Core Viewpoint - BYD's "one-price" policy is reportedly nearing its end, with a new purchasing policy set to take effect on July 1, 2025, rendering previous pricing schemes obsolete [1][3]. Group 1: Pricing Strategy - A leaked notice indicates that starting from July 1, 2025, BYD will implement a new purchasing policy, which will invalidate all prior pricing strategies [1]. - Sales personnel from BYD's dealerships confirm that the "one-price" policy will be adjusted, urging customers to make purchases before June 30 to benefit from the current pricing [3]. - In May 2023, BYD announced a significant price adjustment, with 22 models under its Dynasty and Ocean series being promoted at reduced prices, indicating an unusual level of discounting [3]. Group 2: Market Competition - The "one-price" strategy, which aims for nationwide price uniformity regardless of region or dealer, has been adopted by some joint venture brands to counter competitive pressures [7]. - However, as of June 2023, the "one-price" approach has shown signs of weakening, with reports of varying discounts across different regions for the same model [8][10]. - A dealer from a German brand noted that while the "one-price" model allows for fixed pricing, it can be disregarded in practice, leading to potential price reductions by dealers if they face financial difficulties [11]. Group 3: Company Positioning - BYD's executives have stated that the company does not engage in price wars, instead focusing on technological innovation and efficiency to deliver value to customers [4][5]. - The company's chairman did not respond to questions regarding industry price competition, while the secretary emphasized BYD's commitment to innovation over price competition [5].