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文旅商体多维度融合,公明老城区释放消费新活力
Sou Hu Cai Jing· 2025-07-22 17:18
Core Viewpoint - The article highlights the successful implementation of a three-dimensional driving model ("event economy + ticket root economy + weekend economy") in the Gongming Street area, which has significantly boosted local consumption and economic activity. Group 1: Economic Growth Strategies - Gongming Street has integrated cultural, tourism, and commercial sectors to address insufficient consumption and sluggish business travel, fostering new consumption growth points through innovative models [2] - The "event economy" has shown initial success, increasing foot traffic in surrounding commercial areas by over 25%, with hotels experiencing peak occupancy rates due to the "ticket root economy" [2] Group 2: Consumer Experience Enhancement - The introduction of a food map, promotional videos, and "one-day tour" guides has enhanced the consumer experience, attracting over 84,000 visitors to the Red Flower Mountain Sports Center during weekends [4] - The surrounding restaurants and shops have seen sales double, indicating a significant increase in consumer spending during events [4] Group 3: Night Economy Development - The night economy has flourished with various promotional activities, leading to high customer turnout in food-related establishments, with daily revenues reaching tens of thousands [5] - Gongming Street has developed diverse nighttime consumption areas, such as the Night Fire Walking Street, to cater to the growing demand for evening activities [5] Group 4: Digital Transformation in Consumption - The shift to online ordering has become mainstream, with some businesses reporting that online sales now exceed in-store dining revenues, reflecting a broader trend towards digital consumption [6] - The transformation from traditional to cloud-based consumption models illustrates the evolving relationship between businesses and consumers, driven by technological advancements [6] Group 5: Overall Economic Impact - The combination of "event economy + ticket root economy + weekend economy" has become a dominant theme in daily consumer behavior, revitalizing the local economy and enhancing the vibrancy of the area [7]