and paper-cutting to engage the public in financial education [3][5]. - Over 500 citizens participated in the event, with more than 1,000 informational materials distributed and over 130 financial inquiries addressed on-site [5]. Group 2: Community Engagement - In Dongying, a financial market event was held, distributing consumer rights protection manuals and educating attendees on financial rights [5]. - In Zaozhuang, the branch conducted outreach in commercial areas, focusing on consumer rights protection, illegal fundraising prevention, and anti-money laundering [7]. - In Jining, a community event involved elementary school students as "little financial ambassadors," promoting financial education among residents [9]. Group 3: Ongoing Initiatives - Jianxin Life Insurance Shandong Branch plans to continue its "regular education + precise service" mechanism, integrating financial knowledge dissemination and consumer rights protection into its operations [11]. - The company aims to fulfill its social responsibility in protecting consumer rights and contributing to a harmonious financial ecosystem [11].

Core Viewpoint - The article highlights the proactive measures taken by Minsheng Bank's Jinan Zhangqiao branch to enhance financial consumer rights and awareness through a dedicated campaign aimed at educating the public about financial safety and knowledge [1][3]. Group 1: Campaign Initiatives - The campaign titled "Protecting Financial Rights, Supporting a Better Life" was launched on September 15, focusing on educating consumers about financial risks and rights [1]. - The branch organized targeted financial knowledge presentations in communities and enterprises, specifically addressing the needs of elderly individuals and new residents [1][2]. - Interactive elements such as a "Q&A" section were included in the promotional area to engage the public and enhance learning interest [2]. Group 2: Specialized Services - The branch established a "Financial Consumer Rights Protection Promotion Zone" with easy-to-understand materials and video content to facilitate learning [2]. - Staff members received specialized training to provide one-on-one consultations, explaining complex financial concepts like deposit insurance and investment risks [2]. - The branch implemented senior-friendly services, including a care station with magnifying glasses and wheelchairs, and prioritized service for elderly and disabled customers [2]. Group 3: Future Plans - Minsheng Bank's Jinan Zhangqiao branch plans to establish a regular outreach mechanism, conducting monthly financial education sessions in communities and businesses [3]. - A customer feedback mechanism will be introduced to continuously improve service processes based on client needs [3]. - The branch aims to cultivate a team of "Financial Knowledge Ambassadors" to enhance the effectiveness of financial education efforts [3].

为积极践行金融机构的社会责任，提升公众金融素养和风险防范意识，民生银行唐冶支行于近期成功组 织了以"保障金融权益，助力美好生活"为主题的金融教育宣传周活动。本次活动旨在通过多元化、接地 气的宣传形式，将金融知识送到消费者身边，切实维护金融消费者的合法权益，为构建和谐稳定的金融 环境贡献力量。活动期间，支行紧紧围绕主题，精心策划并实施了一系列内容丰富、形式多样的宣传教 育举措。 唐冶支行立足网点，营造浓厚宣传氛围。在营业大厅显著位置设立金融知识宣传专区，摆放防范非法集 资、电信网络诈骗、个人征信保护、存款保险制度等主题宣传折页，由大堂经理主动向前来办理业务的 客户，特别是中老年、青少年等群体进行讲解，将金融知识普及融入日常服务。同时支行员工走出厅 堂，推动宣传触角延伸。组成宣传小分队，深入周边社区、商超及企业，开展多场微沙龙、专题讲座活 动。工作人员用通俗易懂的语言，结合真实案例，向居民和企业员工揭示常见金融骗局的手法，讲解如 何识别非法金融广告、保护个人信息安全、通过正规渠道维权等实用知识，引导大家科学理性投资，远 离非法金融活动。 本次金融教育宣传周活动取得了显著成效。累计发放宣传资料数百份，有效提升了参与 ...

编 者 按 随着我国金融市场创新发展，金融产品日益多元化，金融消费者面临的选择越来越多，风险随之增加，金融消 费者权益保护面临的挑战也更加严峻。而《金融机构产品适当性管理办法》的出台，通过强制匹配机制、行为禁令 等约束，使金融机构产品销售进入了"以适配为核心、以责任为底线"的新阶段，对金融机构践行以人民为中心的价 值取向，帮助金融消费者更好地理解并保障自身权益提供了新的方向指引。 文 /天 津农商银行消费者权益保护办公室 适当性管理新规让金融消费者权益保护关口前移 适当性管理是指金融机构根据产品的基本属性、风险特征等，结合客户金融需求、财务状况、风险承 受能力等因素，开展识别、提示、匹配、销售、交易等活动，它作为连接金融机构与客户的信任桥 梁，对于保护消费者合法权益和维护金融市场稳定具有重要意义。 对金融消费者而言，适当性管理就像一道"防火墙"，有助于金融消费者在充分了解相关金融产品、投 资活动的性质及风险的基础上，根据自身需求和风险承受能力作出自主决定，选择适当产品，并承受 由此产生的收益和风险，一定程度上减少了超出自身能力的支出和风险损失。 对金融机构而言，适当性管理不仅是合规管理的需要，更是金融机构长期 ...

