Core Viewpoint - The announcement of Skye's brand ambassador, Wu Yanni, reflects both the athlete's and the company's current challenges in their respective fields, highlighting the competitive nature of the sports and home appliance markets [1][3][25]. Company Overview - Skye Group has faced significant competition in the home appliance market, struggling to find a second flagship product to compete with industry giants like Midea, Gree, and Haier, which have expanded beyond traditional white goods [4][26]. - The company's stock price has been primarily supported by share buybacks, with a notable decline from a peak of HKD 5.49 to HKD 2.72, indicating market skepticism about its valuation [7][9][10]. Financial Performance - In 2023, Skye reported a total revenue of approximately CNY 69 billion, a year-on-year increase of 29%, with a net profit of CNY 1.77 billion, up 25.5% [15][18]. - Despite revenue growth, the company has experienced a decline in profit margins, with net profit margins decreasing from 4.48% to 2.44% over the past three years [17][19]. Market Position and Challenges - Skye's core business in smart appliances has seen revenue growth, but the company is also heavily reliant on its rapidly growing solar energy segment, which has raised concerns about its overall profitability [21][24]. - The home appliance industry is currently facing a "growth without profit" dilemma, with Skye's performance reflecting broader market trends where revenue increases do not translate into higher profits [26]. Future Outlook - Analysts predict that Skye's revenue will continue to grow, but at a slowing rate, with net profit expected to decline further, indicating a challenging environment ahead [18][19]. - The competitive landscape in the solar energy market is intensifying, with major players like Midea and TCL making significant investments, which may further pressure Skye's market position [28][29].