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从本土联赛到电竞世界杯,中国电竞IP如何迈向国际化
Group 1: Event Overview - The first Hero Asian Champions League (ACL) took place on May 16, featuring over 1,200 top teams and more than 10,000 players across nine esports titles [1] - The event is one of the largest international esports competitions in Asia, with 16 slots for the 2025 Saudi Esports World Cup (EWC) [1][5] - The total prize pool for the event is $70 million (approximately 5.04 billion RMB) [1] Group 2: Industry Development - The Chinese esports industry has evolved from single project leagues to comprehensive large-scale events, integrating fan economy, urban tourism, and international systems [2] - The introduction of popular competitive games like Valorant and Delta Force has diversified the esports ecosystem in China, leading to the establishment of more event systems across various cities [2] Group 3: Professionalization and Commercialization - The esports industry has seen significant changes towards professionalization, moving from amateur teams to established brands with healthy training systems and commercial partnerships [3] - The collaboration between the Hero ACL and DreamHack aims to enhance the esports ecosystem by providing diverse experiences beyond just competitions [3][4] Group 4: International Engagement - The Hero ACL serves as a pathway for Chinese teams to compete internationally, with the Guangzhou TTG team gaining attention for their performance [5] - The event attracted over 400 million online viewers and approximately 50,000 offline attendees, generating significant exposure for sponsors and boosting local consumption [6][7] Group 5: Economic Impact - The event has the potential to transform Shanghai into a cultural tourism hub, similar to the impact seen in Riyadh during the 2024 EWC [6][7] - The integration of esports with local tourism and culture is seen as a way to enhance the economic impact of such events, attracting younger audiences [9]
荔枝红娘牵线“青年新农人”!德庆解锁荔枝营销新玩法
Nan Fang Nong Cun Bao· 2025-05-26 09:58
据了解,德庆县气候温和,雨量充沛,光热充足,冬季无明显霜期,已经有三百多年的荔枝种植历史。 德庆有鸳鸯桂味荔枝、糯米糍、黑叶荔等品种,主产区分布在官圩镇、新圩镇、九市镇等地,其中以桂 味尤其鸳鸯桂味出名,深受市场欢迎。青年陶昊表示,"德庆的桂味荔枝口感很滑爽,甜度十足,非常 美味。" 5月25日,德庆县举办"情定双生 一生有'荔'"青年联谊暨荔枝产业主题研讨活动,来自全市各地的青年 男女相聚在千年古村--官圩镇金林水乡,以荔枝为媒,联谊与产业振兴深度融合。 据了解,本次联谊活动精心设计与"鸳鸯荔枝"相关的互动环节,让青年朋友们在荔枝林荫下畅叙情谊的 同时,在共同完成任务的过程中加深了解、增进默契。各小组通过互动游戏确定了荔枝美术创作、荔枝 诗词朗诵、荔枝点心美食、荔枝歌曲改编合唱等研讨主题,在接下来的一个月左右时间,各小组将会再 次来到官圩荔枝园进行实地调研,并把课题成果在6月下旬举行的德庆县荔枝产销对接大会上展示。 "这次活动把德庆鸳鸯桂味荔枝从'田间地头'带到了'青春心头'!"青年柴嘉蔚表示,我们用任务打卡解 锁农文旅传播新玩法十分有意思,接下来,还会用短视频、文艺创作、美食制作等方式帮荔枝"出道"。 作 ...
