近日，中国联通、中国移动、中国电信先后官宣，已正式获得开展eSIM手机运营服务商用试验的批复。 eSIM手机，来了！ 这种直接集成在手机内部的eSIM会给消费者带来哪些新体验？未来它会完全取代SIM卡吗？ eSIM手机来了 三大运营商均支持 10月13日， 中国联通 宣布已经正式获得开展eSIM手机运营服务商用试验的批复，用户可通过中国联通App首页顶部入口进入eSIM预约专区，填写相关信 息后即可完成预约登记。 随后， 中国移动 也宣布，正式获得开展eSIM手机运营服务商用试验的批复，广大用户可前往中国移动营业厅办理eSIM手机业务。 同日， 中国电信 也宣布获得工信部eSIM手机商用试验批复许可，eSIM手机业务在国内31个省区市正式上市销售。中国电信表示，在商用试验期间暂不开 放线上方式办理eSIM手机业务，用户可持eSIM手机中国电信的各省线下营业厅门店办理开通eSIM手机业务。 什么是eSIM 工信部信息通信经济专家称，从硬件角度来说，这种变化可以把成本降下来，尤其是对于一些可穿戴设备，比如手表、眼镜，智能项链、戒指等其他的我 们需要进行通信的工具，如果插入一个SIM卡，体积会很大，而使用eSIM会 ...

Core Viewpoint - The introduction of eSIM technology by major Chinese telecom operators marks a significant advancement in mobile connectivity, promising enhanced user experiences and potential for widespread adoption in the future [2][4]. Group 1: eSIM Launch and Adoption - China Unicom, China Mobile, and China Telecom have all received approval to conduct commercial trials for eSIM mobile services, indicating a collective move towards this new technology [2]. - As of the latest updates, nearly 70,000 users have registered for eSIM through China Unicom, while China Mobile's appointment system saw over 150,000 users in just four hours [2]. Group 2: Understanding eSIM - eSIM, or embedded SIM, is a digital SIM that is integrated directly into devices, eliminating the need for physical SIM cards [4][5]. - This technology allows devices to connect to networks without the traditional SIM card, functioning similarly to conventional SIM cards in terms of capabilities [4]. Group 3: Advantages of eSIM - eSIM technology reduces the physical space required for SIM cards to just 10% of traditional SIM cards, enhancing device design and potentially improving waterproofing [7]. - The integration of eSIM can lower costs for manufacturers, especially for wearable devices, and simplifies the process of changing service providers or plans through online applications [6][7]. - Users can easily switch to local carriers while traveling without the hassle of obtaining a physical SIM card, thus enhancing convenience [7].

Core Insights - The launch of eSIM services by major telecom operators in China marks a significant shift towards integrated SIM technology, enhancing user experience and device capabilities [1][2][3] Group 1: eSIM Technology Overview - eSIM technology integrates SIM card functionality into a device's internal chip, allowing users to download their phone number without a physical SIM card [1] - The introduction of eSIM is expected to reduce the physical space required for SIM cards, leading to thinner devices with improved durability against dust, water, and shocks [1] Group 2: Telecom Operators' Initiatives - All three major telecom operators in China have launched eSIM services, with China Mobile offering a comprehensive range of eSIM products across various devices, including smartwatches and tablets [2] - China Telecom has already supported eSIM for wearables and vehicles, and the new mobile eSIM service will transition traditional SIM card services to a more lightweight and versatile model [2] - China Unicom has received approval to operate eSIM services for mobile phones, marking a significant step in their eSIM ecosystem development [2] Group 3: User Engagement and Market Response - There is a high demand for eSIM services, with over 170,000 users already having made reservations for eSIM mobile services [3] - eSIM-enabled devices will provide users with the same functionalities as traditional SIM cards, including voice calls, data services, and SMS [3] Group 4: Future Developments and Industry Opportunities - More eSIM-compatible devices are expected to be launched soon, with plans for devices that support both traditional SIM and eSIM functionalities [5] - The opening of eSIM services is anticipated to create new growth opportunities for terminal manufacturers and software developers within the supply chain [6] - Companies like Unisoc and Cheng Tian Wei Ye are actively developing eSIM products and exploring partnerships to capitalize on the emerging market [7][8] - The eSIM technology is projected to become a standard feature in domestic smartphones and IoT devices within the next 3 to 5 years, potentially unlocking a trillion-yuan industry opportunity [8]

