Core Viewpoint - The implementation plan for promoting agricultural product consumption, released by ten government departments, aims to enhance agricultural product consumption through various measures, signaling a positive move towards expanding domestic demand and stabilizing the economy [1][2]. Group 1: Cold Chain Logistics Development - The government is developing a national agricultural product market system focusing on cold storage and preservation facilities, which is expected to benefit cold chain logistics across multiple segments [2]. - In Q1, the total value of cold chain logistics reached 2.21 trillion yuan, a 4% year-on-year increase, with investments in cold storage projects amounting to 8.746 billion yuan, up 9.42% [2]. - The construction of high-standard cold storage facilities is accelerating, with sales of new energy refrigerated vehicles increasing by over 70% year-on-year in Q1 [2]. Group 2: Market and Supply Chain Enhancements - The plan emphasizes improving the agricultural product market and cold chain distribution centers to address the "first mile" logistics challenges [4]. - It also supports the standardization of wet markets and fresh supermarkets to enhance consumer services [4]. - The government aims to foster inter-provincial cooperation in production and sales, creating an efficient and collaborative agricultural product ecosystem [4]. Group 3: E-commerce and Digital Integration - The plan highlights the importance of e-commerce in agricultural product sales, encouraging the use of online platforms to enhance sales channels and support rural economic development [6]. - Initiatives include improving live-streaming e-commerce and providing systematic support for agricultural products sold online [6]. Group 4: Consumer Engagement and Marketing - The government plans to leverage festive markets to promote high-quality agricultural products through various themed activities, enhancing consumer experience [9]. - The "China Farmers' Harvest Festival" will feature over 3,000 events, driving agricultural product consumption by over 30 billion yuan [8]. Group 5: Infrastructure and Supply Chain Improvements - The plan aims to enhance urban and rural consumption facilities, improving logistics for fresh agricultural products [12]. - The government is set to support the construction of nearly 20 million cubic meters of cold chain facilities by the end of 2024 [12]. - Efforts will be made to develop rural e-commerce platforms and promote high-quality agricultural product sales, targeting a 15.8% year-on-year increase in online retail sales by 2024 [12].

Core Viewpoint - The article discusses the implementation of the "Internet+" initiative to enhance the sales of agricultural products from rural areas to urban markets, emphasizing the need to leverage online sales potential and improve consumer experience through e-commerce platforms [1] Group 1: Government Initiatives - Ten government departments, including the Ministry of Agriculture and Rural Affairs and the National Development and Reform Commission, have issued a plan to promote agricultural product consumption [1] - The plan aims to deepen the "Internet+" initiative for agricultural products, focusing on expanding online sales and enhancing local retail supply [1] Group 2: E-commerce Development - The initiative encourages e-commerce platforms to upgrade their services and improve user consumption experiences [1] - It promotes the development of instant retail and community e-commerce models tailored to local consumption needs [1] Group 3: Collaboration and Market Trends - The plan advocates for collaboration between quality agricultural product companies and e-commerce platforms, particularly in the textile and apparel sectors that utilize cotton, hemp, and silk [1] - It aims to align product offerings with the preferences of younger consumers, focusing on popular trends and launching new products through promotional events [1]