创新互动，防诈知识"游戏化"传播 活动现场，工行深圳市分行创新推出"大家来找茬——火眼金睛挑战赛"互动游戏，将金融诈骗常见手段 如理财话术陷阱、可疑网络链接、非法集资套路等融入趣味环节，使市民在参与过程中轻松掌握识别与 应对技能。 9月20日，在深圳市银行业消费者权益保护促进会等部门指导下，中国工商银行深圳市分行积极参与于 深圳中心书城举办的第二届"金思妙想"高校金融消保创新创意大赛暨"金秋消保"创意市集活动。本次活 动以"保障金融权益，助力美好生活"为主题，通过多元互动与精准服务，有效提升市民金融风险防范意 识，展现金融机构在消费者权益保护领域的创新实践与社会担当。 聚焦"一老一少一新"群体需求，团队同步发放原创知识手册与环保宣传品，将反假币、防非法集资等专 业知识转化为通俗内容，让金融安全知识通过沉浸式体验"飞入寻常百姓家"。 活动现场，工行深圳市分行以"同心消保 工护美好"为口号，设立特色展区并组织"金融青骑兵"志愿服 务团队驻点服务。展位前市民参与踊跃，咨询台排起长队，气氛热烈，反映出公众对金融知识普及活动 的高度关注与认可。 聚焦重点人群，开展差异化金融宣教 针对老年客群，工行深圳市分行依托"工行驿 ...

Core Viewpoint - The Industrial and Commercial Bank of China (ICBC) Shenzhen Branch is actively implementing the "Financial for the People" initiative, focusing on enhancing financial literacy and protecting consumer rights through innovative educational activities that integrate traditional culture with financial knowledge [2][4][6]. Group 1: Financial Education Initiatives - ICBC Shenzhen Branch has broken away from traditional financial education models by incorporating Chinese traditional culture into consumer rights protection knowledge, using artistic expressions to engage the public [4][6]. - The bank organized a unique financial education event in collaboration with local organizations, targeting key demographics such as women and children, to promote financial rights and enhance community engagement [4][6][8]. Group 2: Community Engagement and Activities - The bank launched a series of community-based financial education activities, including interactive games and workshops, to effectively reach residents and raise awareness about illegal financial activities [8][10]. - A special financial education lecture was held, covering topics such as consumer rights, fraud prevention, and financial support policies, with participation from law enforcement to educate the public on recognizing and avoiding scams [6][10]. Group 3: Future Plans and Innovations - ICBC Shenzhen Branch plans to continue innovating its financial education approach, aiming for broader outreach through public transport channels and community events, thereby enhancing financial literacy among key groups [10][11]. - The bank is committed to fostering a safer financial environment by increasing awareness and understanding of financial risks among consumers, ultimately improving their sense of security and well-being [10].

为深入贯彻金融工作政治性、人民性，积极践行以人民为中心的价值取向，提升社会公众金融素养，维 护金融消费者和投资者合法权益，平安养老险积极落实国家金融监督管理总局关于开展2025年金融教育 宣传周活动的部署，组织开展了形式多样、内容丰富的金融消费者权益知识普及活动。 平安养老险围绕群众关心关注的内容，帮助提醒金融消费者和投资者理性选择适合自己的金融产品，远 离虚假宣传、非法中介、非法金融和电信诈骗等活动侵害。同时不断优化提升金融服务水平，进一步加 强消费者权益保护措施，让公司发展更好满足人民群众美好生活需要。公司各地各级分支机构结合自身 情况，积极利用各项宣传资源，充分发挥出基层金融机构力量，推动金融知识和风险提示深入基层、直 达群众。 开展基层金融教育宣传，把金融知识送到群众身边 平安养老险各级机构机构紧密结合当地实际情况，深入县域、商圈、学校等群众生活场景，开展了一系 列金融知识宣传活动，将金融知识融入消费者日常生活。 在县域地区，平安养老险分支机构通过开展风险提示送上门活动，走进农村讲解防范金融诈骗的方法， 帮助村民朋友们识别金融风险，提升金融素养。甘肃分公司联合平安集团甘肃地区消保联席工作组，举 办"灾 ...

