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2025广汽本田躁梦节:与爱车人共创无界车生活
Zhong Guo Zhi Liang Xin Wen Wang· 2025-12-24 06:15
时光铸就信赖,梦想激发共鸣。作为链接用户、传递品牌精神的年度IP,2025广汽本田躁梦节以"坚守造车素养 拓宽车生活边界"为主题,近300台传奇 经典与潮改猛兽强势集结,激情竞技与次元文化高能碰撞,翘翘公园限定潮玩市集同步开放,超人气KOL与潮流"星级躁梦人"齐聚,打造了一场跨圈层、沉 浸式的爱车人共创盛典。 在产业剧变的今天,广汽本田始终坚守27年造车初心。这场融合品质本色与生活美学的多元文化体验,揭示了基于信任的长期价值可以经历时间考验、 穿越市场周期,并能激发更多热爱,与所有爱车人共创车生活的无限可能。 全维度躁梦解码!经典与潮玩ALL IN 这一次,躁梦节为所有热爱构建了一个可感可知的沉浸空间。环形动线贯穿核心互动区域,经典神车与潮改猛兽同台,情怀底蕴与脑洞创意碰撞——这 里,就是爱车人的年度能量场,一键满格热爱! B站百大UP主"所长Wy"与他的三位旅行搭子同台,分享了一场关于"出发"与"打磨"的旅行故事,他们从非遗工艺和内容创作中一致体悟到:品质是需要 时间打磨的,基本功扎实品质才会扎实。人气车主Uncle郭与暴躁妮可分享了不同的玩车哲学:一个追求低调进阶,一个钟情于个性绽放。二人不约而同地 认为 ...
与爱车人共创无界车生活 2025广汽本田躁梦节顺利举行
Zheng Quan Ri Bao Wang· 2025-12-08 07:59
匠心质造馆多维度展示造车大厂的匠心品质与扎实用料。广汽HondaP7专属工坊"狠活"拉满,车身架构"原装"呈现,高级 兼容性车身设计,荣获2024年CCB中国十佳车身;防晒天幕实验现场整大活,亲手测试广汽HondaP7天幕紫外线数值,防晒力 不玩虚的。更燃的是高里程大道:十余台驰骋超30万公里的广本车同框,成为品牌耐用本色最直观的见证和缩影;而行程百万 公里、刚刚完成24小时耐力挑战的六代雅阁,无疑是"百万公里无大修"传奇的最佳证言。这些车早已超越工具,是家人,是战 友,更是广汽本田与车主之间用时光沉淀的情感纽带。 智研探索馆秒变未来发车区,一次打卡解锁多重智慧体验。参与者通过VR设备与SENSINGBOX互动,身临其境感受 HondaSENSING360安全超感系统带来的安全与便利。智导互联HondaCONNECT4.0化身智能搭子,便捷出行新体验轻松get。现 场观众还可以零距离了解W架构纯电平台地板,硬核技术托起安心驾趣,智行体验由此开启! 驾趣体验区双线狂飙,现实与虚拟交互燃情。金卡纳体验复刻雅阁绕桩吉尼斯挑战名场面,17个桩位解锁丝滑操控,秒 变"人车合一"的操控达人。躁梦电竞馆"梦想方程式"火力拉 ...
2025广汽本田躁梦节:与用户共创、巩固年轻圈层连接
Bei Jing Shang Bao· 2025-12-08 03:02
北京商报讯(记者 蔺雨葳)近日,作为链接用户、传递品牌精神的年度IP,2025广汽本田躁梦节以"坚守造车素养 拓宽车生活边界"为主题,集结了近300台 传奇经典与潮改车辆,打造了一场跨圈层、沉浸式的爱车人共创活动。 活动中,广汽Honda P7专属工坊亮相,车身架构"原装"呈现,高级兼容性车身设计,荣获2024年CCB中国十佳车身;十余台驰骋超30万公里的广本车同框, 成为品牌耐用本色最直观的见证。 自2019年行业首创以来,躁梦节历经用户共创元年、全国车主集结、电动化转型宣告等关键节点,不断迭代升级,希望通过与用户的深度互动与情感共鸣, 巩固与年轻圈层的连接,诠释何为"与用户共创"的品牌温度。 ...
旧秩序在坍塌
汽车商业评论· 2025-05-11 15:41
Core Viewpoint - The article discusses the transformation of the Chinese automotive industry, highlighting how domestic brands like Geely are redefining market standards and challenging traditional luxury brands through innovative technology and competitive pricing [2][8][19]. Group 1: Market Dynamics - The Geely Galaxy Star 8, priced between 115,800 to 155,800 RMB, is positioned in the C-segment, competing with luxury brands like Audi A6L, which has a price range of 427,900 to 656,800 RMB, showcasing a significant price disparity [2][3]. - The sales of C-segment vehicles in 2024 are expected to be dominated by eight traditional luxury brands, with a total sales volume of 486,000 units, indicating a concentrated market [2][3]. - The article notes a shift in consumer perception, where cars are increasingly viewed as a third living space rather than just a means of transportation, particularly with the rise of electric vehicles [16][18]. Group 2: Technological Advancements - Chinese brands are not merely following the lead of joint venture brands but are establishing new standards in technology, product offerings, and pricing strategies [8][19]. - The Galaxy Star 8 includes advanced features such as a seven-layer structure design for seats, heating and cooling functions, and high-end audio systems, which were previously exclusive to luxury vehicles [9][11]. - The article emphasizes that the technological advancements and features offered by Chinese brands are often superior to those of traditional luxury brands at a fraction of the price [8][11]. Group 3: Consumer Engagement - The development of the Geely Galaxy Star 8 involved extensive communication with users to ensure the vehicle met their needs, illustrating a shift towards user-driven product development [24][25]. - The article highlights the importance of understanding local consumer preferences, with Chinese brands adapting their designs and features to better suit domestic market demands [18][22]. - The concept of "co-creation" with users is emphasized, where feedback directly influences product design and features, leading to a more tailored consumer experience [24][25]. Group 4: Competitive Landscape - The emergence of large SUVs like the Lynk & Co 900, which has a price range of 289,900 to 396,900 RMB, signifies a shift in the market where previously niche segments are now being aggressively targeted by Chinese brands [13][15]. - The article notes that the rapid growth of large SUVs in China is driven by changing consumer needs and preferences, with several domestic brands now offering models exceeding 5.2 meters in length [15][16]. - The competitive landscape is evolving, with traditional luxury brands facing challenges from agile Chinese manufacturers that are quick to adapt to market trends and consumer demands [22][25].