Investment Rating - The report maintains a "Buy" rating for the company [3][6]. Core Insights - The company reported a robust revenue growth of 19.54% year-on-year, reaching 4.102 billion yuan in H1 2025, with a significant net profit increase of 44.34% to 331 million yuan [1][2]. - The gross margin slightly decreased by 0.34 percentage points to 23.81%, while the net profit margin improved by 1.38 percentage points to 8.11% [1]. - The company has successfully expanded its brand presence with new product lines targeting younger consumers, including the introduction of IP series [1][2]. Financial Performance - In H1 2025, the fashion jewelry segment generated 1.99 billion yuan in revenue, up 20.33%, while traditional gold products saw a revenue increase of 23.95% to 1.83 billion yuan [1]. - The company achieved a sales expense ratio of 9.27%, a decrease of 2.09 percentage points, and a management expense ratio of 1.56%, down 0.36 percentage points [1]. - The company’s EPS is projected to be 0.59, 0.71, and 0.83 yuan per share for 2025, 2026, and 2027, respectively, with corresponding P/E ratios of 26, 22, and 18 times [3][5]. Market Expansion - The company’s franchise channel revenue grew by 36.24% to 2.244 billion yuan, while self-operated channels increased by 4.75% to 1.172 billion yuan [2]. - The total number of franchise stores reached 1,340, with a net increase of 68 stores compared to the end of 2024, while self-operated stores decreased by 37 to 202 [2]. - The company has made significant strides in Southeast Asia, opening two new stores in Cambodia during H1 2025 [2].