来源：市场资讯 （来源：华经产业研究院） 泛娱乐服装是指与泛娱乐产业深度结合，以娱乐内容为核心设计灵感，用于满足用户在娱乐消费、社交 互动、文化表达等场景需求的服装品类。 泛娱乐服装行业产业链以IP为核心，上游提供创意源泉，中游通过生产与定制将IP形象转化为服装产 品，下游借助多元渠道销售并提供体验服务。各环节紧密相连，随着IP产业发展、技术进步和消费需求 升级，产业链将不断完善，向专业化、个性化、多元化方向发展。 在当下泛娱乐产业蓬勃发展、年轻消费群体个性化需求高涨的市场环境下，随着国潮文化的风靡、Z世 代消费力的崛起，以及IP跨界联名模式的不断成熟，2024年中国泛娱乐服装市场规模强势攀升至304亿 元。与过往年份相比，市场增长态势稳健，且随着泛娱乐产业的持续扩张，未来仍蕴藏着巨大的上升潜 力。 泛娱乐服装行业竞争格局呈现多元化。国际上，迪士尼、万代南梦宫等凭借强大IP资源占据领先地位。 国内美盛集团等企业崛起，依托本土及国际热门IP，在电商和漫展等渠道发力。 华经产业研究院研究团队使用桌面研究与定量调查、定性分析相结合的方式，全面客观的剖析泛娱乐服 装行业发展的总体市场容量、产业链、经营特性、盈利能力和 ...

Core Viewpoint - The rise of LABUBU, a popular IP under Pop Mart, is significantly impacting consumer engagement and driving innovative cross-industry collaborations, particularly in the cultural and tourism sectors [1][5][6]. Group 1: LABUBU's Popularity and Collaborations - LABUBU has gained immense popularity through various collaborations, including partnerships with brands like Coca-Cola and Vans, showcasing its versatility across different sectors [2][5]. - A viral video featuring LABUBU in a cultural setting has led to increased consumer interaction, with over 1.61 million likes, highlighting the brand's ability to engage audiences through social media [2][5]. - The collaboration between LABUBU and local tourism in Quanzhou has successfully merged modern trends with traditional aesthetics, appealing to younger consumers and enhancing social sharing [5][6]. Group 2: Impact on Consumer Behavior - Cross-industry collaborations involving IPs like LABUBU cater to consumers' desire for novelty, providing fresh product designs and experiences that enhance consumer satisfaction [6][8]. - These collaborations leverage the influence of both brands involved, expanding their audience reach and enhancing brand value through cultural storytelling [6][7]. - The integration of traditional cultural elements with modern IPs is seen as a way to attract younger consumers, fostering a deeper connection and loyalty to brands [7][8]. Group 3: Policy and Market Trends - Local government initiatives are increasingly encouraging collaborations between traditional brands and well-known IPs to stimulate consumption and innovation [6][8]. - The trend of IP cross-industry collaborations is expected to grow, with advancements in technology such as AI and virtual reality further enhancing consumer engagement and creating new market opportunities [8].

Core Insights - Alibaba's IP management platform, Aliyu, has launched a dual IP crossover pop-up event in Shanghai, featuring popular characters from Mofusand and Sanrio, marking their first offline activity in mainland China [1][3] - The event will run for 26 days, from April 30 to May 25, and includes immersive themed setups, limited edition merchandise, and interactive installations [1][3] Group 1 - The pop-up features over 20 exclusive products, including plush keychains, blind box figurines, acrylic stands, and tote bags, with a dedicated sales area for Mofusand's licensed products [3][9] - Two interactive installations are available for visitors, including a DIY commemorative coin area and a photo booth with exclusive themed filters [5] - The event has successfully attracted both loyal fans and new consumers, enhancing engagement across different IP demographics [7] Group 2 - Sanrio is known for creating popular characters such as Hello Kitty and My Melody, while Mofusand is a cat-themed series by Japanese illustrator Juno, known for its cute and varied designs [9] - In October 2024, Aliyu announced a strategic partnership with Spiralcute to focus on product licensing and IP operations for Mofusand in mainland China [9]