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沪上阿姨上市背后,新茶饮红海突围战怎么打?
Zhong Guo Xin Wen Wang· 2025-05-09 04:33
Core Viewpoint - The listing of "Hushang Ayi" on the Hong Kong Stock Exchange marks a significant milestone in the ongoing trend of new tea beverage companies going public, reflecting the growing confidence in the market for ready-to-drink tea products [1][6]. Company Summary - Hushang Ayi was listed on May 8, 2023, with an initial offering price of HKD 113.12 per share, equivalent to the price of approximately ten cups of its tea [3]. - The company's stock performed exceptionally well on its debut, reaching a peak of HKD 197.6 per share, a 74.68% increase from the offering price, and closing at HKD 158.40, representing a 40.03% rise, with a total market capitalization of HKD 16.607 billion [3][6]. - Founded in 2013 by a couple who left their corporate jobs, Hushang Ayi has grown from a small 25 square meter shop to a brand with nearly 10,000 stores projected by the end of 2024 [3][5]. Market Context - Hushang Ayi is the fifth new tea beverage company to go public in Hong Kong, following brands like Nayuki, Cha Baidao, and others, indicating a phase of consolidation in the new tea beverage market [1][6]. - The new tea beverage market has shifted from an expansion phase to a focus on high-quality development, with projections indicating the market could exceed RMB 400 billion by 2028 [8]. - The competitive landscape is characterized by a transition from rapid growth to refined operations, emphasizing the importance of supply chain management and product innovation to meet evolving consumer preferences [8]. Competitive Landscape - Hushang Ayi has adopted a mid-price and down-market expansion strategy, with over 52% of its stores located in northern China, where it is the largest mid-priced tea beverage brand [5][6]. - Despite its strong market presence, analysts suggest that Hushang Ayi lacks a robust brand effect and scale efficiency compared to competitors, which may impact its long-term sustainability [7]. - The company has diversified its offerings with premium and budget lines to compete in a crowded market, but it faces challenges in establishing a unique market position [7].
日卖164万杯,夫妻辞职卖奶茶干出一个150亿元的IPO
Jing Ji Guan Cha Bao· 2025-05-09 04:02
5月8日,沪上阿姨(上海)实业股份有限公司(2589.HK,下称"沪上阿姨")正式登陆港交所,成为 2025年以来继古茗(1364.HK)、蜜雪集团(2097.HK)、霸王茶姬(CHA.US,股票简称"茶姬控股) 之后的第四家新茶饮上市公司。 (原标题:日卖164万杯,夫妻辞职卖奶茶干出一个150亿元的IPO) 新茶饮品牌正从街边、商场毗邻的门店之争"卷"到资本市场。 5月8日下午,上海正下着大雨,位于人民广场商圈内的两家沪上阿姨门店的下单情况颇为火爆,一度有 上百杯奶茶正在制作当中,等候时间超过1个小时。仅有点餐柜台和操作区的小型店铺内,正挂着时令 水蜜桃饮品和9元柠檬水的宣传立牌。 上海人民广场是沪上阿姨的"发家"之地。2013年7月,沪上阿姨的第一家门店就开设在这里。其售卖 的"五谷奶茶"颇受欢迎,第一个月的销售额就超过30万元。历经十余年的发展,截至2024年年底,沪上 阿姨在全国的门店总数达到9176家,全年的营业收入为32.85亿元,总销售量为5.99亿杯,GMV(商品 交易总额)为107.36亿元。以 上述数据计算,沪上阿姨2024年平均每天卖出约164万杯,产品销售总额接近3000万元。 据灼 ...
上市首日大涨40%后,如何看待沪上阿姨(02589.HK)的长期价值?