长江沿线联手推“剧”
Xin Hua Ri Bao· 2025-05-26 08:39
Core Insights - The Yangtze River Performing Arts Alliance aims to enhance collaboration and expand the performance market along the Yangtze River, officially established in 2024 [1][2] - The alliance has successfully signed contracts for 65 performances, exceeding 200 shows, with a total contract value surpassing 25 million yuan [4] Group 1: Alliance Formation and Objectives - The Yangtze River Performing Arts Alliance was formed to promote resource sharing and cultural exchange among 12 performing arts groups along the Yangtze River [2][3] - The alliance focuses on creating a high ground for performing arts through cooperation and mutual benefits [1] Group 2: Performance Highlights and Innovations - The alliance showcased diverse stage art forms, including opera, dance drama, acrobatics, and traditional Chinese opera, reflecting the cultural richness of the Yangtze River region [2] - Notable performances include the ethnic symphonic poem "Spring River, Flower Moon Night" and the children's musical "Yangtze Dolphin Star: A Wonderful Return," emphasizing themes of cultural heritage and environmental protection [2][3] Group 3: Market Impact and Future Prospects - The overall revenue of the national performance market in 2024 is projected to be 79.629 billion yuan, with a year-on-year growth of 7.61% [4] - The average cross-city viewing rate for large performances remains above 60%, indicating strong audience engagement and market vitality [4] - The alliance is expected to further innovate in script incubation for Yangtze-themed productions and enhance digital empowerment for cultural dissemination [4]
古韵新声 激活消费新引擎
Sou Hu Cai Jing· 2025-05-26 08:12
Group 1: Core Insights - The article highlights the significant increase in tourist traffic and revenue during the "May Day" holiday, with Xinzou Ancient City receiving 495,900 visitors and generating revenue of 19.11 million yuan, a year-on-year increase of 24.89% [2] - The transformation of traditional pedestrian streets into vibrant commercial and cultural hubs is emphasized, showcasing their role in driving urban economic growth and preserving historical heritage [4][10] - The integration of cultural elements and innovative management practices in pedestrian streets is identified as a key factor in enhancing consumer attraction and experience [11] Group 2: Economic Impact - Xinzou Ancient City has established a commercial ecosystem with over 600 unique merchants, contributing to a diverse economic landscape with 11 functional areas catering to various consumer needs [4] - The night economy in Xinzou Ancient City is thriving, with nighttime consumption exceeding 1.5 billion yuan in 2024 and an average revenue growth of 30% for shops [7] - The introduction of new retail and dining brands in both Xinzou and Taiyuan's pedestrian streets has significantly boosted sales, particularly during the holiday period [8] Group 3: Cultural Integration - The article discusses the revival of traditional crafts and local cuisine, which are now actively integrated into modern consumer experiences, enhancing the cultural appeal of pedestrian streets [8] - Events such as immersive performances and cultural showcases in Taiyuan's Clock Tower Street have successfully attracted visitors, blending historical and contemporary cultural expressions [5][11] - The preservation and innovation of historical brands and local specialties are crucial for maintaining the cultural identity of these pedestrian areas [6][11] Group 4: Future Development - The article suggests that further differentiation and unique branding are necessary to combat the homogenization of pedestrian street offerings, which is a common issue across the country [12] - The potential for smart transformation through digital technologies and enhanced online-offline integration is highlighted as a means to improve competitiveness [12] - Collaborative development among various districts is seen as a trend, with plans to create commercial clusters that enhance the overall economic landscape [13]
文化IP推动文旅“出圈” 融合创新激活地方经济
Zheng Quan Shi Bao· 2025-05-25 18:06
文旅资源是一个地方的名片之一,如果能在此基础上形成文化IP,将有望进一步形成"出圈"效应。 第二十一届中国(深圳)国际文化产业博览交易会(以下简称"文博会")日前在深圳举行,全国文旅精 品在此集中展示,文化消费、文化IP、文旅融合成重要关注点,文化产业新势力、新消费、新业态"顶 流"汇聚。 我国幅员辽阔,风景名胜众多,且各具特色。在辽宁省鞍山市展区,享有"南海八千路,辽东第一 山""东北明珠"等美誉的千山吸引了不少人的注意,特别是对在炎炎夏日有旅游避暑需求的居民来说, 千山是一个不错的避暑胜地。据悉,得益于地形与植被,千山形成了专属的"小气候",这里的夏季舒爽 宜人,是东北著名的避暑胜地,国务院公布的首批"国家级风景名胜区""国家AAAAA级旅游景区", 2024年成功入选全国首批"避暑消夏好去处"名录。除了千山风景区外,鞍山汤岗子温泉园区是国家 AAAA级旅游景区,其温泉水滋养的热矿泥,因具有独特的疗愈功能被誉为"亚洲第一泥"。 据中共鞍山市委宣传部相关负责人介绍,鞍山市是我国著名的老工业基地,除了有厚重的工业文化外, 旅游资源也十分丰富,且别具一格,鞍山将张开怀抱,真诚地欢迎天南地北的游客来到鞍山,感受鞍 ...
