根据相关要求，近日，商务部、财政部组织对各省（自治区、直辖市、计划单列市）推荐申报的75个城 市进行了竞争性评审。50个城市入选"消费新业态新模式新场景试点城市"名单，包括北京、天津、上 海、重庆4个直辖市，大连、宁波等5个计划单列市，长沙、杭州、成都等41个其他城市。据悉，中央财 政对试点城市给予资金补助。实施期内，超大特大城市每个城市合计补助4亿元，大城市每个城市合计 补助3亿元，其他城市每个城市合计补助2亿元。 近年来，"长沙始终把提振消费摆在重要位置，瞄准政策、活动、场景等环节多维发力，积极培育消费 新增长点，不断激发经济增长新动能。"市商务局有关负责人介绍，长沙首创新消费"1+3"产业服务模 式，近三年累计举办促消费活动超3000场，财政投入超5亿元，拉动消费逾500亿元。创新首发经济发展 模式，2021年以来引进首店超700家，其中国际品牌占比35%以上。打造全国新消费发展高地，累计孵 化新消费品牌143个，总产值突破1500亿元，吸引投资近750亿元，稳居全国城市新消费第一方阵。擦亮 夜间经济城市名片，建设全国首个夜间经济服务中心，成功举办四届中国（长沙）城市夜经济发展峰 会，连续三年入选"中国 ...

Core Viewpoint - The central government has allocated a total of 1 billion yuan to support three cities in Sichuan Province—Chengdu, Mianyang, and Nanchong—as part of a pilot program aimed at enhancing new consumption models and scenarios in 50 selected cities across the country [1][3]. Group 1: Financial Support and Objectives - Chengdu, Mianyang, and Nanchong will receive 400 million yuan, 300 million yuan, and 300 million yuan respectively, totaling 1 billion yuan in central financial support [1][8]. - The initiative aims to optimize product supply, innovate consumption formats, and strengthen cross-industry integration to enhance diverse consumption potential and expand domestic demand [3][6]. Group 2: Characteristics of Selected Cities - Chengdu is recognized for its rapid development of an international consumption center, with over 4,000 new stores established, ranking third nationally [3][4]. - Mianyang, known as China's only science and technology city, leverages its technological advantages to create unique consumer experiences, such as drone and VR tourism [5]. - Nanchong, the second-largest city in Sichuan by population, has a strong market potential and unique cultural resources that support large-scale consumption scenarios [5]. Group 3: Strategic Directions for Consumption Development - The pilot program will focus on three main directions: 1. Supporting the establishment of a robust first-release economic service system to enhance local consumption [7]. 2. Promoting innovative and diverse service consumption scenarios to upgrade service consumption functions [7]. 3. Encouraging collaboration between quality consumption resources and well-known IPs to stimulate local consumption potential [7]. Group 4: Structural Changes in Consumption - The current consumption structure is shifting from a focus on goods to a balanced emphasis on both goods and services, which is expected to enhance service consumption and optimize the consumption supply structure [8]. - A recent implementation plan by 12 departments in Sichuan outlines 19 measures to promote high-quality service consumption, aiming to strengthen the role of consumption in economic growth [8].

Core Viewpoint - Hangzhou has been designated as a pilot city for new consumption formats, models, and scenarios, as well as for the construction of an international consumption environment, aiming to enhance quality consumption supply and promote consumption transformation and upgrading [1] Group 1: Pilot Projects - The application period for the two major consumption pilot projects is from December 3, 2025, to December 31, 2025 [2] - The "Three New" consumption pilot supports the establishment of a first-release economic service system, including first-release centers and economic clusters with Hangzhou characteristics, as well as flagship and concept stores from leading domestic and international brands [2] - The international consumption environment construction pilot supports the enhancement of high-quality consumption supply, focusing on the renovation of key business districts and the cultivation of local brands with fashion leadership and international influence [2] Group 2: Application Requirements - Applicants for the pilot projects must be legally registered entities in Hangzhou with good operational status and sound financial systems, and must not have any negative credit records or serious legal violations in the past three years [3] - Projects must be implemented within Hangzhou and are required to be completed and operational by June 30, 2027 [3] - Applications must align with the support directions of the pilot projects and cannot involve fraudulent activities to obtain funding; projects previously funded by other central financial support cannot reapply [3]

