来源：环球网 【环球网消费综合报道】备受瞩目的动画电影《疯狂动物城2》在中国内地与北美同步上映，凭借强大 的IP号召力和口碑效应，上映首日便创下多项票房纪录，为即将到来的贺岁档打响了头炮。 据猫眼专业版数据，截至11月26日24时，《疯狂动物城2》在中国内地的首日票房达到2.28亿元，累计 票房达2.40亿元。这一成绩不仅使其成为中国影史进口动画电影单日票房冠军，其热度更在映前就已显 现——11月25日晚的预售及零点场票房便已突破3.09亿元，刷新了中国影史动画电影预售纪录。 市场的热情直接反映在排片上。该片首日排片占比高达66.9%，以绝对优势领跑市场。值得注意的是， 观众对原版电影的偏好十分明显，英文原版贡献了1.79亿元票房，占比高达74.6%。猫眼专业版最新预 测，该片总票房有望冲击24.03亿元。 于猫眼专业版公告截图 图片来源 作为2016年现象级作品《疯狂动物城》的续作，《疯狂动物城2》在映前就积累了极高的市场期待。 口碑方面，影片在豆瓣开分8.7，烂番茄新鲜度开局达93%，虽稍逊于前作9.3和98%的"封神"成绩，但 依旧保持了顶级水准。 《疯狂动物城2》的火爆不仅限于大银幕，其强大的IP价值 ...

11月20日，财政部、商务部对消费新业态新模式新场景试点城市竞争性评审结果进行公示，郑州市成功 入选全国50个试点城市名单。 支持打造一批首发中心、首发经济集聚区、新品发布平台载体，支持具有引领性的国内外品牌开设高能 级首店、旗舰店、概念店，举办首发首秀首展活动等。 二是创新多元化服务消费场景。 支持业态创新、模式创新，打造商旅文体健融合消费新场景，建设服务消费集聚区，打造夜间文化和旅 游消费集聚区，建设外贸优品展销中心等消费场景。 三是支持优质消费资源与知名IP跨界联名。 公开信息显示，政策实施期为两年。试点工作将主要向人口基数大、带动作用强、发展潜力好的超大特 大城市倾斜，重点支持试点城市在三大方面开展创新探索。 一是健全首发经济服务体系。 从首发经济到IP跨界 这座城市的消费活力正被全面激活 新业态加速涌现 新场景持续破圈 郑州正在成为引领消费升级的新高地 一起见证"国际郑"的消费新魅力！ 支持开发IP周边产品，开设主题店、概念店等沉浸式消费空间，联动国潮动漫影视IP及传统文化资源打 造综合性消费空间，支持老字号企业、新消费品牌企业开设新店、旗舰店，培育新型消费龙头企业等。 根据相关规定，中央财政将对试 ...

Core Viewpoint - The pan-entertainment clothing industry is experiencing robust growth, with the market size expected to reach 30.4 billion yuan in 2024, driven by the rise of the Z generation's purchasing power and the popularity of domestic cultural trends [1][11]. Industry Overview - Pan-entertainment clothing refers to garments deeply integrated with the pan-entertainment industry, designed to meet user needs in entertainment consumption, social interaction, and cultural expression [1][4]. - The industry chain is centered around intellectual property (IP), with upstream providing creative sources, midstream converting IP images into clothing products, and downstream utilizing diverse channels for sales and experience services [1][7]. Market Scale - The pan-entertainment clothing market in China is projected to grow to 30.4 billion yuan in 2024, reflecting a steady growth trend compared to previous years [11][12]. - The market's expansion is supported by the flourishing pan-entertainment industry, increasing consumer demand for personalized products, and the maturation of cross-industry collaboration models [1][11]. Competitive Landscape - The competitive landscape of the pan-entertainment clothing industry is diverse, with international players like Disney and Bandai Namco leveraging strong IP resources [13][15]. - Domestic companies such as Meisheng Group are emerging by capitalizing on both local and international popular IPs, focusing on e-commerce and comic conventions for sales [13][15]. Upstream Analysis - In 2022, China's animation industry saw a total output value of 237.9 billion yuan, maintaining steady growth, which fuels the demand for derivative clothing based on popular IPs [9][10]. Research Methodology - The research team employed a combination of desktop research, quantitative surveys, and qualitative analysis to comprehensively analyze the pan-entertainment clothing industry's market capacity, operational characteristics, and business models [2][18].

Core Viewpoint - The rise of LABUBU, a popular IP under Pop Mart, is significantly impacting consumer engagement and driving innovative cross-industry collaborations, particularly in the cultural and tourism sectors [1][5][6]. Group 1: LABUBU's Popularity and Collaborations - LABUBU has gained immense popularity through various collaborations, including partnerships with brands like Coca-Cola and Vans, showcasing its versatility across different sectors [2][5]. - A viral video featuring LABUBU in a cultural setting has led to increased consumer interaction, with over 1.61 million likes, highlighting the brand's ability to engage audiences through social media [2][5]. - The collaboration between LABUBU and local tourism in Quanzhou has successfully merged modern trends with traditional aesthetics, appealing to younger consumers and enhancing social sharing [5][6]. Group 2: Impact on Consumer Behavior - Cross-industry collaborations involving IPs like LABUBU cater to consumers' desire for novelty, providing fresh product designs and experiences that enhance consumer satisfaction [6][8]. - These collaborations leverage the influence of both brands involved, expanding their audience reach and enhancing brand value through cultural storytelling [6][7]. - The integration of traditional cultural elements with modern IPs is seen as a way to attract younger consumers, fostering a deeper connection and loyalty to brands [7][8]. Group 3: Policy and Market Trends - Local government initiatives are increasingly encouraging collaborations between traditional brands and well-known IPs to stimulate consumption and innovation [6][8]. - The trend of IP cross-industry collaborations is expected to grow, with advancements in technology such as AI and virtual reality further enhancing consumer engagement and creating new market opportunities [8].

Core Insights - Alibaba's IP management platform, Aliyu, has launched a dual IP crossover pop-up event in Shanghai, featuring popular characters from Mofusand and Sanrio, marking their first offline activity in mainland China [1][3] - The event will run for 26 days, from April 30 to May 25, and includes immersive themed setups, limited edition merchandise, and interactive installations [1][3] Group 1 - The pop-up features over 20 exclusive products, including plush keychains, blind box figurines, acrylic stands, and tote bags, with a dedicated sales area for Mofusand's licensed products [3][9] - Two interactive installations are available for visitors, including a DIY commemorative coin area and a photo booth with exclusive themed filters [5] - The event has successfully attracted both loyal fans and new consumers, enhancing engagement across different IP demographics [7] Group 2 - Sanrio is known for creating popular characters such as Hello Kitty and My Melody, while Mofusand is a cat-themed series by Japanese illustrator Juno, known for its cute and varied designs [9] - In October 2024, Aliyu announced a strategic partnership with Spiralcute to focus on product licensing and IP operations for Mofusand in mainland China [9]