近日，麦当劳一款停售多年的经典奶昔重新回归市场，引发消费者热烈追捧，甚至在二手交易平台上价格被爆炒至原价数 倍。 据悉，这款奶昔自8月13日起在全国13座城市的"麦麦岛"旗舰店限时发售，供应至8月31日。回归的奶昔有草莓、香草两种 口味，每杯售价15元。由于供应量有限且不在线上售卖，不少门店供不应求，顾客需排队一两个小时，还可能遇售罄情 况。 有消费者观察表示，北京麦当劳奶昔全天供应，不限时购买，但售卖时长取决于当天储备的原材料和奶浆数量。目前全球 多地麦当劳门店奶昔为常规供应产品，售价相当于人民币十几元。 火爆需求催生代购生意。二手平台上，出现诸多代购帖，价格不等。原价30元的两杯奶昔，代购费110元（不含闪送费）， 周末溢价至150元两杯 ，有帖子显示100元仅为代排队价格，不包含商品费和配送费，单次限购2杯，闪送到家。此外，还 有黄牛提供"代排队"服务，一个排队号叫价88元。 ...

Group 1 - The core point of the article highlights the unexpected surge in popularity and price of the "Red Scream" beverage from Nongfu Spring, which has transformed from a poorly rated drink to a highly sought-after product, referred to as "liquid gold" [1][3] - The beverage was initially sold at 75 yuan per box (5 yuan per bottle) and quickly sold out, leading to a dramatic price increase on secondary markets, with prices reaching up to 8,900 yuan per box, representing a 118-fold markup [3][4] - The stock price of Nongfu Spring rose significantly, reaching 47.4 HKD, a 5.57% increase, and the market capitalization surpassed 530 billion HKD, marking a new high since January 2022 [1][5] Group 2 - Nongfu Spring's revenue for the first half of the year is expected to grow by 18% year-on-year, with profits increasing by 20%, driven by strong performance in tea and juice segments [5][6] - The company has successfully shifted its product strategy, with tea beverage revenue surpassing bottled water for the first time, and new flavors contributing to over 20% growth in the tea segment [6][7] - The competitive landscape has shifted due to the internal family dispute at Wahaha, leading to a decline in Wahaha's market share, which Nongfu Spring is poised to benefit from [7]

Core Viewpoint - The article discusses the surprising resurgence of the previously unpopular beverage "Red Scream" from Nongfu Spring, which has seen its price skyrocketing in the second-hand market despite being criticized as one of the "most undrinkable beverages" in China [5][7][10]. Group 1: Product Background - "Red Scream" was launched by Nongfu Spring targeting white-collar workers and brain workers with a "ginseng compound fruit flavor" [6]. - The beverage faced severe backlash upon release, receiving negative reviews and being labeled as one of the "top 5 most undrinkable beverages" in China [7][9]. - Following its poor market performance, "Red Scream" gradually faded from the market around 2018 [9]. Group 2: Recent Developments - In 2024, to celebrate the 20th anniversary of the "Scream" brand, Nongfu Spring decided to relaunch a limited edition of "Red Scream," with 10,000 boxes available at a price of 75 yuan per box (5 yuan per bottle) [14][15]. - The limited edition sold out within three days on e-commerce platforms, despite its short shelf life of 12 months [16][17]. Group 3: Market Reaction - The second-hand market has seen prices for "Red Scream" bottles rise to between 48 and 200 yuan, with entire boxes being listed for as much as 1,000 yuan, marketed as "limited edition collectibles" [19]. - This phenomenon raises suspicions about the involvement of professional second-hand sellers capitalizing on the "limited edition" label [25]. Group 4: Consumer Behavior - The article notes that some consumers may be purchasing the beverage out of curiosity or nostalgia, wanting to experience the infamous taste for themselves [26][30]. - Content creators on social media are also buying such products to create engaging content, further driving demand [30][31]. Group 5: Company Response - Nongfu Spring has responded to the price inflation by stating that they will report the situation to relevant authorities and that future sales will depend on actual market performance [35]. - The company emphasized that the product contains beneficial ingredients, but the limited edition is nearing its expiration date, which could pose safety risks [38].