专题：2025《中国企业家》影响力企业家年会 12月5日-7日，由《中国企业家》杂志社主办的"2025（第二十三届）《中国企业家》影响力企业家年 会"（原中国企业领袖年会）在北京举行，主题为"涌现·无限——共创智能商业新形态"。东润公益基金 会创始人、理事长孔东梅出席并演讲。 孔东梅谈到，文化，是企业的灵魂。她以美国苹果公司为例，指出其企业文化以偏执创新、用户体验至 上、精简聚焦为核心，贯穿于研发、设计、生产、服务的每个环节，成为全体员工共同遵循的行为准则 与价值判断，助力其始终屹立于科技潮头。 此外，微软公司以"赋能全球每一人、每一组织，成就不凡"为使命，强调技术创新与社会价值的结合， 长期稳居全球科技领军地位。麦当劳则将"服务、质量、清洁和价值"的核心价值观贯穿于全球门店运 营，凭借标准化的快餐文化体系和本地化策略，成为全球最具影响力的快餐品牌。 可见，文化是企业的命脉。"当我们去观察一家企业，最表层的是设备、产品等有形资产，再往内看是 技术、管理等能力，最深层的则是企业的精神文化。决定企业能走多远的，往往是文化底蕴所塑造的战 略定力与价值追求。" 孔东梅表示，中国式现代企业管理的方向，就在于推动中华优秀 ...

Core Viewpoint - The conference emphasizes the importance of cultural confidence and the concept of "business for good" as guiding principles for modern enterprises in China [3][14]. Group 1: Cultural Confidence - The essence of a company lies in its culture, which is the deepest layer beyond tangible assets and capabilities [5][17]. - The direction of modern Chinese enterprise management is to creatively integrate traditional Chinese culture with modern corporate spirit, transitioning from "efficiency competition" to "value competition" [6][18]. - Companies must consider the coexistence of growth and social responsibility as a critical issue of the times [15][21]. Group 2: Business for Good - "Business for good" is defined as leveraging commercial power to address social and environmental issues while creating economic value [20][21]. - The concept is rooted in both Western and Chinese traditions, highlighting the importance of social responsibility over mere profit maximization [20][21]. - Companies are encouraged to find intersections between public welfare and business, adopting a "benefit through righteousness" approach to create shared value [21][22]. Group 3: Sustainable Social Value - The idea of "sustainable social value innovation" transcends traditional corporate social responsibility, making social progress a core mission of enterprises [23][24]. - Building an open and collaborative ecosystem is essential for addressing social issues through shared resources and technology [23][24]. - The integration of cultural confidence and social responsibility is seen as vital for Chinese companies to become world-class enterprises with both commercial value and social commitment [24].