Core Viewpoint - The Ministry of Finance and the Ministry of Commerce have announced the results of the competitive evaluation for pilot cities in new consumption formats, with 50 cities including Beijing, Tianjin, Shanghai, and Chongqing selected, along with Jinan, Qingdao, and Yantai from Shandong Province. The pilot program will last for two years and aims to support innovation in consumption through three main areas [1]. Group 1: Pilot Program Objectives - The pilot program will focus on enhancing the first-release economic service system by supporting the establishment of first-release centers, economic clusters, and platforms for new product launches, as well as encouraging leading domestic and international brands to open flagship and concept stores [1]. - The program will promote innovative service consumption scenarios by supporting the development of new business formats and models, creating integrated consumption spaces for commerce, tourism, culture, and sports, and establishing night-time cultural and tourism consumption hubs [1]. - The initiative will also facilitate collaborations between quality consumption resources and well-known IPs, encouraging the development of IP-related products and immersive consumption spaces, as well as supporting traditional brands and new consumption enterprises in opening new stores and flagship locations [1].

然而，在当前外部环境日趋复杂多变、国内发展模式转型的背景下，大力提振消费不仅是稳增长的当务 之急，也是构建新发展格局的战略选择，兼具重要性与紧迫性。 "三新"试点的提出，是对上述重要性、紧迫性的积极回应，也是对当前消费市场高质量发展存在的短 板、难题的主动作为。 中国数实融合50人论坛智库专家洪勇对《证券日报》记者表示，一方面，消费恢复的基础尚不牢固，预 防性储蓄倾向明显，居民消费能力和信心有待进一步提升；另一方面，传统消费业态难以满足日益个性 化、品质化、体验化的消费需求，消费结构亟须优化升级。 12月4日，商务部新闻发言人何亚东在例行新闻发布会上表示，我们将加快推进消费新业态新模式新场 景试点和国际化消费环境建设工作，打造更加舒适、便捷的消费环境。 此前，相关政策举措已经出台。9月30日，财政部、商务部联合发布《关于开展消费新业态新模式新场 景试点工作的通知》(以下简称《通知》)，主要支持试点城市在健全首发经济服务体系等三个方面开展 创新探索；11月20日，商务部服贸司、财政部经济建设司发布了《消费新业态新模式新场景试点城市公 示名单》(以下简称《名单》)，北京、天津、上海、重庆等50个城市在列，公示时间 ...

（文章来源：新华社） 商务部部长王文涛接受采访时表示，创新打造消费场景。完善促进消费制度机制，建立健全适应消费新 业态新模式新场景的管理办法，加力推进"三新"试点工作，支持50个城市开展试点。培育国际消费中心 城市，集聚全球优质消费资源。落实好离境退税政策，拓展入境消费。发展首发经济，促进商旅文体健 融合发展，打造一批带动面广、显示度高的消费新场景，进一步释放多样化、差异化消费潜力。 ...

庞溟（国家金融与发展实验室特聘高级研究员） 随着中国经济进入新阶段，居民消费率的提高将成为宏观调控、增长内涵和发展质量新的重要的观察指 标和定量目标，并有望作为衡量经济内生动力和社会民生改善的重要参照。 展望后续，预期各项促消费政策将聚焦于五个重点领域，为消费市场的持续扩容提供坚实支撑： 大规模设备更新和消费品以旧换新政策推行一年多来，在稳投资、扩消费、促转型、惠民生等方面取得 明显成效，特别是以旧换新带热了多元消费需求。展望2026年，预期相关政策在结构上将更为突出和提 升服务消费的比重。这意味着政策导向正在从单纯的商品消费扩展到教育、医疗、养老、文旅等服务领 域，更加注重满足居民多样化、品质化的消费需求，推动消费结构进一步优化，带动相关产业链的升级 和扩展，形成新的增长点。 近日，财政部、商务部发布《关于开展消费新业态新模式新场景试点工作的通知》，宣布将支持50个左 右城市开展试点工作，包括4个直辖市、5个计划单列市和部分省会城市，以及若干文旅资源相对丰富的 其他城市。与以往单一的消费促进政策不同，本次试点明确提出新业态、新模式、新场景三维度，强调 财政资金不仅要支持传统消费扩容，更要引导地方在数字化、智 ...

