中国动画出海
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哪吒“携手”变形金刚,中国动画“借船出海”
Huan Qiu Shi Bao· 2025-12-23 22:51
"这是一次'开枝散叶'的尝试。中华优秀传统文化不仅要传承,更要对话。"《我的哪吒与变形金刚》总导演蔡志军在接受《环球时报》记者采访时表示, 在这部作品中,中方团队主导的深度内容共创,并未削弱双方的文化特质,而是通过少年小吒的梦境巧妙联动两大IP,让中国神话从传说转变为可与其他 文明对话的当代文化资源。 中外合拍动画并非新鲜事。2006年,中法合拍的《中华小子》便以中国功夫为题材,融合西方叙事节奏,在国际市场获得成功;《功夫熊猫》系列亦通过 深度融入中国元素,成为文化嫁接的经典。《我的哪吒与变形金刚》以中方为主导的深度内容共创,在合作中坚守中国文化内核,主动构建全球化叙事, 打造中国文化IP全球化叙事的新范式。 � 6 C 9 0 五十二集 大型动画系列片 新 OP e MY NEZHA TRANSFORMERS A 央视动漫 《央视 JJ ALL SPART Hershyra 【环球时报报道 记者 张振】动画片《我的哪吒与变形金刚》本月初在央视少儿频道及多家视频平台播出,其以"梦境"为桥梁,讲述当代中国少年小吒在 梦中携手哪吒与变形金刚,共同寻找"火、风、水、土"四颗神石、对抗反派势力的冒险故事。香港《南华早 ...
从儿童小英雄到全龄暖心伙伴
Ren Min Ri Bao Hai Wai Ban· 2025-10-08 22:48
Core Viewpoint - The upcoming release of the 10th movie in the "Zhu Zhu Xia" series, titled "Zhu Zhu Xia: The Reversal of an Old Pig," marks a significant transition from a child-focused narrative to an all-age storytelling approach, reflecting the evolving market demands and audience demographics [2][5]. Group 1: Company Background - "Zhu Zhu Xia" was created in 2005 by Guangzhou Yongsheng Animation, featuring a classic character that has accompanied generations of children [3]. - The founder, Gu Zhibin, was inspired to promote Chinese animation globally after a conversation during his studies in the UK, leading to the creation of "Zhu Zhu Xia" that incorporates cultural elements like the Chinese red cloak and tiger hat [3]. - Over the years, Yongsheng Animation has produced various works across multiple media, including "Bai Bian Xiao Ba" and "Luo Fan Chen," with "Luo Fan Chen" achieving high ratings and multiple awards [4]. Group 2: Industry Impact - Guangdong province is a major hub for China's animation industry, contributing nearly 30% of domestic animated films and accounting for 80% of the box office in 2024 [4]. - The "Zhu Zhu Xia" series has released 18 long animations and 10 feature films, with a total runtime exceeding 25,000 minutes, and has grossed over 400 million yuan at the box office since 2012, attracting over 12 million cinema-goers [4][5]. Group 3: Transformation and Innovation - The new film represents a strategic shift towards an all-age audience, aiming to resonate with both children and adults by addressing themes of friendship, growth, and life challenges [5]. - The marketing strategy has evolved to engage younger audiences through social media platforms and trendy merchandise, significantly increasing the film's visibility and reach [5]. - Technological advancements have enhanced the visual quality of the series, with improvements in character design and special effects, contributing to a richer viewing experience [6]. Group 4: Global Expansion - The "Zhu Zhu Xia" series has been distributed in over 40 countries and regions, appearing on major international platforms like Amazon Prime Video [7]. - The series has successfully integrated Chinese cultural themes with modern aesthetics, making it appealing to younger audiences both domestically and internationally [7]. - The growth of the domestic animation market, with a box office share exceeding 30% in 2024, indicates a promising future for all-age and family-oriented animated films [7].