实探文博会:文化IP推动文旅“出圈” 文旅融合成地方经济“助推器”
Zheng Quan Shi Bao· 2025-05-25 15:47
Group 1 - The 21st China (Shenzhen) International Cultural Industries Fair (Cultural Fair) highlighted cultural consumption, cultural IP, and the integration of culture and tourism as key focus areas [1][2] - The exhibition area for cultural consumption and tourism integration reached 20,000 square meters, showcasing historical sites, cultural districts, and new tourism consumption scenarios [1][2] - Various regions presented their unique cultural tourism resources, with notable attractions like Qianshan in Liaoning and cultural projects in Henan and Zhejiang gaining attention [2][3] Group 2 - Cultural IP is seen as a means to enhance local tourism visibility, with examples like the Yingge dance from Guangdong becoming a cultural highlight at the fair [4] - The fair featured numerous enterprises in the cultural tourism sector, such as Yushang Hemei Cultural Tourism Co., which focuses on various aspects of the cultural tourism industry [5] - The integration of culture and tourism is recognized as a significant driver for local economic growth, with experts suggesting that it can transform traditional consumption into new economic models [6][8] Group 3 - Recommendations for enhancing cultural consumption and tourism integration include emphasizing localized development, promoting integrated services, leveraging digital technology, and fostering international cultural exchange [8]
“中国第一滩”崛起南海岛黄金旅游带,茂名打造广东乡村振兴新标杆
Xin Lang Cai Jing· 2025-05-25 09:40
在中国的南海之滨,"向海而兴"的广东省茂名市依托"中国第一滩",推进"农交文旅商"融合发展,勾勒 乡村振兴和新城建设的新画卷。 茂名是一座兼具山海林泉与人文底蕴的中国优秀旅游城市,背山面海,坐拥182公里海岸线,滨海旅游 资源达到国际A级标准,"中国第一滩"更以银沙碧浪著称。 近年来,茂名以"中国第一滩"这个大IP为核心,整合晏镜岭、疍家墟等滨海资源,打造南海岛黄金旅游 带,探索出一条"生态修复+文化活化+产业联动"的发展路径,成为粤西地区乡村振兴的标杆。 晚,游客在茂名"中国第一滩"打卡拍照。 智通财经记者 王岱玉 图 从"靠海吃海"到"向海而兴",茂名通过解锁滨海文旅新范式,崛起为现象级旅游目的地。2024年茂名南 海岛黄金旅游带的游客人数达到482.5万人,收入约19.3亿元。 一是"林最绿",有我国最长的沿海防护林带博贺林带,全长80多公里,国画大师关山月创作的著名作品 《绿色长城》就取材于此; 5月22日傍 茂名"中国 第一滩"长达12公里,有着中国最长的沿海防护林。 视觉中国 图 二是"滩最长",有长达12公里、宽约300米、同时可容纳近10万人的碧海银滩,坡度平缓,海水晶莹, 温度适宜,是优良的 ...