（编辑 乔川川） 二是创新消费场景。商务部将加快推进消费新业态新模式新场景试点和国际化消费环境建设工作，打造更加舒适、便捷的 消费环境。指导各地打造一批带动面广、显示度高的消费新场景，包括服务消费、数字消费、绿色消费、"人工智能+消费"等 领域，给群众带来更加愉悦的消费体验。 三是丰富消费供给。商务部将加强工作部署，做好岁末年初生活必需品保供工作，丰富商品供应。"同时，我们将通过扩 大高水平对外开放，以开放优化供给，以供给创造需求，从而激发消费的新增量。"何亚东说。 本报讯 （记者寇佳丽）12月4日，商务部召开例行新闻发布会。会上，商务部新闻发言人何亚东表示，岁末年初是传统消 费旺季，商务部将坚持惠民生和促消费紧密结合，扩大优质商品和服务供给，创新消费场景，更好满足人民美好生活需要。 具体来看，一是开展系列活动。商务部将按照2026年"购在中国"系列活动总体安排，结合岁末年初消费特点，组织开展新 春消费季、网上年货节、老字号嘉年华等丰富多彩的促消费活动，指导各地举办冰雪消费季、美食荟、展演季等群众喜闻乐见 的活动，营造浓厚的消费氛围。 ...

一是开展系列活动。将按照2026年"购在中国"系列活动总体安排，结合岁末年初消费特点，组织开展新 春消费季、网上年货节、老字号嘉年华等丰富多彩的促消费活动，指导各地举办冰雪消费季、美食荟、 展演季等群众喜闻乐见的活动，营造浓厚的消费氛围。 央视网消息：商务部于12月4日举行新闻发布会，介绍近期商务领域重点工作有关情况。 商务部新闻发言人何亚东表示，岁末年初是传统消费旺季，商务部将坚持惠民生和促消费紧密结合，扩 大优质商品和服务供给，创新消费场景，更好满足人民美好生活需要。 二是创新消费场景。将加快推进消费新业态新模式新场景试点和国际化消费环境建设工作，打造更加舒 适、便捷的消费环境。指导各地打造一批带动面广、显示度高的消费新场景，包括服务消费、数字消 费、绿色消费、"人工智能+消费"等领域，给群众带来更加愉悦的消费体验。 三是丰富消费供给。将加强工作部署，做好岁末年初生活必需品保供工作，丰富商品供应。同时，将通 过扩大高水平对外开放，以开放优化供给，以供给创造需求，从而激发消费的新增量。 ...

Core Viewpoint - Yantai, a traditional industrial city, is leveraging new consumption models and scenarios to upgrade its consumption landscape, successfully becoming a pilot city for new consumption formats with a national subsidy of 300 million yuan [1][2]. Economic Development - In 2023, Yantai became the 25th city in China to achieve a GDP of over 1 trillion yuan, with a projected GDP of 10,782.83 million yuan for 2024, indicating strong economic growth [2]. - The city has a permanent population of 7.03 million and an urbanization rate of 70.11%, providing a substantial consumer base with a per capita disposable income of 50,858 yuan [2]. Industrial Layout - Yantai's industrial strength is highlighted by its leading agricultural products, such as "Yantai Apple" and sea cucumbers, with the industrial output value expected to exceed 1 trillion yuan in 2024 [2]. - The city has over 6,000 accommodation and catering enterprises and more than 7,000 cultural, sports, and entertainment businesses, indicating significant potential for the integration of culture and consumption [2]. Commercial Space Development - Yantai is developing a commercial space framework consisting of six core business districts and twelve characteristic streets, which collectively support a retail sales total exceeding 370 billion yuan [3]. - The city aims to achieve a retail sales total of 375.75 billion yuan in 2024, with a growth rate of 6%, surpassing national and provincial averages [3]. Government Initiatives - The city has established a coordinated mechanism for promoting consumption and has implemented a comprehensive consumption promotion system involving policies, activities, carriers, and industries [4]. - Plans include over 200 themed events and a budget of 50 million yuan for distributing consumption vouchers annually, fostering a continuous consumption trend [4]. New Consumption Scenarios - The opening of Hema Fresh in Yantai has generated significant consumer interest, with daily foot traffic exceeding 40,000 and online orders increasing by 50% post-opening [5]. - The shift in consumer behavior towards experiential shopping is evident, with Yantai focusing on the "first store economy" and new consumption scenarios to invigorate the market [5][6]. Cross-Industry Integration - Yantai is developing new tourism and consumption products, including various themed tours, and enhancing night-time economy initiatives, which have increased night-time revenue share to over 35% [7]. - The city is leveraging popular IPs from media and culture to enhance its tourism and consumption landscape, successfully integrating local resources with national media [8][9]. Future Plans - Yantai aims to establish 15 first-store centers and support 200 new first-store introductions, alongside creating 30 service consumption gathering areas by 2025 [9]. - The city plans to cultivate 50 local IPs and open 150 themed stores, promoting a new consumption landscape through innovative collaborations [9].