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中秋国庆假期“串游”“赏秋”成风,浙江旅游热度攀升
Xin Hua Wang· 2025-09-28 03:51
价格方面的高性价比也是游客关注的重点。截至假期前两周,仍有部分目的地机票与酒店价格尚未 大幅上涨,性价比突出。境内如青海黄南、广西来宾、海南澄迈、广东云浮、四川眉山等地酒店价格低 于去年同期。出境方面,西双版纳-万象机票含税低于500元,贵阳-香港、西安-金边低于700元;酒店方 面,马尼拉间夜均价不到400元,雅加达、冲绳间夜均价低于700元。 重打卡更重体验,"赏秋"成国庆旅游搜索关键词 今年国庆假期恰逢中秋节,形成长达八天的"超级黄金周",如果额外请假三天,还可拼出长达十二 天的超长假期。这一特殊假期结构,激发出多样化的旅行需求。 近日,携程、飞猪、去哪儿三大旅游平台相继发布国庆旅游趋势预测报告,今年的黄金周旅游会有 哪些新亮点呢? "串游"趋势明显,高性价比目的地受青睐 在宝贵的假期,旅客非常重视时间利用效率,今年中秋国庆假期的多目的地"串游"趋势更明显,越 来越多的游客希望一个长假玩转多个城市。飞猪数据显示,截至目前包括机票、火车票、用车等在内的 交通服务人均预订量较去年增长约4.2%,且有进一步上涨势头。其中高铁和"飞机+高铁"的"串游"特征 尤为显著,人均预订量较去年增长7%。同时,典型的多目的 ...
火车票售罄 免签政策催热长线游!中秋国庆出游迎预定高峰
Core Insights - The upcoming 8-day holiday period combining the Mid-Autumn Festival and National Day is expected to create a peak in travel bookings and ticket sales in China [1][2] - There is a significant increase in domestic travel intentions, with over 30% of working individuals opting for extended holidays, leading to a 30% year-on-year growth in domestic travel willingness [2][6] - The railway and aviation sectors are anticipated to experience the largest passenger flow in history, with railway passenger numbers expected to reach 219 million, a 12.3% increase from the previous year [1][2][3] Travel Trends - The trend of "串游" (multi-city travel) is gaining popularity, with consumers preferring to explore multiple destinations during the long holiday [5][6] - There is a notable increase in interest for less popular destinations, with hotel bookings in cities like Luzhou and Ma'anshan rising over threefold [6][7] - The demand for family-oriented travel experiences is also on the rise, with significant increases in bookings for theme parks and family-friendly accommodations [7][8] Booking and Transportation Insights - The booking pace for travel products has accelerated, with flight and hotel reservations surpassing last year's levels, and some categories exceeding the 2023 holiday figures [2][3] - The railway department is implementing strategies to optimize ticket sales and increase capacity, including the addition of temporary trains and night services during peak travel times [4][3] - The average daily ticket bookings for domestic flights have increased by over 26% compared to the previous year, indicating a robust demand for air travel [2][3] International Travel Dynamics - The long holiday is expected to boost outbound travel, with international flight searches increasing by 60% year-on-year [8][9] - Popular destinations for outbound travel include Japan, South Korea, and Southeast Asian countries, with a notable rise in interest for countries with visa-free policies [8][9] - The trend of "slow travel" is emerging among younger Chinese tourists, who are seeking authentic local experiences and activities [9]
今年中秋国庆流行“请3休12” 飞猪:错峰和“串游”性价比高
Qi Lu Wan Bao· 2025-09-12 10:53
Group 1 - The upcoming Mid-Autumn Festival and National Day holidays are expected to create a long vacation period, leading to a surge in travel bookings, with a notable increase in pre-booking by approximately 3.5 days compared to last year [1][3] - The trend of multi-destination travel is becoming more pronounced, with an average increase of 4.2% in transportation service bookings, and a significant rise of 7% in high-speed rail and "flight + high-speed rail" combinations [3][4] - Popular domestic travel destinations include major cities such as Beijing, Shanghai, and Chengdu, with some smaller cities like Luzhou and Ma'anshan experiencing over 300% growth in hotel bookings compared to last year [3][4] Group 2 - International travel bookings have expanded to over 140 countries and regions, with Australia entering the top five popular travel destinations for the first time, and Russia seeing a nearly 200% increase in bookings [4][5] - In Shandong, travel bookings for the holiday have increased by 67% year-on-year, with car rental bookings up by 65% and charter bookings up by 90% [4][5] - To meet the rising demand, the company has launched a promotional campaign offering discounts of up to 70% on travel products, with major hotel brands participating in the promotion [4][7] Group 3 - The trend of integrating cultural and sports events into travel experiences is evident, with hotel searches near popular event venues increasing by 150% year-on-year [5][6] - Family-oriented travel remains popular, with ticket bookings for theme parks and museums rising over 40%, and bookings for ancient town attractions increasing by over 120% [5][6] - The company has introduced a membership upgrade challenge to enhance customer benefits, allowing users to access premium services and discounts [5][6]