Core Insights - The 12th China Brand Chain Development Conference was successfully held in Shenzhen, gathering over 500 enterprises, highlighting the importance of brand development in the current economic landscape [1][3] Group 1: Industry Trends - The consumer industry in China is undergoing a profound transformation driven by policy, technology, and demand, with AI technology evolving from an efficiency tool to a core engine for demand insight and operational optimization [3] - Brands are urged to leverage policy and technological opportunities to deepen AI digital transformation, promote omnichannel integration, and build a collaborative supply chain network [3] - The "dual circulation" new pattern is expected to further expand international markets for Chinese consumer brands, leading to high-quality growth [3] Group 2: Brand Development Initiatives - The China Brand Asset Price Index was introduced to provide a new reference for quantifying brand value, reflecting the global market's valuation of Chinese brand assets [4] - The "China Consumer Brand Empowerment Plan" was launched, focusing on ten key empowerment areas to support brands from strategy to execution, financing to international expansion [4][6] - The establishment of the "First Economy Service Center" aims to create a complete service ecosystem to boost consumption in Shenzhen [6] Group 3: Notable Presentations - Unique Erin's co-founder shared insights on the emotional value behind the brand, emphasizing its role as a lifestyle brand for contemporary women [7] - The general manager of Zhixingli presented AI business empowerment solutions aimed at enhancing employee efficiency and performance [7] - JD MALL's innovative retail model was discussed, focusing on creating an ultimate experience and meeting all home needs through a dual-driven approach [7][9]

Group 1 - The 12th China Brand Chain Development Conference was held in Shenzhen, focusing on "AI Insights and Brand Renewal," with over 500 companies participating to explore brand elevation paths in the AI era [1][5] - The conference featured the launch of the "China Brand Asset Price Index," which reflects the global market's valuation of Chinese brand assets based on the average price of brand information units across 32 representative industries [3][4] - The "China Consumer Brand Empowerment Plan" was officially launched, aiming to promote pilot work for new consumption formats, scenarios, and models, facilitating brands' comprehensive upgrade from domestic to international markets [3][4] Group 2 - The conference emphasized the importance of AI in reshaping business and marketing ecosystems, with experts discussing the need for brands to leverage AI for insights, demand prediction, and operational optimization [7] - Notable case studies of innovative consumption models were shared, highlighting unique brand philosophies and approaches, such as the emotional value of unique fragrance brands and innovative retail models by JD MALL [7] - A "First Release Economic Service Center" was established to create a complete service ecosystem, aiming to boost consumption and release new vitality in Shenzhen's market [4][8]

Core Viewpoint - The Ministry of Commerce has announced the results of competitive evaluations for pilot cities in new consumption formats, with Haikou successfully selected among 50 cities nationwide, aiming to enhance service consumption and stimulate economic growth [1][4]. Group 1: Policy and Implementation - The pilot program supports around 50 cities, focusing on large population centers with strong development potential, with a two-year implementation period [4]. - The initiative aims to improve the service consumption system, innovate diverse consumption scenarios, and enhance consumption quality, thereby fostering new growth points in consumption [4]. Group 2: Economic Impact and Consumer Behavior - Haikou's selection is attributed to its rising consumption potential and the strong momentum from the new duty-free policy [5]. - The new duty-free policy, effective from November 1, has led to a surge in shopping, with duty-free shopping amounts reaching 506 million yuan and 72,900 shoppers in the first week [12]. Group 3: Innovations in Duty-Free Shopping - The new policy allows departing travelers to enjoy duty-free benefits, making it easier to purchase both international and domestic products [11]. - Various promotional activities, such as the "Good Goods Market," have been launched to attract consumers, enhancing the shopping experience [6][10]. Group 4: Logistics and Supply Chain Enhancements - Haikou has established a direct shipping channel for imported cosmetics, significantly reducing logistics costs and time [15]. - The new logistics model has cut the time from port arrival to entry into the comprehensive bonded zone to just six hours, a reduction of over 70% compared to traditional methods [15]. Group 5: Consumer Experience Transformation - The focus is shifting from quick shopping to immersive experiences, with major duty-free stores enhancing their service offerings and creating interactive spaces [19][22]. - Events and promotions are being organized to engage consumers, such as themed celebrations and exclusive discounts during major events [26][28]. Group 6: Future Outlook - Haikou plans to leverage its status as a pilot city to further integrate duty-free shopping with cultural tourism, expanding service offerings and optimizing consumer experiences [29].