琼中:广袤绿荫下绘出“经济带”
Hai Nan Ri Bao· 2025-05-25 01:44
生态林下种植、养殖、景观利用产业协同发展,林下经济年产值突破5亿元—— 琼中:广袤绿荫下绘出"经济带" 海南日报全媒体记者 刘宁玥 同样的故事也发生在营根镇加钗村水朗下村村民小组。"长在深山是野草,移植到村里就成了 宝。"该村黎医王奋的一句话,让村民找到了致富的金"药"匙。 水朗下村是一个黎族聚居村,保留了独特的医药文化。"深山中的野草,按黎族传统配方制药,能 发挥独特的功效,这些入药的野草叫作黎药。"王奋是琼中黎族医药世家第五代传承人,其祖传的"腰痛 汤"熏蒸技术近年在琼中县黎族苗族医药体验区推广,仅靠采摘野生黎药已无法满足顾客需求。他修建 黎药仓库,带动其他村民将黎药引种到村中,向村民收购草药,并提供晒药、切药等工作岗位。 漫步水朗下村,屋舍旁、院落内、景观带中,种满了紫苏、猫须草、龙血树等草药。经济林则用木 栏围起,村集体与企业合作,打造林下铁皮石斛套种特色黎药的植物生态循环复合产业。"村里已种植 30种黎药,目前仍供不应求。"王奋说,种植规模还将进一步扩大。 袅袅药香引来本地研学队伍。经过他们的精心设计,村口竖起"黎药园"的石刻,村道两侧的墙壁上 增添了栩栩如生的黎药墙绘。一个农文旅融合发展的水朗特色 ...
定安龙门镇举办荔枝采摘季助农活动暨职工健步走活动
Hai Nan Ri Bao· 2025-05-25 01:31
定安龙门镇举办荔枝采摘季助农活动暨职工健步走活动—— 以"荔"为媒,小镇掀起夏日文旅消费热 5月24日,两位琼剧表演者展示新采摘的龙门荔枝。海南日报全媒体记者 宋国强 摄 5月24日,游客参与健步走活动。海南日报全媒体记者 宋国强 摄 5月24日,两名游客展示新采摘的龙门荔枝。海南日报全媒体记者 袁琛 摄 海南日报全媒体记者 李豌 初夏时节,定安县"荔枝小镇"龙门镇,上万亩妃子笑荔枝,又红遍枝头。"今天一早就从万宁自驾过来, 和亲朋好友一起摘了快30斤荔枝,尤其是家里的小孩,摘得特别开心!"5月24日上午,定安县龙门镇光辉岁 月共享农庄,游客黄菲和家人抱着几箱刚包装好的妃子笑荔枝,一脸笑容。这些荔枝,都是他们刚刚从农庄 荔枝采摘园里新鲜采摘下来的。 这天上午,以"摘荔枝·泡冷泉·品乡咖"为主题的2025年定安县龙门镇第三届荔枝采摘季助农活动暨职工健 步走活动在光辉岁月共享农庄举办。该活动由定安县总工会、龙门镇人民政府主办,海南日报有限责任公司 承办,联动该镇荔枝、冷泉、乡咖等多种优势资源,以包含荔枝采摘、职工健步走、助农市集等八大主题在 内的丰富活动,持续推动该镇荔枝品牌打造与农文旅融合发展。 一场采摘节,带 ...
文旅消费展首次亮相第九届丝博会
Sou Hu Cai Jing· 2025-05-24 03:15
陕西近年来通过"诗与远方"深化文旅领域,以"新视角"重述历史,增强品牌效应;利用"数智化"提升产 业链群建设;通过"新合作"推动高质量发展。今年1至4月,全省接待国内旅游、游客总花费同比分别增 长5.49%、7.85%;一季度,重点文旅产业链群实现营收2095.88亿元,同比增长16.44%,超预期指标6.4 个百分点。 第九届丝博会文旅消费展,不仅是文旅融合成果的展示窗口,更以"促进消费动能"为核心使命,打造产 业升级、政企协同、全民共享的实践平台,为文旅高质量发展注入"既强品牌又促内需"的双重动能。 5月21日,第九届丝绸之路国际博览会暨中国东西部合作与投资贸易洽谈会首次设立的核心主题展之一 文旅消费展开展。该展览由陕西省文化和旅游厅牵头组织,设置展览面积10000平方米,汇聚了陕西、 北京、广东等地的 70余家文旅企事业单位参展,通过"场景化展示、互动式体验、全链化对接"策展理 念,规划文旅主题、文娱演艺、非遗国潮、赛事四大板块,着力打造"展销一体"的文旅产业链对接平 台,推动文旅产业全链条、全要素整合,促进"文旅流量"向"消费增量"高效转化。 文化艺术报全媒体记者 成艳妮 文旅消费展重点引进文旅科技、 ...