Ge Long Hui· 2025-05-09 02:15
Core Viewpoint - The successful IPO of Hu Shang A Yi on the Hong Kong Stock Exchange reflects strong market confidence in its business model and growth potential, with a market capitalization exceeding HKD 18.1 billion after a significant stock price increase [1][3]. Group 1: Business Model and Growth - Hu Shang A Yi's rapid expansion is driven by a franchise-focused business model, with 99.7% of its 9,176 stores operated by franchisees across over 300 cities in China [4][5]. - The company has seen a strong reinvestment from existing franchisees, with 48.8% of new stores in 2024 coming from current franchisees, indicating a well-functioning franchise system [6]. - The average initial investment for a new store is approximately CNY 275,000, lower than the industry average, making it attractive for potential franchisees [6][7]. Group 2: Product and Supply Chain - Hu Shang A Yi has a diverse product line, including the "Light Enjoy" brand and "Hu Coffee," catering to various consumer preferences and enhancing franchisee profitability [7][9]. - The company sources ingredients globally, ensuring product quality and innovation, with over 100 new products launched from 2022 to 2024 [8][9]. - A centralized procurement platform helps maintain low ingredient costs, benefiting franchisees and creating a sustainable growth loop [8]. Group 3: Market Strategy and Positioning - The company is strategically focusing on the lower-tier markets, with 50.4% of its stores located in these areas by 2024, capitalizing on the expected rapid growth in these segments [9][10]. - The mid-priced tea beverage market is projected to grow significantly, with Hu Shang A Yi positioned to capture a substantial share due to its extensive network and brand recognition [13][16]. - The combination of its franchise model, product diversification, and focus on lower-tier markets positions Hu Shang A Yi for sustainable growth and competitive advantage in the tea beverage industry [19][20].
港股迎第五杯“奶茶”:沪上阿姨能否复制“蜜雪”资本盛宴?
3 6 Ke· 2025-05-09 00:40
奈雪的茶、茶百道、古茗、蜜雪冰城之后,港股迎来"第五杯奶茶"。 沪上阿姨4月28日起正式开启招股,5月8日正式登陆港股。今日IPO,沪上阿姨发行约241.13 万H股,开盘价为190.6港元,较发行价上涨超过六成,市值 一度超过206亿港元。5月7日晚间,沪上阿姨发布配发结果,香港公开发售最终发售股份数量(经重新分配后调整)为120.57万股,国际发售的最终发售 股份数量(经重新分配后调整)为120.57万股。最终发售价为每股113.12港元,全球发售净筹约1.95亿港元。其中,香港公开发售获3616.83倍认购,国际 发售获2.57倍认购,人气仅次于蜜雪冰城。 在本次IPO发行中,沪上阿姨共引入两位基石投资者,累计认购921.55万美元。其中,"美的太子"剑锋的盈峰集团认购644.04万美元,华宝股份 (300741.SZ)认购277.41万美元。 其火爆程度带动茶饮股早盘集体走高。5月2日,奈雪的茶大涨超12%,古茗涨近8%股价创历史新高,蜜雪集团、茶百道涨超1%。 新茶饮为何在近几年扎堆上市?梯队层级明显,"雪王"领跑地位或难以撼动,行业竞争加剧,如何找到新的增长点? 24年闭店千家,沪上阿姨还能奔跑多 ...
沪上阿姨今日IPO收盘价上涨40% 同行股价今日下跌
Core Viewpoint - The company "沪上阿姨" (Hushang Ayi) debuted on the Hong Kong Stock Exchange, initially surging over 68% before closing with a 40% increase, resulting in a market capitalization of 166 billion HKD [2] Group 1: Financial Performance and Valuation - The current price-to-earnings (P/E) ratio of "沪上阿姨" is 47.62, significantly higher than its peers such as "蜜雪集团" (Mizuki Group) at 37.78, "古茗" (Guming) at 37.85, and "茶百道" (Chabaidao) at 27.48 [4] - "沪上阿姨" had a market capitalization of approximately 118.6 billion HKD at issuance, with a P/E ratio of 33.58, while "蜜雪集团" had a market capitalization of 763 billion HKD and a P/E ratio of 16 [7] - The net profit margin for "沪上阿姨" is 10%, which is lower compared to "蜜雪冰城" (Mizuki Ice City) at 17.9%, "古茗" at 17%, and "茶百道" at 9.8% [7] Group 2: IPO Details and Market Response - The final offer price for "沪上阿姨" was set at 113.12 HKD per share, with