Core Insights - The launch of the "Puyue" project by China Jinmao and Yuexiu Property marks a significant event in the high-end residential market in Beijing, reflecting a steady recovery and increasing demand from high-net-worth clients for luxury housing [1][2] Group 1: Project Overview - The "Puyue" project is positioned as a benchmark for luxury living in Beijing's CBD, emphasizing its unique location and design that combines Eastern aesthetics with international standards [2][4] - The project is strategically located in the Beijing CBD, surrounded by significant ecological resources, enhancing its appeal as a luxury residential option [2][3] Group 2: Target Audience - The primary target demographic for the "Puyue" project consists of high-net-worth individuals born between 1985 and 1990, primarily from emerging industries such as e-commerce, AI, and renewable energy [3] - This demographic is characterized by a desire for not only asset stability but also a sense of belonging and wellness in their living environment [3] Group 3: Design and Features - The project integrates the top-tier product lines from both China Jinmao and Yuexiu Property, focusing on human-centric design rather than mere luxury accumulation [4][5] - The architectural design features a unique layout that emphasizes spaciousness and natural light, with units ranging from 152 to 258 square meters, ensuring optimal views and comfort [5] Group 4: Amenities and Services - The project includes a comprehensive service system provided by Yuexiu Services, which aims to enhance the living experience through community activities and high-end service offerings [6] - The amenities include a 4,800 square meter clubhouse with various luxury services, ensuring that the project remains valuable and appealing over time [6] Group 5: Market Impact - The introduction of the "Puyue" project is seen as a reflection of the evolving standards in high-end residential design and service, setting a new benchmark for the industry [7]

9月26日，由中国金茂和越秀地产联袂打造的高端人居作品璞樾产品全球首映礼在北京正大中心启幕。 当前，北京房地产市场正稳步复苏，高净值客户对顶级住宅的要求日益精细，从地段、面积到设计、生 活方式，都有了更高需求。从发布会现场可以看到，璞樾项目呈现出一个兼具"东方韵、国际范、艺术 感、传承意"的CBD人居范本，以其地段的稀缺性、产品的引领性和的生活方式独创性，引发购房者和 行业高度关注，成为北京高端住宅市场亟需的"好房子"新标杆。 璞樾位于北京CBD金轴，得天独厚的土地基因决定了其天然稀缺性。项目对望中国尊，身处星河湾豪 宅生活区，周边环抱京城紫岸公园、星河湾生态公园、京城森林公园三大绿肺，稀缺土地与生态资源叠 加，构成了CBD豪宅的最佳答案。 为了不辜负这样的稀缺资源，"我们必须先读懂CBD"，赵峰表示，"CBD发展30年，看中国尊的王之尊 礼、国贸三期的竹节宝塔、人民日报社的鼎耳，它们无一不是在用世界的建筑语言，讲述东方的气 度。"璞樾作为凝聚了金茂与越秀两大顶级产品品牌的联袂之作，以深度洞察土地核心价值和时代发展 趋势，重新发现当代的中国美学之心，努力成为下一个CBD的人居封面之作。 读懂北京CBD，打造" ...