从商业角度看，泡泡玛特的成长故事为创业者们提供了一种新的解题思路。显示出在产品功能趋同、渠道同质化的今天，真正的竞争优势往往不再来自"效 率"或"性能"，而是来自对人类情感的理解和共鸣。 在过去一年里，泡泡玛特频频登上热搜。从LABUBU引爆全球潮玩市场，到北京泡泡玛特城市乐园一票难求，再到最新财报显示，公司2025年上半年营收已超越 去年全年总和。 这一连串高光时刻，不仅让泡泡玛特成为投资者眼中的明星企业，更令公众好奇：一家看似"卖玩具"的公司，究竟凭什么能在短短十余年间，从小众潮流走向国 际舞台？ 答案或许不在于"玩具"，而在于"情绪"。 盲盒的不确定性所带来的猎奇与愉悦，LABUBU形象所唤起的共鸣与陪伴，同好社群所构建的归属与身份标签，这些都成为支撑其商业模式不断扩张的底层逻 辑。 为什么情绪价值变得如此珍贵？ 上周六的课程中，混沌创新领教、欧瑞吉国际创始人&CEO张乐用"一"思维深刻剖析了泡泡玛特为什么能取得今天的成就。 她不仅为创业者们提供了一条值得借 鉴的路径：如何在物质过剩的时代，通过洞察情绪构建可持续的商业竞争力。更为大家揭示了，情绪价值背后的底层成因。 扫描海报二维码 学习完整课程 物质过 ...

Core Insights - The article emphasizes that true disruption in business comes from the combination of new technologies and new market dynamics, rather than technology alone [1] - It highlights the transition from digitalization to AI integration in businesses, stressing the importance of AI as a foundational infrastructure rather than just a tool [3][4] Group 1: AI Integration in Business - The article posits that all industries should be restructured using AI, focusing on reconstructing value networks, organizational processes, and growth curves [4] - It raises critical questions about the role of AI in business, such as whether to use AI as an efficiency tool or as a core capability for customer value [4] - The shift in business competition is framed as a survival question of how to effectively use AI to solve real problems [4] Group 2: Chaos' Role in AI Education - Chaos has been supporting entrepreneurs for a decade, introducing innovative thinking and now aims to upgrade to "AI innovation thinking" for business decision-makers by 2025 [5][6] - The organization believes that true innovation comes from practical engagement with current challenges rather than merely predicting the future [7] - Chaos aims to equip entrepreneurs with the mindset to reconstruct value networks on an AI foundation, addressing the shortage of talent that understands both AI and business [7] Group 3: AI Coaches and Practical Skills - The article calls for the emergence of "AI coaches" who are not just theorists but practical implementers capable of solving real business problems [10] - It outlines the desired attributes of these coaches, including a solid understanding of AI technology, business logic, and industry-specific processes [12][13] - The focus is on fostering a culture of practical application and continuous learning, encouraging participants to engage deeply with business scenarios [14][29] Group 4: Training and Development Opportunities - The Chaos AI Coach Camp offers a high-density growth environment, connecting participants with experienced professionals across various fields [16] - The program emphasizes learning through teaching, where participants can refine their understanding by helping others [16] - Participants can gain certification as "Chaos AI Coaches," enabling them to engage in AI transformation projects across different business lines [16][28]

北京时间4月17日晚上21点半，霸王茶姬敲钟上市，中国茶饮第一股正式登陆纳斯达克。发行价28美元 /股 ，市值一度冲破75亿美元（折合人民币超过 540亿元）， 截至收盘32.44美元/股，涨15.86%。 去年，270位创业者、企业家来到了混沌十周年老友回归日。 在此期间， 混沌学园四期校友、霸王茶姬创始人张俊杰分享了自己的创业故事，其中也包含 了自己在人生第一所学校混沌的成长。 现 如今，霸王茶姬在全球的门店数达6440家（ 2024年第四季度数据），较上年增加83%。这样的飞速扩张背后都有哪些原因？销售百亿的大单品伯牙 绝弦是如何打造出来的？ 以下为演讲全文。 我是霸王茶姬的张俊杰，很荣幸有机会可以来分享我在过去两年多的时间，我和我的企业在混沌的共同成长。 今天我讲的所有内容，也可能全部都是错 的，但全部都是真的。 在过去的三年，我所有的成长，做企业也好，在混沌的学习也好，我觉得"一"思维确实给我带来了非常大的启发。我分享的内容会从 "一" 思维出发，自 然延伸出 "一" 战略、"一"创新、"一"组织。 奶茶的本体是什么？ 奶茶行业的特殊之处在于，在过去三十年间有很多卡点，比如，很多人认为奶茶不健康，充 ...