Core Points - The Ministry of Commerce has announced the results of the competitive evaluation for pilot cities in new consumption formats, with three cities from Shandong province selected: Qingdao, Jinan, and Yantai [1] Group 1 - The evaluation involved 75 cities recommended by various provinces, autonomous regions, municipalities, and separately planned cities [1] - The public notice period for the selected cities is from November 20 to 28, allowing for feedback on the list [1] - Contact information for the Ministry of Commerce and the Ministry of Finance is provided for any objections during the public notice period [1]

Core Points - The Ministry of Finance and the Ministry of Commerce have publicly announced the results of the competitive review for pilot cities in new consumption formats, with three cities from Fujian selected: Fuzhou, Quanzhou, and Xiamen [1] Group 1: Pilot Cities Selection - Three cities in Fujian, namely Fuzhou, Quanzhou, and Xiamen, have been selected as pilot cities for new consumption formats [1] - The initiative aims to support around 50 cities, focusing on large and super-large cities with significant population bases and development potential [5] Group 2: Policy Implementation - The policy implementation period is set for two years, as outlined in the notification from the Ministry of Finance and the Ministry of Commerce [5] Group 3: Support Directions - The support directions include establishing a comprehensive first-release economic service system, promoting innovative service consumption scenarios, and facilitating cross-industry collaborations with well-known IPs [6][7][8] - The initiative encourages the creation of first-release centers and economic clusters in key commercial areas, cultural venues, and creative parks [6] - It also aims to enhance service consumption by integrating digital technologies like AI and the metaverse into various sectors such as entertainment, tourism, and health [7] - The program supports the development of unique consumption spaces that leverage local cultural resources and promote new consumer brands [8]

11月20日，财政部、商务部对消费新业态新模式新场景试点城市竞争性评审结果进行公示，全国共50个 城市入选，合肥也榜上有名。公示时间为11月20日至28日。 9月底，财政部、商务部发布通知，为增加优质消费供给，进一步释放多样化、差异化消费潜力，全方 位扩大国内需求，将遴选50个左右城市开展消费新业态新模式新场景试点工作，主要向人口基数大、带 动作用强、发展潜力好的超大特大城市倾斜。 此次，全国共有75个城市参与申报，经过竞争性评审，合肥、北京、上海、杭州等50个城市入选。这意 味着，合肥将获得中央财政资金支持，围绕健全首发经济服务体系、创新多元化服务消费场景、促进优 质消费资源与知名IP跨界联名等重点方向开展探索。政策实施期为两年。(王靓) ...

Core Viewpoint - The Ministry of Commerce and the Ministry of Finance announced the results of the competitive evaluation for pilot cities in new consumption formats, with 50 out of 75 cities selected to promote diverse consumption and stimulate domestic demand [1][8]. Group 1: Pilot City Characteristics - The selected pilot cities are primarily large cities with strong consumption bases, innovation capabilities, and significant regional advantages [2][3]. - The list includes 4 municipalities, 5 separately planned cities, and 41 other cities, ensuring a balanced regional distribution [2]. - Key commonalities among the cities include solid consumption foundations, sufficient innovation momentum, and notable location and service advantages [2][3]. Group 2: Differentiated Consumption Paths - The pilot cities are encouraged to explore differentiated paths based on their unique advantages rather than following a one-size-fits-all model [4]. - The support directions include enhancing the first-release economy service system, innovating diverse service consumption scenarios, and promoting cross-industry collaborations [3][4]. Group 3: Reshaping Domestic Consumption Ecology - The pilot program aims to optimize the consumption supply structure, activate industry innovation, and drive economic and employment growth [5][6]. - The initiative is expected to create "scene-driven" consumption growth, restructure industrial chain divisions, and activate regional consumption potential [6][7]. - The program is seen as a way to transition from "scale expansion" to "quality improvement" in the domestic consumption market, providing new momentum for high-quality economic development [6][8]. Group 4: Local Characteristics and Avoiding Homogeneity - There is a need for cities to focus on local characteristics to avoid issues like "repackaging without content" and "project homogeneity" [7]. - The development of new consumption formats requires enhanced digital capabilities for small and medium enterprises, emphasizing the importance of tailored solutions [7]. - Future efforts should encourage cities to innovate in rules, service models, and digital infrastructure while solidifying effective experiences to prevent a "copycat" approach [7].