Core Viewpoint - The article emphasizes the importance of financial consumer rights protection and the initiatives taken by Ping An Life Insurance Shenzhen Branch during the Shenzhen Financial Education Promotion Week to enhance financial literacy and safeguard consumer interests [2][4][8]. Group 1: Financial Consumer Rights Protection Initiatives - Ping An Life Insurance Shenzhen Branch has established a comprehensive consumer rights protection mechanism, including the formation of a Consumer Rights Protection Committee to coordinate and clarify responsibilities across departments [4]. - The company has implemented a three-pronged approach to financial consumer protection, focusing on system construction, structural optimization, and key content promotion [4][5]. - The company has launched various educational activities, including online and offline campaigns, to raise awareness about financial risks and consumer rights [5][6]. Group 2: Enhancing Financial Literacy - The company has developed a "three-in-one" educational framework that includes education, training, and warning systems to improve consumer risk awareness and the capabilities of frontline staff [5][6]. - During the Financial Education Promotion Week, the company organized innovative financial education activities, such as immersive experiences in metro stations and video lectures by management on compliance knowledge [6][9]. - The company has created a comprehensive promotional system to ensure continuous and widespread financial education [5][6]. Group 3: Combating Financial Malpractices - The company has initiated actions against illegal insurance practices, including a reward mechanism for reporting illegal activities related to insurance claims [6][7]. - The use of technology, such as big data and AI, has been emphasized to enhance the identification and management of financial malpractices [7]. Group 4: Innovations in Pension Finance - Ping An Life Insurance Shenzhen Branch is actively exploring innovations in pension finance, integrating insurance products with elderly care services to provide comprehensive solutions [8][9]. - The company has achieved a high level of online service automation and aims to enhance the quality of services for elderly clients through various initiatives [9]. Group 5: Corporate Social Responsibility - The company is committed to corporate social responsibility, engaging in various community support activities, including blood donation drives and educational initiatives [10][11]. - The company has been involved in environmental protection and rural revitalization projects, demonstrating its commitment to social welfare [11].

本次宣传周以"高管讲消保"为核心抓手，通过强化权威声音传递，进一步增强金融教育宣传周的影响力 和公信力。 高管领衔讲消保，筑牢金融"防火墙" 2025年"金融教育宣传周"活动期间，渤海人寿紧扣"保障金融权益 助力美好生活"主题，全面开展线上 线下联动的消费者权益保护宣传活动。自9月15日正式启动以来，公司充分发挥党委核心领导作用，构 建总分机构统筹联动机制，聚焦"一老一少一新"重点群体，依托线上线下多元融合的宣传矩阵，全方位 普及金融知识、提示金融风险、提升公众金融素养，为构建诚实守信、健康稳定的金融生态环境贡献力 量。 9月16日，渤海人寿董事会秘书陈龙做客直播间，以"保障金融民生，牢筑金融消保'防火墙'"为主题， 介绍公司服务民生的具体举措，重点对即将于2026年2月1日施行的《金融机构产品适当性管理办法》进 行解读，系统阐述公司通过建立专项制度、强化员工培训、升级服务系统、严格监督管理等举措落实办 法的具体行动，展现护权决心。直播同步邀请北京世纪坛医院心血管内科主任杨水祥，围绕 "生活方式 与心脑血管疾病防治"开讲，实现金融消保与健康关怀的双重赋能。 9 月 17 日，渤海人寿天津分公司党支部书记、副总 ...

保障金融权益，助力美好生活，保险"圳"行动。从9月15日起，深圳第三届金融教育宣传节暨2025年金 融教育宣传周持续落地。深圳金融监管局、深圳市地方金融管理局、中国人民银行深圳市分行、深圳证 监局等监管部门联动各方力量，指导组织行业社团、居民金融素养提升工程、金融机构等举办系列生动 有趣、可知可感的金融知识学习活动，为鹏城市民构筑金融权益的"铜墙铁壁"。作为金融重镇，近年来 深圳将金融消费者权益保护工作融入城市金融治理体系，以先行探索的姿态，形成与本地金融生态相适 配的消保工作路径。平安人寿深圳分公司如何坚持人民至上，响应监管精神，贯彻"金融为民"，构筑长 效机制？为此，笔者对话平安人寿深圳分公司党委书记、总经理胡滨，解锁来自保险行业的责任与担 当。 构筑"教育-培训-警示"三位一体格局 问：金融消保，机制先行。为构建责任清晰、高效顺畅的消保工作体系，平安人寿深圳分公司从哪些方 面入手，通过横向发力、纵向到边，全面深入推进金融消保工作机制建设？ 胡滨：公司以"金融消保，机制先行"为核心理念，从体系构建、架构优化和重点内容推进三方面入手， 全面深化金融消保工作机制建设。一是完善消保工作体系：成立消费者权益保护事 ...