亚洲品牌500强
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双星、锦湖双双荣膺“亚洲品牌500强”,排名持续跃升
Qi Lu Wan Bao Wang· 2025-09-25 23:15
Group 1 - The 2025 Asia Brand Conference was held in Hong Kong, focusing on how Asian brands can leverage AI for marketing strategies amid global tariff barriers [1][2] - Double Star Group's brands, Kumho Tire and Double Star Tire, were both included in the "Asia's 500 Most Valuable Brands" list, with Kumho Tire ranking second in the tire sector and Double Star Tire leading in China [1][3] - This year marks the 20th assessment of Asian brand influence by the World Brand Lab, with Kumho Tire improving its ranking to 209, up 6 places, and Double Star Tire to 305, up 5 places [2][3] Group 2 - Double Star is a century-old state-owned enterprise with three main sectors: rubber tires, artificial intelligence, and high-end equipment, and has established the world's first fully automated "Industry 4.0" tire factory [4] - Since acquiring Kumho Tire in 2018, Double Star has leveraged synergies to become a major supplier for various automotive brands, including Mercedes-Benz, BMW, and several electric vehicle manufacturers [4][5] - The brand value of "Double Star Tire" is projected to exceed 100 billion yuan in 2024, and it is expected to maintain its position as one of the "China's 500 Most Valuable Brands" in 2025 with a value of 116.208 billion yuan [4]
2025年亚洲品牌500强发布 中国入选品牌最多
Xin Hua Cai Jing· 2025-09-24 08:28
Group 1 - The core viewpoint of the report is that the 2025 Asia Brand 500 list features brands from 20 countries and regions, with Toyota, State Grid, and Samsung occupying the top three positions [1] - China has the highest representation with 217 brands, accounting for 43.40% of the total, followed by Japan with 129 brands and South Korea with 45 brands [1] - The report indicates a shift in global consumer trends, with increases in the number of brands from the finance, automotive, and retail sectors, while information technology, media, and food and beverage sectors saw declines [1] Group 2 - The finance sector has the most brands represented, totaling 71, followed by information technology with 49, media with 44, food and beverage with 41, and automotive with 28 [1] - Consumer loyalty varies significantly across countries, with Japanese consumers showing the highest loyalty at 84%, followed by South Korea at 73%, and mainland China at 71%, which has increased from 36% over the past decade [2]