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4元1杯的雪王柠檬水供应紧张,其他茶饮凭啥躲过一劫?
21世纪经济报道· 2025-09-26 08:08
来源丨南财号"首席商业评论" 作者丨星影 上周起,多位网友发帖称,蜜雪冰城多个门店已无法买到柠檬水。店员在接受媒体采访时坦 言:"柠檬水没货了,预计这两天这款产品都没有货。" 在部分地区的门店,柠檬水还成了限 量供应产品。 有媒体分析,柠檬水断档实则源于近期柠檬价格的持续上涨。截至 2025 年 9 月 17 日,全国 柠檬平均批发价为 15 元 / 公斤,较去年同期近乎翻倍。 有意思的是,2024 年,蜜雪冰城还在高调展现其供应链领域的突出优势 —— 除了在农产品原 产地 "包下山头"、自建工厂,还自主生产部分核心包装材料与门店设备,例如自产的糖蜜和 果蜜包装瓶,采购价就比外部采购低约50%。 这一次,柠檬水为何让蜜雪冰城突然 "翻车"?其他茶饮品牌又为何未遭遇类似的柠檬断供危 机呢? 爆款单品的原料都在"一个篮子"里? 据蜜雪冰城官方微信公众号信息,其冰鲜柠檬水一年销量超 10 亿杯,被称为 "镇店之宝"。按 4 元1杯的售价计算,这款产品年销售额达 40 亿元,占蜜雪集团 2025 年上半年 148.7 亿元收 图片来源:蜜雪冰城 入的 13%。 中国柠檬主产区集中在四川安岳县,种植面积达 48 万亩, ...
中国抢走美国稀土?鲁比奥:中国不喜欢赚钱,美国人做不到
Sou Hu Cai Jing· 2025-08-31 10:13
Group 1 - The U.S. has imposed tariffs of up to 54% on Chinese goods, indicating a shift towards a more pragmatic approach in trade relations with China [1] - Many U.S. companies rely heavily on Chinese supply chains, and increasing tariffs could lead to higher costs for these companies, affecting their competitiveness and potentially leading to higher prices for American consumers [1] - The U.S. Secretary of Commerce's comments on rare earths reflect a misunderstanding of the historical context and the current competitive landscape, as the U.S. once led in rare earth production but shifted focus due to higher costs and regulatory challenges [3] Group 2 - The contrasting statements from U.S. officials highlight a tension between recognizing the economic interdependence with China and the desire to maintain a competitive edge [5] - U.S. officials express concern over China's long-term strategic focus in key industries like rare earths, contrasting with the U.S. approach that prioritizes short-term profits [8] - The U.S. has lost its capabilities in rare earth processing due to outsourcing and a lack of investment in the necessary technologies, leading to vulnerabilities in critical resource supply [8][11]