a total of 2.728 billion HKD raised, netting approximately 1.95 billion HKD after expenses [4][6] - The public offering in Hong Kong was oversubscribed by 3616.83 times, while the international offering was oversubscribed by 2.57 times [4] - Following the IPO, the stock price of "沪上阿姨" experienced a decline despite the initial surge, contrasting with the overall upward trend in the new tea beverage sector [7] Group 3: Historical Financing and Dividends - "沪上阿姨" has undergone four rounds of financing since September 2020, raising nearly 480 million RMB (approximately 55.4 billion HKD) [8] - Prior to its IPO, "沪上阿姨" distributed dividends to shareholders twice within a four-month period, totaling 219 million RMB [8]
沪上阿姨成第六家上市新茶饮企业,现制饮品赛道资本市场表现如何
Di Yi Cai Jing· 2025-05-08 13:24
Group 1 - The capital market remains focused on the ready-to-drink beverage sector, but not all companies perform consistently, leading to significant stock price volatility [1] - Hu Shang A Yi has become the fourth new tea beverage company to go public this year, officially listing on the Hong Kong Stock Exchange on May 8, with an issue price of HKD 113.12 and a closing price of HKD 158.4 [1] - As of December 31, 2024, Hu Shang A Yi is projected to have a total of 9,176 stores, with 99.7% being franchise stores, covering all four direct-controlled municipalities and over 300 cities across 22 provinces [1] Group 2 - The revenue for Hu Shang A Yi from 2022 to 2024 is projected to be RMB 2.199 billion, RMB 3.348 billion, and RMB 3.285 billion, respectively, with adjusted net profits of RMB 154 million, RMB 416 million, and RMB 418 million during the same period [1] - The franchise business accounts for a significant portion of Hu Shang A Yi's revenue, contributing 94.3%, 96.3%, and 96.5% of total revenue from 2022 to 2024 [1] - The decline in company performance for 2024 is attributed to reduced income from franchise-related and self-operated stores [1] Group 3 - The new tea beverage sector is facing intense competition, with approximately 464,000 ready-to-drink tea shops in China by the end of 2023, indicating a fragmented market that is undergoing consolidation [2] - The new tea beverage and coffee categories have become essential for the younger generation since 2018, driven by demographic changes and evolving consumer behaviors [2] - The market is expected to see a trend of "big fish eating small fish," with companies having fewer than 3,000 stores likely to exit the market [2] Group 4 - Several newly listed tea beverage companies have experienced stock price increases, with Gu Ming's stock rising approximately 170% since its listing three months ago, and Mi Xue Bing Cheng's stock increasing by about 135% in two months [3] - However, not all companies have fared well; Naixue's Tea has seen its stock price drop by about 80% from its peak, and Cha Ba Dao has experienced a 40% decline since its listing [3]
市值超200亿、下沉市场撑起半壁江山 沪上阿姨跻身今年第四家新茶饮IPO
Bei Jing Shang Bao· 2025-05-08 12:49
时隔2个月,新茶饮IPO的锣声再次敲响。5月8日,新茶饮企业沪上阿姨(上海)实业股份有限公司(简称"沪上阿姨")正式在港交所主板挂牌上 市,成为继奈雪的茶、茶百道、古茗、蜜雪冰城后第五家登陆港交所的新茶饮企业。上市首日开盘价190.60港元/股,较发行价上涨超68%,市值 206.33亿港元。开盘首日取得不错成绩的同时,也意味着沪上阿姨正式开启与同行在多维度展开激烈角逐的新篇章。分析指出,随着新茶饮市场规 模化发展,越来越多品牌跻身资本市场,进军海外、一路下沉、夯实供应链等多线作战模式同时开启,品牌需要在激烈的市场中继续寻找属于自 己的安全牌。 超50%门店扎根三线及以下城市 2013年,沪上阿姨开设第一家门店售卖"五谷奶茶",截至2024年12月31日,沪上阿姨的门店总数为9176家,覆盖中国全部4个直辖市,以及位于5个 自治区及22个省份的300多个城市。 如今近万家门店的沪上阿姨通过一份不错的成绩单敲开港交所大门。招股书显示,2022—2024年,沪上阿姨分别实现营业收入21.99亿元、33.48亿 元、32.85亿元。同期,调整净利润分别达到1.54亿元、4.16亿元、4.18亿元。沪上阿姨2022年 ...