11月20日，财政部公示了消费新业态新模式新场景试点城市竞争性评审结果，广州、深圳、佛山、东莞4市入选。 （查看） 根据《财政部 商务部关于开展消费新业态新模式新场景试点工作的通知》要求，商务部、财政部组织对各省（自治区、直辖市、计划单列市）推荐申报 的75个城市进行了竞争性评审。现将拟入选消费新业态新模式新场景试点城市名单（附后）予以公示，公示时间为11月20日至28日。公示期间，如对公示 名单有异议，请以书面形式（实名或加盖单位公章）反馈至商务部服贸司、财政部经济建设司，逾期视为无异议。 联系方式： 附件：消费新业态新模式新场景试点城市公示名单 商务部服贸司 财政部经济建设司 2025年11月20日 附件 消费新业态新模式新场景 试点城市公示名单 来源：财政部 ...

Core Viewpoint - Zhengzhou has been selected as one of the 50 pilot cities for new consumption formats, showcasing its potential in consumption innovation and development [1][8]. Group 1: Pilot Program Overview - The policy implementation period is set for two years, focusing on large cities with significant population bases and development potential [4]. - The pilot program will support innovation in three main areas: establishing a first-release economic service system, creating diversified service consumption scenarios, and promoting cross-industry collaborations with quality consumption resources and well-known IPs [4][5][6][7]. Group 2: Financial Support - Central finance will provide funding assistance to pilot cities, with super-large cities receiving a total of 400 million yuan, large cities 300 million yuan, and other cities 200 million yuan during the implementation period [8]. - Zhengzhou's selection as a pilot city marks its second national-level breakthrough in the consumption sector this year, following its inclusion in the first batch of retail innovation enhancement pilot cities [8]. Group 3: Consumption Landscape Transformation - The city is experiencing a comprehensive activation of consumption vitality, with new business formats emerging and new consumption scenarios continuously breaking boundaries [9]. - Zhengzhou is positioning itself as a new highland for consumption upgrades, reflecting its growing appeal in the consumption landscape [9].

据商务部官网11月20日消息，根据《财政部 商务部关于开展消费新业态新模式新场景试点工作的通知》要求， 商务部、财政部组织对各省（自治区、直辖市、计划单列市）推荐申报的75个城市进行了竞争性评审。 贵阳作 为拟入选消费新业态新模式新场景试点城市名单予以公示，公示时间为11月20日至28日。 《关于开展消费新业态新模式新场景试点工作的通知》提出，通过消费新业态新模式新场景试点工作，支持试 点城市健全首发经济服务体系，创新多元化服务消费场景，提升消费品质，扩大服务消费，推动更多外贸优品 进入国内消费市场，培育消费新增长点，推动消费新业态不断涌现，提升消费活力，更好满足人民群众多样 化、差异化消费需求，为经济高质量发展提供有力支撑。 中央财政对试点城市给予资金补助。实施期内，超大 特大城市每个城市合计补助4亿元，大城市每个城市合计补助3亿元，其他城市每个城市合计补助2亿元。 消费新业态新模式新场景试点城市公示名单 来源/财政部网站 ...