《诡秘之主》:从高分出圈到出海爆红 中国动画的新“国际名片”
Mei Ri Jing Ji Xin Wen· 2025-08-19 13:51
Core Insights - The phenomenon-level animation "The Master of Mysterious" has gained significant attention both domestically and internationally, marking a cultural milestone in the animation industry [1][4] - The series has successfully resonated with audiences by focusing on universal emotional themes, breaking cultural barriers and enhancing its global appeal [5][6] Production and Adaptation - The adaptation process emphasized retaining the original spirit of the source material while navigating the complexities of transforming a vast narrative into an animated format [2][3] - The production team invested over a year in research to authentically recreate the Victorian era's aesthetics, resulting in an impressive animation quality with an average of nearly 1,000 frames per minute [2][3] Global Reception - "The Master of Mysterious" achieved a high IMDb rating of 9.3, setting a record for Chinese animation in overseas markets, and has sparked extensive discussions among international audiences [4] - The series' emotional resonance with themes of family, friendship, and shared struggles has been identified as a key factor in its acceptance by global viewers [5] Industry Impact - The success of "The Master of Mysterious" has led to a surge in related domestic stocks, indicating its strong market influence and the potential for IP-driven business models in the cultural industry [8][9] - The project has initiated a ten-year development plan, including multiple seasons and spin-offs, showcasing a strategic approach to long-term IP management and audience engagement [10] Future Prospects - The animation industry is encouraged to learn from "The Master of Mysterious" in terms of storytelling and character development, aiming for a more cohesive and competitive global presence [7] - Tencent Video plans to leverage the momentum of "The Master of Mysterious" to promote more Chinese animations internationally, aiming to establish a stronger foothold in the global market [10]
吒儿再出海!英文版《哪吒2》8月登陆北美澳新,杨紫琼加盟配音
第一财经· 2025-07-09 14:23
Core Viewpoint - The article highlights the international release of the English dubbed version of the animated film "Nezha: The Devil's Child" (referred to as "Nezha 2"), which is set to premiere in the US, Canada, Australia, and New Zealand starting August 22. The film has achieved significant box office success and critical acclaim, becoming the highest-grossing animated film globally with a total box office of $2.193 billion [1][2]. Group 1 - The English dubbed version of "Nezha 2" will be released in multiple countries, including the US, Canada, Australia, and New Zealand, starting August 22, and will be available in IMAX and 3D formats [1]. - The film is directed and written by Jiaozi and has received positive reviews and box office performance, making it the highest-grossing animated film and non-English film globally [1]. - The collaboration between A24 and CMC Pictures aims to explore new distribution models for Chinese animation in international markets, leveraging A24's expertise in promoting multicultural stories [1][2]. Group 2 - CMC Pictures has established a mature distribution network covering over 100 countries and 500 cities since launching its overseas distribution business in 2016, successfully promoting major Chinese IPs like "The Wandering Earth" and "Detective Chinatown" [2]. - The partnership with A24 is expected to enhance the international presence and influence of Chinese culture and the "Nezha" IP, allowing the film to reach diverse audiences with different viewing habits [2].
英文版《哪吒2》8月登陆北美澳新,杨紫琼加盟配音
Di Yi Cai Jing· 2025-07-09 13:09
Group 1 - The English dubbed version of "Ne Zha: The Devil's Child" will be released in the US, Canada, Australia, and New Zealand starting August 22, showcasing formats like IMAX and 3D [1] - The film has achieved significant success, becoming the highest-grossing animated film globally with a total box office of $2.193 billion, and is recognized as the highest-grossing non-English film [1] - The collaboration between CMC Pictures and A24 aims to explore new distribution models for Chinese animation in international markets, leveraging A24's expertise in promoting multicultural stories [1][2] Group 2 - CMC Pictures has established a mature distribution network covering over 100 countries and 500 cities since launching its overseas distribution business in 2016, successfully promoting major Chinese IPs like "The Wandering Earth" and "Detective Chinatown" [2] - The partnership with A24 is expected to enhance the international presence and influence of Chinese culture and the "Ne Zha" IP, allowing the film to reach diverse audiences with different viewing habits [2]