Core Insights - The three major telecom operators in China, China Unicom, China Mobile, and China Telecom, have officially received approval to conduct commercial trials for eSIM mobile services [1][2]. Group 1: eSIM Overview - eSIM, or embedded SIM, is integrated directly into the device's chip, eliminating the need for a physical SIM card [3][4]. - eSIM functions similarly to traditional SIM cards, allowing devices to connect to the internet, make calls, and send messages [3]. Group 2: Advantages of eSIM - eSIM is significantly smaller than traditional SIM cards, occupying only 10% of the space, which allows for better design and increased waterproofing of devices [5]. - The integration of eSIM can reduce costs, especially for wearable devices, as it allows for more compact designs [5]. - Users can easily switch numbers online without visiting physical stores, streamlining the process of changing carriers or plans, referred to as "over-the-air provisioning" [5]. - eSIM eliminates the risk of physical damage to SIM cards and facilitates easier switching to local carriers while traveling, avoiding roaming charges [5].

Core Viewpoint - The introduction of eSIM technology by China's three major telecom operators marks a significant advancement in mobile connectivity, offering enhanced user experiences and operational efficiencies [1][3]. Group 1: eSIM Launch and Adoption - China Unicom, China Mobile, and China Telecom have all received approval to conduct commercial trials for eSIM services, with users able to register for eSIM through respective apps and physical stores [3]. - The eSIM technology is now available for sale across 31 provinces and regions in China, indicating a nationwide rollout [3]. Group 2: eSIM Technology Overview - eSIM, or embedded SIM, is integrated directly into the device's chip, eliminating the need for a physical SIM card while maintaining the same functionalities as traditional SIM cards [5][6]. - The size of eSIM is only 10% of that of traditional SIM cards, which helps save space in devices and improves waterproof capabilities by removing the need for a SIM card slot [7]. Group 3: User Benefits and Convenience - eSIM allows for easier number changes and service provider switching through online applications, reducing the need for physical visits to stores and the hassle of SIM card delivery [7]. - Users can conveniently switch to local carriers while traveling, avoiding roaming charges and the need to purchase local SIM cards [7].

Core Insights - Apple's CEO Tim Cook visited China, announcing the launch of the iPhone Air, which will be available for pre-order on October 17 and officially released on October 22 [2][11] - The iPhone Air is described as the "thinnest iPhone ever," featuring a thickness of only 5.6 mm and utilizing eSIM technology exclusively, eliminating the need for a physical SIM card [4][5] - The launch of eSIM services by China's three major telecom operators coincides with the iPhone Air's release, allowing for broader adoption of this technology in the region [7] Product Launch - The iPhone Air will be available for pre-order starting at 9 AM on October 17, with sales commencing on October 22 [2] - The device's design focuses on extreme thinness, achieved through the use of eSIM technology, which allows for more internal space [4][5] - Apple's decision to eliminate the physical SIM card slot aligns with a global trend towards eSIM adoption, with predictions of approximately 1 billion eSIM-enabled smartphones by the end of 2025 [4] Market Strategy - Tim Cook's appearance in a Douyin (TikTok) live stream marks a strategic shift for Apple in engaging with Chinese consumers through e-commerce and live streaming [11][19] - This live stream is part of a broader strategy to enhance Apple's presence in the Chinese market, especially during major shopping events like "Double 11" [19] - Apple's revenue from the Greater China region showed a year-on-year increase of 4% in Q3 2025, indicating a positive trend in sales performance [19][22] eSIM Technology - eSIM technology is gaining traction, with over 500 global operators supporting it, including major Chinese telecom companies [7] - The introduction of eSIM services by Chinese telecom operators allows for the sale of the iPhone Air without restrictions, facilitating its market entry [7] - Apple's historical role in the development of eSIM technology dates back to 2011, with commercial implementation starting in 2014 [5]