沪上阿姨上市首日大涨!新茶饮赛道起飞,供应链黑马名单曝光
Sou Hu Cai Jing· 2025-05-08 12:49
数据是个宝 数据宝 投资少烦恼 沪上阿姨登陆港股市场。新茶饮赛道上演资本市场"敲钟潮",头部品牌发展势头强劲,2025年或将成为新茶饮企业上市大年。 沪上阿姨上市首日大涨 继古茗、蜜雪集团、霸王茶姬之后,5月8日,沪上阿姨在港交所挂牌上市,顺理成章地成为年内上市的第四家新茶饮公司。 沪上阿姨发行价113.12港元/股,开盘价190.6港元/股,较发行价上涨68.5%,截至收盘上涨40.03%,最新市值166.07亿港元。该股上市首日的强势表现并 不出人意料,上市前一日,富途暗盘交易收盘涨幅高达62.48%。 沪上阿姨成立于2013年,第一家门店主要售卖"五谷奶茶",2019年开始提供鲜果茶,同时通过"沪咖"及"轻享版"扩大产品范围。截至2024年末,沪上阿姨 全球门店数量达到9176家,在上市企业中,仅次于蜜雪集团和古茗。 与蜜雪集团和古茗类似,沪上阿姨也并不是一家纯靠卖茶饮支撑营收的企业。招股书显示,截至2024年末,沪上阿姨99.7%由加盟商经营,加盟相关收入 占比达到96.5%。 从毛利率方面来看,各家茶饮企业之间普遍差距不大,蜜雪集团、古茗、茶百道、沪上阿姨2024年毛利率均落在30%~32%之间。霸 ...
沪上阿姨登陆港股,市值一度突破200亿港元
Nan Fang Nong Cun Bao· 2025-05-08 11:31
沪上阿姨登陆港 股,市值一度突 破200亿港元_南 方+_南方plus 时隔2个月,新 茶饮上市赛道又 迎一员。5月8 日,沪上阿姨登 陆港交所,以 190.6港元/股开 盘,最高涨至 197.6港元/股, 较招股价大涨 74.68%,市值一 度突破200亿港 元。 招股书显示, IPO所得资金预 计将用于提升数 字化能力、产品 研发、升级机器 设备、强化供应 链、提升品牌势 能、投资营销活 动等方面,同时 继续深耕现有市 场,并计划将业 务扩展至更多三 线及以下城市。 获超3600倍认 购,人气紧 跟"雪王" 今年以来,蜜雪 冰城、古茗、霸 王茶姬相继登陆 资本市场,再加 上2021年上市的 奈雪的茶、2024 年上市的茶百 道,沪上阿姨成 为第六家上市的 新茶饮品牌。除 霸王茶姬在美股 上市外,其余新 茶饮品牌均在港 股市场交易。 实际上,自4月 28日启动招股 后,投资者对沪 上阿姨的打新热 情便不断攀升。 5月7日晚间,沪 上阿姨公布配发 结果:在本次 IPO发行中总计 发行241.134万 股H股,其中, 香港公开发售获 3616.83倍认 购,国际发售获 2.57倍认购。 据了解,此前在 港股上市 ...
上市最高涨超74%,沪上阿姨高估值能持续多久?
3 6 Ke· 2025-05-08 09:44
今年第四家新茶饮IPO(首次公开募股)公司——沪上阿姨(2589.HK)正式登陆港股市场。 5月8日,沪上阿姨踏入港交所,正式开始挂牌交易。上市首日,沪上阿姨股价大幅高开62.04%,截至午盘收盘,股价上涨52.76%至172.8港元/股,总市值 达到181.2亿港元,以每手30股估算,按照首日最高价计算,则中签一手约赚2534.4港元。 此前,沪上阿姨招股受到了资金的热捧。据沪上阿姨分配结果公告,沪上阿姨公开发售环节最终认购倍数达到3616.83倍,仅次于蜜雪冰城(蜜雪集团、 2097.HK)的5258倍,成为又一只人气茶饮新股。 过去四个多月,中国新茶饮迎来一波上市潮,几乎一个月上市一只新茶饮股。2月古茗(1364.HK)二次冲击港股市场成功,3月蜜雪冰城在港创下冻资纪 录,4月霸王茶姬(CHA.US)登陆美股。而此前"新茶饮第一股"奈雪的茶(2150.HK)2021年上市三年后,才迎来第二只茶饮股茶百道(2555.HK)。 此次沪上阿姨成功上市后,目前港股及美股已有包括奈雪的茶、茶百道、古茗、蜜雪冰城、霸王茶姬、沪上阿姨六只上市新茶饮股,而头部现制新茶饮中 还剩喜茶、茶颜悦色、乐乐茶等少数几家尚未上市。 ...