Core Insights - Chinese dining brands are rapidly expanding globally, transitioning from individual store trials to systematic and large-scale international operations, driven by domestic market competition and policy support [1][3][4] - The "going global" trend is not merely about store expansion but involves deep localization of supply chains and cultural integration [1][4] Industry Overview - The overseas Chinese community has historically contributed to the spread of Chinese cuisine, with brands like Quanjude and Donglaishun leading the way post-reform [2] - The hot pot segment is a pioneer in this expansion, with Haidilao operating over 120 international locations, while other brands focus on Southeast Asia with differentiated offerings [2] - The new tea beverage sector is emerging as a significant player, with Mixue Ice Cream and Tea opening over 5,000 stores across 12 countries since 2018 [2] Market Dynamics - The domestic restaurant market is experiencing intense competition, with 1.347 million new registrations and 1.056 million closures in the first half of 2024, indicating a saturated environment [3] - Policy support, including the "Belt and Road" initiative, is facilitating the internationalization of Chinese dining brands [3] Global Demand - The overseas market for Chinese cuisine is expanding, driven by a growing Chinese diaspora and a global trend towards culinary experience [4] - The demand for Chinese dining is supported by local supply chain innovations, such as the "central kitchen + local procurement" model [4] Challenges - Cultural differences, supply chain construction, and regulatory barriers remain significant challenges for Chinese dining brands venturing abroad [4][5] - Localizing flavors while maintaining core brand identity is crucial for success in foreign markets [5][6] Supply Chain Issues - The complexity of international supply chains poses challenges, with many brands relying on domestic sourcing for core ingredients while facing local procurement difficulties [6][7] - Regulatory compliance varies by country, complicating the entry process for Chinese dining brands [7] Strategic Recommendations - Building a robust supply chain and understanding local regulations are essential for successful international expansion [8][9] - Collaboration across the entire industry chain is necessary to achieve economies of scale and ensure consistent quality [9][10] Innovation and Adaptation - New tea brands are exploring innovative supply chain solutions, such as local partnerships and self-developed products, to address supply challenges [10] - Digital platforms are enhancing the international presence of Chinese dining brands, with initiatives like Meituan's global restaurant guide [10][11] Cultural Integration - Successful internationalization requires a deep understanding of local cultures and consumer preferences, transforming dining experiences into cultural exchanges [11][12] - The evolution from "water and soil incompatibility" to "local coexistence" reflects the ongoing adaptation of Chinese dining brands in global markets [12]

小伦计划用火锅店快速积累商业资本，赚点小钱。他目前经营的这一家火锅店，规模在700平方米左右，每一天的营业额大约在2万人民币到5 万人民币之间，营收好时一个月的毛利在65万到70万。 在他看来，诸如东南亚这些国家现有的赛道太卷，已经出海的中企又可能抱团求生。作为一个无资金、无背景、无实力的"三无"新兴餐饮店， 去阿拉木图付出的商业成本应该更小。 小伦认为，阿拉木图有两大优势。第一是城市经济水平高，堪称哈萨克斯坦的上海，市场消费力强。第二是餐饮竞争相对小，比起国内的餐饮 氛围，阿拉木图的食物品类相当少。"除了炸鸡汉堡、西餐烧烤，就是一些当地的民族食物。" 而火锅店也有其优势，火锅的全球知名度足够高，不用再打认知。而且在他的判断标准里，整个阿拉木图的两百多万人口里，称得上在装修、 商务接待等各方面都不错的华人餐厅不到20家。 在国内，博主"重庆小伦闯中亚"早早开始了餐饮行业的尝试。最初是连锁餐饮业的运营工作，后来自己创业，从做直营商开始，逐渐扩展加盟 商，孵化餐饮品牌。2023年，小伦的公司已经孵化了278家餐饮公司，以"小餐饮"赛道为主，也就是有着固定经营场所、经营规模较小的餐饮 门店。2024年，小伦也尝试过 ...

4月26日，霸王茶姬在洛杉矶 Westfield Century City 购物中心的旗舰店开始试营业，目前对受邀请的 KOL 和 KOC 开放，下个月9号正式营业。 十天前，这家公司刚刚在纳斯达克上市，成为第一家在美国上市的新式茶饮企业。 美国茶饮市场，相比较东南亚、中东等新兴市场来说，这两年的讨论是较少的，但各路品牌在这片土地上耕耘的时日并不短，早已经有了 Omomo、 Quickly、Tiger Sugar、贡茶、一芳、Kung Fu Tea、Sharetea 等等发源于美国或来自中国台湾的品牌。 聚焦到美国，喜茶门店数量最多，今年情人节其第27家门店在华盛顿都会区开业。茉莉奶白也进入了美国，去年10月在旧金山湾区开设了第二家门店，据外 媒报道，三天内总收入超过8.2万美元，创下了出海茶饮品牌的新销售纪录。即将上市的沪上阿姨、柠檬茶品牌挞柠、鲜果茶品牌乐乐茶也已经开启或正在 装修美国店铺。 回到霸王茶姬本身，连锁餐饮品牌在海外普遍面临着三大挑战，这颗冉冉升起的新星也不例外： 供应链：简单不等于容易 相比起海底捞那样的复杂工艺，霸王茶姬的产品原料显得非常简单：茶、牛奶、糖浆。这种简单当然降低了食品合规出口 ...