本文来自微信公众号：爱范儿 （ID：ifanr），作者：马扶摇，原文标题：《这份目前最全的eSIM开卡攻略，请国行iPhone Air用户收好》，题 图来自：AI生成 正当我们以为iPhone Air会在十月的新机潮里慢慢销声匿迹、直到被人遗忘的时候，它突然水灵灵地就这样来了。 爱范儿昨晚（10月13日）获悉，国行iPhone Air将于本周五（10月17号）起接受预定，并于下周三（10月22号）正式发售。昨晚，苹果CEO蒂 姆·库克也在Apple Store抖音直播间中正式宣布了这个消息： 至此，iPhone Air成为了国内市场第一款正式发售的纯eSIM手机，也拉开了eSIM技术在国内手机市场落地的序幕。 想必各位国行iPhone Air意向消费者们更关心的，肯定还是新办eSIM、从实体卡切换到eSIM，以及换号、迁移号码的实际体验——就连编辑部 里面几位摩拳擦掌等着换Air的编辑，都很关心这些细节。 因此，在国行iPhone Air正式开售之前，我们和三大运营商参与iPhone Air发售/eSIM业务的相关工作人员进行了沟通，提出了大量的问题并试 图找到更加明晰的答案。我们整理了三大运营商目前已知的e ...

Core Viewpoint - The recent approval of eSIM technology by China's three major telecom operators marks a significant step towards the commercialization of eSIM mobile services in the smartphone sector, transitioning from traditional SIM cards to electronic SIM cards [1][4][7]. Group 1: eSIM Technology Overview - eSIM is a virtual electronic SIM card that replaces physical SIM cards, allowing users to activate mobile services without inserting a physical card [6]. - The integration of eSIM within devices eliminates the need for a SIM card slot, enabling thinner devices and providing more internal space for other components [6]. Group 2: Operators' Support and Services - China Unicom, China Mobile, and China Telecom have all received approval to conduct commercial trials for eSIM services, although online processing is currently not available [4][5]. - China Unicom has adapted 75 devices for eSIM, serving millions of users, while China Mobile plans to support a full range of eSIM products across various device types [11]. Group 3: Benefits of eSIM - eSIM technology addresses issues associated with traditional SIM cards, such as damage and the need for physical replacements, enhancing reliability [10][12]. - The use of eSIM facilitates easier switching to local carriers when traveling, eliminating the need for roaming services or purchasing local SIM cards [12].

Core Points - eSIM technology has become a hot topic recently, with major Chinese telecom operators receiving approval for commercial trials [1][3] - eSIM allows users to activate mobile services without a physical SIM card, enabling thinner devices and more internal space [2] - The approval marks a new phase for eSIM technology in mobile phones, following its previous applications in IoT and wearables [2] Industry Developments - China Unicom, China Mobile, and China Telecom have all announced the approval for eSIM mobile service trials as of October 13 [3] - China Unicom has adapted 75 devices, serving millions of users, while China Mobile plans to support a full range of eSIM products across various devices [3] - China Telecom has confirmed the launch of eSIM mobile services across 31 provinces in China [3] Device Compatibility - Supported eSIM devices include models from Apple, Huawei, and OPPO, which will be available for sale soon [4]

最近一段时间，eSIM手机成了热点。大家知道，过去我们普遍使用的实体手机卡叫作SIM卡，而eSIM卡就是一张虚拟的电子化手机卡。目前，中国联通、 中国移动、中国电信等三大运营商都已获得工业和信息化部eSIM手机商用试验批复许可。 什么是eSIM？ eSIM手机通过电子化手机卡的数据文件替代物理卡片，用户无需插入实体卡就能开通使用移动电话通信网络服务。没有物理卡槽，可以让手机等终端设备 更轻薄，可扩展的内部空间也更大。 此前，eSIM技术在国内已经在物联网、智能穿戴等领域应用，此次获批意味着正式迈入手机端商用新阶段。 eSIM暂不开放线上办理 需到营业厅办理开通 据了解，中国联通、中国移动和中国电信都在昨晚（10月13日）宣布正式获得开展eSIM手机运营服务商用试验的批复。 中国联通表示，目前已累计适配终端75款（含手机、智能手表、平板电脑等），服务用户规模超过数百万。 中国移动表示将提供全体系eSIM产品支持，不仅涵盖手机，还会扩展至智能手表、平板电脑、车载设备等形态。 中国电信确认eSIM手机业务在国内31个省区市正式上市销售。 商用试验期间，三家企业暂不开放线上办理，用户可持eSIM手机到营业厅门店办理开 ...