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推广中国文化 促进商务往来(孔院之光)
Core Points - Colin Clark, a professor at Victoria University, received the "Confucius Institute Light" award at the 2024 World Chinese Conference for his contributions to the establishment of a business-themed Confucius Institute in collaboration with the University of International Business and Economics in China [2][3][4] - The Confucius Institute focuses on promoting Chinese language and culture while leveraging the strengths of both universities in business management, finance, and trade [3][8] - The institute has become a bridge for cultural and business communication between Victoria and China, offering courses in basic Chinese, business Chinese, and Chinese cultural studies [8][10] Group 1 - Colin's journey with Chinese language education began in 1990 when he first visited China, which sparked his interest in learning the language [4][6] - The Confucius Institute has attracted a diverse group of students, including scholars, businesspeople, and community members, highlighting the growing interest in Chinese language and culture in Australia [9][10] - The institute has organized various cultural events and activities to promote Sino-Australian cultural exchange, including the "Chinese Bridge" competition and community engagement initiatives [10][12] Group 2 - The institute emphasizes the importance of understanding cultural differences in business communication, particularly the trust-building process in Sino-Australian business interactions [12][13] - Colin has hosted forums discussing topics such as brand marketing and demographic changes in China, which have provided valuable insights for participants [13][14] - The Confucius Institute aims to expand its influence and outreach, providing more opportunities for students and faculty to engage in cross-cultural exchanges and learning experiences [14]